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Spreadsheets Automation · Code Generation

FormulasHQ

FormulasHQ turns plain-English descriptions into Excel and Google Sheets formulas, VBA macros, Python, regex and Salesforce logic, then explains every result step by step. Eight AI tools built for accountants, analysts and Salesforce admins.

Active GDPR compliant Free plan · Free trial Freemium No public API 18+ Verified by Guidaio
Overview

What is FormulasHQ?

FormulasHQ is a browser-based assistant published by BeSavee, Inc dba FormulasHQ, a small company in Bellaire, Texas. Its premise is stated bluntly on the product pages: the real problem with Excel formulas isn't the formulas, it's the syntax. You describe what you need in plain English and the tool returns the formula, script or answer along with an explanation of how it works.

Eight AI tools sit behind one account, spread over eleven published product pages. The generators cover Excel and Google Sheets formulas, VBA and Apps Script, Python, regular expressions, Salesforce formulas, and step-by-step How-To Guides. Around them run five AI workflows: AI Data Chat, Data Wizard, Content Analyzer, Campaign Intelligence and Salesforce Org Audit.

Formula results come back structured rather than as a bare string, with the formula itself, a summary, the steps, worked examples and warnings, and each result carries a status badge reading Ready to use, Review suggested or Action required. Generation history is saved and searchable.

Two modules deliberately keep files off the server. Data Wizard and Campaign Intelligence run DuckDB compiled to WebAssembly, so uploads, joins, filters and queries all execute inside the browser tab. Campaign Intelligence takes Salesforce data either through an OAuth connection or from dropped CSV exports, with Accounts, Campaigns, Campaign Members and Opportunities as the minimum, and computes first touch, last touch, linear and U-shaped attribution. Salesforce Org Audit connects read-only over OAuth, encrypts its tokens at rest with AES-256-GCM, and the site itself recommends starting on a sandbox.

Under the hood the generators run on Anthropic's Claude Sonnet 4.5, while in-chat file analysis calls OpenAI's Assistants API. The interface and the processing work in English, Spanish, French, Turkish and Hindi, free embeddable formula and regex widgets are offered for your own site, and a library of roughly 727 indexed URLs, mostly Excel tutorials, surrounds the product. The publisher claims more than 99,000 users; the rating shown on the site is 5.0 from three reviews, and the domain was first archived in May 2023.

What it does

  • Generate an Excel or Google Sheets formula from a description written in plain English
  • Explain or debug an existing formula that somebody else wrote
  • Produce VBA macros and Google Apps Script that are ready to run, with error handling included
  • Generate, debug and explain Python across more than twenty libraries, from pandas and NumPy to scikit-learn and PyTorch
  • Build Salesforce formula fields, validation rules and workflow criteria, and write or decompose regular expressions
  • Clean, filter, join and pivot a CSV inside the browser, then question it in natural language and get a chart plus the underlying SQL
  • Calculate Salesforce campaign attribution, audit an org read-only for a prioritised backlog, and crawl a sitemap to score pages at scale
Audience

When to use FormulasHQ / When not to

A quick filter to help you decide if FormulasHQ is the right fit.

When to use FormulasHQ

  • Accountants and finance teams who work in Excel all day and lose time to formula syntax rather than to the calculation itself
  • Data and BI analysts who want spreadsheet formulas, SQL, regex and Python help in a single tab instead of four
  • Salesforce admins building formula fields, validation rules and workflow criteria, or inheriting an org they need to audit
  • Marketers who need campaign attribution and content audits without a RevOps team or a data warehouse behind them
  • Consultants and Excel beginners: client files stay in the browser with Data Wizard, and every answer comes with the reasoning attached

When not to use FormulasHQ

  • Teams already running Bizible or DreamData for attribution, or with a RevOps function, dbt models and a Looker dashboard in place, since the site says so itself
  • Buyers who need a signed data processing agreement, a published subprocessor list or SOC 2 and ISO 27001 evidence before purchase
  • Developers looking for a public API, an SDK, an Excel add-in, a Sheets add-on or a browser extension, as results are copied and pasted by hand
  • Organisations that require EU data residency or a GDPR Article 27 representative, since hosting is United States only
  • People chasing Excel interface questions such as pivot tables or conditional formatting, which are routed to How-To Guides rather than the formula generator, and anyone under 18
Get started

How to use FormulasHQ

A typical end-to-end flow, from setup to results.

  1. Open the home page and follow the three-step path the site advertises: Describe, Generate, Use
  2. Try it without an account first: five generations are free and no credit card is asked for
  3. Create a free account at app.formulashq.com/sign-up when you want history and the wider toolset; the application lives on the app subdomain
  4. For a formula, choose the spreadsheet (Excel or Google Sheets), choose the action (Generate or Explain), describe what you need and click Generate
  5. Read the structured output, formula, summary, steps, examples and warnings, check the status badge, then copy the formula into your workbook
  6. To debug instead, paste the broken formula and describe what it was supposed to do
  7. In Data Wizard, work through Upload, Transform and Export, with CSV, Excel .xlsx or JSON as output formats
  8. In AI Data Chat, attach a CSV or XLSX file and ask questions in natural language; the conversation persists and stays searchable
  9. For Campaign Intelligence, either connect Salesforce over OAuth and pick the objects and fields to sync, or drop in the CSV exports instead
  10. For Salesforce Org Audit, connect the org read-only, choose Production or Sandbox and run or schedule the audit; Content Analyzer only needs a URL, then crawls and scores automatically
Quick read

Pros & Cons

Pros

  • One subscription covers twelve tools that would otherwise mean twelve browser tabs and twelve bills
  • Every output is explained, which makes it verifiable rather than merely plausible, and doubles as training for whoever runs it
  • Data Wizard and Campaign Intelligence process files locally in the browser, so no client data reaches the server
  • A permanent free plan with five generations a month, and no credit card required to start
  • A very low paid entry point at 4.33 USD per month billed annually, or 5.99 USD per month on monthly billing
  • Explicit commitment that prompts and generated formulas are not used to train AI models, with Salesforce access limited to read-only OAuth and tokens encrypted with AES-256-GCM
  • Five interface and processing languages, a detailed privacy notice covering GDPR legal bases, Standard Contractual Clauses and CCPA, CPA, CTDPA, UCPA and VCDPA rights, and announced non-profit and education discounts

Cons

  • The free plan is narrow at five generations a month, which is enough to evaluate the tool and not much more
  • No public API and no developer documentation, no mobile app, no browser extension, no Excel add-in and no Sheets add-on, so every result is copied and pasted by hand
  • No published data processing agreement, no subprocessor list and no certification on display, neither SOC 2 nor ISO 27001
  • No documented way to exclude data from model training: the publisher simply states that it does not train on it
  • Terms and privacy notice are dated 21 December 2023, earlier than most of the AI features now in the catalogue
  • No contact page and no support address, a single generic mailbox is published, and thin social proof with three rated reviews against a claimed 99,000+ users
  • Hosting in the United States only, with no EU data residency option and no Article 27 representative, while the legal texts are delegated to Termly and do not display without JavaScript
Pricing

Pricing & Plans

A permanent free plan is available at 0.00 USD per month, limited to five generations per month and requiring no credit card. The lowest paid entry point is the Pro plan at 4.33 USD per month when billed annually, or 5.99 USD per month on monthly billing. The Analyzer plan follows at 21.24 USD per month billed annually, or 24.99 USD per month monthly. Annual billing is advertised as saving more than 33 percent and adds priority support. Payments are processed by Stripe, and cancellation is handled from the account, taking effect at the end of the current paid period. No refund policy is published.

Free, 0.00 USD/month
  • 5 generations per month
  • Excel and Google Sheets formulas
  • VBA and Apps Script
  • regex
  • Salesforce formulas
  • How-To Guides and generation history
Analyzer, 24.99 USD/month billed monthly or 21.24 USD/month billed annually
  • everything in Pro plus Content Analyzer covering 10 sites and 200 pages
  • AI scoring at scale
  • sitemap crawling and entity extraction
  • CSV/XLSX/JSON export and email notifications
Special offers — Non-profit and education discounts are announced on the home page, with no amount or eligibility conditions stated · Annual billing is advertised as saving more than 33 percent against monthly billing, and includes priority support · Five generations are free without creating an account, and no credit card is required to start
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how FormulasHQ handles your data.

GDPR overview

GDPR is documented rather than certified. The privacy notice, last updated 21 December 2023, sets out the legal bases relied on under the GDPR and UK GDPR: consent, contract performance, legal obligation and vital interests. It lists the rights of residents of the EEA, the United Kingdom, Switzerland and Canada, namely access, rectification, erasure, restriction, portability, objection and the right not to be subject to automated decision-making. Complaints may be filed with a member state supervisory authority, the UK authority or the Swiss federal data protection authority. Transfers to United States servers rely on the European Commission's Standard Contractual Clauses, supplied on request, and consent can be withdrawn at any time. Requests go to hello@formulashq.com or through a data subject access request form. Two gaps: no Article 27 representative and no named data protection officer. CCPA, CPA, CTDPA, UCPA and VCDPA are covered separately.

Who owns the data?

The privacy notice belongs to BeSavee, Inc dba FormulasHQ and was last updated on 21 December 2023. The publisher collects names, email addresses, authentication data, billing addresses, card numbers, phone numbers, usernames, passwords and preferences, but card details themselves are stored by Stripe rather than by FormulasHQ. No sensitive information is processed and no personal data is received from third parties. Users keep practical control of their own record: account details can be edited or the account deleted from the settings screen, and deletion can also be requested directly. Files handled by Data Wizard and Campaign Intelligence never change hands at all, as they are processed inside the browser and are not uploaded to any server.

Reuse rights

The notice lists a closed set of purposes: creating and authenticating accounts, answering requests, sending administrative information, managing orders and protecting vital interests. For EEA and UK users the legal bases are consent, performance of the contract, legal obligation and vital interests. Sharing is limited to two situations, business transfers such as a merger, sale or financing round, and business partners. On the question everyone asks first, the FAQ is unambiguous: Your prompts and generated formulas are processed securely and not used to train AI models. Generation runs on Anthropic's Claude Sonnet 4.5, while in-chat file analysis uses OpenAI's Assistants API. The publisher states it has not disclosed, sold or shared personal information for a business or commercial purpose in the preceding twelve months, and commits not to. Do Not Track signals are not honoured.

Data retention & training

Retention summary
The headline rule is a ceiling: No purpose in this notice will require us keeping your personal information for longer than twelve (12) months past the start of the idle period of the user's account. The CCPA categories the publisher lists, A, B, D, G and K, are kept for as long as the account exists. After that, data is deleted or anonymised; where deletion is impossible, in backup archives for instance, it is stored securely and isolated until removal becomes possible. Accounts can be deleted on request, with residual retention for fraud prevention, disputes and legal obligations. One blank is worth noting: no retention period is published for prompts or uploaded files. For Data Wizard the answer is structural rather than contractual, since close the tab and it's gone, with nothing kept server-side.
Trains on customer data
No
GDPR contact

Hosting summary

The privacy notice is explicit: Our servers are located in the United States. Transfers into that jurisdiction from the EEA and the UK are covered by the European Commission's Standard Contractual Clauses, which the publisher says it will provide on request. No EU data residency option is offered, and no broader region is ever named, only that one country. Payment data sits outside the picture entirely, as card details are stored by Stripe. Two modules reverse the logic altogether: Data Wizard and Campaign Intelligence run DuckDB compiled to WebAssembly, so uploaded files are parsed, joined, filtered and queried inside the browser tab and never leave the device. Network checks place the website itself on Amazon infrastructure (AS16509) in the United States, an observation from DNS and IP lookups rather than a claim the site makes. No data processing agreement and no subprocessor list are published, so the hosting chain below that first level remains undocumented.

Hosting countries
🇺🇸 United States
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting FormulasHQ.

  • The legal texts are hosted on Termly and do not display without JavaScript, so the terms and privacy notice are effectively invisible to anyone reading with scripts disabled
  • Terms and privacy notice have not been revised since 21 December 2023, while the AI features they are supposed to cover have kept growing since
  • No data processing agreement, no subprocessor list and no certification on display, hosting is United States only with no EU residency option, no Article 27 representative for EEA users, and the legal contact address sits on the parent company's domain (jason@besavee.com) rather than on formulashq.com
  • AI output still has to be read before it is used: the site itself grades results as Ready to use, Review suggested or Action required, and a wrong formula pasted into a financial model propagates silently
  • Leaning on generated explanations instead of learning the underlying logic can quietly erode the spreadsheet skill the tool claims to teach; the explanations only teach if you actually read them
  • Connecting a production Salesforce org for the audit exposes org metadata, and the site itself recommends starting with a sandbox, which is advice worth following
  • Prices displayed by default are the annualised rates, monthly billing costs noticeably more, and no refund policy is published
Setup

Setup & Integrations

Technical difficulty

Very low for the generators. Nothing is installed, everything runs in the browser, and five generations are available without creating an account at all; a free account is a single form on app.formulashq.com/sign-up. No syntax knowledge is required, which is the central argument of the product. Only the Salesforce modules call for real configuration: an OAuth connection to the org with a choice of objects and fields, or CSV exports of four to seven objects, Campaign Intelligence requiring at least Accounts, Campaigns, Campaign Members and Opportunities. Budget admin time for those two; everything else is copy and paste.

Deployment

Web app

Integrations

Salesforce Microsoft Excel Google Sheets Google Apps Script

Supported languages

EnglishSpanishFrenchTurkishHindi
Company

Behind FormulasHQ

Company name
BeSavee, Inc dba FormulasHQ
Founded
11/05/2023
Country of origin
🇺🇸 United States
Headquarters
4320 Jonathan St, Bellaire, TX 77401, USA
UBO
Jason Howie
UBO country
🇺🇸 United States
Domain registrar country
🇺🇸 United States
Legal contact
Official links

Resources

All the official URLs gathered for verification and reference.

Compare

Alternatives

Tools that compete with or complement FormulasHQ.

C ChatGPTB BizibleD DreamData
FAQ

Frequently asked questions

Is there a free plan?
Yes. The Free tier costs 0.00 USD per month, includes five generations per month and asks for no credit card. Paid plans start at 4.33 USD per month billed annually, or 5.99 USD per month on monthly billing.
What do I get with an account?
Eight AI tools: the Excel and Google Sheets formula generator, VBA and Apps Script, Python, regex, Salesforce formulas, How-To Guides, AI Data Chat and Data Wizard, with Campaign Intelligence available from the Pro plan upwards. Accounts are restricted to users aged 18 and over.
How reliable are the generated formulas?
Generation runs on Anthropic's Claude Sonnet 4.5, and every result comes with an explanation so you can check the logic yourself. Outputs also carry a status badge reading Ready to use, Review suggested or Action required, which is a clear signal that review remains your job.
What is Campaign Intelligence?
It calculates Salesforce campaign attribution, both official and inferred, along with pipeline figures, conversion and win rates and gap analysis. It reads your Salesforce data through OAuth or from CSV exports, and the processing runs in your browser.
Can I analyse my own spreadsheets?
Yes, in two ways. Data Wizard takes CSV files and runs local SQL on them for filtering, joining and cleaning, while AI Data Chat accepts CSV or XLSX uploads and answers questions about them in natural language with charts and tables.
Which AI models does FormulasHQ use?
Anthropic's Claude Sonnet 4.5 powers the generators, and OpenAI's Assistants API handles file analysis inside the chat.
Are my prompts used to train AI models?
No. The publisher states that prompts and generated formulas are processed securely and are not used to train AI models. Data Wizard and Campaign Intelligence go further and never send your files anywhere, since they run inside the browser tab. Server-side data is hosted in the United States.
Does FormulasHQ work in languages other than English?
Yes. Prompts and explanations are supported in English, Spanish, French, Turkish and Hindi.
Is there an API?
No. No public API and no developer documentation are published; the tools are used through the web application only.
How do I cancel my subscription?
Cancellation is done from your account, and it takes effect at the end of the period you have already paid for. Payments themselves are processed by Stripe.
Conclusion

Should you pick FormulasHQ?

FormulasHQ presents itself as a low-priced Swiss Army knife for spreadsheets and data rather than a specialist tool, and on that ground it makes a fair case. Twelve tools, from formula, script, Python, regex and Salesforce generators through to data chat, local file transformation, content analysis, campaign attribution and an org audit, sit behind a subscription starting at 4.33 USD per month billed annually. The coverage-to-price ratio is the headline; local processing is the quieter second argument, since Data Wizard and Campaign Intelligence run DuckDB inside the browser tab and client files never reach a server. Each result arrives with an explanation and a status badge, which makes the output checkable rather than simply plausible.

The weak spot is contractual governance. There is no published data processing agreement, no subprocessor list, no certification on display, no Article 27 representative for the EEA readers the privacy notice explicitly addresses, and no documented way to opt out of model training beyond a stated policy of not training. Hosting is United States only. The legal documents are dated 21 December 2023, which puts them behind half of the current catalogue of AI features, and they are served through a Termly embed that does not render without JavaScript. The publisher is very small: one named founder, no team page, a claimed 99,000+ users against three visible reviews.

The practical reading is straightforward. For an individual accountant, analyst, marketer or Salesforce admin who wants formula and script help with the reasoning attached, FormulasHQ is inexpensive, broad and immediate, with five generations available before you even create an account. For a procurement team with a security questionnaire and a processing agreement to sign, the paperwork is not there yet.