broadn
broadn is an AI-native CPQ platform for manufacturers. It reads inbound RFQs, purchase orders and bills of materials arriving by email, WhatsApp or web form, builds priced quotes from your catalogue, and pushes validated orders straight into your ERP.
What is broadn?
broadn is an AI-native CPQ platform, configure-price-quote, built for manufacturers rather than for software companies. Its starting point is deliberately unglamorous: the sales inbox, where requests for quotation, bills of materials and purchase orders actually arrive. The agent reads those messages, identifies the products, prices them against the customer's own catalogue and rules, replies, follows up, and escalates only when a case falls outside the guardrails it has been given.
The company frames the whole chain as from email to ERP. On the quoting side, an inbound RFQ becomes a draft quote pushed to the CRM. On the ordering side, a purchase order in PDF, spreadsheet or Word format becomes a structured, validated entry in the ERP, delivered by API or by file. Around that spine sit a bundle configurator, multiple price and cost lists, live cost and margin calculation, discount and approval rules, e-signature, an opportunity-level data room, shared deal rooms for customers and suppliers, and a real-time sales dashboard.
broadn reaches beyond quoting. A standalone CRM manages accounts, distributors and channel partners, logs emails and calls automatically and flags stalled deals. A supply-chain module takes a bill of materials, models tariff exposure at part level, surfaces alternative suppliers and simulates reshoring scenarios.
The claims are specific and abundant. broadn says it automates 85 to 95 percent of recurring email workflows, produces a quote in under 60 seconds from catalogues of more than 20,000 SKUs against one to two days manually, and reaches zero errors on quotes, purchase orders and invoices. Its own figures put the win-rate uplift at 50 to 100 percent, margin improvement at 17 to 28 percent, and headcount need at two senior representatives plus the agent instead of ten. The positioning material traces these insights to 23 interviews with OEM and EMS operators, but none of the figures comes with a published methodology.
Native connectors cover SAP, Oracle, Salesforce and Microsoft Dynamics, with Shopify, QuickBooks and HubSpot also named. The product is web-only, sold through a demonstration and a negotiated order form, with the stated target market being U.S. manufacturers.
What it does
- Read incoming RFQs, purchase orders and bills of materials straight from the sales inbox
- Extract line items such as SKUs, quantities, prices and customer details from PDFs, spreadsheets and Word documents
- Build priced quotes from the product catalogue or bundle configurator, with real-time cost calculation
- Apply pricing rules, tiered customer discounts and margin guardrails automatically
- Reply to the customer, either fully automatically or under human supervision
- Route non-standard orders and discounts through parallel approval workflows
- Push validated orders into the ERP and sync opportunities, contacts and order status with the CRM
When to use broadn / When not to
A quick filter to help you decide if broadn is the right fit.
When to use broadn
- Manufacturers and electronics manufacturing services providers quoting large SKU catalogues and complex bills of materials from inbound email
- Wholesale distributors and industrial component suppliers handling high RFQ volume with tiered customer pricing
- Sales operations and quoting teams asked to raise throughput without adding headcount
- Estimators and sales engineers who need live cost and margin visibility while the quote is being built
- Companies already running SAP, Oracle, Salesforce, Microsoft Dynamics, QuickBooks, HubSpot or Shopify who want quoting wired into those systems
When not to use broadn
- Consumers and individual users: the terms restrict the service to business customers and state it is not intended for consumer use
- Buyers who need public pricing or self-service sign-up, since there is no price list, no free plan and no free trial
- Service, software or consumer-retail businesses that sell without a product catalogue, price lists or configurable bundles
- Teams that require EU data residency, a published DPA or a subprocessor list before onboarding a vendor
- Developers looking for a public API to build on, as no API documentation is published
How to use broadn
A typical end-to-end flow, from setup to results.
- Request a demonstration through the contact form or the 30-minute Calendly slot advertised on the site
- Agree commercial terms, since pricing is set in a negotiated order form rather than from a public price list
- Sync the product catalogue, price lists and cost lists; a spreadsheet or a set of PDFs is enough to start
- Encode the pricing, discount and approval rules the agent must respect
- Connect the sales inbox so the agent can read incoming RFQs and purchase orders
- Connect the ERP and CRM through the native connectors, mapping fields to your own business rules
- Decide the supervision level: fully automatic replies, or human review before anything leaves
- Work day to day in the web application at app.broadn.io, where quotes, purchase orders, invoices and product documents sit at opportunity level
- Widen the scope gradually with supplier pricing and availability by API, customer and supplier portals, and the supply-chain module
Pros & Cons
Pros
- Works inside the channel manufacturers already use, the inbox, with no portal migration or format change imposed on customers
- Covers the whole chain rather than a single step: quoting, order entry, CRM and supply-chain analysis
- Native connectors for the systems that dominate the sector, including SAP, Oracle, Salesforce and Microsoft Dynamics
- Margin and discount control applied while the quote is being built, not audited afterwards
- Handles bills of materials and configurable bundles, where general-purpose CPQ tools tend to stall
- Fast onboarding claimed, with same-day setup, no code or consultants for most of the benefit, and real orders within two weeks
- Recent, dated and readable legal pages, with customer ownership of data explicitly affirmed
Cons
- No public pricing at all: no price page, no plans and no figures, everything going through a negotiated order form
- Neither a permanent free plan nor a free trial is advertised
- No postal address anywhere on the site and no legal notice page, the contact page being a bare form
- No published DPA, no subprocessor list, and complete silence on whether customer data is used to train AI models
- Hosting in the United States only, with no EU data residency option and no Article 27 representative
- Performance figures that are numerous and striking but come with no methodology or published study
- Testimonials that contradict each other between pages, with identical quotes under different names, and a governing-law clause still carrying an unresolved drafting placeholder
Pricing & Plans
broadn publishes no pricing. There is no pricing page in the site's sitemap, no plan comparison and no figure anywhere on the site, and neither a permanent free plan nor a free trial is advertised. The terms and conditions state that fees are set in the applicable order form and that payments are non-refundable except where expressly provided, with total liability capped at the fees paid over the twelve months preceding a claim. The entry point is therefore a demonstration followed by a commercial negotiation, and the cost of ownership cannot be assessed from public information.
Data, GDPR & hosting
A consolidated view of how broadn handles your data.
GDPR overview
GDPR compliance is claimed explicitly rather than merely implied: the privacy policy states that broadn ensures compliance with the GDPR for EU data subjects, and separately claims compliance with the CCPA/CPRA for California residents. Because the platform and its storage sit in the United States, EU transfers are said to rely on Standard Contractual Clauses. The rights listed are the usual set: access, rectification, erasure, portability, restriction, objection, withdrawal of consent and the right to lodge a complaint with a supervisory authority, exercised by writing to privacy@broadn.io. Two gaps are worth noting. No representative in the European Union is designated under Article 27, EU residents being invited to contact broadn directly, and no data protection officer is named. The policy was last updated on 19 July 2025.
Who owns the data?
The terms and the privacy policy both state that the customer owns all Customer Data supplied to or generated through the platform. broadn takes only the licence needed to host, process and operate the service, and commits not to sell, anonymise or share that data beyond what the policy describes or what delivering the service requires. Customers may export their data at any time under their commercial agreement, and keep export access for a reasonable period after termination. Third-party providers such as cloud hosting and payment processors may handle the data, bound by confidentiality and data-protection undertakings.
Reuse rights
Customers keep control of their own Customer Data: they can use, export and delete it without asking broadn for permission, in a structured format, either through the account settings or by writing to privacy@broadn.io. broadn's own reuse is bounded to running, maintaining and improving the service, managing accounts, taking payments, answering support requests, monitoring usage trends, preventing fraud and meeting legal obligations, and the company states that it does not sell customer data. Automated decision-making may be applied to optimise the service, with human review available on request at support@broadn.io. Neither the terms nor the privacy policy say anything, in either direction, about training AI models on customer data.
Data retention & training
Hosting summary
All customer data and backups are stored in encrypted form on SOC 2 compliant cloud servers located in the United States, sourced from public cloud providers that broadn describes as reputable but does not name. Encryption is applied at rest to databases and backups, and in transit through industry-standard protocols such as TLS/SSL for internal and external communication alike. The company also commits to documented practices for backup and restoration, disaster recovery, database migrations and near-zero downtime deployments, and undertakes to notify affected customers promptly in the event of a breach. Because both the service and its storage sit in the United States, data is processed there regardless of the customer's own location; for EU customers, broadn says it applies Standard Contractual Clauses as the transfer safeguard. No EU or other regional hosting option is offered, no data residency choice is advertised, the SOC 2 attestation described belongs to the datacentres used rather than to broadn itself, and no subprocessor list is published.
Things to keep in mind
Risks and trade-offs to weigh before adopting broadn.
- The agent sends priced quotes in your company's name: set approval thresholds and margin floors before switching on automatic replies, because a mispriced quote that has already gone out is a commercial commitment
- Automating 85 to 95 percent of quoting erodes the tacit product and pricing knowledge that representatives build by quoting, and the team left behind may lose the reflex to catch a request the agent cannot
- No published DPA and no subprocessor list, on a tool that will hold your catalogue, cost prices, margins and customer correspondence: get the data-processing terms in writing before connecting anything
- Silence on whether customer data is used to train AI models, and no documented opt-out, which is worth resolving explicitly if your price lists are commercially sensitive
- Hosting in the United States only, with Standard Contractual Clauses as the sole transfer mechanism and no EU residency option
- Pricing invisible until a sales conversation and set per order form, which makes budgeting, renewal leverage and comparison with competitors harder
- Self-reported gains with no methodology: treat the 82 percent, 17 to 28 percent and zero-error figures as marketing claims rather than benchmarks
Setup & Integrations
Technical difficulty
Low on paper, moderate in practice. broadn claims same-day onboarding, with 80 percent of the benefit available without code or consultancy work, and real orders processed within two weeks; pre-built connectors cover SAP, Oracle, Salesforce and Microsoft Dynamics, and field mapping is configurable. A spreadsheet or a set of PDFs is enough to start. The real effort is organisational rather than technical: cleaning the catalogue, the price and cost lists, and encoding the discount and approval rules the agent must respect. No public API is documented, so integrations run through the vendor's connectors or file-based flows.
Deployment
Integrations
Behind broadn
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement broadn.
Frequently asked questions
What does broadn actually do?
Which file formats and channels can it handle?
Which ERP and CRM systems does it connect to?
Does the agent send quotes without anyone checking them?
How much does broadn cost?
How long does setup take?
Where is the data hosted, and who owns it?
Is there a mobile app or a public API?
Is broadn GDPR compliant?
Should you pick broadn?
broadn is a narrow tool, and that is its strength. It does not try to be a general sales platform: it takes the specific mess of industrial selling, a request for quotation buried in an inbox, a bill of materials in a spreadsheet, a purchase order as a scanned PDF, and turns it into a priced quote and a clean ERP entry. The decision to stay inside email rather than push customers through a supplier portal is the clearest thing separating it from the legacy CPQ tools it positions itself against.
The functional reach is wide for a young product. Quoting, order entry, a built-in CRM and a supply-chain module that models tariff exposure on a bill of materials sit under one roof, with native connectors for the systems that dominate manufacturing. Data ownership is stated plainly in the customer's favour, the legal pages are recent and readable, and storage is encrypted on SOC 2 compliant infrastructure.
The reservations are commercial and evidential rather than technical. There is no public pricing of any kind, no free plan and no trial, so no buyer can size the investment before a sales conversation. No postal address appears anywhere on the site and there is no legal notice page, which is real friction for a supplier about to handle a company's catalogue, cost prices and customer correspondence. Hosting is United States only, with no EU residency option, no published DPA, no subprocessor list and no statement either way on model training. The performance figures are abundant and unsourced, and the testimonials contradict each other from one page to the next.
Worth a demonstration for a manufacturer or distributor drowning in inbound RFQs, with the data-processing questions asked explicitly, in writing, before anything is connected.
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