Distribute
Distribute is an AI sales platform that records B2B sales calls without a meeting bot, then drafts the follow-up, a branded buyer page, a business case and a mutual action plan the moment the call ends.
What is Distribute?
Distribute is a B2B sales platform, published by Distribute Labs, Inc., that turns recorded sales calls into the material a buyer actually needs. The current generation of the product is marketed as DistributeOS and is organised around five connected systems: Memory, Capture, Intelligence, Action and Learning. The Memory layer, called the Deal Brain, indexes every call, account, stakeholder, objection and pricing discussion, and every other system reads from it.
The argument rests on a Gartner figure quoted on the homepage: buyers comparing suppliers spend only five to six percent of their time with any single sales rep. Distribute targets the remaining ninety-five percent, the moments when a champion has to explain and defend a product internally without the rep in the room. Rather than stopping at an internal meeting summary, it produces buyer-facing output: a branded follow-up page, a business case with ROI calculations, a mutual action plan and a one-pager, all drafted as soon as the call ends.
Calls are recorded without a visible bot joining the meeting, although the vendor still tells reps to announce the recording. Teams already using Gong or Fathom can import those recordings in one click, so the platform layers on top of an existing stack instead of replacing it. Deployment is done for the customer: a working session with a strategist on day one, then the Deal Brain built from real calls and call scoring calibrated to the customer's own methodology during the first week.
Alongside the paid platform, Distribute publishes a large set of free tools, including generators for digital sales rooms, cold emails, battlecards, business cases, mutual action plans, case studies, proposals and account plans, plus more than seventy-five document templates and two free courses.
Figures claimed in 2026 are 15,000+ sellers and $100M in closed deals, while an older page still online quotes 8,000+ professionals and $350M. Security rests on SOC 2 Type II certification, SSO/SAML, SCIM, multi-factor authentication and role-based access control.
What it does
- Records every sales call without a bot joining the meeting
- Drafts the follow-up in the rep's own voice the moment the call ends
- Builds branded buyer pages carrying the customer's logo, colours and domain
- Generates business cases with ROI calculators, mutual action plans and one-pagers
- Scores and coaches every call automatically
- Tracks buyer engagement, showing who viewed what and when
- Syncs deals, contacts and activities with Salesforce and HubSpot
When to use Distribute / When not to
A quick filter to help you decide if Distribute is the right fit.
When to use Distribute
- Account executives and SDRs who run many discovery and demo calls and lose hours to manual follow-up
- Sales leaders who want every rep to run deals the same way instead of improvising
- Teams already paying for Gong or Fathom, since recordings import in one click rather than being replaced
- Enterprise buyers who need SSO/SAML, SCIM, MFA and role-based admin controls before rolling out AI
- Founders, consultants and agencies who send proposals and can start from the free generators and templates
When not to use Distribute
- Teams working in any language other than English, as no interface language is published
- Developers who need a public API, because no API documentation exists anywhere on the site
- Anyone wanting a mobile app, since only a web app and a Chrome extension are offered
- Small budgets, given the published entry point of USD 99 per user per month and deployments quoted from USD 6,000 per month
- Buyers whose procurement requires a signed DPA, a subprocessor list or a named hosting country, none of which are published
How to use Distribute
A typical end-to-end flow, from setup to results.
- Choose a route: start a 7-day free trial from the pricing page, or book a demo for a guided deployment
- On day one, run a working session with a Distribute strategist who audits your sales process and follow-up motion
- Connect your calls, accounts and CRM during that session
- Let the team build the Deal Brain from your real recorded calls during the first week
- Have call scoring calibrated to your own sales methodology
- Approve templates, business cases and mutual action plans styled in your brand
- Install the Chrome extension and connect your calendar so the tool joins calls automatically
- Carry on taking calls as usual; the follow-up drafts itself when you hang up
- Review and edit the generated page or business case before sending it to the buyer
- For enterprise rollouts, have admins configure SSO/SAML, SCIM, MFA, sharing rights and recording retention
Pros & Cons
Pros
- Produces output the buyer can actually use, where most AI notetakers stop at an internal summary
- Layers on top of Gong and Fathom via one-click import instead of forcing a rip-and-replace
- Deployment is done for you, with a strategist, an audit and calibration included
- Strong security posture for a company of this size: SOC 2 Type II, SSO/SAML, SCIM, MFA and RBAC
- Explicit position on model training: calls are never used to train shared AI models
- Content ownership is stated plainly in the terms, with export available at any time
- Unusually open comparison pages, naming twenty-seven competitors directly
Cons
- Three generations of pages are served at once, quoting USD 49, 99, 2,999 and 6,000 per month on the same day
- The pricing FAQ answers are not in the HTML, so trial and billing terms cannot be read without JavaScript
- No postal address, no legal notice page and no contact page anywhere on the site
- No DPA, no subprocessor list and no named hosting country, despite a GDPR compliance claim
- No EU Article 27 representative is designated, and the privacy policy never mentions the GDPR
- No documented public API and no mobile app, only a web app and a Chrome extension
- The legal name differs by source: Distribute Labs, Inc. in the privacy policy, Distribute, Inc. in ai-crawlers.txt
Pricing & Plans
There is no confirmed permanent free plan; the site offers a 7-day free trial with cancellation at any time. The lowest publicly advertised paid entry point is USD 99 per user per month for The Platform plan, as shown on the official pricing page on 11 August 2026. Higher tiers are quoted from USD 2,999 per month for the managed Done For Me service and on request for Enterprise. Readers should note that the homepage simultaneously states that deployments start at USD 6,000 per month, and that an older page and the site's own llms.txt file still quote USD 49 per user per month. The applicable price should be confirmed with the vendor.
- Ask Dante AI assistant
- AI follow-ups from every call in 30 seconds
- branded pages with your logo
- colours and domain
- screen and video recording
- content library
- engagement tracking
- templates
- Done For Me — from USD 2
- 999 per month — everything in The Platform plus Salesforce and HubSpot CRM sync
- Slack integration
- a dedicated content strategist
- custom templates
- pages built and sent for your reps
- content library setup
- monthly strategy reviews
- Enterprise — custom pricing — everything in Done For Me plus SSO/SAML authentication
- a dedicated Slack channel
- call recorder integrations
- advanced and custom CRM integrations
- volume licensing
- custom SLAs and a dedicated account team
- DistributeOS deployment — from USD 6
- 000 per month per the homepage — a managed rollout including a sales strategist
- a full audit of the sales process
- the Deal Brain built from your calls and CRM
- call scoring calibrated to your methodology
- branded templates
- full platform access for the team
- Salesforce and HubSpot integrations
Data, GDPR & hosting
A consolidated view of how Distribute handles your data.
GDPR overview
GDPR compliance is claimed in the body of two pages. The security page shows a compliance card reading GDPR, Compliant, with the line "Full compliance with GDPR data protection requirements", and its FAQ states the company is fully GDPR compliant with privacy controls GDPR-compliant by design. The enterprise page repeats that Distribute is SOC 2 Type II certified and GDPR compliant. The claim stops there. The privacy policy itself, last updated on 13 May 2025, never mentions the GDPR at all: no legal basis, no data subject rights section, no transfer mechanism. No Article 27 EU representative is designated, no DPO is named, no DPA is published and no subprocessor list exists. Requests are handled by e-mail, with legal@distribute.so given for privacy questions and for the right to complain to a supervisory authority.
Who owns the data?
The terms of service are unusually clear on this point: the customer retains full ownership of everything created or uploaded, and Distribute claims no ownership rights over it. The customer grants the vendor a worldwide, non-exclusive, royalty-free licence, but strictly to host, store and display that content in order to provide and improve the service. The customer remains solely responsible for the content and for holding the necessary rights. Distribute separately owns its own technology and platform. On termination, access ends and the customer is responsible for exporting their content beforehand; the enterprise pages repeat that everything created is the customer's and can be exported at any time.
Reuse rights
Within the boundaries of the licence granted to the vendor, the customer can reuse their own material freely and without asking permission: they own it outright, and the terms place no restriction on republishing, editing or sharing the pages, one-pagers, business cases and recordings they produce. Sharing is explicitly supported by the product, and the terms make the customer solely responsible for what is shared and with whom, warning them to be careful with confidential information. The customer must hold the rights to whatever they upload and must not infringe third-party rights. AI-generated output carries an extra duty: the customer must review, edit and approve it before publishing or sending, because Distribute accepts no responsibility for its accuracy, appropriateness or legality. Export is available at any time.
Data retention & training
Hosting summary
No hosting country or region is named anywhere on the site, which is the single most important thing to know here. The security page states only that customers have granular privacy settings with "data location options available", and that the infrastructure is distributed across multiple geographic regions with automatic failover behind a 99.9% uptime SLA. Neither phrase identifies a jurisdiction, and no Data Processing Agreement or subprocessor list is published to fill the gap. What is stated concerns protection rather than location: encryption in transit and at rest, AES-256 and secure key management, role-based access control with least privilege, mandatory multi-factor authentication, logged and audited access, 24/7 monitoring, regular third-party audits and penetration testing, and SOC 2 Type II certification. The publisher is a United States company governed by Texas law. Any buyer with a data residency requirement will need to obtain a written commitment directly from the vendor.
Things to keep in mind
Risks and trade-offs to weigh before adopting Distribute.
- Recording every call builds a permanent, searchable archive of what colleagues and buyers said, which can be reused far beyond its original purpose
- Follow-ups written in the rep's voice blur who actually authored a commitment, and reps may send them without reading closely
- Automatic call scoring turns coaching into continuous surveillance, and reps may start performing for the metric rather than the customer
- Leaning on generated business cases can erode a rep's own ability to build an argument, discovering the gap only when the tool is unavailable
- AI output can be confidently wrong; the terms explicitly place responsibility for reviewing it on the customer, not the vendor
- Recording without a visible bot makes it easier to forget the disclosure the vendor still requires, with real legal consequences in two-party consent jurisdictions
- With no published DPA, subprocessor list or hosting country, a buyer cannot fully assess where confidential deal data ends up
Setup & Integrations
Technical difficulty
Low for the customer, by design. Self-serve signup needs no technical skill, and no design or HTML knowledge is required to produce pages. The guided route asks for a single working session on the customer's side; Distribute then connects the calls, accounts and CRM, builds the Deal Brain and calibrates the scoring. No dedicated admin seat, certified engineer or consultant is needed to operate it day to day. The only genuinely technical step is enterprise identity: wiring SSO/SAML and SCIM to an identity provider requires IT involvement. Installing the Chrome extension is trivial.
Deployment
Integrations
Behind Distribute
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Distribute.
Frequently asked questions
What does Distribute actually do?
Do we have to drop Gong or Fathom to use it?
How long before it is running?
Are our calls used to train AI models?
How much does it cost?
Is there a free trial or a free plan?
Is it GDPR compliant, and is there a DPA?
Where is our data hosted, and how long is it kept?
Is there an API or a mobile app?
Do reps still have to tell people they are recording?
Should you pick Distribute?
Distribute is convincing precisely where most AI notetakers stop. Competing tools hand the rep a summary; Distribute hands the buyer a branded page, a business case and a mutual action plan, drafted the moment the call ends. That focus on the ninety-five percent of the buying process the rep never sees is a genuine product position, not a slogan, and the decision to import Gong and Fathom recordings rather than demand a rip-and-replace makes it far easier to adopt.
The security posture is serious for a company of this size: SOC 2 Type II certification, SSO/SAML, SCIM, multi-factor authentication and role-based access, alongside a plain statement that customer calls are never used to train shared AI models and that the customer owns and can export everything they create.
The weak point is the shop window. On the same day, the site quotes four different prices across three generations of pages, and the pricing FAQ answers are not even present in the HTML. Legal transparency is thinner still: no postal address, no legal notice, no contact page, no Data Processing Agreement, no subprocessor list and no named hosting country, while GDPR compliance is asserted on two marketing pages and never mentioned in the privacy policy itself. The published company name even differs between two of the site's own files.
None of this makes the product weak, but it does shift work onto the buyer. Anyone evaluating Distribute should confirm three things in writing before signing: which price actually applies, where the data is hosted, and whether a DPA can be obtained.
- Choosing a selection results in a full page refresh.
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