Gencraft
Gencraft is an AI art generator that turns written prompts into images and videos, edits scenes, swaps faces and trains custom models. It runs on the web, iOS and Android, with a free tier of 5 prompts per day.
What is Gencraft?
Gencraft is a consumer generative-visual platform published by Gencraft, LLC of Seattle, available on the web, iOS and Android. The About page dates the launch to 2023 and claims millions of active users worldwide; the site's own meta description advertises hundreds of AI models and artwork remixed from 10M+ users. Its pitch is compact: "Gencraft lets you create images, edit scenes, build characters, and remix ideas - all from a single prompt." The product has three doors, Generate for creation, Explore for a social feed, and a set of ai-tools pages organised by use case.
Four generation modes sit behind the prompt box: text to image, image to image, text to video and image to video. Editing rounds them out, with Magic Edit repainting a masked region, FaceSwap moving a face from one picture onto a body in another, Photobooth restaging a subject in a new setting, and sketches turned into finished illustrations. Advanced controls are unusually exposed for a mainstream app: model choice and model fusion through Blend, negative prompts, a lockable seed, aspect ratios, styles and up to ten saved presets for Pro members. Two assistants help with wording, PromptCraft enriching a prompt automatically and Gennie editing it conversationally. Pro subscribers can train a personal model on up to 200 captioned images in roughly thirty minutes, billed on top of the plan.
The social layer is central rather than decorative: work can be published, remixed, liked, commented on, and its authors blocked, while weekly and all-time leaderboards, contests capped at ten votes a day, XP badges and crowns run continuously.
Pricing is freemium. A free account gets 5 prompts a day, Starter raises that to 25, and Pro unlocks the full catalogue. Commercial use is reserved for subscribers, free output falling under a noncommercial Creative Commons licence, and retention follows the same line: lifetime storage when you pay, deletion possible after 30 days when you do not. The apps sit under Graphics & Design on the App Store and Art & Design on Google Play, where Android shows 5M+ downloads and 3.5/5 across 24,300 reviews.
What it does
- Generate images from a text prompt
- Generate videos from text, or animate a still image
- Transform an existing picture with Image to Image, Photobooth or Reference Images
- Retouch a masked area of an image with Magic Edit
- Swap a face between two images with FaceSwap
- Train a custom model on your own images
- Publish, remix and comment on work in the Explore feed
When to use Gencraft / When not to
A quick filter to help you decide if Gencraft is the right fit.
When to use Gencraft
- Creators with no graphics-software skills: everything starts from a plain-language prompt, so no Photoshop, Illustrator or 3D experience is required.
- Marketing and brand teams producing visuals fast, since the site pitches brand visuals, marketing assets and product shots as its core use cases.
- Anyone prototyping concepts and ideas, who wants to see a rough idea rendered in seconds before committing time to it.
- Creators who need a consistent character across many generations, using Reference Images and Photobooth to hold a face or a figure steady.
- Mobile-first and community-minded users: the iOS and Android apps are mature (5M+ downloads on Google Play) and the Explore feed adds remixes, weekly contests, XP and badges.
When not to use Gencraft
- Developers and technical teams needing programmatic access: there is no public API, so Gencraft cannot be wired into an automated pipeline.
- Anyone monetising output on the free plan, where generations are licensed under Creative Commons Noncommercial 4.0 Attribution International and commercial use is reserved for subscribers.
- European enterprise buyers: no DPA is published, no subprocessor list exists, no Article 27 EU representative is designated, and hosting is United States only with no data-residency option.
- Employees of companies above one million dollars in yearly gross revenue looking for a team deal: the Terms require each of them to subscribe individually, at the highest tier.
- Non-English speakers, and anyone who needs durable free storage: the interface is declared English only, and free-plan creations older than 30 days may be removed at any time.
How to use Gencraft
A typical end-to-end flow, from setup to results.
- Create a free account; Google and Apple sign-in are available, and iOS also allows guest accounts.
- Open the Generate page and type a prompt. The site's own advice is to begin the prompt with your subject.
- Pick a model or a style, or switch on Blend to combine several compatible models.
- Set the parameters: aspect ratio, seed (lock it for consistency across generations), negative prompt, or leave it random.
- For image to image, upload a photo, describe the changes you want, and generate.
- For video, open the Video tab of the Generate page and prompt as usual; video generation is reserved for subscribers.
- Publish the result to the Explore feed or keep it private. Published creations become remixable by other users.
- To train a custom model, upload up to 200 images and write their captions, following the site's tip: "Keep your captions detailed and consistent".
- Launch the training run, wait roughly 30 minutes, then generate with the model's trigger words.
- Track your remaining prompts on the counter shown near your account information, and manage or cancel the subscription from Manage Plan / Plans and Billing at any time.
Pros & Cons
Pros
- A permanent free plan, 5 prompts a day without a card, plus a 3-day free trial on the paid tiers that can be cancelled at any time
- A spread of modalities rarely gathered at this price: image, image to image, video, animation and local editing in one place
- Advanced controls seldom exposed on a consumer tool, including a lockable seed, negative prompts, model blending and saved presets
- Self-service custom model training, up to 200 images per run, with no sales process to go through
- Commercial use explicitly granted to subscribers, which removes the usual licensing ambiguity of AI image tools
- Mature mobile apps and unusually broad Apple coverage, from iPhone and iPad to Apple Silicon Macs and Apple Vision, plus an active community of feed, remixes, contests and leaderboards
- Complete and dated legal documents (Terms and Privacy Policy of 08/03/2024), a named DMCA agent, a published legal contact, and a Google Play Data safety card reporting no third-party sharing and encryption in transit
Cons
- No API whatsoever, which rules out any programmatic integration
- No price published on the open web: the Plans page sits behind authentication and settles through Stripe server-side, so only the app stores' in-app purchase amounts can be checked
- The site is rendered entirely in JavaScript, so its content, pricing and legal documents are invisible to anyone who does not execute the scripts
- A tight free plan: 5 prompts a day, a noncommercial CC BY-NC 4.0 licence on everything generated, and creations that may be deleted after 30 days
- Custom models trained on your own images remain the sole and exclusive property of the publisher, which also warns that "the models trained may contain visual artifacts, inaccuracies, and defects" beyond its control
- No DPA, no subprocessor list, no Article 27 EU representative, United States hosting with no alternative, and an English-only interface
- Liability capped at fifty dollars with mandatory arbitration and a class-action waiver unless you opt out within 30 days, against a middling Google Play rating of 3.5/5 across 24,300 reviews
Pricing & Plans
Gencraft is a freemium service. A permanent free plan grants 5 prompts a day without premium features, and both paid tiers open with a 3-day free trial: "By starting your 3-day free trial you'll have access to our premium features with no obligation. After the trial, you'll be charged {price} per week/month. Cancel anytime." No amount is published on the open web, the Plans page being served behind authentication and settled through Stripe. The figures below are therefore read from the in-app purchases of the United States App Store, not from the website: Gencraft Starter at 3.99 USD per week or 7.99 USD per month, Gencraft Pro at 9.99 USD per week or 19.99 USD per month, and custom model training charged separately at 2.99 USD per model. The lowest monthly entry point is therefore 7.99 USD. Subscriptions renew automatically at the end of each cycle unless cancelled beforehand; the Terms state that no refund is owed and that unconsumed features are not compensated. Web payments run through Stripe, while in-app purchases are handled by Apple or Google, to whom any refund request must be addressed. An upgrade takes effect immediately with a pro-rata credit for unused time, while a downgrade applies from the next cycle.
- 5 prompts a day
- no premium features
- creations retained for 30 days only
- and a noncommercial licence on everything generated.
- "25 prompts/day. You won't have access to model training and 4k downloads." It opens the Starter and Pro models and grants the commercial usage licence.
- "Unlock all PRO models
- get commercial usage license
- and access to exclusive features that help you generate faster
- sharper
- and more refined creations." It adds custom model training
- 4K downloads
- custom presets
- image upload and editing
Data, GDPR & hosting
A consolidated view of how Gencraft handles your data.
GDPR overview
The word GDPR never appears on the site. The regulation surfaces only under its formal title, Regulation (EU) 2016/679, in the Terms' definition of Personal Data. The privacy policy of 08/03/2024 nonetheless carries a dedicated section, Additional Information for EEA and UK Residents. It names legal bases, performance of the contract, legitimate interests, legal obligation and consent, and rights: access and a copy (a modest fee may be charged), rectification, portability, erasure, objection, restriction and complaint to a supervisory authority. Requests go to data-requests@gencraft.com, and a Privacy Officer is reachable at privacy@gencraft.com. International transfers rely on "European Commission-approved standard contractual clauses", and the minimum age rises to 16 for EEA residents. No Article 27 representative is designated, no DPA is published, and no subprocessor list is disclosed.
Who owns the data?
Ownership splits by tier. The FAQ tells Starter and Pro subscribers that "you own the images you generate to the extent allowed by law, and you are free to use them commercially." Non-subscribers get only a Creative Commons Noncommercial 4.0 Attribution International licence. Customized Features never transfer, custom models included, even one trained on your own pictures: "You acknowledge and agree that Customized Features shall be the sole and exclusive property of the Company." That is a limited licence back to you, not a work made for hire. You stay solely responsible for your User Content, Feedback you send is assigned outright, and anything posted publicly is treated as non-confidential.
Reuse rights
The privacy policy lists what Gencraft collects: contact details, demographic data, payment information, the content you submit (prompts, photos, videos), transaction records, device identifiers, IP address and clickstream. It comes from three places, what you provide, automatic collection through cookies, pixels, SDKs and tags, and third parties including social platforms. The stated purposes are running and improving the service, communicating with users, marketing and advertising, and protecting the company's rights; Google Analytics and Firebase are named as analytics providers. Data is shared with affiliates and subsidiaries, service providers for payment, cloud and analytics, social platforms, authorities, and any acquirer in a corporate transaction. The policy states plainly that "Gencraft is not in the business of selling your information" and denies any sale under United States state privacy laws. Images uploaded to train a custom model are used for that model alone and are neither shared nor reused for another purpose. Two caveats deserve attention: Do Not Track signals get no response, and "even though a submission may be deleted, the output generated may be kept on our servers." Google Play's Data safety card reports no data shared with third parties, encryption in transit and deletion on request.
Data retention & training
Hosting summary
The service runs from the United States. The privacy policy states that "the Services are operated from the United States. Information may be processed and stored in the United States or other countries", and those other countries are never named. Transfers out of the EEA, the United Kingdom and Switzerland are covered by standard contractual clauses approved by the European Commission. No hosting country or region is offered as a choice: there is no data-residency option, and no certification such as SOC 2 or ISO 27001 is claimed anywhere on the site. One technical detail deserves care: the gencraft.com apex resolves to 3.174.46.8, an AWS node in Frankfurt. That is a CDN point of presence, not an indication of where data lives, which the privacy policy places in the United States. On mobile, the Google Play Data safety card reports encryption in transit, deletion on request, and no data shared with third parties.
Things to keep in mind
Risks and trade-offs to weigh before adopting Gencraft.
- On the free plan, creations older than 30 days may be removed at any time, and that rule comes back the moment a subscription is cancelled: export anything you care about before you stop paying.
- Free-plan output carries a CC BY-NC 4.0 licence. Publishing it in a commercial context is a licence breach, not a grey area.
- A custom model trained on your own photographs stays the sole and exclusive property of the publisher. You get a limited licence back, never ownership.
- Subscriptions renew automatically, so cancellation has to happen before the cycle ends, and no refund is contractually owed. In-app purchases are settled with Apple or Google, not with Gencraft.
- Liability is capped at fifty dollars and arbitration is mandatory, with a class-action waiver, unless you opt out in writing within 30 days at arbitration-opt-out@gencraft.com.
- An output can outlive the submission that produced it: deleting a prompt or an uploaded photo does not guarantee the generated image has left the servers.
- The Terms require anyone acting for an entity above one million dollars in annual gross revenue to hold the highest tier individually, and the negative prompt is unavailable on the 3.0 models: two constraints easily discovered only after paying.
Setup & Integrations
Technical difficulty
Very low to get started. Nothing is installed on the web: create a free account, with Google or Apple sign-in if you prefer, and type a prompt. Mobile use only requires installing the app from the App Store or Google Play. No technical skill is needed for basic generation. The advanced controls, seed, negative prompt, Blend and presets, take some learning. The most demanding step by far is custom model training: up to 200 images, detailed and consistent captions, and around 30 minutes of waiting. With no API, there is no technical integration to plan for.
Deployment
Apps stores
Integrations
Supported languages
Behind Gencraft
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Is Gencraft free to use?
Can I use the images I generate commercially?
Does Gencraft generate video?
Can I train my own model?
Are my creations kept forever?
Is there a free trial?
Does Gencraft offer an API?
What is the minimum age to use Gencraft?
Where is my data hosted?
How do I delete my account?
Should you pick Gencraft?
Gencraft occupies an unusual spot: a mainstream visual-creation tool built on top of a social network of creations, where the feed, the remixes and the weekly contests matter as much as the prompt box. Its strength is depth. Video generation, custom model training, seed locking, negative prompts and model blending are controls normally reserved for tinkerers' tooling, and Gencraft puts them in front of anyone with a browser or a phone, across a range of apps reaching from iPhone to Apple Vision.
The weaknesses are just as legible. There is no API, so nothing here plugs into an automated pipeline. No price is published on the open web, and the only amounts that can be verified come from App Store in-app purchases rather than from the site itself. The European enterprise frame is simply absent: no DPA, no subprocessor list, no Article 27 representative, United States hosting with no alternative, and a fifty-dollar liability cap paired with mandatory arbitration.
The trade-off is easy to state. The free plan exists to let you discover the tool: 5 prompts a day, a noncommercial licence, and creations that may disappear after 30 days. Any professional use presupposes a subscription, which is precisely what buys the commercial licence and lifetime retention. Note what a subscription does not buy: a model you trained on your own photographs stays the publisher's sole and exclusive property.
For an individual creator, a freelancer or a social-media team working in English and paying month by month, Gencraft is a credible and unusually complete option. For a European company with a procurement process and a legal review, it is not built for you yet.
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