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Customer Service · Agents Orchestration Frameworks

Infobip AgentOS

Infobip AgentOS is an enterprise platform for building, deploying and managing autonomous AI agents that handle customer conversations across more than fifteen channels, combining journey orchestration, a customer data platform, contact centre tooling and analytics under one platform fee.

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Overview

What is Infobip AgentOS?

Infobip AgentOS is presented by its publisher as one operating system for agentic customer experiences: a single platform on which enterprises build, deploy and manage AI agents that hold customer conversations on whichever channel a customer already uses. It is not a new product line bolted onto Infobip's communications business but a consolidation of it. The four SaaS platforms the company previously sold separately - Moments, People, Answers and Conversations - were fully deprecated in March 2026 and now exist as modules inside AgentOS.

The platform is organised in layers. At the top sit the delivery surfaces: a web and mobile portal, APIs and an embeddable UI. Beneath them are the working modules, namely journey orchestration, an AI agents studio, a chatbot builder, a cloud contact centre with an omnichannel inbox and queue management, a conversational customer data platform, and an insights and analytics layer. Below those runs the AI infrastructure layer, handling intent detection, model routing, retrieval-augmented generation against the customer's own knowledge base, guardrails and tracing. AgentOS is deliberately LLM-agnostic: Google Vertex AI, OpenAI and Oracle are all offered as selectable providers, with Microsoft and Deepgram supplying speech services.

Agents can be built three ways, and Infobip states that all three deliver the same capabilities: a drag-and-drop visual builder for people who do not code, configurable prebuilt templates, and full pro-code development in Python on top of LangGraph and AutoGen, running on managed auto-scaling Kubernetes. The studio adds natural-language setup, a quality centre for simulating conversations before launch, and version control with instant rollback.

Once live, an agent is activated across WhatsApp, SMS, RCS, email, voice, live chat and more than fifteen channels from a single configuration, keeping context when a customer switches channel. Complex cases hand over to a person in Human Studio with the full conversation history. Governance is a stated priority: configurable guardrails, input and output filtering, complete tracing of agent reasoning, audit trails, role-based access control and data isolation. Infobip advertises a 99.95% uptime commitment and offers cloud or on-premises deployment.

What it does

  • Build and deploy autonomous AI agents that carry a workflow through from start to finish
  • Orchestrate multi-step customer journeys across channels, passing context automatically between agents
  • Answer customer requests around the clock on more than fifteen messaging and voice channels
  • Hand a conversation over to a human agent with the full history and next-best-action suggestions
  • Unify customer profiles in real time, enriched with sentiment, behaviour and carrier delivery signals
  • Connect agents to CRMs, databases, ERPs and knowledge bases through Model Context Protocol or native integrations
  • Track resolution rates, response accuracy, task completion and channel ROI in prebuilt dashboards
Audience

When to use Infobip AgentOS / When not to

A quick filter to help you decide if Infobip AgentOS is the right fit.

When to use Infobip AgentOS

  • Enterprise customer service teams running AI agents around the clock across messaging and voice channels
  • Marketing teams orchestrating omnichannel campaigns and lifecycle journeys from a single platform
  • Sales and revenue teams automating lead qualification, nurturing and meeting scheduling
  • Developers and integration architects who want REST APIs with OpenAPI specs, SDKs, webhooks and Model Context Protocol connections
  • Regulated enterprises in banking, insurance, telecoms and healthcare that need ISO 27001, SOC 2 Type 2 and storage in the EU

When not to use Infobip AgentOS

  • Individuals and small teams hoping for a free tier: the platform fee starts at 530 USD per month
  • Buyers who want to sign up and pay online, since extra seats, AI credits and channel rates all go through a sales quote
  • Anyone looking for a personal AI assistant: AgentOS is business-to-business customer engagement software
  • Teams that want a native mobile app, as no App Store or Google Play listing is published on the site
  • People under sixteen, who are not permitted to use the services as customers
Get started

How to use Infobip AgentOS

A typical end-to-end flow, from setup to results.

  1. Contact the sales team through the contact page, the only call to action on the AgentOS pricing page, or open an account through the site-wide sign-up link
  2. Choose how you want to build: the no-code visual builder, a prebuilt template, or full pro-code Python
  3. Describe what you need in plain language and let the AI generate the workflows, logic and configuration
  4. Connect your data sources - CRM, databases, ERPs and knowledge bases - through native integrations or Model Context Protocol
  5. Set the guardrails: approved messaging, data privacy limits, action permissions and escalation triggers
  6. Test in the quality centre by simulating conversations and validating responses before going live
  7. Activate the agent across the channels you need, from one configuration
  8. Configure the handover to human agents in Human Studio so context follows the conversation
  9. Watch resolution, accuracy, task completion and channel ROI in the insights and analytics dashboards
  10. Iterate safely, since every change to an agent is tracked and can be rolled back instantly
Quick read

Pros & Cons

Pros

  • Very broad channel coverage from a single configuration, with unlimited inbound messages included at no cost
  • LLM-agnostic by design, so the model can be chosen for performance, data residency, cost or regulatory fit
  • An explicit promise that customer data is never used to train or fine-tune any model, in an isolated tenancy
  • Three technical entry points - no-code, low-code and pro-code - said to deliver identical agent capabilities
  • Certifications that are published and downloadable: ISO 9001, 22301, 27001, 27017 and 27018, SOC 2 Type 2, CSA STAR level 1
  • Customer data stored in EU data centres by default, with an EU region-locked option on request
  • Unusual pricing transparency for this market, with the platform fee and processing fee both stated publicly

Cons

  • No permanent free plan, and an entry ticket of 530 USD per month in platform fees alone
  • A three-part price - platform, processing and CPaaS delivery - that is hard to forecast
  • CPaaS delivery rates vary by region and volume and are not published, requiring a call for local pricing
  • Extra user seats and AI credits are available only on quotation
  • An enterprise sales motion rather than genuine self-service subscription
  • Unfinished pricing documentation: the pricing FAQ still reads '$xxx per outbound message'
  • The data retention notice, dated July 2023, still describes Moments, People, Answers, Conversations and Flow, deprecated in March 2026
Pricing

Pricing & Plans

AgentOS has no permanent free plan. Pricing is assembled from three components: a fixed platform fee starting at 530.00 USD per month, a processing fee starting at 0.07456 USD per outbound interaction, and standard CPaaS delivery rates that vary by region and by volume. Inbound messages are free and unlimited. The platform fee covers full access to the customer data platform, AI, journey orchestration and analytics, thirty user seats, monthly AI credits, more than fifteen channels, and broadcast functionality with no processing fee. Additional seats and AI credits are quoted by the sales team. A free trial is documented at Infobip platform level, but the AgentOS pricing page advertises none.

AgentOS - platform fee from 530.00 USD per month
  • full platform access (CDP
  • AI
  • journey orchestration and analytics)
  • 30 user seats
  • monthly AI credits
  • 15+ channels
  • free unlimited inbound messages
  • broadcast with no processing fee
Plan 3
CPaaS delivery
  • standard channel rates by region and volume
  • not published
Plan 4
Additional user seats
  • contact sales
Plan 5
Additional AI credits
  • contact sales
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Infobip AgentOS handles your data.

GDPR overview

GDPR compliance is claimed openly and supported by published documents. The AgentOS pages advertise SOC 2, ISO 27001, GDPR compliance and AES-256 encryption, and the product FAQ describes the platform as SOC 2 Type II compliant and GDPR ready. The Privacy Notice, last updated on 22 January 2026, names Infobip Limited, 181 Queen Victoria Street London EC4V 4EG, registration number 7085757, as controller, and gives data-protection-officer@infobip.com for its Data Protection Officer. That EU-based DPO is also designated as the EU Representative, though neither an organisation nor a person is named. In customer relationships the customer is controller and Infobip processor, with a pre-signed Data Processing Agreement published as a PDF. Transfers outside the EU rely on Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

Who owns the data?

Under the Terms and Conditions the customer stays the controller of end-user personal data and Infobip acts as processor, handling it only on the customer's instructions. Infobip keeps ownership of its own software, applications and intellectual property, granting a non-exclusive, non-transferable licence for the life of the contract. The customer separately assigns to Infobip, unconditionally and irrevocably, all rights in what the terms call Resultant Data: anonymised, aggregated information about how the services are used. That category expressly excludes anything identifying the customer or an individual, and excludes confidential information. Infobip states it will not disclose a customer's or an end-user's data to any other customer.

Reuse rights

Customers hold a personal, non-exclusive, non-transferable and non-sublicensable licence, usable only in connection with the services themselves. They may not reverse engineer, decompile, modify, translate, create derivative works from, rent, lease, resell or sublicense the platform, and website content may not be exploited commercially without prior written consent. Those rights end with the contract, at which point software and applications must be destroyed and use must stop. Customers can export their own communication logs and reports from the platform tools, and retention periods can be shortened free of charge or extended at extra cost. On Infobip's side, the terms authorise reuse of anonymised Resultant Data and of traffic data - duration, timing, type, source and destination - to improve and develop its products and for any other legally permitted purpose. The sub-processors page adds a firmer promise: customer data is never used to train, fine-tune or improve any AI model, whichever LLM provider is selected, and is processed in an isolated tenancy. Readers should note that the AI agents product page says the opposite in marketing language, claiming every interaction becomes training data.

Data retention & training

Retention summary
Retention is contractual first: Infobip keeps and deletes data as agreed with each customer, and publishes defaults that apply otherwise. Communication content is kept six months from the start of a conversation, or three months from the date of communication for CPaaS services, and associated logs and reports follow the same periods. Campaigns are held three months after they end. Media received over OTT channels lasts thirty days, and seven days over WhatsApp. Email content is kept two days, email attachments one year. Data held in the customer data platform, knowledge base and similar databases is deleted thirty days after contract termination or eighteen months of inactivity, as are voice and video recordings. Traffic data and call detail records used for billing and anti-fraud are anonymised or deleted after twelve months. Shortening a period is free; extending it costs extra.
Trains on customer data
No
Subprocessors disclosed
Yes
DPA available
Yes

Hosting summary

Infobip runs more than forty data centres worldwide and lets customers choose where their data lives. The published default is firm: unless otherwise agreed in writing, customer data is stored and processed in Infobip data centres inside the European Union, and any transfer to a data centre outside the EU requires an explicit customer instruction. An EU region-locked data centre is available on request, and with it the support model can be restricted so that only staff in the EU and in countries with adequate protection may access the data. Otherwise a twenty-four-hour follow-the-sun support model applies, in which engineers outside the EU access data in its original location without moving it to another jurisdiction. One documented exception covers complex email or voice troubleshooting handled from Bosnia and Herzegovina, after a transfer impact assessment. Sub-processors and their locations are published in full, including Microsoft Ireland, Google, OpenAI in Ireland for EU customers, Deepgram and Oracle, with Standard Contractual Clauses or the EU-U.S. Data Privacy Framework as transfer mechanisms. No individual hosting country is named.

Hosting regions
EU
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Infobip AgentOS.

  • Agents act autonomously on real workflows - refunds, orders, payments - so a misconfigured agent takes real actions, not just wrong words
  • Guardrails and content filtering are configured by the customer, which means the quality of the safety net depends entirely on whoever sets it
  • The site contradicts itself on model training: the AI agents page says every interaction becomes training data while the sub-processors page guarantees the opposite
  • Customers irrevocably assign anonymised Resultant Data to Infobip and authorise reuse of traffic data for product development
  • Under the follow-the-sun support model, Infobip staff outside the EU can access customer data in place unless the EU region-locked option is taken
  • The platform depends on third-party LLM providers such as Google, OpenAI and Oracle, with transfers outside the EU covered by contractual clauses
  • Automating up to ninety percent of enquiries can quietly erode the human relationship that made customers loyal in the first place
Setup

Setup & Integrations

Technical difficulty

Adjustable rather than uniformly hard. Business users can assemble agents in a drag-and-drop builder or start from prebuilt templates, and Infobip says agents can be live within hours that way. Describing the need in plain language generates the workflows and configuration automatically. Developers get REST APIs with OpenAPI specs, Postman collections, five SDKs, webhooks and MCP servers, with managed auto-scaling Kubernetes behind pro-code agents. The real friction is commercial and architectural rather than technical: entry goes through sales, and connecting the CRM, ERP and knowledge base is the work that precedes any production launch.

Deployment

Web appAPI

Integrations

Salesforce HubSpot Zendesk Shopify Microsoft Adobe Oracle VTEX WooCommerce BigCommerce LangGraph AutoGen OpenAI Google Cloud Vertex AI Deepgram Postman
Company

Behind Infobip AgentOS

Company name
Infobip Limited
Founded
INFORMATION_NOT_FOUND
Country of origin
🇬🇧 United Kingdom
Headquarters
181 Queen Victoria Street, London EC4V 4EG, United Kingdom
UBO
Silvio Kutić
UBO country
🇭🇷 Croatia
Domain registrar country
INFORMATION_NOT_FOUND
Support contact

Fundraising

Series A, announced 30 July 2020: One Equity Partners signed a definitive agreement for a major strategic investment in Infobip, the first outside capital raised by the founders, at a unicorn valuation. Infobip describes it as one of the largest European software Series A rounds in recent years, and does not publish the amount.
One Equity Partners holds board representation: Mario Ancic and Ante Kusurin are both listed on the leadership page as One Equity Partner board members.

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

What exactly is Infobip AgentOS?
It is Infobip's agentic customer experience platform for building, deploying and managing AI agents that handle customer conversations on every channel. It brings together four platforms Infobip used to sell separately - Moments, People, Answers and Conversations - whose names were fully deprecated in March 2026 and which now exist as modules inside AgentOS.
What is the difference between an AI bot and an AI agent here?
Bots handle conversational interactions, answering questions and routing conversations. Agents go further: they take autonomous actions, execute multi-step workflows and integrate with your systems to complete a task end to end. Both can be built and deployed through AgentOS.
Do I need to be able to code?
No. AgentOS offers a visual builder for no-code creation, configurable templates for technical teams, and full code access for developers in Python on top of LangGraph and AutoGen. Infobip states that all three approaches deliver the same agent capabilities.
How much does AgentOS cost?
There is no permanent free plan. A platform fee starts at 530.00 USD per month and covers full platform access, thirty user seats, monthly AI credits and more than fifteen channels. A processing fee starts at 0.07456 USD per outbound interaction, inbound messages are free, and CPaaS delivery is charged at standard channel rates by region.
Does my bill jump when message volume grows?
Infobip says no: the platform fee is locked at the contracted rate and volume growth does not automatically trigger a tier change. The company applies a Fair Usage Policy rather than overage penalties, and says it will recommend a better-fit tier as volume grows.
Is my data used to train AI models?
The sub-processors page states that customer data is never used to train, fine-tune or improve any AI model, whichever LLM provider is selected, and that it is processed in an isolated tenancy. Be aware that the AI agents product page uses looser marketing wording, saying every interaction becomes training data.
Where is customer data hosted?
Unless otherwise agreed in writing, customer data is stored and processed in Infobip data centres inside the European Union, and any transfer to a data centre outside the EU requires an explicit instruction from the customer. An EU region-locked data centre is available on request. Infobip operates more than forty data centres worldwide.
Which security certifications does Infobip hold?
The certificates page publishes ISO 9001, ISO 22301, ISO 27001, ISO 27017 and ISO 27018 certifications, SOC 2 Type 2, Cloud Security Alliance STAR level 1 registration and ENS basic category conformity, with most certificates downloadable as PDFs.
How does an agent hand a conversation to a person?
Through Human Studio. When an agent detects complexity or a customer asks for a human, it transfers the conversation instantly along with the full history, customer context and AI recommendations. A human can hand the conversation back to the AI when appropriate.
Is there a minimum age to use the services?
Yes. The privacy notice states that children under sixteen cannot use the products and services as customers. Stricter national rules apply in some countries: eighteen in India without parental consent, twenty in Thailand and twenty-one in Indonesia.
Conclusion

Should you pick Infobip AgentOS?

AgentOS is best understood as an agentic layer laid over an existing global communications network rather than a standalone AI product. That heritage is its main argument: the same platform that connects to hundreds of carriers and runs more than forty data centres now offers an agent studio, retrieval over your own knowledge base, guardrails and tracing on top. Consolidating four previously separate products into one platform in March 2026 simplifies the catalogue, and the three build modes mean a support manager and a Python engineer can work on the same agent from opposite ends.

The governance story is unusually concrete for this category. Certificates are published and downloadable, EU storage is the documented default with a region-locked option, retention periods are listed data type by data type, and the sub-processors page carries an explicit promise that customer data never trains a model. Two caveats sit alongside that. The AI agents page contradicts the promise in marketing language, and several published documents have aged out of step with the product: a July 2023 retention notice still names modules deprecated in March 2026, and the pricing FAQ still shows a placeholder amount.

Commercially this is enterprise software and does not pretend otherwise. A 530 USD monthly platform fee is only the floor of a three-part bill whose delivery component is quoted privately, extra seats and credits are negotiated, and the only call to action on the pricing page is to contact sales. Publishing the platform and processing fees at all is nevertheless more than most competitors do. Teams with the volume to justify a contract and a real need for channel breadth will find the offer legible; smaller teams will find no entry point.