
Buzz
Buzz is an AI SDR platform for B2B outbound. Describe a campaign in plain language and its AI Employee agents find intent-ready buyers, enrich contacts, write personalised messages and run email, LinkedIn, calling and voicemail sequences.
What is Buzz?
Buzz is an AI SDR and outbound orchestration platform published by Buzz Inc. Its promise, stated on the homepage, is that the artificial intelligence runs the prospecting while the operator only writes the brief: AI does the outbound. You just prompt. Two components carry that promise. Ask Buzz is the conversational layer, where a campaign is described in ordinary language - find fintech companies researching outbound tools, build a sequence, send a report of new replies every morning at eight. AI Employee is the autonomous agent that executes it. The workflow shown on the site runs in four steps: the campaign is defined in a single prompt; the AI finds matching companies and contacts, enriches them through a waterfall of data providers and surfaces buyer-intent signals; it then researches each prospect and drafts a message written for that person; finally it launches the multichannel sequence, keeps every step in sync, handles the replies and books the meeting. The channel coverage is unusually wide for a single product: email, LinkedIn, telephone through the built-in Dialer, voicemail drops (still labelled beta), personalised video and SMS. Behind them sits a contact database the site sizes at 350 million verified contacts from more than a hundred data providers on the homepage FAQ, and at 250 million profiles on the Chrome extension and AI Employee pages - the two figures do not agree. Waterfall enrichment is claimed to reach three times the coverage of a single-source tool. Everything is metered in credits, the common unit across enrichment, AI operations and calls, priced at 0.05 USD each at standard rates. Around the core platform sit a Chrome extension, iOS and Android apps, Slack control, more than fifty integrations including Salesforce, HubSpot and Pipedrive, and a white-label edition that agencies resell under their own brand from 500 USD a month with ten seats and built-in Stripe billing. Buzz claims more than 10,000 sales teams and 1,000 agencies, with named case studies such as Thomson Reuters, Royal Bank of Canada and Certa.
What it does
- Launch a complete multichannel outbound campaign from a single written prompt
- Find intent-ready buyers and companies that resemble your best existing customers
- Enrich contacts through a cascade of data providers to recover emails and direct dials
- Research each prospect and draft a personalised message for them individually
- Run and synchronise email, LinkedIn, calling and voicemail steps in one sequence
- Handle inbound replies, work through objections and get meetings booked in Calendly
- Schedule recurring reports and pull campaign analytics on demand from the chat
When to use Buzz / When not to
A quick filter to help you decide if Buzz is the right fit.
When to use Buzz
- Sales development and business development reps who live in outbound and need volume without adding headcount
- Solopreneurs and small B2B teams that want prospecting, enrichment, writing and sequencing in a single subscription
- Sales leaders and managers looking for campaign analytics, reply tracking and repeatable playbooks across a team
- Recruiters and talent sourcers running candidate and client outreach on LinkedIn and email
- Agencies and consultancies that want to resell a branded outbound platform under the white-label offer
When not to use Buzz
- Teams focused on inbound marketing, customer support or retention rather than cold outbound
- Engineering teams that need a documented public API to embed prospecting into their own product
- Organisations that require a named security certification such as SOC 2 or ISO 27001 before onboarding a vendor
- Buyers who need European data residency, since the vendor hosts primarily in the United States
- Very small budgets: the cheapest paid seat is 79 USD per month and nothing paid is refundable
How to use Buzz
A typical end-to-end flow, from setup to results.
- Create a free account on the Buzz dashboard - a free seat with limited credits is available without a card
- Connect your accounts: email mailbox, LinkedIn profile and, if you have one, your CRM
- Describe your ideal customer profile and your objective in plain language to Ask Buzz
- Let the AI build the prospect list, enrich the contacts and surface intent signals
- Review the campaign it proposes, or start from a Magic Campaign playbook, and adjust the steps
- Check the personalised messages drafted for each prospect before anything goes out
- Choose your channels - email, LinkedIn, calls, voicemail drops, video - and launch the sequence
- Work the shared inbox, where conversations are auto-labelled by sentiment and replies can be generated in one click
- Watch credit consumption in the Credit Usage panel and decide whether to keep auto top-up enabled
- Follow results from the analytics, from the mobile apps or from Slack, and iterate on the campaign
Pros & Cons
Pros
- One platform covers prospecting, enrichment, message writing and execution across six channels
- Campaigns are driven in natural language instead of being configured screen by screen
- Waterfall enrichment across several providers, claimed at three times single-source coverage
- A genuinely free entry point: a free seat with limited credits, no card required, and a Chrome extension free forever
- Onboarding is included on every plan, with a free four-week Buzz Academy programme open to all
- Native CRM connectors plus Zapier and webhooks, with iOS, Android and Slack access
- A detailed privacy policy with retention periods stated category by category, a DPA and SCCs for transfers
Cons
- Expensive entry point: 79 USD per seat per month for Core, 695 USD per seat for the AI Employee plan
- The price list in the terms and conditions contradicts the pricing page, with different plan names and figures
- A restrictive credit economy: plan credits never roll over, purchased credits expire after ninety days, and auto top-up is on by default
- Nothing is refundable, and a 3% transaction fee is added to every card payment
- No public API documentation, so custom integration is limited to the native connectors, Zapier and webhooks
- No security certification is named and no subprocessor list is published - it is only supplied on request
- Documentation is inconsistent: three different postal addresses across the site, and an FAQ still describing an agency model with retired plan names
Pricing & Plans
A free tier is available: a free seat with limited credits and a time-limited trial, with no payment card required, alongside a Chrome extension described as free forever with ten credits a month. The cheapest paid plan is Core at 79 USD per seat per month, billed monthly, including 500 credits and no setup fee. An annual commitment is advertised at 25% off. All prices are quoted in US dollars, and a 3% transaction fee is added to card payments. Note that the terms and conditions publish a different price list from the pricing page, so the current figure should be confirmed in writing before purchase.
- 79 USD per seat per month
- 500 credits a month
- one seat
- social and email outreach
- phone calling
- voicemail drops
- CRM integrations
- AI message drafting
- 695 USD per seat per month
- flagged as most popular
- 5
- 000 credits a month
- everything in Core plus AI Employee messaging
- AI targeting
- unlimited data export
- team collaboration tools and advanced security and compliance
- custom pricing
- 25
- 000 credits a month
- five seats included
- Salesforce and custom integrations
- dedicated success manager
- dedicated support channel with SLA
- white-label options
- from 500 USD a month with ten client seats included
- branded dashboard
- wholesale rates
- built-in Stripe billing and an admin panel
- with no per-seat surcharge
- the terms and conditions also list Free
- Solo and Custom plans that do not appear on the pricing page
Data, GDPR & hosting
A consolidated view of how Buzz handles your data.
GDPR overview
The GDPR is addressed concretely rather than in passing. The privacy policy lists the legal bases relied on (contract, legitimate interests, legal obligation, consent) and the full set of data subject rights for residents of the EEA, the United Kingdom and Switzerland, with a thirty-day response commitment. A Data Protection Officer is designated for GDPR enquiries at dpo@buzz.ai. Transfers out of Europe rely on the European Commission's Standard Contractual Clauses, the UK IDTA or the SCCs with the UK addendum, plus supplementary measures; a copy of the safeguards is available on request. A Data Processing Addendum covering processing descriptions, security measures, subprocessor notification and data subject rights assistance is offered to customers acting as controllers. Two gaps: no Article 27 EU representative is named anywhere, and no security certification is claimed.
Who owns the data?
Section 5.2 of the terms is explicit: the customer retains all ownership rights over the content, data and material uploaded to the service. Buzz Inc. receives a non-exclusive, worldwide, royalty-free, sublicensable and transferable licence over that content, limited to three purposes - operating the service, improving and developing it in aggregated and de-identified form only, and meeting legal obligations. The licence ends when the content or the account is deleted, except for material already shared with others or kept for legal and backup reasons. The platform itself, its AI models, prompts and agent architectures remain the property of Buzz Inc. under section 5.1.
Reuse rights
The customer keeps the right to use, export and reuse their own contact data and campaign content without asking Buzz for permission: export is capped at 10,000 records a month on the Core plan and unlimited above it, and a thirty-day export window follows any termination. Two limits apply. Outputs produced by the AI may not be used to train, fine-tune or build a competing AI product (terms 5.1). And the customer warrants, under section 5.3, that they hold the rights, the lawful basis and the consents covering every person in the data they upload or enrich - the liability for that sits entirely with them. On its own side, Buzz states that it does not sell personal information under the CCPA or CPRA, and neither the privacy policy nor the terms mention using customer data to train AI models.
Data retention & training
Hosting summary
Buzz states in its privacy policy that the company is based in the United States and that its servers and service providers are located primarily in the United States. Data belonging to users outside the country is therefore transferred to, stored and processed in the United States, and in other countries where Buzz or its providers operate. The hosting providers named as categories of subprocessors are AWS, Google Cloud and Microsoft Azure, alongside content delivery networks. No European hosting region and no data residency option is offered. Transfers from the EEA, the United Kingdom and Switzerland rely on the Standard Contractual Clauses, the UK IDTA or the SCCs with the UK addendum, with supplementary technical and contractual measures; a copy of those safeguards is available from the legal team on request. The public site is served through Cloudflare, which says nothing about where the data itself is stored.
Things to keep in mind
Risks and trade-offs to weigh before adopting Buzz.
- Third-party platform risk: the terms warn that LinkedIn and other networks may restrict, suspend or permanently ban accounts used with automation, entirely at the customer's risk
- Regulatory exposure sits with the customer: TCPA, CAN-SPAM, GDPR, CCPA and 10DLC compliance, consent and lawful basis for every contact are the user's responsibility, not the vendor's
- Financial commitment is one-way: no fee and no credit purchase is refundable, subscriptions renew automatically at the then-current rate, and a 3% card fee applies
- Auto top-up is enabled by default on paid plans and can charge up to 147 USD a month in unplanned purchases until it is switched off in account settings
- Credits expire: plan credits reset at the end of the billing month with no rollover, purchased credits after ninety days, and all credits are forfeited on termination or breach
- Reputational and human cost of over-automation: sending AI-written messages at volume without reading them can damage a personal brand, and the vendor itself states that AI output requires review
- Terms can change without prior notice and take effect on publication, with disputes bound to Wyoming law, AAA arbitration and a waiver of class actions and jury trial
Setup & Integrations
Technical difficulty
Low for a self-serve start. Sign-up is free and needs no card, and the vendor says sending can begin as soon as accounts are connected; the AI Employee is announced as onboarded in about fifteen minutes and Magic Campaigns build a full playbook in minutes. No development skills are required, since there is no public API and integration goes through native connectors, Zapier or webhooks. The real work sits in connecting LinkedIn and email accounts, warming mailboxes, wiring the CRM and tuning the credit budget. Onboarding is included on every plan, and Enterprise deployments carry a 2,500 USD setup fee.
Deployment
Apps stores
Integrations
Behind Buzz
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
How does Buzz find prospects?
Which channels does the AI Employee cover?
Do I need a payment card to start?
What is a Buzz credit and do credits roll over?
What does the cheapest paid plan cost?
Can I connect my CRM?
Is my data used to train AI models?
How long is my data kept?
Is there a risk to my LinkedIn account?
Is there a reseller or white-label option?
Should you pick Buzz?
Buzz belongs to a small group of tools that do not stop at drafting the message: the agent is meant to find the buyer, write to them, follow up across several channels and hand back a booked meeting. For a small B2B team that would otherwise stitch together a contact database, an enrichment tool, a LinkedIn automation, a sequencer and a dialler, the consolidation argument is real, and the free seat plus the permanently free Chrome extension make it cheap to judge for yourself before paying anything. The reservations are equally concrete. The credit economy is demanding: plan credits expire at the end of the billing month and never roll over, purchased credits die after ninety days, auto top-up is switched on by default on paid plans, and nothing at all is refundable. The published documents also disagree with each other - the terms and conditions carry a price list that contradicts the pricing page, three different postal addresses appear across the site, and the FAQ still describes Buzz as an agency selling managed services under plan names that no longer exist. No security certification is named, no subprocessor list is published, and there is no public API documentation. Two risks deserve a clear head before signing. LinkedIn automation is explicitly disclaimed by the vendor: the terms warn that accounts may be restricted, suspended or banned, entirely at the customer's risk. And regulatory compliance for the campaigns themselves - consent, lawful basis, TCPA, CAN-SPAM, GDPR, CCPA - rests wholly on the customer, not on Buzz. Worth a trial for outbound-heavy teams and agencies comfortable with those trade-offs; worth a careful reading of the contract, and a written confirmation of the current price, before committing to a seat.
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