folk
folk is a CRM built for relationship-driven teams: it pulls contacts and conversations from LinkedIn, email, calendar and WhatsApp into one workspace, then puts four AI assistants to work on follow-ups, recaps, research and outreach.
What is folk?
folk is a customer relationship manager published by Folk Inc. and pitched as the CRM that works for your team. Rather than asking sales people to log what they did, it captures the context of a relationship on its own, then puts AI to work on the admin that follows.
The capture side runs on connectors. folkX, a Chrome extension, imports profiles in one click from LinkedIn, Sales Navigator, Instagram, X, TikTok, Facebook and Google Meet. Account sync pulls Gmail or Outlook threads, calendar events and WhatsApp chats onto the matching contact. Waterfall enrichment fills in missing emails and phone numbers by querying Apollo, Dropcontact, Prospeo, Datagma, People Data Labs and Clearbit in turn, while Magic fields generate custom attributes with OpenAI.
Four named assistants sit on top of that data. The Follow-up Assistant watches email and WhatsApp threads, spots discussions that have gone quiet with a next step pending, and drafts a reply in your tone of voice; you set the inactivity threshold and the groups it applies to. The Recap Assistant produces an on-demand brief on any person, company or deal from recent interactions, notes and LinkedIn activity, formatted to MEDDIC, BANT or a template of your own. The Research Assistant enriches company records with industry, headcount, founding date, funding and location, then writes research notes using People Data Labs and Perplexity. The Workflow Assistant fires personalised emails on triggers such as a field change, with filters, variables and campaign tracking, metered by monthly credits.
Around the assistants sits the usual CRM furniture: collaborative pipelines, custom objects and deals, groups and views, workspace roles and group-level permissions, dashboards, reminders, notes, mentions and duplicate merging.
folk runs as a web app, a Chrome extension, a Mac and Windows desktop app, an iOS and Android app called Contacts by folk CRM that adds business card scanning and voice notes, and a REST API. The site claims more than 5,000 companies and ratings of 4.9 on Product Hunt, 4.8 on the Chrome Store and 4.5 on G2.
What it does
- Capture contacts from LinkedIn and six other platforms in a single click
- Sync email, calendar and WhatsApp conversations onto every contact record
- Let AI assistants draft follow-ups, write recaps and research companies
- Send bulk email campaigns and scheduled, trigger-based sequences
- Run the sales cycle on collaborative pipelines and read it on dashboards
- Fill in missing emails and phone numbers through waterfall enrichment
- Query the CRM from ChatGPT or Claude through the MCP connector
When to use folk / When not to
A quick filter to help you decide if folk is the right fit.
When to use folk
- Sales teams that win on relationships rather than volume: warm intros, events, word of mouth
- Agencies and small consultancies that need a CRM simple enough to actually stay up to date
- Startup founders running fundraising, hiring and partnerships out of a single contact base
- Partnership and business development managers tracking dozens of parallel conversations
- Recruiters and social sellers who source from LinkedIn, X, Instagram or TikTok every day
When not to use folk
- Teams that do not work in English: the terms state the service is available in no other language
- Organisations that require EU data residency, since personal data is hosted on AWS in the United States
- Buyers who need a permanent free plan: the pricing grid lists three paid tiers and the account is blocked when the trial ends
- Enterprises whose security policy demands SAML, an enterprise identity provider or a SOC 2 Type II report
- Anyone looking for invoicing, ticketed customer support or project management, which folk does not cover
How to use folk
A typical end-to-end flow, from setup to results.
- Sign up with a Google, Microsoft or iCloud account; no credit card is requested
- The 14-day trial opens automatically on the workspace, with every premium feature unlocked
- Install the folkX Chrome extension to capture profiles from LinkedIn and the social platforms
- Connect Gmail or Outlook, your calendar and WhatsApp so conversations land on contact records
- Import a CSV file, or use the migration service to move across from another CRM
- Organise contacts into groups and views, then build pipelines that match your sales cycle
- Switch the assistants on and set their scope: which contacts, which thresholds, which notifications
- Create trigger-based workflows inside a group to automate outreach emails
- Connect Zapier, Make, the MCP connector or the REST API for anything custom; the API requires Premium
- Upgrade from Settings then Plans before the trial ends, or request the one-week extension
Pros & Cons
Pros
- The four assistants are documented with their triggers, scopes and limits rather than sold as a generic AI promise
- Unlimited members on all three tiers, so inviting an occasional collaborator costs nothing extra
- WhatsApp sync, still rare among CRMs, sits alongside email and calendar sync
- Enrichment leans on six competing providers rather than one, which raises the hit rate
- Twenty-five subprocessors published by name, with their region and a per-vendor opt-out column
- A written commitment never to train AI models on personal data, and never to sell it
- Fourteen-day trial without a credit card, and a CRM migration service included from the entry tier
Cons
- English only: the terms state the service is available in no other language
- No confirmed permanent free plan, and the account is blocked when the two-week trial ends
- API access and dashboards start at Premium, 48 USD per member per month on annual billing
- Personal data is hosted on AWS in the United States, with no European residency option offered
- SOC 2 Type I only, and single sign-on limited to Google with no SAML provider announced
- No legal notice and no about page: the publisher's identity appears only inside the privacy policy
- Enrichment, Magic field, message and assistant quotas are capped monthly, Premium included
Pricing & Plans
folk is sold by subscription, per member and per month. No permanent free plan is confirmed: the pricing page lists three paid tiers only, and the account is blocked at the end of the trial if no upgrade is made, even though the page title and one FAQ answer still refer to a free plan. The lowest published price point is 24.00 USD per member per month on annual billing, invoiced at 288 USD a year, or 22 EUR per member per month; the same Standard tier costs 30.00 USD per member per month on monthly billing. A 14-day free trial including every premium feature is granted automatically and requires no credit card.
- 24 USD (22 EUR) per member per month billed annually
- 30 USD (27 EUR) billed monthly. Pipeline management
- email campaigns
- contact enrichment
- AI assistants
- Magic fields
- LinkedIn extension
- 48 USD (43 EUR) per member per month billed annually
- 60 USD (54 EUR) billed monthly. Everything in Standard plus custom objects and deals
- email sequences
- workspace roles
- dashboards
- API access
- higher credit allowances and the full interaction history
- from 80 USD (67 EUR) per member per month billed annually
- from 100 USD (83 EUR) billed monthly. Everything above plus custom limits
- security controls on internal and sensitive interactions
- group-level permissions
- 1:1 onboarding
- a dedicated account manager
- custom integrations and priority support
- 14 days with every premium feature
- no credit card
- extendable by one week on request
Data, GDPR & hosting
A consolidated view of how folk handles your data.
GDPR overview
GDPR compliance is claimed in writing and backed by concrete detail. The privacy policy, effective 28 July 2026, opens with a commitment to the Regulation, and the homepage carries a GDPR badge alongside SOC 2 Type I and Google Security. Data subject rights are listed in full: access, rectification, erasure, portability, objection, restriction and withdrawal of consent, exercised at privacy@folk.app with a thirty-day response commitment and a right to complain to a supervisory authority, the CNIL being named for France. Transfers outside the EU rely on the Data Privacy Framework or on standard contractual clauses, and a data protection addendum is mandatory for EU-established customers. Two gaps stand out: no Article 27 EU representative is designated, although the publisher is a Delaware corporation, and no data protection officer is named.
Who owns the data?
folk's terms are explicit: you retain ownership of the content you put into the platform. You grant folk a non-exclusive licence to use and store that content, strictly to operate and feed the service, and you remain solely responsible for its legality, reliability and appropriateness. The privacy policy then splits the roles. Folk Inc. is the data controller for your own account data and that of your users, but acts as your processor, under its data processing agreement, for the contact records you import from Gmail, Outlook, iCloud and the other services you connect. Content already shared with third parties may survive your deletion request.
Reuse rights
Because ownership stays with you, you may reuse, export and redistribute your own records without asking folk for permission: CSV import and export are available on every tier, and a migration service moves data in from another CRM. folk's own use is bounded in writing. The privacy policy states that it neither sells personal data nor uses it to train AI models, and that the Google data it touches is limited to the scopes you authorise: contacts, read-only Gmail metadata, read-only calendar and sending on your behalf. Twenty-five named subprocessors, OpenAI, Perplexity and ElevenLabs among them, process contact data for enrichment, research notes and dictation; some can be opted out of individually, others cannot. The duty to hold a lawful basis for the third-party contacts you import stays with you, and the terms say so.
Data retention & training
Hosting summary
Personal data is hosted by Amazon Web Services in an Aurora database that the privacy policy describes as unreachable from outside folk's own servers, and it states plainly that those AWS services are located in the United States. Traffic between browser, desktop or mobile client and folk's servers is encrypted with TLS 1.2 or higher, and data at rest in the databases and in S3 storage uses AES-256. folk claims technical and organisational measures aligned with Article 32 of the GDPR. No European data residency option is offered. The subprocessor table shows where each vendor operates: the United States for AWS, TurboPuffer, Apollo.io, OpenAI, Perplexity, People Data Labs, Stripe, Intercom and most others, the European Union for Datadog, Dropcontact, Prospeo and Make. Transfers out of the EU rely on the Data Privacy Framework adequacy decision or on standard contractual clauses. One caveat on reading the infrastructure from outside: the IP address the domain resolves to belongs to a Cloudflare anycast node and says nothing about where the data actually sits.
Things to keep in mind
Risks and trade-offs to weigh before adopting folk.
- Assistants that draft your follow-ups and summarise your relationships can quietly erode the habit of reading a thread yourself: a recap reflects what the model saw, not what you know about the account
- The publisher is a Delaware corporation hosting personal data on AWS in the United States; check that against your own transfer policy before importing a European contact base
- No Article 27 EU representative is designated and no data protection officer is named, two notable gaps for a controller processing European personal data
- The only address published is a Delaware registered-agent address, and the legal identity appears nowhere but the privacy policy: there is no legal notice and no about page
- SOC 2 Type I attests the design of controls at a point in time, not their operation over a period; it is not the Type II report a security review will usually ask for
- Enrichment imports third-party personal data, and the terms put the lawful basis for that import squarely on you, including any filing with your local data protection authority
- Deletion is not immediate, with up to 730 days in backups and 930 days in application logs, and several subprocessors handling contact data offer no opt-out at all
Setup & Integrations
Technical difficulty
Low for everyday use. You sign up with a Google, Microsoft or iCloud account, the 14-day trial opens by itself, and nothing is installed on a server. The Chrome extension takes one click, and email, calendar and WhatsApp connect through OAuth authorisations. CSV import and a migration service cover the move from another CRM. Only the technical extras raise the bar: the REST API, the Zapier and Make apps and the MCP connector assume some comfort with integrations, and the API is gated behind Premium. One-to-one onboarding and a dedicated account manager exist, but only at Enterprise.
Deployment
Apps stores
Integrations
Supported languages
Behind folk
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement folk.
Frequently asked questions
Does folk offer a free trial, and does it ask for a card?
How much does folk cost?
Is there a permanent free plan?
What do the four AI assistants actually do?
Does folk train AI models on my data?
Where is my data hosted?
Does folk have an API and a mobile app?
Which tools does folk integrate with?
What languages does folk support?
How do I delete my account and my data?
Should you pick folk?
folk answers a real problem: CRMs fall out of date because nobody enjoys filling them in. Its bet is to capture the relationship automatically, from LinkedIn, email, calendar and WhatsApp, then hand the admin to four assistants that relaunch stalled threads, summarise accounts, research companies and run trigger-based outreach. What sets it apart from the generic AI claims elsewhere is that each assistant is documented with its triggers, its scope and its ceilings, so you can tell in advance what it will and will not do.
The commercial terms are honest and easy to read. Members are unlimited on every tier, prices are published in both dollars and euros, quotas are given plan by plan, and the 14-day trial needs no card. A migration service is included from the entry tier, which matters when leaving another CRM is the real cost.
The reservations are just as clear. The service is English-only. Personal data lives on AWS in the United States with no European residency option, the publisher is a Delaware corporation with no Article 27 representative and no named data protection officer, and its legal identity appears nowhere on the site except inside the privacy policy. Certification stops at SOC 2 Type I, single sign-on stops at Google, and API access and dashboards start at the Premium tier. Whether a permanent free plan still exists is genuinely unclear from the site itself.
For a sales team, an agency or a founder who sells through relationships and can work in English, folk is worth the two weeks it costs to find out. For a European organisation with strict residency or enterprise identity requirements, the gaps above deserve a careful look first.
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