
newsrooms.ai
A European AI content platform that turns supplied documents, audio and video into newsletters, articles, social posts and press releases written in each company's own corporate language and hosted on EU servers under ISO/IEC 27001:2022 certification.
What is newsrooms.ai?
Built in Vienna by AI Newsrooms Technology GmbH, newsrooms.ai is an AI content platform for professional communication rather than a general-purpose chatbot. Its own pitch sets the tone: newsrooms is not just another ChatGPT alternative. newsrooms is a content platform that learns how you write. The premise is that there is no chat window and no prompting. The platform first captures a client's corporate language — its house style, vocabulary and tone — through a structured questionnaire or a personal consultation, which the publisher's own experts then configure. From that point the client supplies raw material instead of instructions: a pasted brief, text, documents, audio or video. The system returns drafts in the requested format and in the client's own voice, and every AI output is explicitly labelled a draft, accompanied by research summaries and data suggestions, so the editorial decision stays with a human. Underneath sits a roundtable of several large language models, with the best model picked for each task; the source-grounded approach is presented as producing fewer hallucinations than generic chatbots. Five products make up the range: MyNewsrooms, the core, a three-step path from content selection to processing to finished pieces; Image Studio for matching visuals; File Processing, which turns any document, recording or video into raw material; Research Agent for automated monitoring of sources and trends; and Research Assistant for answers backed by live sources. Output is optimised for SEO and for GEO and GAIO, the newer discipline of being cited by ChatGPT, Google AI Mode and Perplexity. The European angle is not decoration. Hosting is on EU servers, an EU-only option keeps model inference inside the Union, and the publisher claims GDPR and EU AI Act compliance alongside ISO/IEC 27001:2022 certification, quoting certificate No. IS-IA-2026-04-15-01. The editorial pedigree is equally concrete: the company grew out of the Trending Topics media house, which it has since acquired, and its four co-founders are Matteo Rosoli, Alexander Maitz, Bastian Kellhofer and Jakob Steinschaden. Pilot clients in media and industry were generating more than a thousand articles a month before the official launch. The interface and the site exist in English and German only, and there is no free plan.
What it does
- Turn supplied text, audio, video or documents into publication-ready drafts
- Write in the company's own corporate language, learned from its existing content
- Produce newsletters, articles, social posts and press releases
- Optimise texts for SEO, GEO and GAIO so they get quoted by AI answer engines
- Monitor sources, topics and trends automatically with the Research Agent
- Generate matching visuals with Image Studio
- Publish straight to WordPress, Ghost, Drupal, Contentful or swat.io
When to use newsrooms.ai / When not to
A quick filter to help you decide if newsrooms.ai is the right fit.
When to use newsrooms.ai
- Journalists and editorial teams that need research, citable sources and first drafts across articles, newsletters and social posts
- Corporate communications departments producing internal and external content in one consistent house voice
- Organisations bound by the GDPR that require European hosting and a signed data processing agreement
- Startups and founders with no in-house editorial team, including for funding and investor communications
- SEO, GEO and GAIO specialists who want their content quoted by AI answer engines such as ChatGPT, Google AI Mode and Perplexity
When not to use newsrooms.ai
- Anyone looking for a free tool: the cheapest plan is €34.00 per month, no free plan or free trial is published, and Enterprise is quote-only
- Mobile-first users: there is no iOS or Android application, access is through a web application only
- Developers who want documented, self-serve API access: no public API documentation exists and interfaces are granted only by separate agreement
- Video-first content teams: the platform is text-centred and video is announced as coming soon
- Teams expecting fully autonomous publishing: every output is delivered as a draft that an editor still has to read and approve
How to use newsrooms.ai
A typical end-to-end flow, from setup to results.
- Choose a route: subscribe to a Self-Service plan online through app.newsrooms.ai, or use the contact form for an Enterprise quote (Sales, Reseller or Development)
- Create the account and sign in — the product is a web application, with nothing to install
- Set up the corporate language: fill in the structured questionnaire or take a personal consultation, which the publisher's experts then configure
- Configure access where needed: single sign-on, role-based permissions, audit logs and the retention periods that suit the organisation
- Upload the raw material — text, audio or video in common formats, or documents — or simply paste a brief
- Pick the target format (newsletter, article, social post, press release) and let the platform generate the drafts in the house voice
- Call on Research Assistant for source-backed answers, and on Image Studio for visuals that match the piece
- Review and edit: every output arrives as a draft, with research summaries and data suggestions attached
- Publish to the CMS — WordPress, Ghost, Drupal, Contentful or swat.io — or export the finished pieces
- Adjust the interface to taste, choosing among the available colour ranges and layouts
Pros & Cons
Pros
- Real data sovereignty: hosting on European servers only, plus an EU-only option that keeps model inference inside the Union
- ISO/IEC 27001:2022 certification, displayed with its certificate number (No. IS-IA-2026-04-15-01)
- Unusual legal transparency: the processing agreement, the technical and organisational measures and the full list of AI subprocessors are all publicly downloadable
- An explicit commitment never to train or fine-tune models on customer data
- No prompting to learn: the corporate language is configured by the publisher's own experts, which flattens the learning curve for non-technical teams
- A multi-model approach — Anthropic, Google, Groq, Mistral and OpenAI — with the best model selected per task
- Transparent four-tier Self-Service pricing with a flat 10% annual discount, and an editorial track record to match: the Trending Topics testimonial reports that over 90% of its editorial work now runs through the platform, with more than 70% of texts published without changes
Cons
- No free plan and no free trial: the entry point is €34.00 per month, and Enterprise pricing is available on quotation only
- No public API documentation, even though the terms sell interfaces by separate agreement and the pricing page's own meta description advertises API plans
- The pricing page is linked from no menu on the site: it can be reached only through the sitemap or a direct URL
- The Self-Service grid is loaded in JavaScript, so a visitor without it sees nothing but a "Loading plans..." message where the prices should be
- Three counters on the references page are served at zero instead of their real values, so visitors are shown null statistics while the genuine figures appear only in the surrounding prose
- The legal documents — terms, privacy policy, processing agreement and annexes — are in German only and served as PDFs inside an iframe; the imprint address (Karl-Farkas-Gasse 22, 1030) differs from the one in those PDFs (Schönbrunner Strasse 231, 1120)
- Little public presence to check: no LinkedIn, Instagram or YouTube link, no mobile app, no real robots.txt, and a Vanta Trust Center that stays blank without JavaScript
Pricing & Plans
There is no free plan and no free trial. Access begins with the Self-Service range, whose entry-level tier, MyNewsrooms Basic, is priced at €34.00 per month or €367.20 per year. Three further tiers follow: My Newsrooms Pro at €99.00 per month (€1,069.20 per year), MyNewsrooms Pro+ at €169.00 per month (€1,825.20 per year) and MyNewsrooms Ultimate at €299.00 per month (€3,229.20 per year); the annual rate applies a flat 10% discount across all four tiers. Add-ons are advertised for the Assistant and for Images, with Research Agent and Videos announced as coming soon. Enterprise pricing is available on quotation only, through the sales contact form. Subscriptions renew automatically for an identical period unless they are cancelled, and sums already paid are not refunded if the account is deleted.
- MyNewsrooms Basic — €34.00 per month or €367.20 per year
- covering 1x use of MyNewsrooms
- My Newsrooms Pro — €99.00 per month or €1
- 069.20 per year
- covering 3x MyNewsrooms use
- MyNewsrooms Pro+ — €169.00 per month or €1
- 825.20 per year
- covering 5x MyNewsrooms use
- MyNewsrooms Ultimate — €299.00 per month or €3
- 229.20 per year
- covering 10x MyNewsrooms use
- Enterprise — price on quotation
- arranged through the sales contact form
Data, GDPR & hosting
A consolidated view of how newsrooms.ai handles your data.
GDPR overview
Implementation is documented rather than merely declared. The home page states that newsrooms.ai is fully GDPR-compliant. All data is processed and stored according to the strictest European data protection standards. A processing agreement under Article 28 is published as a downloadable PDF, with one annex covering the technical and organisational measures and another naming the AI subprocessors. The privacy policy, dated 24 November 2025 and available in German only, sets out the rights of access, rectification, erasure, portability (Article 20) and objection (Article 21), gives privacy@newsrooms.ai and an Austrian telephone number as contact points, and names the Austrian data protection authority as the competent supervisory body. Consent is handled through Cookiebot/Usercentrics. Compliance with the EU AI Act is claimed as well. Two gaps are worth noting: no data protection officer is named, and no Article 27 representative applies, the publisher being based in Vienna inside the EU.
Who owns the data?
Under the published processing agreement the customer remains the controller of everything it uploads — drafts, notes, research, documents, transcripts and brand-voice samples — while AI Newsrooms Technology GmbH acts only as a processor for that content. The publisher is controller in its own right solely for the website and for the pre-contractual relationship. Customer content is stored on European servers and is never used to train or fine-tune models. Five named AI subprocessors may handle it: Anthropic, Google, Groq, Mistral and OpenAI. When the main contract ends, Article 10 of the processing agreement leaves the choice to the customer: all personal customer data is either returned to it or deleted.
Reuse rights
The material a customer supplies stays under its own control. The security page commits that newsrooms.ai will not use your data to train or fine-tune any AI models, and the home page FAQ adds that data is never shared with external models for training purposes. Generated pieces are handed back as drafts for the customer to edit, approve and publish through its own channels, including a direct push to WordPress, Ghost, Drupal, Contentful or swat.io. Processing itself is carried out with five named AI subprocessors — Anthropic, Google, Groq, Mistral and OpenAI — with Google also supplying cloud infrastructure, transcription and translation services. With the EU-only option, model inference stays inside the European Union; without it, and depending on the feature used, personal data may be processed in or accessed from third countries, notably the United States, under the safeguards of Articles 44 et seq. of the GDPR. Server logs are kept for no more than thirty days.
Data retention & training
Hosting summary
Data is held on European servers only, as stated on the security page and in the home page FAQ, and an EU-only option keeps model inference inside the European Union too, so that both storage and processing can be confined to the bloc. The underlying infrastructure is Google Cloud: Annex 2 of the processing agreement cites EU data centres and gives Frankfurt as an example rather than an exclusive commitment, and the site's own IP address does resolve to Frankfurt, Germany. The firm public undertaking therefore concerns the region — the EU — rather than any single country. Outside the EU-only option, and depending on the feature used, personal data may be processed in or accessed from third countries, notably the United States, under the safeguards of Articles 44 et seq. of the GDPR. Data in transit is encrypted with TLS 1.2 or higher and data at rest with AES-256, with role-based access control, single sign-on and audit logs on top. The engineering team is based in Vienna, Austria, and the home page FAQ mentions that an on-premise deployment is possible.
Things to keep in mind
Risks and trade-offs to weigh before adopting newsrooms.ai.
- The home page's structured data carries a boilerplate offer advertising a zero price and a trial at no cost. Neither is real: the tool has no free plan and none of its four published tiers is free, so a search snippet built from that markup will mislead a buyer before they ever reach the pricing page.
- The pricing page is linked from no menu and its grid renders only with JavaScript. A visitor who arrives without it reads "Loading plans..." and may conclude, wrongly, that the tool publishes no prices at all.
- Three counters on the references page are served at zero rather than at their real values. The genuine figures — over 90% of editorial work automated, more than 70% of texts published without changes — appear only in the surrounding prose, so the page undersells itself to anyone who reads the numbers.
- All legal documents are in German only, delivered as PDFs inside an iframe and not indexable. A buyer who does not read German will in practice sign terms they have not read, including the clause under which sums already paid are not refunded.
- Two addresses coexist — Karl-Farkas-Gasse 22 (1030 Vienna) in the imprint, Schönbrunner Strasse 231 (1120) in the legal PDFs — which is worth checking before sending any formal notice.
- eustella, promoted by a banner on every page, is a different product from the same publisher, and the Trending Topics audience figures describe a media outlet the publisher owns rather than this tool. Neither should be read as evidence about the platform itself.
- Because the output is fluent, already in the house voice and produced without any prompting, the temptation to publish it unread is strong. Source grounding lowers the rate of hallucination but does not remove it, which is precisely why every output is labelled a draft: factual accuracy, attribution and tone remain with the human who signs off, and a team that stops checking will only notice the drift once it is in print.
Setup & Integrations
Technical difficulty
Low. Nothing has to be installed: the product is a web application reached through a browser. The one real set-up task, capturing the corporate language, is handled by the publisher's own experts on the basis of a structured questionnaire or a personal consultation, so it costs the client time rather than technical skill. The central design argument is that there is no prompting to learn. Standard CMS connections to WordPress, Ghost, Drupal, Contentful and swat.io are available as they come, while bespoke integrations are reserved for Enterprise contracts. Single sign-on is available for access management.
Deployment
Integrations
Supported languages
Behind newsrooms.ai
Fundraising
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement newsrooms.ai.
Frequently asked questions
What is newsrooms.ai and what does it produce?
How much does it cost, and is there a free plan or a free trial?
Who publishes the tool?
Where is the data hosted?
Is customer data used to train the AI models?
Which AI subprocessors are involved?
Is a data processing agreement available, and what certifications does the publisher hold?
Which languages and CMS integrations are supported?
Is there an API?
Does the editorial team keep control of what is published?
Should you pick newsrooms.ai?
Two things set this platform apart, and both are verifiable rather than promotional. The first is language: it is built to write in a client's own corporate voice, captured through a structured questionnaire and configured by the publisher's own experts, with no prompt engineering to master. The second is European data sovereignty, backed by exclusive EU hosting, an EU-only inference option, ISO/IEC 27001:2022 certification quoted with its certificate number, and a degree of legal transparency that is rare at this scale: the processing agreement, the technical and organisational measures and the full list of AI subprocessors are all downloadable. The natural audience follows from that: editorial teams, corporate communications departments and any organisation whose procurement rules make GDPR exposure a deciding factor. The editorial credibility is real, too — the team comes from journalism, and the publisher's own media outlet reports that over 90% of its editorial work now runs through the platform, with more than 70% of texts published without changes. The frictions are just as clear. There is no free plan and no free trial, so the first commitment is €34.00 per month, and Enterprise sits behind a quote. An API is sold in the terms but documented nowhere public, which turns any integration project into a conversation rather than a self-serve exercise. The public site is uneven as well: the pricing page is linked from no menu, its grid needs JavaScript to appear at all, and three counters on the references page are served at zero. This is a young company with a team of around ten people on show, and the polish is not yet uniform — but the substance underneath is unusually well documented, and that is the harder half to fake.
- Choosing a selection results in a full page refresh.
- Opens in a new window.