BotPenguin
BotPenguin is a no-code platform for building AI chatbots, AI agents and voice agents that run on WhatsApp, websites, Instagram, Facebook Messenger, Telegram and Microsoft Teams, automating support, lead capture, sales and appointment booking from a single unified inbox.
What is BotPenguin?
BotPenguin is a no-code platform for building AI chatbots, AI agents and AI voice agents, published by Relinns Technologies from Mohali, India, and online under this name since at least January 2019. Its central promise is omnichannel reach: one setup pushes the same assistant to a website, WhatsApp, Instagram, Facebook Messenger, Telegram, Microsoft Teams and SMS, with WeChat, LINE, Viber, Google My Business and Slack added on the top Emperor tier. The company claims more than 80,000 customers across 193 countries and over 250 partners.
Conversations are designed in a drag-and-drop builder called the Chatflow Visualizer, with pre-built templates by industry and full control over the bot's appearance, tone and personality. The AI layer is deliberately model-agnostic: ChatGPT is integrated from the outset, GPT-5 arrives on the King plan, and Gemini, Claude, Meta Llama and DeepSeek follow, with custom LLMs and enterprise fine-tuning on Emperor. Knowledge-base training scales the same way, from website, PDF and FAQ sources on the free plan to Google Sheets on Little, Google Drive and Notion on King, and YouTube, RSS and Dropbox on Emperor. From the King plan the bot can also retrain on past chat transcripts.
Around the bot sits a support console: a unified inbox covering every channel, live chat, bot-to-human handover, department routing, conversation history, notes and tags. Marketing teams get drip and broadcast campaigns, QR-code widgets, contact imports from Facebook and WhatsApp, and audience segmentation. Commerce teams get a WhatsApp shop, abandoned-cart recovery, product catalogues and a Facebook Shop connection on Emperor. Agents can work from dedicated iOS and Android apps.
BotPenguin also runs a substantial white-label programme letting agencies and resellers sell chatbots, AI agents, voice agents, live chat, SMS, WhatsApp and Instagram automation under their own brand. Dedicated pages address healthcare, education, e-commerce, real estate, travel, SaaS and insurance. Public ratings quoted on the site run from 4.4 on G2 to 5.0 on Crozdesk, and service status is published through UptimeRobot against a stated 99.9% uptime target.
What it does
- Build a no-code AI chatbot and publish it on a website, WhatsApp, Instagram, Facebook Messenger and Telegram
- Train the AI on your own knowledge base: website pages, PDFs, FAQs, Google Sheets, Drive, Notion, YouTube, RSS or Dropbox
- Capture and qualify leads, then push them straight into a CRM
- Book appointments directly inside the conversation
- Send scheduled, targeted WhatsApp broadcasts and bulk messages
- Hand a conversation over from bot to human agent through the unified inbox
- Deploy AI voice agents, with call minutes bought as an add-on
When to use BotPenguin / When not to
A quick filter to help you decide if BotPenguin is the right fit.
When to use BotPenguin
- Small and mid-sized businesses with no developer on staff, since every flow is assembled by drag-and-drop and channels connect with account credentials alone
- Support teams juggling several channels, who want WhatsApp, Instagram, Facebook, Telegram and website conversations in one shared inbox with bot-to-human handover
- Online retailers running abandoned-cart recovery, WhatsApp product catalogues and order updates, with native Shopify and WooCommerce connections
- Clinics, schools, estate agencies and hotels that live on appointment booking, thanks to ready-made templates and Google Calendar, Calendly, Acuity Scheduling and SimplyBook links
- Agencies, consultants and resellers looking to sell chatbots, AI agents, voice agents, live chat or SMS under their own brand through the white-label programme
When not to use BotPenguin
- Engineering teams that need a documented public API: BotPenguin publishes none, and calling external APIs from a chatflow only unlocks on the King plan
- High-volume operations, because message quotas are firm at 1,000, 3,000 then 12,000 a month, and bots stop answering once the allowance runs out
- Organisations required to host data outside Sweden, since data residency options are reserved for enterprise and white-label accounts
- Buyers who expect refunds: monthly and annual subscriptions, add-ons and custom builds are all non-refundable barring double billing or an unauthorised payment
- Teams that need Microsoft Teams, WeChat, LINE, Viber or Slack on a modest budget, as those channels sit behind a paid add-on or the 990 USD Emperor plan
How to use BotPenguin
A typical end-to-end flow, from setup to results.
- Create a free account on app.botpenguin.com, which asks for no credit card
- Pick a ready-made template for your sector, or start a blank chatflow
- Build the conversation in the drag-and-drop Chatflow Visualizer
- Set the bot's tone and personality, and write your own AI prompts if needed
- Train the AI by pointing it at a website URL, a PDF or an FAQ
- Choose the channels you want and connect the matching business accounts
- Ask the team for WhatsApp green-tick verification, which the site says is included
- Connect your CRM, calendar or helpdesk by entering credentials, with no developer involved
- Use the 7-day free trial to exercise every King-plan feature before paying
- If migrating, export your existing flows or FAQs and rebuild them, which the site estimates at a few hours to a day
Pros & Cons
Pros
- A genuinely permanent free plan covering all five main channels, with unlimited leads and subscribers and no credit card
- AI features from the free tier onwards: LLM integration, knowledge base, bot personality and 1,000 AI messages
- No markup on Meta conversation charges, since WhatsApp fees are paid directly to Meta
- An unusually broad compliance stack for the price: GDPR, HIPAA with a BAA, CCPA, ISO 27001 and SOC 2
- European hosting on AWS Stockholm, with the sub-processor list published in the open in Annex III of the DPA
- No training of shared AI models on customer conversation data
- Annual billing gives two months free, and non-profits get 50% off, or 100% for animal-welfare charities
Cons
- No public developer API documentation, and calling third-party APIs from a chatflow only opens at the King plan
- Message quotas are hard limits: bots stop answering once the allowance is spent, until the plan is upgraded
- A long tail of add-ons inflates the bill, from message packs and AI messages to training storage, seats, voice minutes, Microsoft Teams and white-labelling
- AI messages are expensive per unit, at 15 USD for 1,000 and 60 USD for 5,000
- Custom LLMs, bespoke integrations and the WeChat, LINE, Viber, SMS and Slack channels all sit behind the 990 USD Emperor plan
- Subscriptions and add-ons are non-refundable outside double billing or an unauthorised payment, and the partner programme excludes refunds entirely
- SOC 2 reports, certification attestations and the detailed sub-processor list are gated behind an NDA
Pricing & Plans
BotPenguin offers a permanent free plan, named Baby, which includes 1,000 messages and one chatbot at no cost and requires no credit card. The lowest paid entry point is the Little plan at 29.00 USD per month. A 7-day free trial giving access to King-plan features is also available, and annual billing is charged for ten months rather than twelve.
- 1
- 000 messages
- 1 chatbot
- five channels
- unlimited leads
- pre-built templates
- unified inbox
- live chat
- 3
- 000 messages
- 5 chatbots
- 5 team members
- email lead notifications
- appointment booking
- WhatsApp bulk messaging
- Instagram DM automation
- 12
- 000 messages
- unlimited chatbots
- AI agents and AI voice agents
- 10 team members
- Microsoft Teams
- WhatsApp Flows
- department routing
- messages as needed
- everything unlimited
- LINE
- Viber
- SMS
- Google My Business and Slack
- full customisation
- message packs at 5 USD per 1
- 000 and 10 USD per 5
- 000
- AI messages at 15 USD per 1
- 000 and 60 USD per 5
- 000
- training storage at 15 USD for 1 GB and 68 USD for 5 GB
- an extra team member at 7 USD or five for 30 USD
Data, GDPR & hosting
A consolidated view of how BotPenguin handles your data.
GDPR overview
GDPR compliance is claimed explicitly and in concrete terms. BotPenguin positions itself as a data processor, publishes a Data Processing Agreement at botpenguin.com/dpa and offers it to every customer on request. Because the company has no establishment in the European Union, it has appointed an Article 27 representative, Cubes srl, contactable at info@cubessrl.it, alongside a named Data Protection Officer, Ajay Pratap Sudhakar, at dpo@botpenguin.com. The policy sets out rights of access, rectification, erasure, objection, restriction, portability and consent withdrawal, the right not to be subject to automated decision-making, and the right to complain to a supervisory authority, with the competent authority determined by Clause 13 of the EU Standard Contractual Clauses. Sub-processor changes are notified thirty calendar days in advance. ISO 27001, SOC 2, HIPAA and CCPA are claimed alongside.
Who owns the data?
BotPenguin acts as a data processor and treats chatbot data as belonging to the customer, who remains the controller. The vendor stores questions and responses on the customer's behalf and undertakes not to sell chatbot data to third parties without permission; sharing is limited to service providers bound by contract to the same confidentiality terms. End users who talk to a bot, called Respondents, have no direct relationship with BotPenguin and must send access, correction or deletion requests to the customer running the bot. Deleting an account permanently erases the chatbot data it held, within a reasonable period. A named Data Protection Officer, reachable at dpo@botpenguin.com, handles rights requests.
Reuse rights
Customers keep the right to use the conversation data their bots collect, and nothing in the published terms restricts how they reuse leads, transcripts or contact details gathered through the platform; the customer is treated as the controller and carries responsibility for the legal basis behind that reuse. On BotPenguin's own side the declared uses are service delivery, statistical analysis, product improvement, security and fraud prevention, plus commercial communications that can be refused at any time, for which the vendor builds user profiles and segments through statistical techniques. Conversation data is explicitly excluded from training shared AI models, and Google Workspace APIs are not used to develop or train generalised AI or machine-learning models. The privacy policy also states that no cookies of any kind are in use at the date of the policy. LLM inference runs through OpenAI, Claude or Gemini, selected by the customer.
Data retention & training
Hosting summary
Production data is hosted on Amazon Web Services in Europe, specifically the Stockholm region (eu-north-1), a point the privacy policy and the DPA both state explicitly. The deployment spans multiple AWS availability zones with replication between them and regular backup restoration testing. Annex III of the DPA lists the sub-processors in the open: Amazon Web Services, MongoDB Atlas, Elastic Search and Redis, all in EU Stockholm; HubSpot for customer support in EU Germany; and, chosen by the customer, LLM providers (OpenAI, Claude, Gemini), Meta, Telegram, Microsoft Teams and Twilio for message transport. Data is encrypted in transit with TLS 1.2 or above and at rest with AES-256, and customer data sets are logically isolated from one another. Automated daily backups run with a 12-hour recovery point objective, and disaster recovery procedures are documented and tested twice a year. Data residency options beyond Stockholm exist but are reserved for enterprise and white-label accounts. The publisher itself is Indian, so European hosting is a deliberate choice rather than a consequence of its own jurisdiction.
Things to keep in mind
Risks and trade-offs to weigh before adopting BotPenguin.
- Two of the vendor's own documents disagree: the privacy policy says no cookies of any kind are used, while the terms state that the site does employ them
- The privacy policy still invokes the Privacy Shield for onward transfers from the EU and Switzerland, a framework invalidated in 2020
- The terms name the prevailing law of the Netherlands, while the publisher is Indian and the privacy policy refers to Indian legislation, which is worth clarifying before signing
- ISO 27001 and SOC 2 are claimed, but the attestations, audit reports and detailed sub-processor list sit behind an NDA, so their scope cannot be checked independently
- Bots go silent the moment a message quota is exhausted, which can cut customer conversations short mid-campaign if usage is not monitored
- Data residency outside Sweden is an enterprise and white-label privilege, which matters for regulated buyers carrying local hosting duties
- Delegating front-line conversations to a bot can erode a team's own feel for customer problems, and an analytics dashboard is no substitute for reading real conversations
Setup & Integrations
Technical difficulty
Low. No development skills are required: flows are assembled by drag-and-drop and third-party tools connect by entering credentials, the integrations page stating plainly that no developer is needed. Industry templates avoid starting from a blank page, and the site claims a bot can be live in minutes. The real effort sits in connecting WhatsApp, Instagram, Facebook or Telegram business accounts, though the team handles WhatsApp green-tick verification. Emperor customers can have the setup done for them. Custom integrations are chargeable, and migrating from another platform is estimated at a few hours to a day.
Deployment
Apps stores
Integrations
Behind BotPenguin
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement BotPenguin.
Frequently asked questions
Is there a free plan?
What is the cheapest paid plan?
Which channels can the chatbot be deployed on?
Are my conversations used to train AI models?
Where is the data hosted?
Is BotPenguin GDPR compliant?
Is there a developer API?
Are there mobile apps?
What is the refund policy?
Does BotPenguin add a markup to Meta's WhatsApp rates?
Should you pick BotPenguin?
BotPenguin's clearest selling point is the width of its free tier. Where most competitors reserve WhatsApp, Instagram and Facebook for paid plans, the Baby plan opens all five main channels, adds unlimited leads and includes real AI features: LLM integration, a knowledge base and 1,000 AI messages. Combined with a 29 USD entry price and the absence of any markup on Meta's conversation charges, that puts the platform at the affordable end of the omnichannel chatbot market.
The compliance posture is the second surprise. For a product at this price, claiming GDPR, HIPAA with a Business Associate Agreement, CCPA, ISO 27001 and SOC 2 is unusual, and the concrete signals are present: an EU representative under Article 27, a named Data Protection Officer, a DPA published in full, a sub-processor list in the open, European hosting on AWS Stockholm and an explicit refusal to train shared models on customer conversations. Buyers should still note that the certification reports themselves are only released under NDA.
The reservations are structural rather than accidental. Message quotas are hard, and bots simply stop answering when the allowance is exhausted. The pricing page carries a long tail of add-ons, from message packs and AI messages to training storage, seats, voice minutes, Microsoft Teams and white-labelling, that can push the real cost well above the headline figure. There is no public developer API, and calling external APIs from a chatflow only unlocks at 99 USD. Two of the vendor's own documents also contradict each other on cookies, and the privacy policy still cites the Privacy Shield, invalidated in 2020.
The natural fit is a small or mid-sized business, an agency or a reseller that wants many channels quickly and without engineering time. Larger technical teams will find the missing API a real obstacle.
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