CXassist
CXassist is an AI email assistant for Gmail, Outlook and IMAP that sorts your inbox and drafts every reply in your own voice. Draft mode stays on by default; auto-send, integrations and translation unlock on Pro.
What is CXassist?
CXassist is an AI email assistant that sits on top of an existing mailbox rather than replacing it. It connects to Gmail, Outlook or Microsoft 365 and to IMAP accounts through OAuth, then does two jobs at once: it organises what arrives, and it writes what goes back out.
On the inbound side, the Inbox Manager labels every message - Priority, To Respond, FYI, Spam - so that morning triage stops being a manual chore. On the outbound side, the assistant drafts a reply to each email in the account owner's own tone, learned from material the user supplies: pasted text and files on Starter, plus crawled help-centre URLs on Pro. Drafts land in an Email Queue with a Pending to Drafted to Sent status trail and a counter showing how much of the monthly quota is left.
Draft mode is the default, and that is the point. Nothing leaves the mailbox without human review until the account owner deliberately switches auto-send on, and even then it is scoped label by label or persona by persona, on the Pro plan only. Around that core sit a Magic Rewrite tool that recasts any text as formal, friendly, shorter or persona-based, automatic translation across more than a hundred languages, and an intelligence dashboard tracking reply KPIs, sentiment trends and ROI.
Integrations are where the Pro tier earns its price: Slack for real-time alerts, HubSpot for contacts and notes, Stripe and Shopify for customer context inside the reply, Instantly for cold outreach, and webhooks into Zapier, Make or anything custom. The Scale plan adds five mailboxes, five seats, workspace roles and audit logs with a support SLA.
The publisher is candid about the boundary. CXassist is built for customer-facing replies trained on your own material, not for making a personal inbox faster to read - its own comparison article sends that reader to an executive inbox app instead. The product is web-only, run by a small British operation registered with the ICO under number ZC192829, with founder Arshia M. as its public face.
What it does
- Draft a reply to every incoming email in your own tone
- Sort the inbox automatically into Priority, To Respond, FYI and Spam
- Send replies automatically, label by label or persona by persona (Pro)
- Rewrite any text as formal, friendly, shorter or persona-based
- Translate emails and snippets across more than 100 languages (Pro)
- Track reply KPIs, sentiment trends and ROI in an intelligence dashboard
- Push events to Zapier, Make or a custom system through webhooks (Pro)
When to use CXassist / When not to
A quick filter to help you decide if CXassist is the right fit.
When to use CXassist
- Customer support teams answering from a shared Gmail or Outlook mailbox
- Solo founders and freelancers drowning in customer email they cannot delegate
- Marketing agencies juggling several client inboxes, each with its own voice
- E-commerce operators handling order, refund and shipping questions at volume
- Sales teams that need fast, on-brand follow-ups to inbound prospects
When not to use CXassist
- Power users whose real problem is reading and searching their own mail faster - the vendor itself points them to an executive inbox app
- Teams already paying per seat for a ticketing platform, where the help desk's own AI is the closer fit
- Anyone who needs a public API: extensibility stops at Pro-tier webhooks
- Mobile-first users - there is no iOS or Android app, only a responsive web product
- Legal, HR and finance correspondence, which the vendor explicitly recommends keeping human-only
How to use CXassist
A typical end-to-end flow, from setup to results.
- Open the free trial from the homepage - no credit card is asked for
- Connect Gmail through Google OAuth or Outlook through Microsoft OAuth, in a single click
- Let CXassist scan the mailbox and apply its first labels: Priority, To Respond, FYI, Spam
- Feed the assistant your voice: pasted text, files, and on Pro, help-centre URLs to crawl
- Set your writing rules and create a persona - one on Starter, unlimited on Pro
- Start with a single support mailbox or alias rather than every inbox at once, as the vendor recommends
- Review the drafts waiting in the Email Queue, edit what needs editing, then send
- On Pro, connect Slack, HubSpot, Stripe, Shopify or Instantly so drafts carry real customer context
- Once a category proves reliable, promote it from draft to auto-send, one label at a time
- Watch usage against the monthly quota, and manage or cancel the plan from Billing
Pros & Cons
Pros
- One-click OAuth setup on Gmail and Outlook, with no migration to a help desk
- Draft mode by default: nothing is sent without a human unless you decide otherwise
- Low entry price at 9.99 USD a month, after a 14-day trial that needs no card
- Training on real material - text, files and crawled URLs - rather than a single prompt
- Support-grade integrations: Slack, HubSpot, Stripe, Shopify, Instantly and webhooks
- Clear data posture: raw email content discarded after processing, no shared-model training
- Unusually frank documentation, including a comparison naming where rivals fit better
Cons
- No permanent free plan: after 14 days or 150 emails, a subscription is mandatory
- Tight monthly quotas - 500 processed emails on Starter, 3,000 on Pro
- Auto-send, integrations, webhooks, translation and a second mailbox are Pro-only
- No public API and no mobile app; extensibility stops at Pro-tier webhooks
- No postal address, no legal form and no named jurisdiction anywhere on the site
- No DPA published, no subprocessor list, no hosting country disclosed
- A single address, support@cxassist.io, handles support, legal and privacy alike
Pricing & Plans
There is no permanent free plan. CXassist offers a 14-day free trial capped at 150 processed emails and requiring no credit card, after which a paid subscription is required to continue. The lowest paid entry point is the Starter plan at 9.99 USD per month, billed monthly or annually through Stripe.
- 14 days
- 150 emails processed over the whole trial
- general persona only
- draft mode only
- one mailbox
- no signature editing
- no integrations or webhooks
- 500 emails processed monthly
- one custom persona
- draft mode
- text signature editing
- training on text and files
- rules
- labels and Inbox Manager
- one mailbox
- 3
- 000 emails processed monthly
- unlimited personas and act-as
- auto-send and draft modes
- HTML signature branding
- training on text
- files and URLs
- two mailboxes
- 25
- 000 emails monthly across five mailboxes
- five seats
- workspace with roles and audit logs
- all integrations
- priority support with an SLA
Data, GDPR & hosting
A consolidated view of how CXassist handles your data.
GDPR overview
CXassist is registered with the UK Information Commissioner's Office under number ZC192829, a fact repeated in the footer of every page and in the privacy policy. The wording used throughout is GDPR-aligned rather than GDPR-compliant: the site describes practices - TLS 1.3 in transit, encryption at rest, limited retention of service metadata, deletion within 30 days and backup purge within 90 - without ever claiming formal compliance. Privacy requests go to a single address and are answered within 48 hours. Three absences matter: no Data Processing Agreement is published or offered, no subprocessor list exists, and no Article 27 EU representative is named - which counts, since the publisher is British and therefore outside the Union.
Who owns the data?
The terms are explicit: your training data and your email content remain your property, while CXassist retains ownership of the platform, its features and its original content. The privacy policy states that data is never sold to third parties, and the homepage repeats that nothing is shared or used to train models. You can delete your account, and every record attached to it, at any time from Settings. What CXassist collects is your name, your email address, OAuth tokens, the message content it processes to draft replies, and basic usage analytics. On Pro plans, only the minimum necessary data flows to Slack, HubSpot, Stripe and Shopify.
Reuse rights
Nothing in the terms restricts what you do with the drafts CXassist produces: the replies are yours to edit, send, discard or reuse without asking permission, and your training material stays your property throughout. The counterpart is responsibility - the terms state that AI output may contain errors and that you alone are accountable for reviewing every draft before it leaves your mailbox. On the vendor's side, use is narrow and stated: your data serves to draft personalised replies, categorise the inbox, send service notices and improve the platform. Personalisation runs on your own data only, never on shared or generalised models, and anything obtained from Gmail is additionally bound by Google's Limited Use requirements.
Data retention & training
Hosting summary
CXassist does not name where its data lives. The privacy policy says only that the infrastructure runs on secure cloud providers with SOC 2 compliant data centers, without identifying a provider, a country or a region, and no other page adds detail. That SOC 2 mention therefore covers those unnamed data centres, not CXassist itself. What is documented is the protection applied: encryption in transit with TLS 1.2 or above, TLS 1.3 being cited in the security material, and AES-256 at rest, alongside regular security audits and vulnerability assessments. Access is described as limited to what running the service requires, and Gmail and Outlook connections use OAuth so no mailbox password is stored. One external clue, not a vendor statement: the domain resolves to a United States IP address on an Amazon anycast node. Read that as a hint about the front end rather than as the jurisdiction of stored data. Teams with a data-residency requirement should ask directly, since neither a hosting country nor a subprocessor list is published.
Things to keep in mind
Risks and trade-offs to weigh before adopting CXassist.
- The Gmail connection requests the gmail.modify scope - read, draft, send and label across the whole mailbox. Check which account you are connecting before you click.
- Auto-send removes the human check. Promote a category only after measuring how often drafts needed editing, and never for legal, HR, finance or safety threads.
- A reply that sounds exactly like you carries your authority even when it is wrong, and the terms put responsibility for every sent draft squarely on you.
- Training on real customer email means feeding personal data into the assistant. Redact your examples, as the vendor itself advises.
- With no DPA, no subprocessor list and no declared hosting country, a European team may be unable to document its own processing chain.
- Delegating replies erodes the habit of writing them. Skill fades quietly, and the loss is noticed only when the tool is unavailable.
- Monthly quotas are hard limits: a support spike can exhaust the Starter allowance mid-month and leave the queue unattended.
Setup & Integrations
Technical difficulty
Very low. The mailbox connects through a single OAuth click, and the vendor puts the whole start-up at under sixty seconds, with no IT involvement and no card for the trial. The real work is not technical: it is assembling the material the assistant trains on - FAQs, past replies, product documents, writing rules - and that determines reply quality far more than the setup does. Only the Pro-tier webhooks call for anything resembling configuration, and only if you point them at Zapier, Make or a system of your own.
Deployment
Integrations
Supported languages
Behind CXassist
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement CXassist.
Frequently asked questions
Which mailboxes does CXassist work with?
Will the AI send replies without my approval?
Is there a free plan?
How long does setup take?
Does CXassist store my emails?
Is my data used to train AI models?
How long is my data kept after I delete my account?
Which integrations are available, and on which plan?
Is CXassist GDPR compliant?
Can I cancel at any time?
Should you pick CXassist?
CXassist does one thing and states its boundaries while doing it: it drafts customer replies inside the mailbox a team already uses, and it triages what arrives so the morning queue is shorter. The draft-first design is the strongest argument in its favour - nothing leaves the account until someone approves it, and auto-send has to be opened deliberately, one label at a time, on the Pro plan. At 9.99 USD a month after a card-free trial, the cost of finding out is low.
The reservations are about what surrounds the product rather than the product itself. Corporate transparency is thin: no postal address, no legal form, no named jurisdiction in the governing-law clause, and a single support address answering for legal and privacy questions alike. On compliance, a UK ICO registration and GDPR-aligned wording are not the same as a Data Processing Agreement, a subprocessor list or a declared hosting country, none of which the site publishes. European teams handling customer data should ask for all three before rolling out.
Practically, the quotas deserve a look before signing: 500 processed emails a month on Starter and 3,000 on Pro go quickly in a busy support inbox, and the features most teams end up wanting - auto-send, integrations, webhooks, translation, a second mailbox - all sit on Pro. There is no public API and no mobile app.
The vendor's own comparison is worth taking at face value: if the problem is answering customers faster, this is built for that; if the problem is reading your own mail faster, it says plainly that something else fits better. That candour is a reasonable proxy for how the rest of the product behaves.
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