Move AI
Move AI turns ordinary video into 3D motion data, with no suits and no markers. Its range runs from a single-camera iPhone app to Genesis, a multi-camera system studios install on site and process locally.
What is Move AI?
Move AI is a markerless motion capture system: several cameras and computer vision pull motion data out of video alone, with no suit, no markers and no dedicated stage. The British company has worked on the problem since 2019, claims to have invented the industry's first multi-camera markerless systems, and holds patents on the AI behind its motion engine. That engine took seven years to build and rests on a patented kinematic model of human physics and biomechanics, analysing every frame of a multi-camera rig to generate spatio-temporal data.
Genesis is the flagship, born of a five-year development project and the company's first enterprise-grade release. It is wired permanently into a volume and processes locally. A rig needs one Nvidia GPU — RTX 30, 40, 50 or A-series — and six to twelve Z-Cam cameras with lenses, covering volumes up to 20 x 20 m. It delivers optical-quality data, full time code support, one to eight person capture, portable deployment and checkerboard calibration. It also runs hybrid, processing the RGB or greyscale feeds of existing mocap cameras such as Vicon and OptiTrack and reusing their calibration.
Move One sits at the other end: a single-camera iPhone app paired with the Move Platform web application. The wider range, visible in the published EULAs, adds Move Live for real-time capture and Move Pro for multi-camera desktop work in either local or cloud processing. The architecture moved from a web platform to a desktop application for deterministic performance, offline operation, direct camera control and security compliance, and integrates natively with Peel Capture for camera triggering, file naming and session management.
The company benchmarks continuously against optical and inertial systems, shooting the same movement side by side and comparing foot contact, spine motion, jitter, finger tracking and authenticity; one comparative test was held at VIP Studio and conducted by the IJAD Dance Company. Production credits are specific: the double Robotnik dance scene in Sonic 3, Just Dance 2023 at Ubisoft, Myles Smith's virtual concert inside Fortnite, Move Live for Nike at UEFA Euro 2024, Shogun (2024), and Grimes' XR performance at Coachella 2024.
What it does
- Capture motion from plain video, with no suit and no markers, indoors or outdoors
- Produce 3D motion data the vendor benchmarks side by side against optical systems
- Track one to eight people at once, in volumes from 4 x 4 m up to 20 x 20 m
- Process entirely on a local Nvidia GPU, with nothing sent to a third-party cloud
- Export to .fbx, .usdc, .usdz, .blend and mp4, plus a biomechanics output
- Retarget the take onto Unreal Engine, MetaHuman, Unity, Maya, Blender or Cinema 4D rigs
- Capture from an iPhone alone with the Move One app
When to use Move AI / When not to
A quick filter to help you decide if Move AI is the right fit.
When to use Move AI
- VFX, games and entertainment studios that already run a 3D pipeline in Unreal Engine, Unity, Maya, Blender or Cinema 4D
- Productions that want to drop suits and markers altogether and shorten shoot days
- Studios bound by strict data sovereignty rules, since Genesis processes entirely on their own hardware, behind their own firewall
- Solo creators and freelance animators, who can capture from an iPhone from USD 18 per month
- Teams that already own Vicon or OptiTrack cameras, whose RGB or greyscale feeds Genesis can process without replacing the camera estate
When not to use Move AI
- Anyone who needs facial capture or fine finger work, which the site treats as a benchmark criterion rather than a product
- Android users, since the consumer application ships on iOS only
- Buyers who need a published enterprise price, as Genesis, Move Pro and Move Live all route through a sales demo
- Organisations contractually barred from letting their footage train a vendor's models, because the Move One EULA takes a perpetual, irrevocable training licence with no documented opt-out
- Small hardware budgets, as a Genesis rig calls for six to twelve Z-Cams plus a dedicated Nvidia GPU
How to use Move AI
A typical end-to-end flow, from setup to results.
- Download Move One from the App Store and sign in
- Film the movement with the iPhone: up to 60 seconds on a paid plan, 30 seconds on the free one
- Send the take for processing, which draws on your credit balance
- Wait for the notification that the take has finished processing
- Open Move Platform to review the result in the gallery view
- Export through the Move One Chrome extension or the Blender plugin
- Pick a format among .fbx, .usdc, .usdz, .blend and mp4, with the biomechanics output available from the platform gallery only
- Retarget the animation onto your rig, following the guides for Unreal Engine, MetaHuman, Unity, Maya, Cinema 4D, Blender or NVIDIA Omniverse
- For Genesis, size the rig in the online configurator: preset, circular or square layout, camera count, height, pitch, resolution and focal length, with a coverage heatmap and .glb export
- Have an onboarding manager validate that configuration, wire the cameras in permanently, calibrate with the checkerboard, then process locally on the Nvidia GPU
Pros & Cons
Pros
- No suit and no markers, which the vendor ties to sharply lower costs and shorter shoot days, indoors or outdoors
- Local GPU processing keeps footage behind the firewall, removes cloud latency and lifts processing caps
- Unusually complete export and retargeting chain into the standard 3D engines
- One technology at two scales: an iPhone app from USD 18 a month, and a multi-camera enterprise rig
- Works with Vicon and OptiTrack cameras already installed, so the camera estate need not be replaced
- Named, checkable production credits across film, games, music and sport
- Published subprocessor list and a data processing agreement built into the EULA, rare at this level of detail
Cons
- No public pricing for Genesis, Move Pro or Move Live: every route runs through a sales demo
- The pricing page cited by the EULA and by the documentation, move.ai/pricing, returns a 404, so the credit overage rates cannot be read anywhere
- The Move One EULA takes a perpetual, irrevocable training licence over uploaded video, with no documented opt-out
- Move AI owns the motion data and the finished animation, and only licences them back to you
- The consumer application is iOS only
- Genesis hardware is a real outlay: six to twelve Z-Cams plus an Nvidia GPU, which the site's own configurator prices at USD 3,000 on its own
- No hosting country or region is disclosed, and there is no About page, no contact page and no address beyond support@move.ai
Pricing & Plans
A permanent free plan is available. It carries a one-off allowance of 30 credits that do not expire, limits captures to 30 seconds, and does not permit the purchase of additional credits. The lowest paid entry point is the Move One Starter plan at USD 18 per month excluding VAT, which includes 60 credits per month. Genesis, Move Pro and Move Live carry no published price and are quoted on request.
- Free — one-off allowance of 30 credits that do not expire
- captures capped at 30 seconds
- no credit purchases
- Starter — USD 18 per month plus VAT
- 60 credits per month
- Standard — USD 48 per month plus VAT
- 180 credits per month
- Plus — USD 225 per month plus VAT
- 240 credits per month
- Advanced — USD 490 per month plus VAT
- 700 credits per month
- Genesis — enterprise system
- price on request
- with an indicative hardware configurator on the site
- Move Pro and Move Live — covered by their own EULAs
- no published price
Data, GDPR & hosting
A consolidated view of how Move AI handles your data.
GDPR overview
Implementation is concrete rather than declarative. Move AI Limited, UK company 11886662, registered at International House, 142 Cromwell Road, London SW7 4EF, names itself controller in a privacy policy last updated on 21 August 2025. The Move One EULA carries a full controller-to-processor data processing agreement in Schedule 1, referencing the UK GDPR, the EU GDPR, the Data Protection Act 2018 and PECR 2003, with commitments on documented instructions, staff confidentiality, security measures, breach notification, assistance under Articles 32 to 36, deletion at termination and audit reports. Subprocessors are published, with a five-day objection window on any change. Access, rectification, erasure, objection, restriction and portability rights run through support@move.ai and are answered within a month, with the ICO named as supervisory authority. Transfers outside the UK and EEA are acknowledged under safeguards disclosed only on request. No Article 27 EU representative and no data protection officer are named.
Who owns the data?
Ownership splits three ways under the Move One EULA. You and any other contributors keep the intellectual property in the source video and the materials you upload. Move AI owns the app, the documentation and, more surprisingly, the motion data and the finished output, and you assign it those rights on creation. Move AI then licences the output back to you on worldwide, royalty-free, non-exclusive, transferable and sub-licensable terms. It undertakes not to sell any output, video data, motion data or materials. What you may not do with the output is build a product competing with Move AI, or train an AI system.
Reuse rights
You may reuse the output without asking again. The licence Move AI grants back runs worldwide, carries no royalty, and is transferable and sub-licensable, so delivering the animation to your own clients is covered. Two carve-outs bind you: the output must not feed a product that competes with Move AI, and it must not be used to train or fine-tune an AI system, other than as input to an original video work you create for your own use or commercialisation. The traffic runs the other way too. You grant Move AI a perpetual, irrevocable, transferable and sub-licensable licence over your uploaded video and materials, expressly for the development, training and improvement of its products, technologies, systems and services. The privacy policy lists machine learning improvement among its legitimate-interest purposes and names motion and output data among the data used. No opt-out is documented anywhere on the site.
Data retention & training
Hosting summary
Move AI does not say where data is held. AWS appears on the published subprocessor list as its cloud provider, used both when Move AI acts as processor and when it acts as controller, but no country, region or data centre is named anywhere on the site. The privacy policy acknowledges that some third parties sit outside the UK and EEA, so transfers do occur; it promises appropriate safeguards, but discloses the specific mechanism only on request. Jurisdiction is British: Move AI Limited is a UK company, the agreements are governed by the laws of England, and the ICO is named as supervisory authority. Genesis is the exception that matters. Its processing runs entirely on the customer's own machines, inside the customer's firewall, which the vendor presents as removing third-party cloud exposure and delivering total data sovereignty. One caution: the website is served through Cloudflare on an anycast address, so the US geolocation of that address says nothing about where user data actually lives.
Things to keep in mind
Risks and trade-offs to weigh before adopting Move AI.
- Uploaded footage feeds model training under a perpetual and irrevocable licence, and no opt-out is documented anywhere
- The motion data and the finished animation belong to Move AI, which only licences them back to you
- Motion data is personal data by the vendor's own definition: height, body proportions, mass distribution, rotations and speed of movement
- Anyone who walks into frame becomes a video subject whose data is collected, even though they never signed up to anything
- You warrant that you hold the necessary agreements with everyone filmed, and business customers indemnify Move AI if that warranty fails
- Move AI may publish examples built on your captures under legitimate interest, and may name you publicly as a client
- No hosting country is disclosed, transfers outside the UK and EEA occur, no Article 27 representative is named, and subscriptions renew automatically
Setup & Integrations
Technical difficulty
Two very different efforts sit under one brand. Move One asks nothing technical: download the iPhone app, sign in, capture, process, export. The real work comes afterwards, retargeting the animation onto a rig in Unreal Engine, Unity, Blender, Maya or Cinema 4D. Genesis is a build: six to twelve Z-Cams to position, a permanently wired installation, a dedicated Nvidia GPU and checkerboard calibration. An online configurator helps size the volume, but the site states it is illustrative only and requires an onboarding manager to validate the configuration. Onboarding and testing are advertised as free.
Deployment
Apps stores
Integrations
Supported languages
Behind Move AI
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Move AI.
Frequently asked questions
Do performers need to wear a suit or markers?
How many people can be captured at once, and in what space?
What hardware does Genesis require?
Can I keep my existing Vicon or OptiTrack cameras?
Is processing done in the cloud?
Which export formats are available?
Is there a free plan, and what does the cheapest paid tier cost?
Is my footage used to train Move AI's models?
Who owns the animation that comes out?
Is a data processing agreement available?
Should you pick Move AI?
Move AI is one of the more credible names in markerless capture, and it earns that on evidence rather than claims. The production credits are specific and checkable — Sonic 3, Just Dance 2023, a Fortnite concert for Sony Music, Nike at UEFA Euro 2024, Shogun, Grimes at Coachella — and the company benchmarks itself openly against optical and inertial rigs on criteria that matter to animators: foot contact, spine motion, jitter, finger tracking. The technical proposition is coherent at both ends of the range. Genesis gives studios optical-grade data processed entirely on their own hardware, which removes cloud latency, processing caps and third-party exposure in one move, and it will work with Vicon or OptiTrack cameras already on the stage. Move One puts the same engine behind an iPhone app at USD 18 a month, with a retargeting path into every mainstream 3D package.
Two reservations deserve weight before signing. The first is legal: the Move One licence hands Move AI ownership of the motion data and the finished animation, and takes a perpetual, irrevocable licence over your uploaded footage expressly for training, with no opt-out documented. For a studio under client confidentiality, that is a conversation to have before the first upload. The second is commercial transparency. Nothing above Move One has a public price, the pricing page the contract itself points to returns a 404, and the credit overage rates are therefore unreadable. Neither problem touches the capture quality. Both are worth resolving in writing first.
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