All Ears
All Ears is a Swedish social listening platform built for spoken media: it transcribes and indexes podcasts, YouTube, TikTok, radio and TV in 11 languages, so PR, communications and insight teams catch what text-only tools miss.
What is All Ears?
All Ears is a B2B SaaS platform for social listening and media intelligence focused on spoken media. It is published by All Ears AB, based in Stockholm, Sweden, a company that states on its own site that it was founded in 2016. The origin story it tells is straightforward: the written word has been indexed for decades, while what people say out loud disappears without a trace. As the homepage puts it, "The world used to be written. Now it's spoken."
The platform transcribes audio and video continuously, enriches the transcript with topics, sentiment and speaker tags, and makes the result searchable in real time. The channel enumeration in the API is the most complete published inventory of what it covers: podcasts, radio, YouTube, YouTube Shorts, TikTok, TV, web TV, Instagram, Facebook, X, LinkedIn and news, plus manual uploads. The English homepage advertises a shorter list than that, and than the Swedish locale, mentioning podcasts, TikTok, YouTube, YouTube Shorts, broadcast networks, European parliaments and institutional sources. Eleven processing languages are named identically in both locales: English, Swedish, Danish, Norwegian, Finnish, German, Dutch, French, Italian, Spanish and Portuguese. In its own prose the publisher describes an index of more than 300 million mentions drawn from more than 20 million channels.
There are two products. The SaaS platform serves PR, communications, brand, social media and insight teams with monitors, real-time alerts, sentiment, PR value estimation, dashboards and historical data. The Voice Data Platform exposes the same signal to developers and data teams through a documented API and an MCP connector, declared live, with tools for monitors, mentions, sentiment and time series.
All Ears claims it builds and maintains its index in-house, without depending on platform APIs or third-party partnerships for core coverage, a claim its own privacy policy sits awkwardly with since it states that the company uses Google's and YouTube's API services. It holds an ISO 27001 certification announced in November 2025, names Swanson Health, Weber Shandwick, KFC, Campari Group and Walmart among its customers, and targets the Nordics, Europe and North America. The leadership shown on the site is Håkan Waara (founder and CPTO), Jonas Lönnquist (CEO), Jakob Sjölander (CCO) and Erik Björkman (CRO), with Henriette Zeuchner chairing the board and Bonnier Capital and Alfvén & Didrikson as investors.
What it does
- Set up a monitor on a brand, a competitor or a theme and be alerted in real time when it is mentioned out loud
- Search by keyword across millions of podcast episodes, TikToks and YouTube videos
- Read the sentiment of spoken mentions, from tone to emotion
- Estimate the reach and PR value of a piece of spoken coverage
- Build dashboards and share reports with stakeholders
- Go back through historical mentions to compare periods, campaigns and competitors
- Feed the data into your own tools through the API, the MCP connector or RSS
When to use All Ears / When not to
A quick filter to help you decide if All Ears is the right fit.
When to use All Ears
- PR, communications and media relations teams that need to prove the impact of their work beyond written press, including agencies producing coverage reports for their clients
- Brand and reputation managers tracking sentiment and share of voice across podcasts and social video
- Social media, community and influencer managers following TikTok, YouTube and creator communities
- Insight managers and consumer research teams looking for spoken verbatims and historical comparison over time
- Developers and data teams that need structured spoken-media data through the API or the MCP connector, including finance monitoring of earnings publications and central bank communication, and OSINT or compliance watch on advertising mentions and partnership statements
When not to use All Ears
- Teams looking for a single replacement for text-based social listening: the publisher itself positions All Ears as a complement to written monitoring, not a substitute
- Anyone who needs private or internal conversations analysed, since only publicly accessible spoken media is indexed
- Individuals and very small budgets: this is a contractual B2B service and the platform's paid entry tier is USD 995 per month, billed annually
- Organisations whose markets fall outside the 11 supported languages, where coverage and value drop sharply
- Users expecting legal, financial or medical advice, or ready-made content: All Ears states that it indexes spoken media and extracts signals from it, and neither generates nor distributes the underlying content
How to use All Ears
A typical end-to-end flow, from setup to results.
- Start with the 7-day free trial from Try for free, no credit card required, or book a demo if you would rather be walked through it
- Expect the application to live on the apex domain allears.ai while the marketing site sits on www; the interface language follows your Accept-Language header, and Swedish is served by default when no header is sent
- Create your first monitors on the keywords that matter: your brand, your products, your competitors, your themes
- Let the platform transcribe incoming spoken mentions and surface them with sentiment, reach and PR value
- Turn on real-time alerts so a conversation that is gaining traction reaches you before it escalates
- Build custom dashboards, share reports with stakeholders and open the historical archive to compare periods
- Install the mobile app on iOS or Android, released in June 2026, to check monitors, search, listen to mentions and share them in a few taps
- For programmatic use, request API access by describing your use case, then collect your key from the User Settings page of your account
- Authenticate your calls with a token in the Authorization header, as described in the OpenAPI specification, or plug the MCP connector into your own AI agents
- Fall back on the help centre at help.allears.ai, available in English and Swedish with an Intercom assistant, or email support@allears.ai
Pros & Cons
Pros
- Covers a genuine blind spot: podcasts, social video, radio and TV, where classic listening tools mostly follow the written word
- Real-time transcription and indexing in 11 processing languages, including the five Nordic ones
- ISO 27001 certified since November 2025, with a Data Processing Agreement published openly rather than on request
- Documented API and a working MCP connector, so the data is reusable outside the interface
- 7-day free trial with no credit card, plus a permanently free API tier
- iOS and Android apps that let you listen to mentions, not only read them
- European publisher under Swedish law with IMY as supervisory authority, and a formal opt-out channel for rights holders with announced deadlines of 10 and 30 working days
Cons
- The published volume figures contradict each other from page to page, and one homepage counter is served literally as "+0 m Channels tracked"
- No hosting country or region is published, and no named list of subprocessors, although the DPA relies on a general authorisation to subcontract
- The site never addresses whether customer data is used to train models, in either direction
- High entry price on the platform, at USD 995 per month billed annually, and the Enterprise tier is not public ("Talk to us")
- Starter and Team cover a single language: genuine multilingual monitoring is reserved for Enterprise
- The four short-path legal links in the footer all return HTTP 404, the Careers link fails on an invalid TLS certificate, and one footer entry points to an expired Squarespace site
- The English locale under-describes the offer compared with the Swedish one, on both covered channels and the contents of the Team tier, and the retention policy is stated in general terms with no duration
Pricing & Plans
There is a free entry point in two forms: a 7-day Starter trial of the platform at USD 0 with no credit card required, and a permanently free API tier billed monthly (1 monitor, 100 mentions). The lowest paid price point across the entire offer is the API Start tier at USD 249 per month, billed annually (1 monitor, 10,000 mentions). The platform grid is more expensive and counts in alerts rather than monitors: Team costs USD 995 per month billed annually and includes 5 alerts, unlimited results, unlimited users and one language, while the Starter trial covers 2 alerts, unlimited results, TikTok, YouTube and podcasts, and one language. The API grid also lists Pro at USD 995 per month billed annually (5 monitors, 50,000 mentions). Enterprise is quoted on request on both grids ("Talk to us") and adds unlimited alerts or monitors, up to 12 languages, API and RSS access and custom reports. Prices are regional rather than converted: the Swedish locale shows the Team tier at SEK 6,995 per month. Under the Terms, payment is due in advance within 30 days of invoice, any launch discount lapses at renewal, prices may be revised annually, amounts paid are non-refundable, and the contract renews for one-year periods subject to 90 days' written notice.
- USD 0
- 7-day trial
- no credit card required
- USD 995 per month
- billed annually
- pricing not public
- quoted on request ("Talk to us")
- USD 0 per month
- billed monthly
- USD 249 per month
- billed annually
- USD 995 per month
- billed annually
- custom pricing
- SEK 6
- 995 per month
Data, GDPR & hosting
A consolidated view of how All Ears handles your data.
GDPR overview
The GDPR applies directly: All Ears AB is established in Stockholm, Sweden, and its privacy policy is written under Regulation 2016/679 and Directive 2002/58/EC. A Data Processing Agreement is published openly and prevails over the main contract in case of conflict; it commits the publisher to the technical and organisational measures "required pursuant to Article 32 of the GDPR" and grants an audit right once per calendar year, on 60 days' notice. Data subjects may object absolutely to direct marketing and exercise access, rectification, erasure, restriction and portability, with one free copy per calendar year. The supervisory authority named is Integritetsskyddsmyndigheten (IMY), Sweden. Transfers outside the EU/EEA rely on standard contractual clauses. Two reservations: the site never claims GDPR compliance in so many words, and the DPA still cites Decision 2010/87/EU, repealed and replaced by Decision 2021/914.
Who owns the data?
For personal data, the Data Processing Agreement makes the customer the controller and All Ears AB the processor acting on documented instructions; the categories concerned are the names, email addresses and phone numbers of the customer's own users. The product belongs to the publisher, and section 10 of the Terms is explicit: "All Ears owns all rights, including intellectual property rights, in the Services and all parts thereof as well as in and all results created in All Ears' performance and provision of the Services." Customers hold a non-exclusive, non-transferable and limited licence for the contract term. On termination, personal data is returned or deleted at the controller's choice, if requested in writing within 14 days.
Reuse rights
On its own website, All Ears collects names, email addresses, phone numbers, usage data and technical data (referring URL, IP address, device identifier, performance data, browser type, language and operating system) from visitors and prospects. The stated purposes are sales contact, newsletters and marketing, and the analysis and improvement of the site and services; the legal bases are performance of the contract for buyers and legitimate interest for marketing and analytics. Data is shared with suppliers described by category only, never by name (payment providers, CRM, hosting), some of them outside the EU/EEA under the European Commission's standard contractual clauses. Customer data itself is processed only on the controller's documented instructions. Reuse of results is not open-ended: the licence granted by the Terms is limited to the contract term, and CSV exports containing YouTube data may not be kept for more than 30 days. The privacy policy also states that "All Ears uses Google's and Youtube's API services. By using All Ears you are agreeing to also be bound with Google's privacy policy." Whether customer data feeds model training is never addressed anywhere on the site.
Data retention & training
Hosting summary
All Ears publishes no hosting country and no hosting region. The publisher is All Ears AB, established in Stockholm, Sweden; the Terms are governed by Swedish law with arbitration in Stockholm, which settles the jurisdiction even though it says nothing about where servers sit. The privacy policy states only that some of the company's suppliers are located outside the EU/EEA, and that such transfers rely on appropriate safeguards and the European Commission's standard contractual clauses. The Data Processing Agreement follows the same logic: a general authorisation to transfer personal data to third countries with the safeguards of Chapter V of the GDPR, referring to Decision 2010/87/EU. Suppliers are described by category and never named. ISO 27001 certification, announced in November 2025, speaks to the security management system rather than to data residency. One infrastructure fact observed rather than claimed by the publisher: the domain resolves to 52.16.142.10, an Amazon Web Services address located in Dublin, Ireland. That describes where the website is served from, not where customer data is stored.
Things to keep in mind
Risks and trade-offs to weigh before adopting All Ears.
- Do not quote the showcase numbers: three incompatible sets of volume figures circulate on the site, and the "Channels tracked" counter is served at "+0 m". Only the prose figures corroborated in two locales, more than 300 million mentions from more than 20 million channels, are usable
- The publisher contradicts itself on a material point: it states that it does not rely on platform APIs or third-party partnerships for core coverage, while its privacy policy declares that All Ears uses Google's and YouTube's API services and its Terms bind customers to YouTube's own terms
- Sentiment scoring on spoken content is an inference, not a measurement. Irony, accents, background noise and transcription errors all move the needle, and a dashboard makes a fragile number look solid, so read the underlying mentions before declaring a crisis
- Real-time alerts on brand mentions invite over-reaction. A single spike in one podcast is not a reputational event, and teams that answer every notification burn the attention they will need for the one that matters
- Contractual points to watch: exports containing YouTube data may not be kept more than 30 days, the annual contract renews unless cancelled 90 days in advance, and amounts already paid are non-refundable
- Publisher-side opacity: no hosting country, no named subprocessors, no position on model training, and a retention policy expressed without a single duration
- Broken plumbing on the site itself: four legal links in the footer return 404, the Careers link fails on an invalid TLS certificate and one footer entry points to an expired Squarespace site, so verify any legal URL before circulating it internally. Note too that Starter and Team cover only one language, which the homepage's multilingual promise does not make obvious
Setup & Integrations
Technical difficulty
Low on the platform side: you sign up online, start the 7-day trial without a credit card and create keyword monitors, with no technical integration required. The publisher claims "no steep learning curve", and a self-service help centre plus email support cover the rest. Moderate on the data side: API access is requested by describing your use case, the key is collected from the account's User Settings page, and calls are authenticated by token; an MCP connector and RSS access serve higher tiers. One caveat: the published OpenAPI specification declares no endpoints, so onboarding lives in the document's description.
Deployment
Apps stores
Supported languages
Behind All Ears
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Is there a free trial?
Which channels and languages does All Ears cover?
Can I add monitors or widen coverage later?
Can I cancel at any time?
Is there a partner or reseller programme?
What support is available?
Is there a mobile app?
Is there an API?
I am a rights holder and do not want my content indexed. What can I do?
Where is the data hosted?
Should you pick All Ears?
All Ears occupies a niche it claims openly: spoken media, as a complement to text-based social listening rather than a replacement for it. If your brand is discussed in podcasts, on TikTok, on YouTube or on the radio, that is coverage most listening suites still handle poorly, and All Ears indexes it in real time in 11 languages.
The signals of seriousness are real. All Ears AB is a European publisher operating under Swedish law, ISO 27001 certified since November 2025, with a Data Processing Agreement published in the open, a documented API and a working MCP connector that let the data leave the interface. The opt-out channel for rights holders, with announced deadlines, is more than most indexers offer.
The reservations are just as real, and they are mostly about what the site says of itself. The volume figures contradict each other from one page to the next, with three incompatible sets and one counter served at zero, so no showcase number should be taken at face value. Neither the hosting location nor a named list of subprocessors is published, and model training on customer data is never mentioned. Four legal links in the footer return 404, and the English locale describes a narrower offer than the Swedish one, which matters when the English pricing page is what an international buyer reads.
Commercially, the entry ticket to the platform is high at USD 995 per month billed annually, with a single language on the lower tiers, while the API grid starts at USD 249 per month and keeps a permanently free tier. The sensible move is to run the 7-day trial on your own keywords first: coverage of your market, in your language, is the only thing worth deciding on.
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