Brailsports CoachDashboard
Brailsports CoachDashboard is the coach-facing module of the Brailsports cycling platform, aimed at professional teams. Built by an imec and university spin-off, it automatically analyses workouts, raises AI alerts, compares athletes and generates weekly training reports.
What is Brailsports CoachDashboard?
Brailsports CoachDashboard is the coach-facing module of the Brailsports platform, a training environment built for professional cycling teams and their riders. It is published by Brailsports BV, based in Hasselt, Belgium, and described on the company's jobs page as a spin-off of imec, the University of Antwerp and Ghent University, positioned as the ultimate AI companion for cyclists and as a new training platform for professional teams and cyclists who want to go the extra mile.
The dashboard sits inside a three-step coaching workflow described on the site: Workout, Analyse and Progress. Before a session, a daily threshold determination model keeps reference values up to date, which the publisher presents as a way to monitor form in real time without demanding FTP tests. Once a session is finished, every workout is automatically analysed and processed, and a smart outlier detection mechanism sends an alert when the recorded data differs from the planned schedule. The coach then follows athletes closely inside the Brailsports dashboard and adjusts training on demand, including immediate adaptations when a rider shows a breakthrough or the first signs of fatigue. The publisher frames the benefit in terms of time: it claims to create more time for a focused coach-athlete approach.
On the team side, three capabilities are described. Athletes can be compared objectively on the basis of the course and the rider's power profile, to support race-day selection and performance analysis across different periods. A single overview shows all athletes with health metric tracking and colour-coded warnings from the AI Assistant. Weekly reports are generated automatically and give training intensity and volume per ride. The homepage block condenses this into six headings: Instant Overview, Smart Data Analysis, Intuitive Alerts, Compare & Optimizie, Deep insights Easy Acces, and a single customer reference, TEAM COFIDIS.
Data reaches the dashboard from third-party fitness platforms through REST APIs, namely Trainingpeaks, Wahoo and Garmin. The product is delivered as an authenticated web platform: the cookie statement distinguishes the public website from the logged-in dashboard platform. Scope warning: the module has no dedicated page, and the homepage call to action pointing to /coaches returns a 404 error. Nothing is published about price, minimum age, or model training on customer data.
What it does
- Give an instant overview of every athlete in the squad at a glance
- Automatically analyse and process each completed workout
- Raise colour-coded warnings and alerts from the AI Assistant on health metrics and trends
- Detect outliers and alert the coach when a session deviates from the planned schedule
- Compare athletes objectively on course demands and power profile for race-day selection
- Generate weekly reports on training intensity and volume per ride automatically
- Pull training data in from third-party fitness platforms through REST APIs
When to use Brailsports CoachDashboard / When not to
A quick filter to help you decide if Brailsports CoachDashboard is the right fit.
When to use Brailsports CoachDashboard
- Head coaches of professional cycling teams who follow several riders at the same time and need one consolidated view
- Assistant coaches and performance staff responsible for day-to-day workout analysis and athlete health monitoring
- Team structures that already centralise their training data in TrainingPeaks, Wahoo or Garmin
- Sports scientists and physiologists who want continuous load monitoring without repeatedly running demanding FTP tests
- Race-day decision makers who select riders by comparing course demands with each athlete's power profile
When not to use Brailsports CoachDashboard
- Individual amateur cyclists looking for a self-service sign-up: there is no public pricing and the only entry point is a contact form
- Athletes who want their own interface, since the privacy policy refers each athlete back to their coach, team or organisation
- Coaches working in sports other than cycling, as the website documents no other discipline
- Users who need a mobile application, as no iOS or Android app is published anywhere on the site
- Developers looking for a public API to build on: the REST APIs mentioned are the ones Brailsports consumes, not ones it offers
How to use Brailsports CoachDashboard
A typical end-to-end flow, from setup to results.
- Start from the homepage or the 'Brailsports for teams' page, which describe the coach-side functions; note that the 'Discover our CoachDashboard' link returns a 404 error
- Submit the 'Yes! Tell me more' JotForm form, the only entry path published on the site, available at the top of the homepage, of /for-teams and of the contact page
- Alternatively, contact the founders directly by e-mail (erika@brailsports.com, bart@brailsports.com) or by phone (+32 476 34 98 85, +32 473 97 75 28)
- Agree commercial terms with Brailsports, since no self-service subscription and no published price list exist
- Create the Client account on the platform, an action the privacy policy attributes to the Client, meaning the coach, team or organisation
- Decide as the Client which athletes and which athlete data are loaded into the platform, as the Client remains the data controller for them
- Connect the third-party data sources (Trainingpeaks, Wahoo, Garmin), whose data flows in through REST APIs; no connection procedure is published
- Log in to the secure dashboard platform, which is served behind authentication and separate from the public website
- Review the automatically analysed workouts, the AI Assistant warnings and the weekly reports, and adjust training accordingly
- Note that the free trial offered on /get-started concerns the AI threshold determination model only and does not give access to the CoachDashboard
Pros & Cons
Pros
- Verifiable scientific grounding: a spin-off of imec, the University of Antwerp and Ghent University, with co-founders named on the about page together with their public profiles
- A professional usage reference is displayed on the homepage: TEAM COFIDIS
- Connects to tools teams already use, namely Trainingpeaks, Wahoo and Garmin
- Automates analysis work, since workout processing and weekly reports are produced without manual intervention
- EU-based publisher with a detailed, section-by-section privacy policy that gives numeric retention periods
- Storage is targeted within the EEA and transfer safeguards are named (standard contractual clauses, EU-U.S. Data Privacy Framework)
- Scientific webinars have been published, including sessions on training load with Prof. Dr. Jan Boone of Ghent University
Cons
- No public price, no plan and no pricing page: the cost cannot be assessed without contacting the publisher
- The CoachDashboard has no dedicated page and the homepage link to it (/coaches) returns a 404 error
- Partially abandoned website: several sitemap pages are unedited Squarespace templates, others are password protected, and the blog is empty
- No terms and conditions and no legal notice are published; the privacy policy is the only legal page
- The registered office published on the site (Hasselt) is outdated compared with the Belgian register, which shows Lokeren since 01/09/2025
- No screenshot, no interactive demonstration and no public product documentation
- Nothing is published about a minimum age or parental consent, nor about whether models are trained on customer data
Pricing & Plans
No price is published anywhere on the website. There is no pricing page, no named plan, no currency and no billing unit, and no free plan is mentioned for the CoachDashboard. Commercial access is obtained solely through the 'Yes! Tell me more' contact form or by contacting the publisher directly by e-mail or telephone. The free trial offered on the /get-started page concerns the AI threshold determination model, not the CoachDashboard.
Data, GDPR & hosting
A consolidated view of how Brailsports CoachDashboard handles your data.
GDPR overview
The privacy policy, last updated on 04/05/2025, is explicitly based on the GDPR and Belgian national provisions. It names the controller: Brailsports BV, Brugstraat 42, 3500 Hasselt, Belgium, registered with the Belgian Crossroads Bank for Enterprises under number 1015.226.942. It lists the rights of access, rectification, erasure, restriction, objection, withdrawal of consent, objection to direct marketing and portability, with a one-month response deadline extendable by two months for complex requests, prior identity verification and no charge unless a request is manifestly unfounded or excessive. Requests go by e-mail or post to a 'data protection manager', who is not named; no DPO is appointed and no Article 27 representative is needed since the company is established in the EU. The supervisory authority is named: the Belgian Data Protection Authority, Drukpersstraat 35, 1000 Brussels. One inconsistency: the privacy contact link displays privacy@brailsports.com but its href points to coach@brailsports.com.
Who owns the data?
The privacy policy splits responsibilities in two. For its own relationships (clients, suppliers, visitors, job applicants, event participants and speakers) Brailsports acts as the data controller and collects account data such as first name, surname, age, e-mail address, contact and contract details, correspondence and billing data. For the athlete data loaded into the platform, Brailsports states that it is not the controller: the Client, meaning the coach, team or organisation, is the controller and Brailsports only processes the data on their behalf as a processor. Athletes are explicitly redirected to the privacy policy of their own coach, team or organisation.
Reuse rights
Brailsports declares five purposes for the client data it controls: informing clients about its services, delivering the agreed service, handling complaints and feedback, collecting payments, and maintaining the commercial relationship. The first four rest on performance of the contract, the fifth on legitimate interest. Data may be shared with processors used for hosting, mailing and marketing, bound by written instructions and data processing agreements, and with judicial, police or administrative authorities where the law requires it. Transfers outside the EEA are covered by the European Commission's standard contractual clauses, another GDPR-compliant mechanism, or the EU-U.S. Data Privacy Framework. Nothing on the site states whether client or athlete data is reused to train the AI models, and no opt-out from such training is documented, even though the publisher claims an AI engine and an in-house machine learning team.
Data retention & training
Hosting summary
The privacy policy states a target rather than a guarantee: 'In principle, we aim to store your personal data on IT systems in the European Economic Area'. No country and no data centre is named, and the wording remains an aim rather than a firm commitment. Transfers outside the EEA are possible and are framed by the European Commission's standard contractual clauses, by another GDPR-compliant mechanism, or by the EU-U.S. Data Privacy Framework. The cookie statement names the third parties involved: HubSpot, Squarespace, Calendly, OneTrust and Optimizely for the public website, and HubSpot, Mixpanel and Brailsports' own technical cookies for the logged-in dashboard. As a separate technical fact, the public showcase site is served by Squarespace from IP address 198.185.159.145 (AS53831), geolocated in the United States, which says nothing about where the application platform itself is hosted, as that is not documented.
Things to keep in mind
Risks and trade-offs to weigh before adopting Brailsports CoachDashboard.
- Minors' data is the main blind spot: no minimum age and no parental consent rule is published anywhere on the site, although the platform processes athlete data and cycling teams supervise junior riders
- The privacy policy transfers responsibility for athlete data to the Client coach or team without recalling the parental consent obligation that applies to an underage athlete
- Nothing is stated about training the AI models on customer or athlete data, and no opt-out is documented, while the publisher claims an AI engine and an in-house machine learning team
- The privacy contact link displays privacy@brailsports.com but points to coach@brailsports.com, so clicking it sends the message somewhere other than the address shown
- The registered office published in the privacy policy (Brugstraat 42, 3500 Hasselt) is outdated: the Belgian register shows Sterrestraat 39, 9160 Lokeren since 01/09/2025, and no terms of service or legal notice is published at all
- EEA hosting is stated as an aim rather than a firm commitment, no country is named, no customer DPA is published or announced as available on request, and the public site runs on Squarespace with mostly US third parties (HubSpot, Mixpanel, Optimizely, Calendly), two of which are also declared on the logged-in dashboard
- Automated analysis and colour-coded AI warnings can encourage coaches to defer to the tool: alerts and generated reports remain indicators derived from third-party data, not a substitute for the coach's own observation of the athlete
Setup & Integrations
Technical difficulty
Low on the technical side, slow on the commercial side. There is no software to install: the product is a web platform reached after authentication. Onboarding is not self-service, so getting started goes through a commercial exchange by form, e-mail or phone. The account is created by the Client, who decides which athletes are included. Connecting third-party data sources such as Trainingpeaks, Wahoo and Garmin is announced but no procedure is published, and there is no installation documentation, no getting-started guide and no public help centre to estimate the real effort.
Deployment
Integrations
Behind Brailsports CoachDashboard
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Does the CoachDashboard have its own page on the Brailsports website?
What does the dashboard actually do?
Where does the training data come from?
How much does it cost?
Is there a mobile application?
Is there an API for customers?
Who is responsible for athlete data?
Is there a minimum age to use the platform?
Where is the data hosted?
Who publishes the tool?
Should you pick Brailsports CoachDashboard?
Brailsports CoachDashboard is credible in substance and thin in documentation. The substance is real: a Belgian spin-off of imec, the University of Antwerp and Ghent University, co-founders named publicly, a stated professional reference in TEAM COFIDIS, and precisely described functions such as automatic workout analysis, outlier alerts when a session deviates from plan, objective athlete comparison on course and power profile, and automatically generated weekly reports on intensity and volume per ride. For a coach already working with Trainingpeaks, Wahoo or Garmin data, this is a coherent proposition aimed squarely at team-level cycling.
The documentation is where it falls short. The named module has no live page of its own: the homepage button inviting the visitor to discover the CoachDashboard leads to a 404 error, and the module has never been captured under that address. Pricing is entirely opaque, with no plan, no currency and no billing unit anywhere on the site, and the only commercial route is a contact form. Terms and conditions are absent, so the service contract is not public. Several pages left in the sitemap are unedited templates or password-protected, which gives the impression of a site that is no longer maintained.
Two legal gaps deserve attention before any purchase. The site says nothing about a minimum age or parental consent, although cycling teams supervise junior riders, and it says nothing about whether customer or athlete data is used to train the AI models, although the publisher claims an AI engine and an in-house machine learning team.
The target is narrow and clear: staff supervising cycling teams. For that audience the product deserves a direct conversation with the publisher, during which the price, the contract and the two open questions above should be settled.
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