Figure
Figure is a US robotics company building Figure 03, a general-purpose humanoid robot driven by its own on-board AI, Helix. It handles household chores and commercial work, though no price or purchase route is published.
What is Figure?
Figure is not a piece of software. It is a physical machine: a general-purpose humanoid robot designed and built by Figure AI Inc., an American company based in San Jose, California. The current generation, Figure 03, was introduced on 9 October 2025. It stands 5 ft 8 in, weighs 61 kg, carries a 20 kg payload, runs for around five hours on a charge, walks at 1.2 m/s and is fully electric. It is the third machine of its line. F.01 took its first steps in May 2023, F.02 was built for commercial work, and F.03 was redesigned for the home with a softer look and feel. What makes the machine act is Helix, Figure's own generalist Vision-Language-Action model, an AI that learns and improves over time as it acquires new skills. Helix runs the whole loop on board and in real time, from perception to movement to reasoning, without pre-written scripts. Helix 02, announced on 27 January 2026, extended that control to the entire body through three stacked systems: S2 reasons slowly about goals, S1 turns perception into joint commands at 200 Hz, and S0 governs balance and contact at 1 kHz. S0 is a 10-million-parameter network trained on more than 1,000 hours of retargeted human motion across over 200,000 parallel simulated environments, and it replaced 109,504 lines of hand-written C++. The reference demonstration is domestic: emptying and reloading a dishwasher across a full kitchen, four minutes of autonomous work with no reset and no human intervention. The hardware exists to serve the AI, with double the frame rate, a quarter of the latency, a 60% wider field of view per camera, a camera in each palm and fingertip sensors that register 3 grams. For the home, the textiles are washable and come off without tools, multi-density foams guard against pinching, the feet charge inductively at 2 kW and data offloads over mmWave at 10 Gbps. Production is real rather than notional: Figure's BotQ plant had shipped over 350 F.03 units by 29 April 2026, moving from one robot a day to one an hour in under 120 days, with 12,000 a year as the target. Deployments include BMW, Brookfield and a Catalyst Brands agreement dated 26 May 2026. No price, purchase route or waiting list is published anywhere on the site.
What it does
- Carry out household chores end to end: laundry, dishes, cleaning and tidying up.
- Take spoken instructions in plain language and act on them.
- Move through a real home, including stairs, tight corners and layouts that change from day to day.
- Handle fragile or irregular objects using fingertip touch feedback.
- Work in commercial settings such as logistics, warehousing and automotive assembly.
- Recharge itself inductively by standing on a charging pad, with no cable to plug in.
- Offload its own data wirelessly and receive software updates over the air.
When to use Figure / When not to
A quick filter to help you decide if Figure is the right fit.
When to use Figure
- Manufacturers weighing up humanoid automation on the line, with a precedent to look at: the earlier F.02 helped build 30,000 cars at BMW.
- Logistics and warehouse operations teams, the setting Figure documents under Helix in Logistics for pick-and-place work at rising throughput.
- AI and robotics research groups tracking the state of the art in Vision-Language-Action models, whole-body control and sim-to-real transfer.
- Retail and consumer-brand groups planning humanoid operations at scale, the stated purpose of the Catalyst Brands agreement signed on 26 May 2026.
- Technology strategists and investors following the humanoid market, who need first-hand engineering figures rather than second-hand commentary.
When not to use Figure
- Military and defence programmes: Figure's Master Plan rules out placing humanoids in military or defence applications, or in any role requiring harm to humans.
- Consumers hoping to buy a robot now: the site publishes no price, no pre-order, no reservation and no waiting list.
- Developers and software teams: there is no API, no SDK, no mobile app, no browser extension and no SaaS product to sign up for.
- Anyone under 18, whom the privacy policy excludes from the service outright.
- Buyers expecting to install and maintain the machine themselves: deployment, servicing and field support are handled by Figure's own teams.
How to use Figure
A typical end-to-end flow, from setup to results.
- Understand what you are looking at first: this is a physical robot, not a downloadable product. There is nothing to install, no account to open and no software to configure.
- Reach Figure through the contact form on the site, the only channel offered. There is no self-service path, no pricing page and no order button.
- Deployment is carried out by Figure's own field teams, who install and commission the machine on site, from the San Jose headquarters through to customer sites and homes.
- Speak to the robot in plain language once it is in place: talk, ask or delegate, and Figure understands and takes action.
- Rely on the F.03 audio system for that exchange, built for real-time speech-to-speech with a speaker twice the size and close to four times the power of F.02's, and a repositioned microphone.
- Let Helix work out the sequence itself: no task has to be scripted, and the AI decides and executes on its own.
- Leave the robot to recharge without help by stepping onto an inductive charging pad, with no cable involved.
- Expect software to change without you doing anything, as updates are pushed over the air to the whole fleet at once.
- For commercial operators, follow the machines through Figure's own fleet management system, which tracks health, position and operational status in real time.
- Contact privacy@figure.ai for any question about the data the robot collects, as it is the only email address published on the site.
Pros & Cons
Pros
- The AI runs entirely on board: perception, reasoning and control happen on the robot, with no dependence on a remote operator or teleoperation link.
- Long-form autonomy has been shown publicly, with a four-minute dishwasher task carried out end to end without a reset or human intervention.
- Hardware and software are co-designed, with actuators, batteries, sensors, structures and electronics developed in-house.
- Manufacturing is genuinely under way: over 350 robots shipped, one unit an hour, first-pass yield above 80% and 99.3% on the battery line.
- The commercial references can be checked: BMW, Catalyst Brands and Brookfield.
- Technical transparency is unusual for the sector, with detailed write-ups that publish figures, architectures and acknowledged limits.
- Funding is solid and safety design is documented: over $1bn raised in a Series C at a $39bn post-money valuation, anti-pinch foams, washable textiles, a certified battery, and a public refusal of military applications.
Cons
- No price is published anywhere, and there is no purchase channel, pre-order or waiting list, so the cost cannot be assessed at all.
- General availability is not open: the robots shipped so far go to internal R&D, data collection and commercial customers.
- Nothing addresses European users: no GDPR mention, no Article 27 representative, no data processing agreement and no transfer clauses.
- No data hosting country or region is declared, and sub-processors are described only as categories, never named.
- No opt-out from model training is documented, even though the robot is designed to capture photos, videos and recordings of its environment.
- There is no identified support channel: no support address, no help centre and no dedicated contact page, only a modal form.
- The terms date from 1 February 2023 and cover the website alone rather than the robot, and they impose binding arbitration and a class action waiver; every performance claim comes from demonstrations filmed by Figure itself.
Pricing & Plans
No pricing is published. Figure does not operate a free plan, a free trial or any paid tier, and the site carries no price, no pricing page, no purchase button, no pre-order and no waiting list. This is not an omission but a consequence of the product: Figure 03 is a physical humanoid robot placed through direct commercial agreements, not a self-service subscription. The only monetary figures the company publishes concern its own funding and the size of the market it targets. The Master Plan states an intention to reduce individual humanoid unit costs through high-rate volume manufacturing, without ever quoting a price.
- No pricing plans
- tiers or packages are published on the site.
- The known commercial relationships are bilateral agreements negotiated directly
- with BMW
- Catalyst Brands and Brookfield.
Data, GDPR & hosting
A consolidated view of how Figure handles your data.
GDPR overview
There is no GDPR provision. The regulation is not mentioned anywhere on Figure's site, so the company neither claims compliance with it nor denies it. The privacy policy, effective 21 January 2026, rests entirely on United States state law, namely California's CCPA/CPRA together with Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia. Residents of those states may request access, deletion, correction and portability, and may appeal to their state attorney general if a request is refused. Rights are exercised through privacy@figure.ai or an online form, with authorised agents accepted in some states. There is no Article 27 representative, no data protection officer, no data processing agreement and no standard contractual clauses. The terms add that the service is controlled, operated and administered from Figure's US offices.
Who owns the data?
Figure's privacy policy, effective 21 January 2026, never states who owns the data it collects. It sets out collection, use and disclosure and stops there: neither the policy nor the terms contains an ownership or licence clause covering user data. The categories collected are broad, running from contact and profile details, web analytics, device and IP data and IP-based location to professional information such as a CV, and to sensory data, meaning photos, videos and recordings of the person and of their surroundings. Figure also reserves the right to transfer all personal data to a third party in a merger, acquisition or bankruptcy, and to use and share aggregated or anonymised data without stated limits.
Reuse rights
Neither document gives the end user reuse rights of their own: nothing in the terms or the privacy policy allows a user to take, republish or exploit data held by Figure. What the policy does describe is Figure's own use. Personal data serves to provide, personalise and improve the service, to market it and to correspond with users, and improvement expressly covers testing, research, internal analytics and product development. The recipients are service providers (hosting, technology, communications, analytics, security and anti-fraud, support), advertising partners, and any party the user authorises. On advertising the wording is unambiguous: Figure states that it does not sell, share or process personal data for targeted advertising, and has not done so over the past twelve months. Cookies are limited to essential, functional and performance categories, with Google LLC named for Google Analytics, and Do Not Track signals are not honoured. One gap is worth noting: the policy never connects collected data to model training, while Figure's own technical publications describe large-scale collection of human video and multimodal sensory input intended to improve how the robots operate.
Data retention & training
Hosting summary
No hosting country or region is declared. Nowhere on the site does Figure name a data centre, a server location or a hosting jurisdiction. The terms state only that the service is controlled, operated and administered from Figure's offices within the USA, which describes where the service is run rather than where data physically sits. Hosting, technology and communications providers are referenced as categories in the privacy policy but never named, so no sub-processor list exists. The website itself is served from a US IP address (216.150.1.65, AS16509 Amazon), which tells you about the hosting of the site and says nothing about where product or robot data is stored. On security, the privacy policy mentions physical, technical, organisational and administrative safeguards, without naming any certification: there is no reference to SOC 2, ISO 27001 or any equivalent audit. Anyone with a data residency requirement will have to raise it directly with the company.
Where Figure works
Country-level availability.
Not available in
Things to keep in mind
Risks and trade-offs to weigh before adopting Figure.
- The privacy policy allows the collection of photos, videos and recordings of the person and of their environment. For a machine meant to live in a home, that scope is very wide, and it covers everyone who happens to be in the room, not only the owner.
- No opt-out from model training is documented anywhere, while Figure's technical publications describe a fleet uploading terabytes of real-world data for continuous learning.
- No hosting country or region is declared, and sub-processors appear only as categories, so there is no way to know where the footage of your home ends up or who handles it.
- The legal framework is strictly American: terms governed by California law, binding arbitration and a class action waiver, which limits recourse for anyone outside the United States.
- The terms date from 1 February 2023 and cover the website only, not the use of the robot, so the contractual position of the machine itself is undocumented.
- Do Not Track signals are not honoured, and no support channel exists: privacy@figure.ai is the only email address published anywhere on the site.
- Every capability shown comes from demonstrations produced by Figure, with no independent evaluation, and comfort with a household robot can quietly erode the domestic skills and attention it takes over.
Setup & Integrations
Technical difficulty
Technically, there is nothing to set up. This is a hardware product delivered by Figure: no download, no account, no configuration. The robot recharges itself by standing on an inductive pad, software arrives over the air across the whole fleet, and servicing is handled by Figure's field teams from headquarters through to customer sites and homes. Giving it a task takes no technical skill at all, since instructions are spoken in plain language. The real barrier is commercial rather than technical: there is no public acquisition channel, so getting a robot is far harder than using one.
Behind Figure
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What is Figure?
What is Helix?
What can the robot actually do?
What are Figure 03's specifications?
How much does it cost?
Is it already deployed?
Is there an API or a mobile app?
Is there a minimum age?
Does Figure address the GDPR?
What data does the robot collect, and who do I contact about it?
Should you pick Figure?
Figure has moved past the prototype stage. With more than 350 units shipped and a line producing one robot an hour, this is a hardware product in series manufacture, not a concept video. Its real differentiator is Helix, the on-board Vision-Language-Action model, and above all the three-system architecture introduced with Helix 02: a slow reasoning layer, a visuomotor layer at 200 Hz and a whole-body control layer at 1 kHz trained on more than a thousand hours of human motion. Figure documents all of it publicly, with figures, architectures and stated limits, which is rare in a sector fond of teasers. Two reservations matter. The first is commercial: nothing on the site can be bought or costed. There is no price, no purchase channel and no waiting list, so anyone interested has to go through a direct conversation with the company, and the robots shipped so far serve internal R&D, data collection and a handful of corporate customers. The second is legal. The compliance framework is strictly American, built on state privacy laws with no European component at all, no GDPR mention, no Article 27 representative and no data processing agreement, while the privacy policy provides for collecting photos, videos and recordings of the user and their surroundings. For a machine intended to live in a home, that asymmetry deserves attention rather than a shrug. The trajectory is clear enough: from factory work with F.02 at BMW towards the home with F.03, backed by more than $1bn raised in a Series C at a $39 billion valuation. Figure is worth following closely if you build, study or buy automation. It is not, today, something a household can order. Everything published about its performance comes from demonstrations filmed by Figure itself, with no independent evaluation available.
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