Agurotech
Agurotech pairs in-field soil, weather and frost sensors with a single mobile and web app, turning real-time moisture, conductivity and temperature readings into crop-specific irrigation and spraying advice backed by ten-day forecasts.
What is Agurotech?
Agurotech is a Dutch precision-farming system that its own contracts call the Agurotech Monitoring & Decision Support System. It is not software on its own: growers buy instrumentation that goes into the ground, and an application that reads it. The soil probes measure volumetric water content, electrical conductivity and temperature using patented FDR technology, at 15 and 30 centimetres on one model, at 15, 30, 45 and 60 on another, and at 30, 60 and 90 on a third that shipped in 2026. Alongside them sit a modular solar-powered weather station offering a choice of up to seven variables, a digital rain gauge, and a crop temperature sensor used for frost work. Every device carries its own SIM and connects over 2G, 4G, LTE-M or NB-IoT, so no farm network is needed, and each one has a built-in GPS locator.
Readings arrive on a fixed cadence — soil probes sample every six minutes and upload every six hours, weather stations sample every thirty minutes — and land in a single app available on iOS, Android and the web. There the raw numbers become instructions: irrigation advice matched to soil texture, crop and growth stage, a ten-day forecast, a spray planner, disease-pressure tracking, frost notifications when a threshold is crossed, and access to data from five nearby weather stations. Satellite imagery was folded into the platform in 2025. Advice can be expressed in minutes of running time or in millimetres, depending on whether the grower runs a reel, a pivot, a lateral boom or drip lines.
Recent releases have pushed the product toward assisted interpretation: an in-app conversational assistant that accepts video, and a scanner that reads the values off a photographed laboratory soil report. Agurotech reports 6,612 devices installed across 18 countries on five continents, more than a thousand growers in the Netherlands, and 4.8 out of 5 from over 500 reviews. It designs and manufactures its hardware in the Netherlands and warrants it for one year. Everything is sold by quotation; no price is published.
What it does
- Measure soil moisture, electrical conductivity and temperature continuously, at several depths in the same profile
- Deliver irrigation advice matched to soil texture, crop and growth stage, in minutes of running time or in millimetres
- Plan watering rounds up to ten days ahead using integrated weather forecasts
- Raise real-time frost alerts from temperature measured inside the crop itself
- Plan spraying operations and track disease pressure across fields
- Keep a multi-year measurement history for every plot in one place
- Share plots with colleagues and advisers under view, edit or admin rights
When to use Agurotech / When not to
A quick filter to help you decide if Agurotech is the right fit.
When to use Agurotech
- Arable and field-vegetable growers who irrigate and want a measured reason to start or skip a watering round
- Farms with scattered or heterogeneous plots, where soil conditions differ from one field to the next
- Producers of water-sensitive, high-value crops such as potatoes, onions, fruit, tulips and flower bulbs
- Fruit and horticultural operations exposed to frost, which need in-crop temperature alerts above a set threshold
- Contract farming businesses and advisers who plan across several holdings and need shared access with differentiated rights
When not to use Agurotech
- Anyone looking for software alone: the system only works once Agurotech hardware has been installed in the field
- Buyers who need a published price and an immediate online purchase, since every deal goes through a quotation
- Users expecting binding agronomic guidance, as the terms classify every output as decision support and not agronomic, irrigation or fertilisation advice
- Teams that need unrestricted access to their raw data, because exports, API access and bulk downloads may be limited to certain subscription tiers
- Livestock operations and anyone needing an interface outside English, Dutch or Russian, the three languages of the app
How to use Agurotech
A typical end-to-end flow, from setup to results.
- Request a quote through the site, describing the number of plots, their average size and your irrigation setup
- Take delivery of the sensors, weather stations or rain gauges specified in the quotation
- Choose where each probe goes: the spot that normally triggers your decision to irrigate gives the most representative reading
- Drill a hole with the auger supplied with the sensor and seat the probe flush with the surface
- Let the device pair itself with the app automatically once it is in the ground; measurements appear straight away
- Download the app on iOS or Android, or open the web application
- Enter your crop and soil data, using a laboratory soil analysis, so the advice can be calibrated to your fields
- Set whether you want advice in minutes of running time or in millimetres, according to your irrigation system
- Invite colleagues or advisers and assign them view, edit or admin rights, with no limit on the number of users
- Work from the plot overview through the season, and rely on remote support if a device needs attention
Pros & Cons
Pros
- Advice rests on physical measurement taken in the grower's own soil, not on a model alone
- Installation is designed to be done by the grower in minutes, with no cabling, no external antenna and cellular connectivity included
- Output is actionable rather than raw: minutes or millimetres, matched to the irrigation system actually in use
- Hardware is energy-autonomous, with solar power for stations and gauges and a three to five year battery in the soil probes
- One application covers every hardware line, on iOS, Android and the web
- Sharing is unlimited in seats and granular in rights, so advisers and colleagues cost nothing to add
- Substantial deployed base: 6,612 devices across 18 countries, 4.8/5 from more than 500 reviews, and named grower testimonials
Cons
- No published pricing at all: neither hardware nor subscription, everything runs through a quotation
- Tiers clearly exist and gate features, yet none of them is named or costed publicly
- A hardware purchase is unavoidable, and there is no free plan, no free trial and no demo page
- Subscriptions run for an indefinite term, renew automatically, and require two months' written notice to end
- Agurotech keeps ownership of all sensor and derived data, and may restrict raw exports, API access and bulk downloads
- The site never mentions the GDPR, publishes no DPA, names no subprocessor and states no hosting country
- An API is sold contractually but no public documentation exists, and the app interface covers only three languages
Pricing & Plans
No price is published. Agurotech sells by quotation only: asked what a soil moisture sensor or weather station costs, the FAQ answers that the price depends on the size of the order and invites the reader to request a quote. The commercial structure combines a hardware purchase with a periodic subscription giving access to the software, the services and the data processing; that subscription runs for an indefinite term and renews automatically unless ended with two months' written notice, and maintenance is stated to be included in its cost. All prices are quoted exclusive of VAT and additional charges, and the vendor reserves the right to adjust them with advance notice. There is no free plan and no free trial. The only figure published anywhere on the site is an accessory rather than an entry price: an installation auger offered at EUR 65 on top of a soil sensor purchase. Per-zone data export to Excel or CSV is described as an optional paid feature, without a price.
Data, GDPR & hosting
A consolidated view of how Agurotech handles your data.
GDPR overview
The site never uses the words GDPR or AVG anywhere, and never claims compliance in so many words — but the privacy policy is built along GDPR lines. It names legal bases (performance of contract, legitimate interest, consent where required) and grants users access, correction or deletion, export of certain data, and restriction or objection to processing, all through a single address, info@agurotech.com. On international transfers it says only that approved safeguard mechanisms are used if data leaves the EU, without naming any mechanism or country. Security is described generically as industry-standard encryption, access controls and monitoring. No data protection officer is named, no data processing agreement is published or offered, and no subprocessor is identified. The publisher is established in Amsterdam, so no Article 27 representative is required or designated. The policy is dated 17 February 2025.
Who owns the data?
Ownership is split, and the split is asymmetric. Under the general terms, the customer keeps ownership of the farm management data they enter themselves — crop data, field data and soil information — and the privacy policy repeats that manually provided farm and field data stay theirs. Agurotech, however, retains ownership of all sensor data generated by the system, together with every derived output: indices, algorithms, models, visualisations and system-generated insights. The customer grants Agurotech a licence to process their data in order to deliver the service. Access to system data runs primarily through the Agurotech platform and authorised integrations, and the vendor may limit or condition access to raw data.
Reuse rights
The customer's freedom to reuse data is explicitly bounded. The general terms forbid aggregating, reselling, redistributing or commercially exploiting data obtained from the system across multiple farms, customers or third parties without Agurotech's prior written permission. Getting the data out is a separate question again: raw data exports, direct data access, API access and bulk downloads may be restricted, conditioned, or made available only under specific subscription tiers or a separate agreement, and the release notes of the app describe per-zone Excel and CSV export as an optional paid feature. Within the platform itself, reuse is unrestricted and collaborative: multi-year measurement history is kept per plot, there is no cap on the number of users, and colleagues or advisers can be invited with view, edit or admin rights. On its own side, Agurotech states it processes data to deliver the service, generate insights, alerts and models, improve its algorithms and products, and support customers, and that aggregated, anonymised data may serve product development, scientific research and commercial insights. It also states plainly that it never sells personal data.
Data retention & training
Hosting summary
Data hosting is not documented. No hosting country and no hosting region appear anywhere on the site. The privacy policy lists hosting providers among the categories of recipients with which data may be shared, but names none of them, and the same is true of the telecom, satellite and weather data partners mentioned alongside. The only geographical statement is conditional: if data is transferred outside the EU, Agurotech says it uses approved safeguard mechanisms — a formulation that stops short of asserting that data is hosted in the EU, and that identifies neither mechanism nor destination. Security is described in generic terms as industry-standard encryption, access controls and monitoring. Two things should not be mistaken for hosting facts: the claim that the equipment is developed and produced in the Netherlands concerns hardware manufacturing, and the marketing site itself is served from a Google anycast node geolocated in the United States, which says nothing about where customer agronomic data resides.
Things to keep in mind
Risks and trade-offs to weigh before adopting Agurotech.
- The company is not B Corp certified: the site states only that it is in the process of obtaining that certification, and the distinction is easy to lose when skimming
- The 0.2% margin of error claimed for irrigation recommendations is the vendor's own assertion, published without supporting method or independent verification
- The terms class every output as decision support and explicitly not agronomic, irrigation or fertilisation advice, and disclaim any guarantee on the accuracy or availability of soil, satellite, weather and model data
- Liability is capped at twelve months of fees and expressly excludes crop damage, yield loss and quality loss, so the financial risk of a bad call stays with the grower
- The customer is declared solely responsible for installation, placement, depth, configuration and maintenance, and the vendor disclaims inaccurate readings that follow from them
- The gain figures shown on the site — 37% higher yield, EUR 800 to 1,600 extra per hectare, EUR 2,700 saved across four onion plots — are individual customer testimonials, not averages or guaranteed outcomes
- Trusting an automated recommendation over field observation is the real behavioural risk here: the system is built to complement a grower's judgement of their own land, not to replace it
Setup & Integrations
Technical difficulty
Low for the hardware, moderate for the calibration. Placing a probe takes minutes with the supplied auger: no cabling, no external antenna, no network to configure, and pairing with the app is automatic. The agronomic setup is where the effort sits — entering crop and soil data from a laboratory analysis, choosing minutes or millimetres, and above all choosing where the probe goes. The terms make the customer solely responsible for placement, depth and configuration, and disclaim readings distorted by them. Instruction videos, a written guide and remote support are provided.
Deployment
Apps stores
Supported languages
Behind Agurotech
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly does the Agurotech soil sensor measure?
How often does the equipment report, and how does it connect?
How difficult is the installation?
How much does Agurotech cost?
Is there a free trial or a free plan?
Which crops and which irrigation systems are supported?
Can I share my plots with colleagues or an adviser?
Who owns the data, and can I export it?
Is there an API?
Is there a mobile app, and in which languages?
Should you pick Agurotech?
Agurotech is a commercially mature product rather than an experiment. Founded in Amsterdam in November 2020, it now reports 6,612 devices installed across 18 countries on five continents and more than a thousand growers in the Netherlands alone, and the testimonials on its site are named, with farm names attached. What it sells is a closed loop: instrumentation measures the soil, and the application turns those numbers into a decision about whether to irrigate today or wait. That loop, not the dashboard, is where the value sits, and the product documentation supporting it is unusually detailed for this market — measurement depths, sampling cadence, connectivity, battery life and crop coverage are all stated plainly.
The commercial and legal side is considerably less transparent. Nothing is priced: neither the hardware nor the subscription, and although tiers plainly exist and gate real features, none of them is named publicly. Agurotech keeps ownership of all sensor and derived data, may restrict raw exports and API access to certain tiers, and forbids reusing system data across farms without written permission. The site never mentions the GDPR, publishes no data processing agreement, names no subprocessor and states no hosting country — an unusual silence for a European vendor holding data on thousands of farms. An API is sold in the terms but never documented.
For a grower who irrigates, who accepts buying hardware on a quotation, and who wants a defensible reason to skip a watering round, this is a credible and well-evidenced option. For anyone who wants to try before committing, to know the price before talking to sales, or to keep firm control over the export of their own field data, the reservations are real and worth weighing before the first call. Ask for the tier structure and the export terms in writing.
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