2pr
2pr is an AI agent for LinkedIn that handles the whole content loop: trending ideas, drafts written in your own voice, carousels, scheduling, comment replies and analytics, publishing through LinkedIn's official API rather than a password-sharing browser extension.
What is 2pr?
2pr is a LinkedIn-only AI agent that collapses an entire content workflow into one web app. The pitch is blunt: replace the ghostwriter you would otherwise pay around $3,000 a month. The product is organised into six connected areas, Ideas, Drafts, Visuals, Plan, Engage and Analytics, and each covers a stage a creator would normally hand to a different tool or a different person.
Ideas pulls one trending feed from six sources, LinkedIn, X, Reddit, Substack, Hacker News and GitHub, so the raw material is not limited to whatever your own feed happens to show you. Behind it sits a searchable library of more than two million high-performing LinkedIn posts, used as a pattern reference rather than a pile of templates. When you have a thought but not yet a story, an AI interview asks questions tailored to your profile, audience and industry until there is something to write.
Drafts produces three versions of every post side by side, with an AI editor and a manual editor in the same place and a coach that scores hooks, calls to action and structure line by line. Visuals generates carousels and images natively, with Ideogram, ChatGPT Image and Google Nano Banana Pro built in, on templates tuned for LinkedIn. Plan is a drag-and-drop calendar where text and images can be swapped without leaving it and where several profiles run from one workspace. Engage gathers every comment and reaction across your published posts into one inbox and drafts three replies in your voice, picked with Tab, cycled with Cmd+. and sent with Enter. Analytics puts follower growth and post performance in a single view, suggests posting times tuned to your audience and separates awareness, engagement and lead results.
Two design choices frame the rest. Publishing runs on LinkedIn's official API, so no password, cookie or browser extension is involved. And an MCP server exposes the product to Claude Desktop, Claude Code or any compatible agent, which can read comments, draft, schedule and pull analytics on your behalf.
What it does
- Surface post ideas from a trending feed built on LinkedIn, X, Reddit, Substack, Hacker News and GitHub
- Draft posts in your own voice, three versions side by side, against a library of 2M+ viral posts
- Turn raw thoughts into stories through an AI interview, or a link into a post in one click
- Generate LinkedIn carousels and images natively with Ideogram, ChatGPT Image and Google Nano Banana Pro
- Plan a week on a drag-and-drop calendar and publish at the time that suits your audience
- Answer every comment from a single inbox, with three AI replies drafted in your voice
- Track follower growth and post performance, split into awareness, engagement and lead stages
When to use 2pr / When not to
A quick filter to help you decide if 2pr is the right fit.
When to use 2pr
- Founders and solo operators who want a personal brand on LinkedIn without hiring a ghostwriter
- Agencies and ghostwriters running several client profiles, each with its own voice, from one workspace
- B2B sales and marketing teams who use LinkedIn content to build trust and feed pipeline
- Creators and subject-matter experts who publish regularly and need a steady supply of post ideas
- Recruiters, employer-brand specialists and job seekers working on profile quality and visibility
When not to use 2pr
- Anyone who needs to publish across several networks: 2pr does LinkedIn and nothing else
- Teams looking for a permanent free tier, since everything past the short trial is paid
- Users after aggressive automation such as bulk DMs or connection requests, which 2pr deliberately refuses
- Buyers who require a signed DPA, a named EU representative or SOC 2 evidence before onboarding
- People who want a mobile or desktop app, as the product is a browser-based web app only
How to use 2pr
A typical end-to-end flow, from setup to results.
- Create an account from the web app and sign in with Google or LinkedIn
- Authorise your LinkedIn profile through the official API, without ever handing over a password
- Enter payment details at the Stripe checkout to open the free trial; nothing is charged until it ends
- Browse the trending feed or the 2M+ post library to pick an angle worth writing about
- Run an AI interview, or paste an article, YouTube video or podcast to start from existing material
- Compare the three generated versions, then refine with the AI editor or by hand
- Read the coach's line-by-line scoring of your hook, structure and call to action
- Add a native carousel or a generated image before publishing
- Drop the post on the drag-and-drop calendar, or publish at the suggested optimal time
- Work through comments in Engage, then let the analytics feed the brief for your next post
Pros & Cons
Pros
- One tool covers the whole loop, from finding an idea to answering the last comment
- Publishing runs on LinkedIn's official API, with no password sharing, no cookies and no extension
- Every generation returns three variants, and a manual editor sits beside the AI one, so you keep control
- Ideas come from outside LinkedIn as well: X, Reddit, Substack, Hacker News and GitHub
- Carousels and images are produced in place, with no detour through a separate design tool
- The agency plan bills per profile, gives each profile its own voice and charges nothing per team member
- Free trial on every plan, cancellation at any time, full refund within 24 hours monthly or 7 days annually
Cons
- No permanent free tier: only the side tools are free, the app itself is subscription-only
- The trial is short, three days on the monthly individual plan, and a card is required up front
- LinkedIn only, with no support for any other network
- The advertised $17 entry price is per profile and needs at least three profiles, so $51 a month in practice
- Paying monthly costs roughly twice the annual rate on the individual plan
- No legal entity, postal address, about page or legal notice is published anywhere on the site
- No DPA, no Article 27 EU representative, no security certification, and no mobile app
Pricing & Plans
There is no permanent free plan. Every plan opens with a free trial, seven days on annual subscriptions and on Multi-profile, three days on the monthly individual plan, and payment details are collected at the Stripe checkout before it starts. The lowest entry point for a single user is $24 per month on the annual individual plan, against $49 per month billed monthly. Agencies pay from $17 per month per profile on an annual commitment, from three profiles upwards, which places the real floor for that plan at $51 per month. Several standalone LinkedIn utilities on the site, among them the profile review, the carousel generator, the text formatter and the headline and hook generators, remain free of charge without any subscription.
- $24 per month billed annually
- or $49 per month billed monthly. Includes the 2M+ viral post library
- curated trending ideas
- drafts in your voice
- LinkedIn-tailored carousels and images
- comment replies
- advanced analytics and coaching
- an MCP server
- $17 per month per profile billed annually from three profiles
- or $24 per month per profile billed monthly. Adds a flexible number of LinkedIn profiles
- personal or company pages
- a separate voice and idea stream per profile
- team and client collaboration
- passwordless posting and commenting
- and unlimited team members with no per-seat fee
- on top of everything in Just for you.
- seven days on annual plans and on Multi-profile
- three days on the monthly individual plan
- with no charge until the trial ends.
Data, GDPR & hosting
A consolidated view of how 2pr handles your data.
GDPR overview
GDPR is addressed, but narrowly. Section 6 of the privacy policy, effective 22 January 2025, lists the rights open to EU and EEA residents: access, rectification, erasure, restriction or objection, portability and withdrawal of consent. Section 7 adds separate CCPA rights for California. Section 9 states plainly that data may be processed outside your country of residence, including in the United States, and treats continued use of the service as consent to that transfer. What is missing matters as much: the policy never claims GDPR compliance in so many words, designates no Article 27 EU representative and no data protection officer, publishes no data processing agreement and mentions no standard contractual clauses. Every request goes to a single address, hi@2pr.io.
Who owns the data?
You keep every right you already had over the content you submit or publish through 2pr. In exchange, section 8 of the Terms grants the company a licence to use, modify, publicly perform, publicly display, reproduce and distribute that content on and through the service. The platform itself, including the post database and the AI generation features, stays the exclusive property of the company under section 12. Feedback sent to hi@2pr.io carries no intellectual property claim for its author. Your profile and engagement data are shared with named processors, among them OpenAI, Anthropic, Stripe, Crisp, Amplitude and Google.
Reuse rights
You can reuse the posts you generate without asking permission: nothing in the Terms restricts commercial use of your own output. Responsibility travels with that freedom. Section 8 delivers generated content as is and places the review, the editing and the decision to publish entirely on you, whether the text was written by the AI or merely inspired by the reference database. Three limits apply. You may not scrape, copy or reproduce the library of posts. You may not present AI-generated content in a way that misleads others about its origin. And whatever you publish must respect LinkedIn's own Terms, since a breach exposes your account rather than the vendor's.
Data retention & training
Hosting summary
2pr publishes no hosting map. Section 9 of the privacy policy states only that information may be processed in countries outside your own, including the United States, and treats continued use of the service as consent to that transfer. No data centre, region or storage provider is named. Section 8 promises reasonable security measures while conceding that no transmission over the internet is completely secure. What is disclosed is the processor list in section 5: LinkedIn's API, Stripe for payments, Crisp for support, Google Authentication, OpenAI and Anthropic for content generation and analysis, Google Analytics and Amplitude for usage data, and Tolt for the affiliate programme. The Terms place the agreement under Delaware law. Network lookups return an anycast address on Amazon infrastructure, which says where the site is served from, not where user data lives. No SOC 2 or ISO 27001 certification is mentioned and no data processing agreement is offered.
Things to keep in mind
Risks and trade-offs to weigh before adopting 2pr.
- Handing your professional voice to a model can flatten exactly what made it recognisable
- The Terms warn that the AI may produce content deemed inappropriate or offensive, and the publisher declines responsibility for it
- Nothing is proofread for you: reviewing before publishing, and living with the result, is entirely your job
- The promise that AI detectors will not flag your posts cannot be verified and rests on tools that keep changing
- Deleting your account does not cancel your subscription, and the charges continue until you cancel billing separately
- Your LinkedIn profile and engagement data pass through third-party AI processors, and nothing states whether they feed model training
- Chasing impressions and follower counts encourages writing for the metric, with no published company address to turn to if a dispute arises
Setup & Integrations
Technical difficulty
Setup is light and needs no technical skill. You sign up in the browser with Google or LinkedIn, authorise your profile through LinkedIn's official API, and enter payment details at the Stripe checkout to open the trial. There is nothing to install, no extension and no desktop client, and no password is ever handed over. The only step that assumes some comfort with tooling is optional: connecting the MCP server to Claude Desktop, Claude Code or another agent. Help is self-service, through the FAQ, a LinkedIn direct message and a feature request portal.
Deployment
Integrations
Supported languages
Behind 2pr
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement 2pr.
Frequently asked questions
Can 2pr replace a human ghostwriter?
Can 2pr get my LinkedIn account banned?
What does 2pr cost?
Is there a free plan or only a free trial?
Can I connect 2pr to Claude or another AI agent?
Will my posts be flagged as AI-generated?
How do I cancel, and can I get a refund?
What is in the viral posts library?
Is there a minimum age?
Is there a mobile app or a browser extension?
Should you pick 2pr?
2pr is a narrow tool that does its narrow thing thoroughly. Everything points at one network, and within it the loop is genuinely complete: finding an angle, writing three versions of a post, producing the carousel, placing it on a calendar, answering the comments it draws and reading what worked. Two decisions separate it from most LinkedIn tooling. Publishing runs on the official API, so no password, cookie or extension is involved and the usual ban risk goes with them. And an MCP server lets Claude or another agent drive the whole thing. Sourcing ideas from Reddit, Hacker News, GitHub and Substack rather than the LinkedIn feed alone is a real advantage for anyone writing on a technical subject.
The reservations are about the company more than the product. There is no about page, no legal notice, no postal address and no full corporate name anywhere on the site; the Terms simply call the company 2pr.io and place the agreement under Delaware law. No data processing agreement is offered, no EU Article 27 representative is designated, no certification is claimed, and the privacy policy never says whether customer data is used to train models, even though OpenAI and Anthropic sit on the processor list. A buyer with a procurement checklist will stall there.
On price, $24 a month on an annual commitment is reasonable against what it replaces, but the $17 headline is a per-profile agency rate that assumes at least three profiles. The published case studies are impressive and impossible to verify from outside. For a founder, a ghostwriter or a sales team that lives on LinkedIn, it is a serious candidate; for a regulated buyer, the paperwork is not there yet.
- Choosing a selection results in a full page refresh.
- Opens in a new window.