MiQa
MiQa is an AI quality-control tool for hotels, holiday parks and facility teams: a cleaner photographs a finished room, an image-detection algorithm scores it instantly, and supervisors inspect remotely from a web app instead of walking the floors.
What is MiQa?
MiQa presents itself as an AI quality-control tool for cleaning operations. It is published by MiQa B.V., based in Echt in the Dutch province of Limburg, and grew out of first-hand experience in the hospitality sector.
Its technical core is an image-detection algorithm: according to the publisher it recognizes and analyzes images down to the smallest detail. All it needs is a photo. A cleaner finishes a room, photographs it, and the algorithm assesses the result, replacing the supervisor's physical walk-through with a remote inspection. The site also states that the model improves with use: the more MiQa is taught, the more detail it recognises.
The product is organised around three documented roles. MiQa itself is the engine. The Supervisor works from a web app and a mobile app, assigning work, following progress in real time on a floor plan, sending notifications and chatting with the team in a translated conversation. The Cleaner works from a mobile app: a personalised task list, reservation information, navigation to the space, visual work instructions, reporting of technical defects and dictation.
Eleven features are named on the product page: task planning, navigation and routing, work instructions, automated room inspections, inventory counts, feedback, remote monitoring, a translation tool, time registration, periodic tasks and reporting. Task planning can draw on a connection to the property's PMS, although no PMS vendor is ever named on the site.
The stated audience is hotels, holiday parks and large facility sites. The publisher frames the value in four axes, employee satisfaction, cleaning quality, guest satisfaction and productivity, against an explicit backdrop of labour shortages, physically demanding work, staff turnover and rising guest expectations.
MiQa is candid about one limit: it does not clean. It instructs, checks and records. A mobile app exists, documented by the account-deletion page, but the site links to no app store listing. A MiQa API is reachable on a subdomain (OpenAPI 3.1.0, seventeen endpoints, API-key authentication), yet the site never announces or documents it, so its status as a product offering is unclear. The site itself is published in Dutch and in English.
What it does
- Check the cleaning quality of a room automatically, from a single photograph
- Send immediate visual feedback to the cleaner's phone
- Plan and assign tasks, including recurring periodic work
- Count an inventory (minibar, guest supplies, crockery, linen) from a photo
- Guide a cleaner to the space to be handled, with accuracy down to roughly two metres
- Translate work instructions and chat into the cleaner's own language
- Record time spent per task and feed real-time progress views and management reports
When to use MiQa / When not to
A quick filter to help you decide if MiQa is the right fit.
When to use MiQa
- Hotels and holiday parks with high staff turnover, where a newly hired cleaner has to be productive from the first day
- Housekeeping supervisors who currently spend their day walking corridors to inspect finished rooms in person
- Operations managers running multilingual cleaning crews, since instructions and chat are translated in real time
- Facility teams responsible for large or spread-out sites, where navigation guidance down to roughly two metres saves walking time
- Organisations with recurring counting duties (minibar, guest supplies, linen, crockery) that can be settled from a single photo
When not to use MiQa
- Buyers who need a published price list before opening a conversation: every route on the site runs through a demo request
- Teams that require public terms of service and a readable contract before agreeing to a pilot
- Organisations outside hospitality and facility services looking for generic, cross-industry quality control
- Anyone expecting the tool to do the cleaning: MiQa states plainly that it does not clean, it instructs, checks and records
- IT teams that need named third-party integrations, published interface languages or a help centre: the site names no PMS vendor and runs to fourteen pages
How to use MiQa
A typical end-to-end flow, from setup to results.
- Request a demo through the form on the publisher's site: there is no self-service sign-up
- Start on the publisher's full-service concept, under which MiQa helps train the tool on your own spaces
- Optionally connect MiQa to your existing PMS so that reservation information feeds the planning
- Load your work lists into the supervisor web app and distribute the tasks across the team
- Cleaners receive a personalised list on their phone, together with the relevant reservation information
- Navigation guides each cleaner to the space to be handled, on large sites down to roughly two metres
- Visual work instructions show the expected result, displayed in the cleaner's own language
- The cleaner takes a photo, the algorithm assesses it and feedback comes back immediately on the phone
- Inventory counts (minibar, guest supplies, linen, crockery) are made the same way, from a photo
- Supervisors follow progress in real time, chat, notify or adjust; time per task is recorded automatically at closure and feeds the reporting dashboard
Pros & Cons
Pros
- Quality control runs from a single photograph, so an inspection takes seconds instead of a walk-through
- Remote supervision removes physical rounds and frees supervisor time on large or spread-out sites
- Real-time translation of instructions and chat addresses a genuine daily problem in multilingual cleaning teams
- Navigation accurate to roughly two metres, plus instant photo-based inventory counts
- Traceability is built in: time recorded per task, periodic tasks scheduled automatically, management reporting in a dashboard
- Data posture is stated clearly: hosting in the Netherlands on certified servers, a DPO appointed, encryption, two-factor authentication and no resale of data
- A full-service onboarding concept in which the publisher helps train the algorithm, on a site published in both Dutch and English
Cons
- No price and no pricing page anywhere on the site: a budget cannot be estimated without contacting the publisher
- No terms of service are published; the privacy policy is the only legal page available
- No third-party integration is named, only a generic reference to connecting with your PMS
- No interface language is named, although the app promises each worker their own language
- No App Store or Google Play link is given, although a mobile app is documented on the site
- No customer, case study or performance figure is published (the Portfolio page is empty), and no security certification or subprocessor list is claimed
- A thin and lightly maintained site of fourteen pages: the English mirror leaves the privacy policy and the demo request in Dutch, the English about page credits the creation of MiQa to Valette Capital and Mediatastisch while the Dutch page names Valette Ventures instead, the account-deletion page attributes the app to Mediatastisch B.V. rather than MiQa B.V., and two different phone numbers coexist
Pricing & Plans
The publisher does not publish any price. A full sweep of the site returned no monetary amount and no pricing vocabulary in either Dutch or English, and no pricing page exists in the sitemap, in the CMS page index or behind any link. No free plan and no free trial are mentioned: neither is offered, and neither is ruled out. The commercial route is a single one, a demo request form followed by contact with the publisher, which places MiQa in a contact-sales model. A full-service concept is referred to for the roll-out, with no figure attached to it. A prospective buyer should therefore expect to obtain a quotation directly from the publisher, and to have the billing unit and contract terms explained during that conversation.
Data, GDPR & hosting
A consolidated view of how MiQa handles your data.
GDPR overview
MiQa explicitly claims compliance with the AVG, the Dutch transposition of the GDPR. A data protection officer is appointed and reachable at info@mi-qa.nl, and the Dutch supervisory authority, Autoriteit Persoonsgegevens, is named. No Article 27 representative is designated, which is consistent with a publisher established in the Netherlands. The policy lists technical measures (data encryption, two-factor authentication, HTTPS/SSL, strong passwords, firewalled and backed-up servers, access logging, restore procedures) and organisational ones (onboarding training, a confidentiality clause signed by every employee, a code of conduct, a periodically reviewed security policy), and describes the infrastructure as duplicated and actively monitored. Processing agreements are said to be in place with suppliers and customers. One gap: the privacy policy carries no effective date and no version number.
Who owns the data?
The privacy policy states the principle plainly: personal information always remains yours. A user can ask MiQa at any time to view, correct or delete their data, withdraw consent, object to processing or ask for portability, and the publisher states that data is never forwarded or sold to third parties. The contractual relationship, however, is with the employing organisation: the hotel, park or facility company decides to deploy MiQa, and staff data is processed on its behalf. Internal access is restricted by default, with no MiQa employee accessing customer data except helpdesk agents bound by confidentiality and only where necessary. No terms of service are published.
Reuse rights
MiQa declares a single purpose for the personal data it processes: making the application work. The example given is the photo taken by the cleaner, which is sent to the supervisor for assessment. The data collected includes name, date of birth, gender and email address, and the basis is the performance of the contract between MiQa and the employing organisation. Refusing to provide the data the application needs makes MiQa unusable. The publisher states that it does not sell personal data and never passes it to third parties. Because no terms of service are published, no rule is documented on whether the customer may reuse, export or license the data produced in the tool; that point has to be settled contractually with the publisher.
Data retention & training
Hosting summary
The privacy policy states that data passing through MiQa is kept in the Netherlands, on certified servers. No wider region such as the EU or the EEA is named, and no hosting provider is named either. Transport is described as HTTPS/SSL, with encryption announced both in transit and at rest. Servers are said to sit behind a firewall and to be backed up, and the infrastructure is described as duplicated and actively monitored, with a switchover in case of failure. These are the publisher's own statements: no certificate, audit report or named certification scheme is produced, so certified servers should be read as a claim rather than a verified attestation. Separately, the public website itself resolves to BIT BV (AS12859, Lelystad, Netherlands). That is an infrastructure fact about the marketing site and should not be confused with where the application stores customer data.
Things to keep in mind
Risks and trade-offs to weigh before adopting MiQa.
- No published price and no terms of service: the commercial and contractual conditions only become visible once you are in a sales conversation
- The tool works on photographs taken in spaces occupied by guests; agree the framing, storage and handling of those images with your own data protection officer before rolling it out
- The privacy policy carries an unusual retention clause, keeping data never longer than the legal minimum requirement of twenty years, which sits awkwardly beside the thirty-day and sixty-day windows on the account-deletion page and should be clarified
- Cleaners' personal data (name, date of birth, gender, email address) is processed on the employer's behalf, so employee information duties have to be planned on your side
- No subprocessor list is published even though processing agreements are announced, and no opt-out from model training is documented even though the site says the algorithm learns from use
- Neither the mobile app store listings nor the API are documented from the site: ask the publisher for the store links and for the contractual status of the API before relying on either
- The site is lightly maintained, several pages date from 2022 and two internal inconsistencies remain, so confirm with the publisher that the features described are still current
Setup & Integrations
Technical difficulty
Low on paper, and largely carried by the publisher. MiQa is sold with a full-service concept in which the publisher helps train the tool, and the app is presented as simple enough to use from the first day, an argument aimed at operations with heavy staff turnover. Connecting to an existing PMS is presented as possible, without technical detail. What stays unclear: no installation documentation or getting-started guide is published, no deployment timeline is quoted, and the algorithm needs a supply of images to be trained, so accuracy improves gradually rather than on day one.
Deployment
Behind MiQa
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does MiQa do?
Which sectors is MiQa built for?
What devices does it run on?
How much does MiQa cost?
Is there a free trial?
Does MiQa integrate with my PMS?
Is there an API?
Where is the data hosted?
Which languages does the app support?
How do I delete my account?
Should you pick MiQa?
MiQa is a narrowly targeted tool: cleaning quality control in hospitality. That focus is its strength. The mechanism is clear and singular, a cleaner photographs a finished space, an image-detection algorithm assesses it, and the supervisor reviews remotely instead of walking the site. The main gain is supervision time recovered and a more consistent standard applied to every room. The second gain is easy to underestimate: real-time translation of instructions and chat tackles a genuine, everyday problem in multilingual cleaning teams, and it ships with the product.
The reservations are commercial rather than technical. The opacity is total: no price, no pricing page, no terms of service, no named customer, no case study and no published performance figure, since the Portfolio page is empty. A buyer cannot form even a rough budget, or read the contract, before entering a sales conversation. No third-party integration is named either; the site refers only to connecting with your PMS.
A second reservation concerns upkeep. The site is thin, fourteen pages, several of them dating from 2022, the English mirror leaves the privacy policy and the demo request in Dutch, and small internal inconsistencies remain, including two different phone numbers and two different names for the same partner.
On data, the posture reads well on paper: hosting stated to be in the Netherlands on certified servers, a data protection officer appointed, encryption and two-factor authentication described, and an explicit commitment that data is never sold or passed on. None of it is backed by a published certification or a subprocessor list, so it deserves to be verified contractually.
For a hotel group or holiday park operator with multilingual crews and heavy turnover, MiQa is worth a demo. Go in expecting to ask for everything the site does not publish.
- Choosing a selection results in a full page refresh.
- Opens in a new window.