DemoSquare
DemoSquare is a Swiss public-affairs intelligence platform that turns EU and Swiss legislative data into structured political intelligence. Its Databoards workspace tracks policy, maps stakeholders, analyses documents and folds licensed media feeds into a single monitoring workflow.
What is DemoSquare?
DemoSquare is a public-affairs intelligence platform built by DemoSquare SA, an EPFL spin-off registered in Prilly, in the Swiss canton of Vaud. Its two founders, Victor Kristof and Jérémie Rappaz, both hold machine-learning doctorates from EPFL and run the company as CEO and CTO respectively; that research background shows in what the product does rather than only in how it is marketed.
The working surface is called Databoards. A Databoard gathers the legislative and regulatory sources that matter to one organisation and keeps them together, so a public-affairs team stops rebuilding the same picture across scattered spreadsheets. Three functions are named on the site: Policy Tracking, which aggregates and follows relevant legislative and regulatory sources; People Positioning, which identifies where political stakeholders stand; and Document Analysis. Above them sit AI agents that absorb the heavy reading, filter the flow by relevance and surface only what deserves a person's attention.
The media layer is what separates the tool from a generic alerting feed. DemoSquare embeds licensed news rather than scraped headlines: Keystone-SDA, the Swiss national news agency, since February 2026; Euractiv Pro, whose eighty-plus journalists cover EU policy, since March 2026; and a wider set of international and regional newspapers. Those stories are prioritised alongside legislative data, on the argument that political signals appear in reporting and early debate well before they reach a formal procedure.
Coverage is the European Union and Switzerland: the Swiss parliament, the federal courts, EU legislative sources and the press around them. The company also claims predictive work, estimating the odds that a bill becomes law, and its blog documents research on plenary-vote prediction at the European Parliament.
Access is a web application behind a sign-in. There is no mobile app and no public API. Entry runs through a request form rather than self-service, and the Swiss market is the mature one: the EU product was still presented as a soft launch running with a selected pilot cohort.
What it does
- Aggregate and track every relevant legislative and regulatory source in one workspace
- Filter and prioritise incoming political news by relevance to your organisation
- Catch weak signals in the press before they reach a parliamentary procedure
- Identify and position the political stakeholders attached to a file
- Analyse legislative and policy documents
- Receive email alerts when a regulation you follow moves forward
- Summarise the media coverage surrounding a dossier
When to use DemoSquare / When not to
A quick filter to help you decide if DemoSquare is the right fit.
When to use DemoSquare
- Public-affairs and government-relations teams that have to follow EU and Swiss legislative files day to day
- Regulatory affairs and compliance officers in regulated sectors who need early warning when a rule starts moving
- Advocacy organisations and NGOs building a case around a specific legislative dossier
- Corporate communications and media-relations staff who need political news filtered by relevance rather than by volume
- Strategy consultants and policy analysts advising clients on European and Swiss regulatory exposure
When not to use DemoSquare
- Buyers who need to see a price and sign up on their own: every entry runs through a form and an introductory call
- Organisations tracking legislation outside the European Union and Switzerland, the only jurisdictions the platform covers
- Teams that need to pipe the data into their own systems, since no public API is documented anywhere on the site
- Anyone who works primarily from a phone, as there is no iOS or Android application
- Procurement and legal reviewers who expect to read a privacy policy, terms of service or DPA before a first contact, none of which the site publishes
How to use DemoSquare
A typical end-to-end flow, from setup to results.
- Open the trial request page and read the terms of the offer: fourteen days, unlimited seats, no commitment, all features included
- Fill in the short form with your first name, last name and email address, or write directly to the published contact address
- Take the introductory call the vendor schedules before any access is opened
- Sit through the short demonstration, which is where the pricing conversation happens since no rates are published
- Receive your credentials and sign in to the web platform through the identity provider
- Create a Databoard for the file, sector or portfolio you need to follow
- Attach the legislative and regulatory sources that matter to that Databoard
- Let the AI agents filter and rank the incoming legislative and media flow by relevance to your organisation
- Set up email alerts so you are told when a tracked regulation advances
- Bring colleagues into the same Databoard, since trial seats are not capped
Pros & Cons
Pros
- Covers both EU institutions and Swiss institutions, a combination few competitors offer
- Media feeds are licensed and natively embedded rather than scraped, including the Swiss national news agency and Euractiv Pro
- Genuine academic foundation: two EPFL machine-learning doctorates and published research on vote prediction and media modelling
- The trial is unusually generous, running fourteen days with unlimited seats, no commitment and every feature unlocked
- Backed by identifiable investors and programmes, including QBIT Capital, High-Tech Gründerfonds, Venture Kick and Tech4Trust
- The publisher is a real, verifiable and currently active Swiss company entered in the commercial register
- Website and interface are offered in four languages
Cons
- No price is published anywhere, so no organisation can gauge its budget before a sales conversation
- No legal documentation at all: no privacy policy, no terms of service, no legal notice, no DPA and no security page
- Nothing is published about where customer data is hosted, how long it is kept, which subprocessors are involved or whether it trains models
- No security certification such as ISO 27001 or SOC 2 is claimed anywhere
- No public API and no mobile application
- The EU product was still described as a soft launch running with a selected pilot cohort
- Two of the three headline functions, People Positioning and Document Analysis, are named on the homepage without a single line of explanation
Pricing & Plans
DemoSquare does not publish any pricing. There is no pricing page on the site, no rate card, and no indication of a permanent free plan either offered or ruled out. The tool is sold through commercial contact: prospects submit a request form or write to the published contact address, and an introductory call precedes access. A free trial is offered and its terms are stated: fourteen days, with no limit on the number of seats, no commitment, and all features included. The only figure quoted anywhere on the site is the CHF 1.2 million pre-seed round the company raised, which is its own funding and bears no relation to what the product costs a customer.
Data, GDPR & hosting
A consolidated view of how DemoSquare handles your data.
GDPR overview
There is no GDPR statement of any kind on the DemoSquare website. The site publishes no privacy policy, no cookie policy, no legal notice and no terms of service, and it names no Article 27 representative and no data protection officer. The only place the GDPR appears at all is editorial: a blog post on European public affairs cites it as an example of an area where the EU legislated first, which says nothing about the company's own compliance posture. The vendor is established in Switzerland, outside the EU, and would fall under the GDPR through its European customers rather than by establishment. Because the site neither claims compliance nor denies it, this record leaves the compliance flag unanswered instead of recording a refusal the company never expressed.
Who owns the data?
DemoSquare publishes no terms of service, no privacy policy and no legal notice on its website, so nothing can be reported here about who owns the data placed in the platform, what the vendor may do with it, or which third parties may receive it. Twenty-five candidate paths were probed on the site and a targeted web search returned nothing, so this is a confirmed absence rather than a gap in the review. Prospective customers should expect to obtain the contractual documents directly from the vendor during the introductory call, and to read the data-ownership clauses themselves before committing anything sensitive to the platform.
Reuse rights
Nothing can be stated on this point. The site carries no terms and conditions, so there is no published clause telling users whether they may reuse, export, redistribute or commercially exploit the legislative analyses, stakeholder profiles or media summaries the platform produces, nor whether any permission has to be sought first. This should be raised explicitly with the vendor before a trial, since the platform aggregates licensed third-party news content from Keystone-SDA and Euractiv Pro, and licensed content normally carries reuse restrictions of its own that would flow through to the customer.
Data retention & training
Hosting summary
The vendor publishes nothing about where customer data is hosted. There is no security page, no trust centre, no privacy policy and no subprocessor list, so the jurisdiction of the platform, the identity of its cloud provider and the location of its databases are all unknown from the outside. One measurable fact exists but must not be over-read: the marketing website itself resolves to an address in Geneva, Switzerland, operated by the Swiss provider Infomaniak, and the company's mail is routed through Microsoft 365. That describes where the brochure site lives, not where the platform processes customer data, and the two are frequently different. Any organisation with a data-residency requirement, and a Swiss or EU public-affairs buyer very often has one, should treat hosting location as an open question to settle contractually before a trial rather than as something the vendor has already answered.
Things to keep in mind
Risks and trade-offs to weigh before adopting DemoSquare.
- No contractual documentation is published at all, so a buyer cannot check data ownership, confidentiality or liability before making contact; ask for the terms, the privacy policy and a DPA in writing during the first call
- Nothing is stated about model training on customer data, and public-affairs work involves strategy and positioning that an organisation would rarely want absorbed into a shared model; get this answered explicitly
- Predictive scoring on whether a bill will pass invites false confidence: a probability is not a forecast, and a team that stops reading the file itself because a model ranked it low has traded judgement for convenience
- Relevance filtering is the product's core promise and also its main risk, since anything the filter demotes simply never reaches the analyst, and a missed signal leaves no trace
- The domain has a prior life: it was registered in March 2022 but archive captures from 2010 show an unrelated owner's placeholder page, so the domain predates both the company and the product
- The legal entity is younger than it looks: it was first registered as DemoSquare Sàrl in Lausanne in June 2023 and only became DemoSquare SA in Prilly in May 2024, and the earlier name may still circulate
- Small details of the site do not line up: the displayed support address is on the .com domain while the underlying link points at the .ch one, and the Italian locale translates the menu but serves an empty homepage
Setup & Integrations
Technical difficulty
Very low on the customer's side. There is nothing to install, nothing to connect and no integration work: the platform is a web application reached through a sign-in, and the vendor supplies the data sources itself. The real friction is commercial rather than technical, since access cannot be self-served and depends on a request form followed by an introductory call and a demonstration. Once open, the trial carries no seat limit, so there is no licence allocation to plan at the outset. No public technical documentation exists.
Deployment
Integrations
Supported languages
Behind DemoSquare
Fundraising
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does DemoSquare actually do?
Which countries and institutions does it cover?
Which media sources are built into the platform?
How much does DemoSquare cost?
Is there a free trial, and what does it include?
Can I sign up on my own?
Is there an API or a mobile app?
Who is behind the tool?
In how many languages is it available?
Where can I read the privacy policy?
Should you pick DemoSquare?
DemoSquare is a focused, credible tool that knows exactly who it serves. The combination it offers is genuinely uncommon: EU and Swiss legislative coverage in the same workspace, licensed news feeds from the Swiss national agency and Euractiv Pro embedded rather than scraped, and AI agents doing the ranking work that a public-affairs team would otherwise do by hand. The technical foundation is real rather than decorative, with two EPFL machine-learning doctorates behind the product and published research on legislative and vote prediction to back the predictive claims. The publisher is a verifiable, currently active Swiss company with named investors.
The weakness is documentary opacity, and it is substantial. Nothing about price is published. More seriously, the site carries no privacy policy, no terms of service, no legal notice and no data processing agreement, and says nothing about where customer data is hosted, how long it is kept, who processes it or whether it feeds model training. For a product whose buyers routinely work in regulated sectors, and whose own subject matter is regulation, that silence is an awkward omission rather than a minor one. It does not mean the practices are bad; it means they cannot be assessed from outside.
The practical consequence is that DemoSquare cannot be evaluated on paper. An organisation prepared to take the introductory call, ask for the contractual documents directly and use the fourteen-day trial, which is unusually open with unlimited seats and all features, will get a fair look at a serious product. An organisation that needs to complete a documentary review before first contact will find nothing to review. Note too that the Swiss offering is the mature one; the EU product was still presented as a soft launch running with a selected pilot cohort.
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