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Background Removal · Photo Editing

Claid

Claid is an AI product photography suite from Lets Enhance. It generates lifestyle backgrounds, on-model fashion shots and short videos, removes backgrounds and upscales images to 4K, through a web studio or a chainable API.

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Overview

What is Claid?

Claid is the AI product photography platform built by Lets Enhance Inc., the San Francisco company behind the Let's Enhance.io upscaler. Where general-purpose image generators try to do everything, Claid deliberately does one thing: photographs of products, and of clothing worn by people. Its models are trained on product imagery, and the company's central claim is that logos, labels, textures and product shapes survive the edit intact, with output rendered natively in 4K.

The product comes in two shapes. Claid Studio is the web application: you upload a product shot and pick a tool. AI Photoshoot drops the item into an editorial or lifestyle scene. AI Fashion turns a flatlay or a ghost-mannequin shot into an on-model photograph, with a model library, face swap and virtual try-on alongside it. Image to Video animates a still into a short clip, now with sound. The editing side covers background removal, an upscaler that reaches 559 megapixels, object and people erasers, generative fill and outpainting, shadow generation, relighting and colour correction, plus Smart Frame, which reformats a shot to a marketplace's exact requirements.

The second shape is the API, documented at docs.claid.ai and split into Image Editing, Image Generation and AI Photoshoot endpoints. More than twenty operations can be chained inside a single request, so a background removal, an upscale and a resize for a listing become one pipeline. Default limits are 4 requests per second and 120 per minute. Every operation carries a published cost in credits, from half a credit for auto-prompting to 35 credits for five seconds of video. Web credits and API credits are separate pools and cannot be spent on each other.

That API is what the company sells to platforms rather than to individuals. Claid publishes sector pages for marketplaces, e-commerce, fashion, automotive, food, real estate and print-on-demand, and names Rappi, Mixtiles, Caranty and Printify among its customers. The homepage claims more than 10,000 customers and 200 million images edited. Larger buyers move to a Business tier with custom workflows, SLAs and a dedicated team; a Zapier integration exists, but only on the Professional plan.

What it does

  • Place a product into a generated editorial or lifestyle scene with AI Photoshoot
  • Turn a flatlay or a garment shot into an on-model fashion photograph
  • Remove or replace a background, or swap it for a brand-approved one
  • Upscale and restore image quality, up to 559 megapixels
  • Animate a still image into a short video clip, with sound
  • Correct light and colour, add realistic product shadows, erase objects or people
  • Extend an image to a new aspect ratio through generative outpainting
Audience

When to use Claid / When not to

A quick filter to help you decide if Claid is the right fit.

When to use Claid

  • E-commerce and catalogue managers who prepare product images at volume
  • Marketplace operators onboarding sellers and normalising user-generated photos
  • Fashion brands turning flatlays into on-model shots and virtual try-ons
  • Growth and creative teams producing ad creatives from a single product shot
  • Developers integrating an image editing and generation API into their own platform

When not to use Claid

  • Anyone after a general-purpose photo editor: Claid is built for product and fashion imagery only
  • Teams needing text, code or a conversational assistant, since Claid handles images and video only
  • Mobile-first users, as no iOS or Android app was found and the product runs on the web and through the API
  • Buyers who must budget before signing up, because no plan price is published on the site itself
  • Under-18s and school projects, as the terms require users to be at least eighteen
Get started

How to use Claid

A typical end-to-end flow, from setup to results.

  1. Create a free account from the signup page; a new account receives 50 credits plus 50 API credits
  2. Open Claid Studio and choose a tool, such as AI Photoshoot, AI Fashion, Background Remover or Enhancer
  3. Upload the product photo, keeping within the plan's limits (10 MB and up to 48 MP on entry tiers, 20 MB and 48 MP on Pro)
  4. Pick a background template or describe the scene you want; auto-prompting can write the background prompt for you
  5. Chain operations to build a workflow, for example cut out, then upscale, then reframe
  6. Export to the target format, using presets for Instagram stories, Shopify product listings and others
  7. Review past work in the generation history, kept for 24 hours on trial, one month on Essentials and three months on Pro
  8. For the API, generate a key under Integrations then API Keys, and follow the Quick Start Guide on docs.claid.ai
  9. For no-code automation, connect Claid inside Zapier, choose a trigger and then a Claid action (Professional plan required)
  10. For custom workflows or high volume, contact the sales team to scope a Business plan
Quick read

Pros & Cons

Pros

  • Narrow, deliberate focus on product photography, with logos and textures preserved through the edit
  • Generation, retouching, upscaling, video and reformatting all covered in a single tool
  • A mature, documented API with chainable operations and a published credit cost per operation
  • A genuine free trial with 50 web credits and 50 API credits, no commitment required
  • Concrete sector pages for marketplaces, food, automotive, real estate and print-on-demand, with named customer results
  • An explicit commitment that customer data is never used to train models, with encryption at rest and in transit
  • A Data Processing Agreement is provided, GDPR and CCPA compliance is claimed, and Zapier automation is available

Cons

  • No plan price appears in the published page source: the amounts on the pricing pages are loaded by JavaScript
  • Web credits and API credits are separate, non-interchangeable pools, so two budgets have to be tracked
  • No permanent free plan was identified, only a 50-credit trial
  • No iOS or Android application was found
  • SOC 2 is described as in progress, so the tool was not certified at the time of review
  • Neither hosting countries nor hosting regions are named anywhere in the privacy policy or terms
  • The privacy policy still relies on the Privacy Shield frameworks, invalidated in 2020, and was last updated in May 2024
Pricing

Pricing & Plans

Claid offers a free trial rather than a permanent free plan: a new account receives 50 credits usable on any operation, together with 50 API credits. Four web tiers are advertised, namely Free trial, Essentials, Pro and Business, with a monthly and annual billing toggle that advertises a saving of 120 USD on the yearly commitment, and the Business tier priced on request. API access is sold separately as one-off credit purchases. The amounts attached to the Essentials and Pro tiers are rendered by JavaScript and do not appear in the published page source, so no entry price could be verified at the time of this review.

Free trial (free)
  • 50 credits usable on any operation
  • access to all Standard tools
  • plus 50 API credits to explore the API. Covers 25 upscales
  • 50 background removals
  • 12 AI Photoshoot
  • AI Fashion or AI Edit generations
  • 1 video and 25 outpaints. History kept 24 hours
  • uploads up to 10 MB / 48 MP
Pro (price not published on the site)
  • 1
  • 000 upscales
  • 2
  • 000 background removals
  • 500 AI Photoshoot
  • AI Fashion or AI Edit generations
  • 57 videos
  • 1
Business (custom per month)
  • unlimited operations
  • advanced API workflows
  • custom SLAs and setup
  • dedicated support and onboarding
  • early access to beta tools and research
  • custom export formats and downloads up to 559 MP
Self-serve API (one-off credit purchase)
  • more than twenty standard image and video operations
  • several edits combined in one request
  • documentation and standard support
  • with the integration built by the customer
Enterprise and custom workflows (quoted)
  • volume pricing
  • custom contracts and SLAs
  • enterprise-grade security and compliance
  • and a dedicated team to build and run the integration
API credit costs per image
  • AI fashion 2
  • AI backgrounds 3
  • AI edit 2
  • AI video 35 for five seconds and 70 for ten
  • text-to-image 1
  • auto-prompting 0.5
  • background removal 2
  • upscale 1 to 11
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Claid handles your data.

GDPR overview

Claid states GDPR and CCPA compliance explicitly in the FAQ of its API pricing page, alongside encryption at rest and in transit and a SOC 2 audit described as in progress rather than completed. The privacy policy, effective 21 May 2024, positions Claid as processor and the customer as controller, and points to a Data Processing Agreement the company provides. It lists the expected rights, including access, rectification, erasure, restriction, objection and portability, with a 30-day response commitment and the right to complain to a supervisory authority. Two gaps deserve attention: the policy still relies on the EU-U.S. and Swiss-U.S. Privacy Shield frameworks, invalidated in 2020, and no Article 27 EU representative is named. Every request goes to a single address, support@claid.ai.

Who owns the data?

Under its privacy policy Claid acts as a data processor and treats the customer as the data controller. The company states that it does not sell, share or rent the data held in a customer account, and does not use it for purposes outside that policy. Customers can retrieve, modify or delete their data from their account at any time. To run the service Claid does capture IP addresses, request headers and the data submitted to its API, and it shares information with hosting and maintenance providers, with payment processors, and with public authorities on lawful request. The terms grant only a limited, non-transferable and revocable right to use the service itself.

Reuse rights

The FAQ on the API pricing page states plainly that customer data is never used for model training, and that data is encrypted at rest and in transit. Nothing in the collected terms claims a licence over the images a customer generates, so the output appears to remain the customer's to use commercially, although the point is never spelled out and is worth confirming before a large rollout. What the terms do restrict is the service itself: reselling, redistributing, modifying or reverse-engineering it is prohibited, as is using it to generate training data for other AI research or to benchmark against competing products. Support conversations are kept for a limited period for quality control, complaint handling and fraud detection.

Data retention & training

Retention summary
Retention varies by data type and by subscribed plan, and Claid explicitly declines to keep data indefinitely. The one firm limit is that data is accessible for as long as the account is active and in no event more than 12 months after the account is closed. Customers can delete their data at any point while the account is live, through the procedures in the product. Support conversations are kept for a limited period for quality control, complaint handling and fraud detection. Generation history inside the application follows the plan: 24 hours on the free trial, one month on Essentials, three months on Pro and a custom period on Business. Questions about the retention period for a specific data type are directed to support@claid.ai.
Trains on customer data
No
DPA available
Yes
GDPR contact

Hosting summary

Claid names no hosting country and no hosting region anywhere in the pages collected. The privacy policy refers only to "the laws of the countries where our servers are located" without identifying them, and the governing law is that of the State of California, with arbitration seated in Los Angeles. On the security side the company claims encryption at rest and in transit, industry-standard technical restrictions and access limited to authorised personnel, and describes SOC 2 as in progress rather than obtained. Third-party service providers are mentioned as recipients of data for hosting and maintenance, but no subprocessor list is published. A DNS lookup resolves the domain to a Cloudflare anycast address, which indicates a content delivery point of presence and says nothing about where data is actually stored. Anyone with a data residency requirement will need to ask the sales team directly, since the published documentation does not answer the question.

Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Claid.

  • A product staged by AI may not match the item a customer actually receives, which shades quickly from flattering into misleading
  • AI models and virtual try-on can misrepresent how a garment falls or fits on a real body, and on which bodies it was ever tested
  • Several jurisdictions now require retouched or synthetic imagery in advertising to be disclosed, and that obligation sits with you, not the tool
  • No watermarking or content provenance metadata is mentioned anywhere on the site, so generated images carry no built-in trace of their origin
  • Putting an entire product catalogue's imagery through a single vendor creates a dependency that is expensive to unwind
  • Credit consumption escalates fast on video, where five seconds costs 35 credits and ten costs 70
  • Faces and licence plates in uploaded photos remain your legal responsibility, since Claid positions itself as a processor and not a controller
Setup

Setup & Integrations

Technical difficulty

Very low for web use: create an account, upload a photo, pick a tool. The site's own FAQ stresses that no Photoshop skills or technical knowledge are needed, and trial credits are granted immediately. API use is a developer task, though a modest one: generate a key under Integrations then API Keys and follow the Quick Start Guide, with client-side throttling to stay within 4 requests per second. Claid describes the self-serve API plainly as an integration you build yourself. No-code automation through Zapier sits between the two, but requires the Professional plan.

Deployment

Web appAPI

Integrations

Zapier

Supported languages

English
Company

Behind Claid

Company name
Lets Enhance Inc.
Founded
21/06/2021
Country of origin
🇺🇸 United States
Headquarters
1032 Irving Street #607, San Francisco, California, United States
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Support contact

Fundraising

Seed round of 3 million USD, announced on the company blog on 27 October 2021, to develop Claid and its visual content tooling. Press coverage of the round names Chamaeleon as lead investor with Acrobator and Hype Ventures participating; those investor names are not confirmed on the company's own site.

Social

Official links

Resources

All the official URLs gathered for verification and reference.

FAQ

Frequently asked questions

What does Claid actually do?
It generates, retouches and reformats product photography. You can stage a product in a generated scene, put a garment on an AI model, remove or replace a background, upscale an image, correct light and colour, or animate a still into a short video. Everything is available both in the web studio and through the API.
Do I need Photoshop skills to use it?
No. The site's own FAQ states that the tools are designed to produce results without Photoshop or complex technical knowledge. The web studio is point-and-click; only the API requires a developer.
Is there a free version?
There is a free trial rather than a permanent free plan. Creating an account gives you 50 credits usable on any operation, plus 50 separate API credits to test the API.
How much does a plan cost?
Claid advertises four web tiers, Free trial, Essentials, Pro and Business, and sells API access as one-off credit purchases. The Business tier is quoted on request, and the amounts for Essentials and Pro are loaded by JavaScript, so they were not verifiable in the published page source at the time of review.
Are web credits and API credits the same thing?
No. They are two separate pools with separate pricing. Web plan credits are spent in the Claid web app, API credits power the image and video API, and one cannot be spent on the other.
Can several operations be combined in one API call?
Yes, within the same family. Claid splits its API into Image Editing, Image Generation and AI Photoshoot endpoints, and operations inside one family can be chained in a single request. Combining two different families requires two calls. Default limits are 4 requests per second and 120 per minute.
Are my images used to train Claid's models?
No. The FAQ on the API pricing page states that customer data is never used for model training, and that data is encrypted at rest and in transit. SOC 2 certification is described as in progress.
Is a Data Processing Agreement available, and is there an age limit?
A DPA is provided by Claid and should be signed where applicable, as the privacy policy makes Claid the processor and the customer the controller. The terms of service require users to be at least eighteen, or older where the local age of majority is higher.
Conclusion

Should you pick Claid?

Claid is one of the rare AI imaging tools that gains from narrowing its scope. By handling product and fashion photography and nothing else, it can make a claim a general-purpose generator cannot: that a logo, a label and a fabric texture come out of the edit recognisable. The catalogue is genuinely broad within that lane, running from background removal and 559-megapixel upscaling to on-model fashion shots and short animated clips, and the sector pages for marketplaces, food, automotive and real estate suggest the company has actually worked in those verticals rather than listed them.

The API is the real product for platforms. Twenty-odd chainable operations with a published credit cost each, clear rate limits and three documented endpoint families make it a reasonable candidate for anyone normalising seller-uploaded photos at volume. The web studio serves the smaller case well enough, and the 50-credit trial is enough to judge output quality before committing.

Two reservations matter. The first is commercial: no plan price is published in the page source, so budgeting requires creating an account and asking, which is an odd friction for a self-serve product. The second is compliance. The commitment never to train on customer data is welcome and explicit, as is the Data Processing Agreement, but SOC 2 is still in progress, no hosting country is named anywhere, and the privacy policy continues to lean on the Privacy Shield frameworks that were invalidated in 2020. For a marketing team that is a footnote; for a regulated buyer running a vendor review it is a conversation to have before signing.

Recommended for e-commerce, marketplace and fashion teams with real image volume, and for developers who want that capability behind an API.