Fragments
Fragments is an automated competitive intelligence platform for B2B teams: it tracks competitors across multiple sources and generates battlecards that stay current. Access is invite-only, with a 14-day free trial and Pro at 39 USD per user.
What is Fragments?
Fragments is an automated competitive intelligence platform built for B2B teams that need to know what their rivals are doing without spending the week researching it. The stated goal is to replace ad-hoc searching, stale spreadsheets and scattered documents with a single competitor database that keeps itself current, then turn that database into battlecards each department can use.
The product rests on six building blocks: a central competitor database, automatically generated competitor profiles (overview, key insights, recent news, strategic positioning), a battlecard generator working from pre-built templates sorted by department, a shared knowledge hub for the team, automated data updates, and multi-source collection. Around twenty analysis views sit on top: SWOT, market trends, benchmarking, segmentation, product comparison and positioning, market share, win/loss, pricing strategy evaluation, review analysis, dashboards and actionable reports.
Data is gathered from competitor websites, news, social media, job postings and careers pages, public directories and databases, Crunchbase profiles, funding data, patents, SEC filings and licensed commercial databases. Customers can also connect their own sources, including a CRM, Notion and internal knowledge bases. The vendor explicitly rejects the GPT wrapper label: most battlecards are said to come straight from real data sources, AI is used only on the small share of cards where the company considers it useful, and the user controls which sources it may access in order to limit hallucinations. Key data points carry their sources so they can be checked. The privacy policy describes AI as analysis, insight generation and user-requested actions such as updating slides or adding charts, never autonomous action.
Access is deliberately gated. The platform is invite-only through a waitlist, a work email is required, and sign-in to the web app uses a passwordless magic link. A personalised demo run on the prospect's own competitors comes first, then a 14-day free trial, then the Pro plan at 39 USD per user per month billed annually. The impact figures displayed on the homepage are attributed to third-party studies about competitive intelligence as a category, not to results measured on Fragments itself.
What it does
- Centralise competitor research in a single competitor database
- Generate full competitor profiles automatically, with key insights, recent news and strategic positioning
- Build battlecards from pre-built templates organised by department
- Refresh tracked intel automatically, without manual maintenance
- Collect signals from websites, news, databases, social media, job postings, patents and regulatory filings
- Run SWOT, market trend, product comparison, market share, win/loss and pricing strategy analyses
- Share intel across the team through a knowledge hub, dashboards and actionable reports
When to use Fragments / When not to
A quick filter to help you decide if Fragments is the right fit.
When to use Fragments
- Competitive intelligence analysts in mid-sized B2B companies who want one competitor database instead of scattered spreadsheets and documents
- Product marketing managers responsible for keeping battlecards and positioning current across several departments
- Sales and sales enablement teams that need up-to-date competitor talking points before a call rather than after it
- Product managers tracking rival feature releases, pricing moves and market positioning on a continuous basis
- Founders, growth leads and consultants priced out of the enterprise CI suites the vendor cites at 50,000 to 200,000 USD per year
When not to use Fragments
- Individuals and consumers without a work email address, since account creation requires a professional one
- Anyone who wants to sign up and start immediately: the platform is invite-only through a waitlist, with no open registration
- Buyers who need monthly billing or a permanent free plan, as Pro is billed annually and paid upfront
- Teams tracking more than 10 competitors on a fixed budget, since Pro caps at 10 and Enterprise pricing is quoted case by case
- Developers and technical teams needing programmatic access or a guaranteed service level, both reserved for Enterprise contracts
How to use Fragments
A typical end-to-end flow, from setup to results.
- Join the waitlist with a work email address, as access is invite-only
- Request a demo: the vendor offers to run it on your real competitors and show the matching battlecards
- Once invited, sign in to the web app through a magic link sent by email, with no password to manage
- Start the 14-day free trial, which requires no credit card
- Add the competitors you want to track, up to 10 on the Pro plan
- Connect your own data sources: CRM, Notion, internal knowledge base
- Let the platform generate the competitor profiles and battlecards, announced in minutes and without complex integration work
- Invite your team members, as Pro does not cap the number of users and each seat is billed
- Work from the department battlecards, dashboards and reports, and open the sources shown on key data points to check them
- Leave automated updates to refresh the intel, and export to JSON, CSV or PDF whenever needed
Pros & Cons
Pros
- Intel refreshes automatically, which is the central argument against tools that require manual upkeep
- Sources are displayed on key data points, so claims can be verified instead of taken on trust
- AI use is deliberately limited and user-scoped: you control which sources the model may access, and it takes no autonomous action
- Entry price is low against the enterprise CI suites the vendor cites at 50,000 to 200,000 USD per year: 39 USD per user per month
- Pro places no cap on team members, so competitor intel is not siloed in a single department
- Detailed security posture: hosting in Germany, ISO 27001 and BSI C5 Type 2 certified infrastructure, AES-256 at rest, TLS 1.3 in transit, magic-link sign-in and role-based access control
- Clear customer data ownership with self-service export in JSON, CSV and PDF, a 14-day trial without a credit card and a 30-day satisfaction guarantee
Cons
- Access is invite-only through a waitlist: you cannot simply sign up and start
- Annual billing only, paid upfront, with no monthly option and no permanent free plan
- The Pro plan caps at 10 tracked competitors; beyond that you move to Enterprise, whose pricing is not published
- API access and the SLA are Enterprise-only; in the vendor's own words, Pro accounts receive best-effort service through the web interface
- Integrations are described generically as CRM and knowledge base, and only Notion is actually named
- The interface is announced in English only, with no iOS or Android application
- No legal entity details, postal address or legal notice are published on the site, and the terms are governed by Delaware law with arbitration in the United States despite EU hosting
Pricing & Plans
There is no permanent free plan. A 14-day free trial provides full access to the Pro feature set without a credit card. The lowest paid entry point is the Pro plan at 39.00 USD per user per month, billed annually (468.00 USD per user per year) and paid in advance. Enterprise pricing is available on request only.
- all core features
- unlimited team members
- up to 10 tracked competitors
- tracking with automated updates
- premium data sources and access-rights management
- everything in Pro plus a tailored contract
- advanced security settings
- SSO/SAML
- custom onboarding
- dedicated support
- API access
- unlimited competitor tracking and an SLA
- 14 days with full access to Pro features
- up to 10 competitors and unlimited team members
- no credit card required
Data, GDPR & hosting
A consolidated view of how Fragments handles your data.
GDPR overview
GDPR and CCPA compliance is claimed explicitly on both the security page and the privacy policy. The policy names its legal bases (contract performance, legitimate interests, legal obligation, and consent for marketing and optional features) and lists the full set of data subject rights: access, rectification, erasure, portability, restriction, objection and withdrawal of consent. Stated response times are 30 days under GDPR and 45 days under CCPA, with requests raised through the contact form or the account's own export and deletion tools. Primary storage is in Germany, and international transfers rely on standard contractual clauses, adequacy decisions and processing agreements. Breach notification within 72 hours is promised, and users are pointed to their local supervisory authority. Two gaps: the Data Protection Officer is reachable only through the contact form, with no name or dedicated address, and no Article 27 EU representative is named.
Who owns the data?
Under the terms and conditions, the customer keeps ownership of all research, analysis, notes and content created on the platform. The user grants Fragments a non-exclusive licence to process and display that content solely to deliver the service to the user and their team. Fragments itself owns the platform, software, algorithms and underlying technology. The terms state that customer competitive research is not used for any other purpose and not shared with third parties; the privacy policy adds that data is not sold and is not shared with other customers, competitors or industry partners. Data can be exported at any time in JSON, CSV or PDF, with 60 days to download it after cancellation.
Reuse rights
Customers can reuse their own content without asking permission. Export is self-service and available at any time in JSON, CSV and PDF, with assistance offered for large exports, and intel may be shared and worked on freely inside the customer's own organisation. After cancellation, a 60-day window remains to download everything before permanent deletion. The terms restrict use to legitimate professional competitive intelligence and prohibit illegal surveillance or espionage, attempts to access private or confidential data, and credential sharing to bypass user limits. The competitor data itself is collected by Fragments from public sources and licensed databases, and no resale right is granted to the customer.
Data retention & training
Hosting summary
Primary storage is in Germany, inside the European Union, on infrastructure the vendor states is certified ISO 27001 and BSI C5 Type 2. The security page also claims SOC 2 Aligned status, GDPR and CCPA compliance, and PCI-DSS Level 1 for payments through Stripe. Data is encrypted with AES-256 at rest and TLS 1.3 in transit, cookies are secure and httpOnly, and security headers are applied to all responses. Access relies on magic-link authentication, role-based access control, work-email verification and rate limiting, with separate development, staging and production environments, automated backups and disaster recovery. The security page states that data never leaves the EU unless the customer is outside it. International transfers to service providers remain possible and are framed by standard contractual clauses, adequacy decisions and processing agreements. Three subprocessors are named: Stripe for payments, Brevo for email and Google Analytics for audience measurement. Any breach would be notified within 72 hours, and the vendor states it has had none to date.
Things to keep in mind
Risks and trade-offs to weigh before adopting Fragments.
- Competitive intelligence data comes as is: the terms state the vendor cannot guarantee it is always complete, current or error-free, so automated profiles should be treated as leads to verify rather than settled fact
- Part of the battlecards is AI-generated and the vendor acknowledges a hallucination risk, mitigated by letting you restrict the sources; the sources shown on key data points only help if someone actually opens them
- The impact figures displayed on the homepage, from win rate to CAC and LTV, come from third-party studies on the competitive intelligence category and are not a promise of results from this tool
- Delegating monitoring to an automated system can slowly erode the competitor knowledge your teams used to hold themselves: reading a generated card is not the same as understanding a market
- The terms explicitly prohibit illegal surveillance, espionage and attempts to access private or confidential data; gathering intelligence on other companies remains the user's legal responsibility
- Highly sensitive strategy is concentrated in one place (battlecards, positioning, pricing, win/loss); hosting is in the EU but transfers to service providers are possible under standard contractual clauses, and the contract is governed by Delaware law with arbitration in the United States
- Annual billing paid in advance makes a sizing mistake costly despite the 30-day guarantee, and the publisher is hard to identify, with no full legal entity, no address and no named executive published
Setup & Integrations
Technical difficulty
Low for Pro users. Fragments is a browser-based product with nothing to install: you sign in through a passwordless magic link sent to a work email, add your competitors and connect sources such as a CRM, Notion or a knowledge base. The site advertises setup in minutes rather than days and states that no complex integrations are required. The real barrier is commercial rather than technical, since access is invite-only through a waitlist. Enterprise deployments involve more work (SSO/SAML, API access, custom onboarding) but come with dedicated support.
Deployment
Integrations
Supported languages
Behind Fragments
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
How do I get access to Fragments?
What does the free trial include?
How much does Fragments cost and how is it billed?
What happens if I need to track more than 10 competitors?
Which payment methods and refunds apply?
Where is my data stored?
Is Fragments just a GPT wrapper?
How long does setup take?
Can I export or delete my data?
Is there an API?
Should you pick Fragments?
Fragments is a tightly scoped product: one category, competitive intelligence for B2B teams, and one main deliverable, battlecards that stay current. That focus is its strength, and the pages back the central claim with concrete mechanics: automated refreshes, sources shown on key data points, and AI deliberately confined to the share of cards where the vendor considers it useful, with the user choosing which sources it may read.
The security and privacy posture is unusually detailed for a company of this size: primary storage in Germany, ISO 27001 and BSI C5 Type 2 certified infrastructure, AES-256 at rest, TLS 1.3 in transit, passwordless sign-in, stated GDPR and CCPA compliance, named subprocessors and 72-hour breach notification.
The commercial friction is real and worth weighing first. Access is invite-only through a waitlist, billing is annual and paid upfront, Pro tracks at most 10 competitors, and both API access and the SLA sit behind an Enterprise contract whose price is not published.
Corporate transparency is the weakest point. No full legal entity, no postal address, no legal notice and no named executive appear anywhere on the site, and contact runs almost entirely through a form. The company presents itself as a small remote-first team, and its own structured data gives a founding date of 2024.
One caution: the impact figures on the homepage, from win rate to CAC and LTV, are attributed to third-party studies on competitive intelligence as a category, not to results measured on Fragments. Read them as market context, not as a performance promise.
For a mid-sized B2B team that has outgrown spreadsheets but cannot justify an enterprise CI suite, Fragments deserves a demo. Ask for it on your real competitors, and use the trial to judge how accurate and how current the generated profiles actually are.
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