Floorfy AI Studio
Floorfy AI Studio is the artificial intelligence content module of the Floorfy real estate platform. It furnishes, renovates and retouches property photos, then turns them into branded videos with voiceover, ready to publish on portals and social media.
What is Floorfy AI Studio?
Floorfy AI Studio is the artificial intelligence content module of Floorfy, a Barcelona-based real estate marketing platform. Floorfy itself bundles eight products, among them 3D virtual tours, floor plans, video calls and automatic listing descriptions; AI Studio is the one dedicated to generating and transforming visual content, and it carries its own product page, its own pricing tab and its own subscription.
It splits into two halves. AI Photo Studio works on still photographs and exposes seven one-click tools: Furnish adds virtual furniture to show an empty room's potential, Renovate changes materials, finishes and layout, Remove furniture strips a room back, Enhance image corrects lighting, colour and focus, Enhance sky swaps a grey sky for a clear one, Fix perspective straightens geometry, and Write your idea takes a plain description and produces the edit. AI Video Studio takes the same photographs and builds a video from them, adding cinematic motion, music, a voiceover, property information, cover, intro and outro, animations and social-media formats, with the agency's branding applied automatically.
The output is aimed squarely at property portals, social networks and marketing campaigns. Floorfy claims more than 20,000 estate agents and over a million virtualised properties, and cites listings with tours drawing around three times more visits and a 47% higher click-through rate on portals, attributed to idealista data.
Access is through the web platform at agency.floorfy.com, alongside Floorfy's iOS and Android apps, which are mainly used to capture 360-degree imagery. A documented REST API with partner and agency tokens, webhooks, a viewer SDK and embeddable widgets lets portals and CRMs drive the same generation programmatically.
Pricing is a monthly credit allowance: 19 EUR a month for 100 credits, rising on a slider to 119 EUR for 1,000, with an annual option costing ten months. A 14-day free trial is offered, and the interface is published in nine languages.
What it does
- Add virtual furniture to an empty room for digital home staging
- Turn a property's photos into a video with cinematic motion and animations
- Renovate a room by changing materials, finishes or layout
- Remove existing furniture from a photograph
- Correct lighting, colour and sharpness, and replace a grey sky
- Straighten crooked lines and fix photo perspective
- Generate an edit from a plain-language description of the result wanted
When to use Floorfy AI Studio / When not to
A quick filter to help you decide if Floorfy AI Studio is the right fit.
When to use Floorfy AI Studio
- Estate agents who publish listings on property portals and need standout visuals fast
- Real estate agencies producing photo and video marketing for many properties each month
- Property managers handling large portfolios with recurring content needs
- Property portals and marketplaces embedding generated content through the API and widgets
- Independent agents and small agencies working alone, on the single-user entry plan
When not to use Floorfy AI Studio
- Anyone outside real estate, since every tool, preset and example is built around property listings
- Private sellers with a single home to sell, as the product is a monthly credit subscription
- Teams wanting a lasting free option, because AI Studio has no free tier at all
- Professional retouchers and video editors who need fine-grained manual control
- Architects needing true 3D renders or CAD output, as the tools only transform existing photographs
How to use Floorfy AI Studio
A typical end-to-end flow, from setup to results.
- Create a profile at floorfy.com/create-profile with a business email and a password of at least eight characters
- Accept the terms of use and privacy policy, which starts the 14-day free trial
- Sign in to the agency platform at agency.floorfy.com
- Upload the property photographs, or capture a 360-degree tour with a compatible camera and the mobile app
- Open AI Photo Studio and pick a tool: Furnish, Renovate, Remove furniture, Enhance image, Enhance sky or Fix perspective
- Alternatively describe the result you want in plain language with Write your idea
- Compare the before and after views and keep the version you want
- Switch to AI Video Studio to turn the photos into a video, choosing format, music, voiceover, property details and animations
- Publish the finished content to portals and social networks, or push it through the API and widgets
- Choose a credit tier at the end of the trial, starting at 19 EUR a month for 100 credits
Pros & Cons
Pros
- Low, clearly published entry price at 19 EUR a month with no commitment
- A 14-day free trial that can be cancelled at any time
- Photo and video generation covered by one subscription
- One-click tools that need no retouching or video editing skill
- Transparent credit ladder running from 100 to 1,000 credits a month
- Serious data protection framing: Article 28 DPA, published sub-processors, EU-based publisher
- Backed by an established platform and a company trading since 2016 with verifiable clients
Cons
- No free tier on AI Studio; only the platform's floor plan editor is free
- The site never states how many credits a photo edit or a video actually consumes
- It is unclear from the public site whether AI Studio can be bought without a virtual tour plan, which would double the real entry cost
- Strictly limited to real estate use cases
- The pricing page is not exhaustive: two tour tiers appear only on the enterprise page
- Part of the hosting sits in the United States with Amazon Web Services, under the Data Privacy Framework
- No named security certification is published, and model training on customer content is never addressed
Pricing & Plans
There is no permanent free plan for AI Studio, but a 14-day free trial is offered with no commitment. The cheapest paid entry point is 19 EUR per month for 100 credits, billed monthly and cancellable at any time. The same tier costs 190 EUR on an annual subscription, the annual option being priced at ten months across the range. Credit tiers rise to 119 EUR per month for 1,000 credits. Two points deserve care. Amounts are identical in every country tested; only the currency symbol changes, so a British buyer is shown 19 GBP and an American buyer 19 USD for the same tier. And separately from AI Studio, the platform sells virtual tour plans from 19 to 99 EUR a month, while its floor plan editor is free.
- 19 EUR per month or 190 EUR per year
- 34 EUR per month or 340 EUR per year
- 49 EUR per month or 490 EUR per year
- 59 EUR per month or 590 EUR per year
- 69 EUR per month or 690 EUR per year
- 99 EUR per month or 990 EUR per year
- 119 EUR per month or 1
- 190 EUR per year
- Small 19 EUR
- Small+ 34 EUR
- Small++ 49 EUR
- Medium 59 EUR and Large 99 EUR per month
- Enterprise plan for large organisations
- priced on request
- free
- 0 EUR per month
Data, GDPR & hosting
A consolidated view of how Floorfy AI Studio handles your data.
GDPR overview
GDPR implementation is documented rather than merely claimed. Floorfy, S.L. is established in Spain, so the Regulation applies directly and no Article 27 representative is required. The privacy policy cites Regulation (EU) 2016/679 and the Spanish Organic Law 3/2018 (LOPDGDD), and sets out categories of data, purposes, legal bases, recipients, retention periods and data subject rights. A full data processing agreement is annexed to the terms of use and is expressly built on Article 28, including a record of processing activities under Article 30. Sub-processing runs on a general authorisation with a fifteen-day objection window. Transfers outside the EEA are covered by the EU-US Data Privacy Framework or standard contractual clauses. Rights are exercised at privacy@floorfy.com. The site also carries the Spanish LSSI publisher identification.
Who owns the data?
Under clause 3.9 of the terms, all content a customer uploads or generates, described as Client Content, remains the exclusive property of the customer. Floorfy receives only a narrow permission: the customer authorises it to process that content solely to provide the contracted services, which covers hosting, processing and editing. Floorfy separately states that it owns the intellectual property in the platform itself. For personal data inside that content the customer is the controller and Floorfy acts as processor under Article 28 GDPR, through the data processing agreement annexed to the terms. One reservation deserves attention: unless the customer objects in writing, Floorfy may cite the commercial relationship, including the customer's trade name and logo, for promotional purposes.
Reuse rights
Customers may reuse what they generate without asking permission. The terms place ownership of Client Content with the customer and limit Floorfy's own rights to delivering the service, so photographs, videos and tours can be published freely on portals, social networks and marketing campaigns. That is in fact the declared purpose of the product, and a branded watermark feature exists so output carries the agency's own identity. Two practical limits apply. Deleted content stays recoverable for thirty days only, and once an account is cancelled the content is kept for six months and then permanently removed, so anything an agency wants to keep must be exported before it leaves. Nothing in the terms or the privacy policy restricts commercial reuse of generated material, and nothing states that customer content feeds model training either way.
Data retention & training
Hosting summary
The terms state that all or part of the services are delivered through Amazon Web Services, referred to as the Server. The data processing agreement annexed to the terms names two data storage sub-processors: Amazon Web Services in the United States, covered by the EU-US Data Privacy Framework, and Google Cloud in Ireland. The privacy policy adds a separate table of international transfers listing Amazon Web Services Inc., Google LLC and HubSpot Inc., all in the United States and all under the Data Privacy Framework. Where an adequacy decision does not apply, Floorfy states it relies on the European Commission's standard contractual clauses. Further sub-processing runs on a general authorisation, with the customer informed and able to object within fifteen days. Governing law is Spanish and disputes go to the courts of Barcelona. Note that Huawei Cloud, shown as a technology partner on the homepage, appears in neither disclosure table.
Things to keep in mind
Risks and trade-offs to weigh before adopting Floorfy AI Studio.
- Virtual staging and AI renovation produce images that do not show the property as it really is, which can mislead buyers if it is not disclosed
- Several markets require listing photos to be labelled when retouched or virtually furnished, and the site does not address this obligation
- Sky replacement and image enhancement change how bright and appealing a property's surroundings appear
- Synthetic voiceover and animation can lend a polished, professional feel to a thinly documented listing
- Generated content lives inside the platform and becomes unrecoverable six months after an account is cancelled, so exporting matters
- Credits are monthly and the site does not document whether an unused allowance carries over
- Interior photographs can contain personal data of occupants, and part of the hosting sits outside the European Union
Setup & Integrations
Technical difficulty
Very low for everyday use. There is nothing to install: an account is created with an email address and a password of at least eight characters, photographs are uploaded to the web platform, and the AI tools run in one click. iOS and Android apps are available, mainly for capturing 360-degree imagery, which does require a compatible Ricoh or Insta360 camera. The only part that calls for technical skill is the optional API integration, where partner or agency tokens, webhooks, the viewer SDK and widgets are used to connect a CRM or a portal, and that work needs a developer.
Deployment
Apps stores
Supported languages
Behind Floorfy AI Studio
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is Floorfy AI Studio?
How much does it cost?
Is there a free trial or a free plan?
What can the AI do to a property photo?
Can it create videos as well?
Is there an API?
Who owns the content I create?
How long is my data kept?
Who publishes Floorfy and where is data hosted?
Is there a minimum age?
Should you pick Floorfy AI Studio?
Floorfy AI Studio is a narrow product that knows exactly what it is for. It takes the photographs an estate agent already has and does the two jobs those agents most often outsource: making rooms look their best, empty or furnished, and turning stills into a publishable video. The seven photo tools and the video builder are deliberately one-click, and that is the point, since the buyer is an agent rather than a retoucher.
The commercial framing is honest and legible. Nineteen euros a month for 100 credits is a low, published entry point with no commitment, the credit ladder is fully visible up to 1,000 credits, and the annual option is straightforwardly ten months paid. The legal side is better documented than most tools of this size: a full Article 28 data processing agreement annexed to the terms, a named list of sub-processors, an EU-established publisher trading since 2016, and an explicit statement that customer content stays the customer's property.
Three reservations matter. The site never says what a credit buys, so the allowance cannot be converted into a number of photos or videos before subscribing. It is also not clear from the public pages whether AI Studio can be taken without a virtual tour plan, which would change the real monthly cost. And model training on customer content is nowhere addressed, so there is no written commitment either way.
There is a professional caveat too: virtual staging and AI renovation produce images that do not show the property as it stands. Several markets require that to be disclosed, and the site does not raise the point. Used honestly and labelled clearly, this is a well-priced, well-scoped tool for a real estate content workflow.
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