Adsby
Adsby is an AI-driven SaaS platform that manages and optimizes Google Ads campaigns for agencies, freelancers, startups and small businesses juggling several ad accounts. Subscriptions start at $29 per month, with a 7-day free trial.
What is Adsby?
Adsby is a software-as-a-service platform that automates and optimizes Google Ads campaigns, published by Adsby B.V. in Amsterdam. Its stated promise is to automate the PPC workflow and save hours every day: an AI agent takes over the repetitive work while the advertiser keeps the final say. The working dashboard lives on dashboard.adsby.co, while the public site serves as a shop window and hosts a set of free tools.
The features page documents eight blocks. Ads Agent watches keywords, search terms, spend and metrics around the clock, ships a prompt library aimed at PPC specialists, lets you build custom agent workflows (task type, schedule, target campaign), pushes proactive action suggestions and reads across campaigns. PPC Optimization scans every active search campaign daily, flagging underperforming keywords, cleaning up search terms and surfacing performance by location. Budget Optimization centralizes budget alerts, alert rules and trigger thresholds, and warns about broken links. Campaign Builder walks you through a Google Search campaign, suggesting keywords and generating headlines and descriptions. Keyword Generator builds keyword lists from a seed term or a URL. Competition Tracking takes competitor URLs and rescans their Google ads weekly in a single panel. White Label Reporting produces automated reports in the agency's own colors and logo. Multi Ad Account Management gathers several Google Ads accounts in one interface and assigns team members per account with access levels.
Around the platform sit seven free tools usable without an account: an AI ad text generator, a keyword generator, an AI ad generator, a UTM builder, an LLM.TXT sitemap generator, a Google AI Max brand list generator and the Competitor Ad Tracker Chrome extension. A separate desktop application, AI Marketing Assistant (version 1.0.1, .dmg for macOS and .exe for Windows), adds a voice-driven assistant that looks at Google Ads, Meta Ads, social channels, Google Analytics and Search Console reports, email and funnel performance.
The homepage claims 5,841+ users served, 39,056+ campaigns created, 221,314+ optimization suggestions and 17,218,364+ keywords analyzed, alongside a 4.9 rating from 50+ reviews. The site is available in English, Italian, Spanish, Dutch, Portuguese and German, and ad generation is advertised for 100+ languages. AI usage is metered in credits (50, 100 or 200 per month depending on the plan), consumed only when an agent or an AI workflow is triggered. One scope limit is worth keeping in mind: the core product handles Google Search campaigns and nothing else.
What it does
- Connect one or several Google Ads accounts to a single dashboard
- Let an AI agent scan active search campaigns daily and act on its optimization suggestions
- Build a guided Google Search campaign in minutes with the Campaign Builder
- Generate ad copy and keyword lists with AI, then clean up weak search terms and keywords
- Set budget rules and thresholds, and receive overspend, underspend and broken-link alerts
- Track competitors' Google ads, rescanned every week in a single panel
- Produce automated white-label reports and share them with clients
When to use Adsby / When not to
A quick filter to help you decide if Adsby is the right fit.
When to use Adsby
- PPC agencies running several client Google Ads accounts side by side: the Enterprise plan covers up to 20 ad accounts and 20 team members in a single interface.
- Freelance marketers and consultants who want search-term cleanup and client reporting handled automatically rather than by hand every week.
- Startups and small businesses with no in-house Google Ads expertise, since the site FAQ states that no expert marketing knowledge is required.
- Teams that have to hand clients polished reports, thanks to white-label reporting carrying the agency's own logo, colors and chosen metrics.
- Advertisers who want to keep an eye on rival campaigns, with up to 5 competitors tracked and their Google ads rescanned every week.
When not to use Adsby
- Advertisers who need Meta, TikTok or LinkedIn campaigns managed natively: the core dashboard covers Google Ads search campaigns only, and Meta Ads appear solely in the separate desktop assistant.
- Teams that need to plug ad data into their own stack, since Adsby publishes no public API and no developer documentation.
- Organizations bound by industry-specific regulations: the terms state the service is not built to comply with HIPAA, FISMA and similar laws, and forbid use that would breach the Gramm-Leach-Bliley Act.
- Enterprise buyers with contractual security requirements, as no data processing agreement, subprocessor list or security certification is published.
- Companies that require European data hosting, because the servers sit in the United States, and anyone under 18, who may not open an account at all.
How to use Adsby
A typical end-to-end flow, from setup to results.
- Create an account on dashboard.adsby.co/register, optionally signing in with a Google account; new sign-ups get a 7-day free trial and the card is charged when it ends.
- Connect one or several Google Ads accounts to the dashboard.
- Create a campaign with the guided Campaign Builder (targeting, AI-suggested keywords, automatically generated headlines and descriptions), or import your existing campaigns.
- Let Adsby scan the active campaigns and review the optimization suggestions: weekly on the Launch plan, daily on Growth and Enterprise.
- Use the Keyword Generator in three steps: enter a keyword or a URL, filter the suggestions by volume and intent, then export the list or push it into an Adsby campaign.
- Set up budget alerts (trigger thresholds, recipients, channel) and broken-link alerts.
- Enter the URLs of the competitors you want to follow: 1, 3 or 5 depending on the plan.
- Configure the white-label reports (logo, colors, selected metrics) and share them with your clients.
- Invite team members and assign them roles and ad accounts.
- Extend the setup if needed: install the Competitor Ad Tracker extension from the Chrome Web Store, and download the AI Marketing Assistant desktop app (.dmg for macOS, .exe for Windows). The seven free tools work straight from the public site, with no subscription.
Pros & Cons
Pros
- A wide feature set for the price: optimization, alerts, competitor monitoring, white-label reporting and AI ad content generation all sit in one subscription.
- White-label reporting, an account manager and a monthly strategy session are included from the $29/month entry plan onward.
- Multi-account management and team roles start at the Growth plan (5 ad accounts, 5 members) and scale to 20 on Enterprise.
- The daily automated scan of search campaigns takes the search-term cleanup workload off the advertiser's hands.
- Seven free tools work without an account, including a multi-platform ad text generator, alongside a free Chrome extension and a macOS/Windows desktop app.
- A 7-day free trial, cancellation at any time from the account, and a 35% discount on annual billing.
- The publisher is established in the EU (Amsterdam) under Dutch law, and the site and interface are available in six languages.
Cons
- The core product is limited to Google Ads: no native Meta, TikTok or LinkedIn management in the dashboard.
- No public API and no developer documentation, so nothing can be wired into an existing data pipeline.
- No permanent free plan on the platform: the paywall arrives after 7 days.
- Included AI credits do not roll over from month to month and are forfeited on cancellation, purchased extra credits included; all sales are non-refundable with no stated exception.
- Adsby reserves the right to revise the credit cost of any AI interaction at its sole discretion and without prior notice.
- Servers sit in the United States although the publisher is Dutch, with no transfer mechanism named, and no DPA, subprocessor list or security certification is published.
- No about page and no contact page: the only general channel is hello@adsby.co, and the privacy notice still dates from February 16, 2024 while the terms were updated on June 11, 2025.
Pricing & Plans
Adsby operates on a subscription model and offers no permanent free plan on the platform, although seven free tools remain accessible without an account. New sign-ups receive a 7-day free trial, after which the card is charged for the plan selected. The lowest paid entry point is USD 29.00 per month for the Launch plan on monthly billing; an annual commitment carries a 35% discount and brings Launch down to USD 19 per month. All payments are made in US dollars, with sales tax added where applicable. Each plan includes a monthly allowance of AI credits (50, 100 or 200), consumed only when an agent or an AI workflow is triggered, and additional credits may be purchased. All purchases are non-refundable, cancellation may be requested at any time and takes effect at the end of the current paid term, and Adsby reserves the right to revise both its prices and its credit costs.
- 50 AI credits per month
- 1 ad account
- 1 team member
- weekly optimizations
- 1 competitor tracked
- 100 AI credits per month
- 5 ad accounts
- 5 team members
- daily optimizations
- 3 competitors tracked
- 200 AI credits per month
- 20 ad accounts
- 20 team members
- daily optimizations
- 5 competitors tracked
- All three plans include the AI Marketing Assistant
- the AI Keyword Generator
- Alerts & Reporting
- White Label Reporting
- a Monthly Strategy Session
- an Account Manager and Priority Support
- plans can be upgraded or downgraded in either direction and cancelled at any time
Data, GDPR & hosting
A consolidated view of how Adsby handles your data.
GDPR overview
Adsby B.V. is established in the European Union, in Amsterdam, so it falls directly under the GDPR and needs no Article 27 representative. Its privacy notice, effective February 16, 2024, sets out the legal bases it relies on under the GDPR and UK GDPR (consent, performance of the contract, legal obligations, vital interests and legitimate interests) and lists the rights available in the EEA, the United Kingdom, Switzerland and Canada: access, rectification, erasure, restriction, portability, objection and freedom from automated decisions, plus withdrawal of consent at any time. Complaints go to a member state authority, the ICO or the Swiss FDPIC; requests go to privacy@adsby.co or through a data subject access request. The terms, effective June 11, 2025, apply Dutch law and Amsterdam courts. Gaps remain: servers sit in the United States with no transfer mechanism named, and no DPA, subprocessor list, DPO or security certification is published.
Who owns the data?
Under the terms of service effective June 11, 2025, Adsby owns or licenses every intellectual property right in the platform, its content and its marks. Anything sent to the company as a question, suggestion, idea or piece of feedback becomes an assigned Submission that Adsby may use and circulate without limit, credit or payment. Section 22 states that Adsby stores the data you transmit in order to keep the service running and performs routine backups, yet you remain solely responsible for that data and waive any claim if it is lost or corrupted. No clause assigns Adsby ownership of your campaign data or of the ad copy generated for you. The privacy notice of February 16, 2024 has Adsby deciding how personal information is processed, placing it in the controller's seat.
Reuse rights
The privacy notice effective February 16, 2024 lists the purposes: delivering, improving and administering the service, communicating with users, security and fraud prevention, and legal compliance. Adsby collects registration details, log and usage data, device data and location inferred from IP address. It states that it processes no sensitive personal information and collects nothing from third parties, and its Termly disclosures record no sale or sharing of personal information in the CCPA sense. Sign-in can run through a Google account or a social account, in which case Adsby receives name, email address, friends list and profile picture. Google Analytics runs on the website with demographics, interests reporting and remarketing enabled, with opt-out links provided. Information received through Google APIs is handled under the Google API Services User Data Policy, Limited Use requirements included. Where the user gives consent, the company profile — brand name, business description, target audience and target location — is shared with third-party tools, among them AI models, to generate, manage and optimize ads. Nothing in the documentation states whether customer data feeds model training, and no training opt-out is offered.
Data retention & training
Hosting summary
Section 7 of the privacy notice states plainly that Adsby's servers are located in the United States, and that information may be transferred to, stored by and processed in the United States and in other countries, including in the facilities of the third parties with whom Adsby shares personal information. No choice of hosting region is offered and no European data center is announced. This sits at odds with the publisher's own establishment: Adsby B.V. is registered in Amsterdam, in the Netherlands, and its terms run under Dutch law. No transfer mechanism is named anywhere in the documentation, neither standard contractual clauses nor the EU-US Data Privacy Framework, which leaves the legal basis for the transfer undocumented. The website itself is served behind Cloudflare, on the anycast address 172.67.169.57. Buyers with a strict EU-hosting requirement should treat this gap as a blocking point rather than a detail.
Things to keep in mind
Risks and trade-offs to weigh before adopting Adsby.
- The AI credits included in your plan expire every month and never roll over; on cancellation all credits are lost, including the extra credits you paid for separately.
- Every purchase is non-refundable, additional credits included, and the subscription renews automatically without asking you to approve each charge.
- Adsby may revise the credit cost of any AI interaction at its sole discretion and without prior notice, and may suspend or remove the credit system altogether.
- The servers are in the United States although the publisher is Dutch, and no transfer mechanism is named; no DPA, subprocessor list or security certification is published either.
- Any suggestion or idea you send Adsby becomes its property outright, with unrestricted use and no acknowledgment or compensation to you.
- The privacy notice has not been updated since February 2024, and the site FAQ contradicts the terms by appending a "(Soon)" mention to its answer on the free trial.
- The services are not designed for activities subject to HIPAA, FISMA or the Gramm-Leach-Bliley Act; more broadly, letting an agent auto-optimize campaigns daily can erode your own reading of the data, so keep reviewing the suggestions rather than approving them blind.
Setup & Integrations
Technical difficulty
Low. No technical skill is required: create an account (a Google sign-in is available), connect your Google Ads account or accounts, then work entirely from the web interface. The Campaign Builder is guided and presented as producing a campaign in minutes, and the site FAQ states that no expert marketing knowledge is needed. There is no API and no integration to code. Two optional installs exist: the Competitor Ad Tracker Chrome extension and the AI Marketing Assistant desktop app. Budget your time instead for configuration: alert rules and thresholds, competitor URLs, the white-label report template and team roles.
Deployment
Integrations
Supported languages
Behind Adsby
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Does Adsby replace Google Ads expertise?
Which advertising platforms does Adsby cover?
Is there a free plan?
How do the AI credits work?
Can I cancel at any time?
How many Google Ads accounts and team members are allowed?
Where is the data hosted?
Is there an API?
Is there a mobile app?
What is the minimum age, and how do I exercise my GDPR rights?
Should you pick Adsby?
Adsby packs a lot into a low entry price. From $29 per month you get an AI agent that scans active search campaigns daily, budget and broken-link alerts, weekly competitor ad monitoring, white-label reporting, an account manager and a monthly strategy session, a feature set that usually sits further up the price list. Agencies juggling client accounts and small teams without an in-house PPC specialist are the obvious fit, all the more so since multi-account management and team roles arrive from the Growth plan onward.
The reservations are real and worth weighing before committing. The core product only handles Google Ads search campaigns, and Meta Ads appear solely through a separate desktop application. There is no public API and no developer documentation, so nothing plugs into an existing data pipeline. AI usage is metered in credits that do not roll over from one month to the next and are forfeited on cancellation, extra purchased credits included, and Adsby reserves the right to change the credit cost of any AI interaction without notice. All sales are final.
The compliance picture is mixed. The publisher is established in Amsterdam and the terms run under Dutch law before Amsterdam courts, yet the servers are in the United States and no transfer mechanism is named. No DPA, no subprocessor list and no security certification is published, which makes the tool a hard sell to a buyer with contractual requirements. The legal documentation is uneven too: the terms were refreshed on June 11, 2025 while the privacy notice has stood still since February 16, 2024.
The 7-day free trial is the sensible way to settle the question. Connect an account, let the daily scan run for a week and judge the suggestions on your own campaigns before the card is charged.
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