Goldcast
Goldcast is an AI-first video content platform for B2B marketing teams. It runs webinars, virtual summits and field events, then automatically repurposes each recording into branded clips, blog posts, social posts and emails. Cvent acquired the company in December 2025.
What is Goldcast?
Goldcast presents itself as the world's first agentic, end-to-end video content platform built specifically for B2B marketers. It packages four products: Goldcast Events for running the event, Recording Studio for capturing raw material, Content Lab for turning recordings into new assets, and Goldcast Agents, the AI layer sitting across all three.
Events covers webinars, virtual summits, user conferences, multi-track and multi-day programmes, and in-person field events with QR check-in. Sessions run in what the company calls a Netflix-like attendee experience, with a speaker backstage, overlays, polls, Q&A and breakout rooms, outbound streaming to social channels and inbound RTMP. Registration pages and email cadences are assembled in a no-code page builder, and events can be embedded on the customer's own site.
Content Lab is the repurposing engine. It clips recordings automatically against a brand template, and generates multimodal blog posts, social posts, follow-up emails, key takeaways and transcripts in one click. A trained brand voice keeps the writing on tone, AI Search retrieves themes across the whole video library, and externally recorded video can be uploaded into it. Recording Studio adds local HD capture with individual tracks and transcript-based editing, aimed at podcasts, customer interviews and pre-recorded sessions. Three agents are named: Agentic Video Editor, Agentic Content Curator and AI Event Analyst.
The commercial argument is consolidation: replacing five to seven fragmented tools with one system covering creation, repurposing, distribution and measurement. Native connectors move registration and engagement data into Salesforce, HubSpot, Marketo, Pardot and Eloqua, alert sellers in Slack and feed webhooks, with API access opening on the Pro plan. Measurement runs from per-event analytics to cross-event analytics, an ROI dashboard and custom reports. Automatic captioning, caption translation and an event interface localised into more than 14 languages complete the set.
Published customer figures include Intercom running over 50 webinars a quarter, FullStory reporting 8x ROI and 480% more registrations, Hootsuite 150% more organic traffic and Brandwatch a 92% cut in post-event production time. Content Lab claims 20x more content, two weeks saved and USD 2,000 saved per clip. Goldcast displays SOC 2 Type 2, ISO 27001 and GDPR compliance. Cvent acquired the company on 15 December 2025 and the platform continues to operate under the Goldcast brand.
What it does
- Host webinars, virtual summits, multi-day and multi-track event series, and in-person field events with QR check-in
- Cut event recordings into branded AI clips automatically, without a video editor
- Generate multimodal blog posts, social posts, follow-up emails, key takeaways and transcripts in one click
- Edit video by editing its transcript: trim, remove filler words, switch shots, add overlays and burned-in captions
- Record HD audio and video locally with separate tracks for podcasts, customer interviews and pre-recorded sessions
- Search the entire video library by theme with AI Search and pull ready-made clips out of it
- Publish to video hubs and on-demand pages, then push registration and engagement data to the CRM and alert sellers in Slack
When to use Goldcast / When not to
A quick filter to help you decide if Goldcast is the right fit.
When to use Goldcast
- Demand generation teams running a high-volume webinar programme, of the kind Intercom describes with more than 50 webinars a quarter
- Event and field marketing managers producing virtual summits, user conferences, event series and in-person events with QR check-in
- Content marketing teams with no in-house video editor who need one recording to become clips, blog posts, social posts and emails
- Marketing operations specialists who need registration and engagement data flowing straight into Salesforce, HubSpot, Marketo, Pardot or Eloqua
- Marketing leaders looking to consolidate five to seven separate event, editing and clipping tools into a single platform and a single brand kit
When not to use Goldcast
- Consumer creators and B2C video teams: the product is explicitly purpose-built for B2B marketers and is not adapted from consumer video platforms
- Buyers who need transparent, self-service pricing: every plan routes through a sales demo and no amount is published anywhere
- Anyone expecting text-to-video generation: the AI edits, cuts and reassembles footage you already have rather than creating it from a prompt
- Occasional or very small event programmes: the Starter plan is capped at 12 webinars a year, 90 minutes each, single session, with 35 processing hours
- Teams that need a native mobile application: event access is only supported through iOS and Android mobile web browsers
How to use Goldcast
A typical end-to-end flow, from setup to results.
- Start free: create a Content Lab account on the sign-up page, described as free forever, with one hour of uploaded video per month
- For the full platform, request a demo and have a bundle scoped to your company size, features and usage volume
- Go through implementation and onboarding with the dedicated team, which aims to run a test event within 30 days
- Connect your CRM and marketing automation stack (Salesforce, HubSpot, Marketo, Pardot, Eloqua) and your Slack workspace
- Build the event from a template and customise the registration page and email cadence in the no-code page builder
- Run the event: speaker backstage, automated tech check, polls, Q&A, breakout rooms and on-stage production
- Let the recording switch automatically to on-demand while AI clips are generated from it
- Work the footage in Content Lab: find themes with AI Search, edit by transcript, then apply brand templates and your trained brand voice
- Distribute to video hubs, social channels and the blog, and send registration and engagement data back to the CRM
- Measure with per-event and cross-event analytics and the ROI dashboard
Pros & Cons
Pros
- One tool for the whole chain: creating the event, repurposing the recording, distributing the output and measuring the result
- Repurposing is genuinely automatic, with clips, blog posts, social posts and emails produced from the replay; Brandwatch reports a 92% cut in post-event production time
- Video editing by transcript, so a marketer with no editing skills can cut, trim and caption
- Native two-way CRM and marketing automation integrations, with engagement data pushed back for account-level attribution
- A permanently free entry point through Content Lab, testable without a sales conversation
- Documented compliance base: SOC 2 Type 2, ISO 27001, GDPR, a published DPA, AES-256 encryption at rest and SSL/TLS in transit
- Security operations are described in detail: quarterly external penetration tests, a bug bounty programme, a 99.99% uptime target and a public status page
Cons
- No public pricing at all: the four plans route to a demo request, so no budget comparison is possible before contacting sales
- Many core modules are paid add-ons even on the higher plans, including Recording Studio, field events, embedded events and event services
- The Starter plan is tightly capped: webinars only, 12 events a year, 90 minutes maximum, single session, no SSO and no API
- Video processing hours are capped on every plan (35 hours a year on Starter and Pro, 60 on Premium, 120 on Enterprise), with extra hours sold as an add-on
- API access is sold from the Pro plan upwards, yet no public API documentation exists on the site, in the sitemap or in the knowledge base
- No native mobile application: attendees reach events through iOS and Android mobile web browsers only
- No subprocessor list is published, and the privacy policy names only categories of service providers
Pricing & Plans
No price is published. A permanently free tier exists: Content Lab is offered free of charge, described as free forever, with one hour of uploaded video per month. The four paid plans, Starter, Pro, Premium and Enterprise, all route to a Get a Demo request, and the company states that pricing is based on company size, features needed and usage volume. No entry price, currency or billing unit is disclosed anywhere on the pricing page or in its underlying data. Add-ons, including additional events, additional admin users, additional video processing hours and additional teams, are billed on top of the plan. A quotation therefore has to be obtained from sales.
- AI repurposing only
- one hour of uploaded video per month
- no sales contact required
- 3 admin users
- 12 events a year
- webinars only
- 90-minute maximum
- single session
- 1 brand voice
- 35 processing hours a year
- English captions only
- 5 admin users
- 25 events a year
- multi-session and multi-track
- 3 hub pages
- 2 brand voices
- 35 processing hours a year
- roles and permissions
- webhooks
- 5 admin users
- 35 events a year
- all digital event types
- multi-day
- no duration limit
- 5 hub pages
- 5 brand voices
- 60 processing hours a year
- 10 admin users
- custom event volume
- 10 hub pages
- unlimited brand voices
- 120 processing hours a year
- 2 uncapped team workspaces
- SAML SSO included
- custom reports and Smart Forms
- Recording Studio
- field events
- embedded events
- event services and additional Content users
- all four are quoted after a demo
Data, GDPR & hosting
A consolidated view of how Goldcast handles your data.
GDPR overview
GDPR compliance is claimed explicitly: the plan comparison table lists SOC 2 Type 2, ISO 27001 and GDPR under security and privacy on all four plans. The privacy policy, updated on 11 December 2025, carries a full EU users section listing the rights of access, rectification, erasure, restriction, portability and objection, plus the right to complain to a supervisory authority (the ICO is named for the UK). Contractual necessity, legitimate interest and consent are cited as legal bases. EU, UK and Swiss transfers to the United States rely on Standard Contractual Clauses and their addenda, a data protection officer is reachable at dpo@cvent.com, and a data processing addendum is published and incorporated into the terms. One gap: no Article 27 EU representative is named, the contact section giving only a US address.
Who owns the data?
The terms governing Goldcast are the Cvent Event Cloud Terms of Use, which the site's terms link resolves to. Section 9.2 states that, as between the parties, the customer owns all rights, title and interest in its Customer Data, a definition section 1.6 extends to AI inputs and outputs. The customer grants Cvent a worldwide, non-exclusive, sublicensable, royalty-free licence for the subscription term, limited to delivering the service. Section 9.3 goes further: Cvent alone owns Aggregate Data, meaning everything the platform collects in aggregated and anonymous form, and may use it for any commercial purpose, including distribution to other customers and benchmarking, provided it names no customer as source and holds no personal data.
Reuse rights
Because the customer owns its Customer Data, recordings, clips, transcripts and AI outputs can be reused without asking permission, subject only to the general requirement in section 5.1 that use stays lawful; the vendor states it does not monitor transmitted content. Section 13.5 gives customers 30 days after expiry or termination to request a downloadable file of their Customer Data in its then-current format. The AI Features clause dated 13 November 2025 makes AI use entirely optional and lets a customer have the features switched off for the account at any time. That clause also states that Cvent does not process, store or use Customer Data, including inputs and outputs, to develop, train or enhance artificial intelligence models operated by third parties, wording that matters because it is limited to third-party models, and that its AI suppliers are contractually barred from storing or retaining Customer Data. Nothing is said about models the vendor operates itself. Outputs carry a human-in-the-loop caveat: no automated decision without human review, and the vendor disclaims responsibility for what the AI produces.
Data retention & training
Hosting summary
The privacy policy states that Goldcast is based in the United States and processes data there, and presents transfers to the US as necessary to perform the contract. Transfers from the European Union, the United Kingdom and Switzerland rely on Standard Contractual Clauses and their approved addenda. No other hosting country or region is named, no data centre or cloud provider is identified, and no subprocessor list is published; the privacy policy names only categories of service provider. The security page, updated on 14 January 2025, documents AES-256 encryption at rest, SSL/TLS in transit and a secure deletion process triggered by customer request or at contract end. It also lists firewalls, quarterly penetration tests by an external firm, a bug bounty programme, static code analysis, employee background checks, least-privilege access, granular access logging, a 99.99% uptime target and a public status page. Buyers with European data residency requirements should note that no EU hosting option is described anywhere on the site.
Things to keep in mind
Risks and trade-offs to weigh before adopting Goldcast.
- The Aggregate Data clause makes the vendor sole owner of all aggregated, anonymised data drawn from your usage, which it may sell into benchmarking material distributed to other customers
- The no-training commitment is narrower than it looks: it covers artificial intelligence models operated by third parties and says nothing about models the vendor runs itself
- The Cvent acquisition means data is shared with the acquirer, and the privacy policy itself announces that services and commitments may change once the transitional period ends
- AI output is not supervised: the terms warn that AI features may produce inaccuracies and disclaim responsibility for what they generate, so publishing an unreviewed clip or blog post is on you
- Attendee data is captured in depth, including chat, questions and engagement signals, and flows into the customer's CRM; participants deserve to understand what is being recorded about them
- Consolidating five to seven tools into one supplier creates a single point of failure for the whole video and event programme
- A trained brand voice plus automatic clipping can flatten editorial output over time, replacing judgement about what deserves publishing with whatever the model produces
Setup & Integrations
Technical difficulty
Low to moderate. Content Lab is self-service with no installation. The full platform is sold after a demo and comes with dedicated implementation and onboarding, plus a migration team that aims to run a test event within 30 days. Day-to-day work is no-code: event templates, a page builder, an email editor and video edited through its transcript. A customer success manager is included on all four plans. Only the technical extras need IT involvement, namely SAML 2.0 single sign-on with Okta or OneLogin, webhooks, API access and custom domains, all reserved for the higher plans.
Deployment
Integrations
Supported languages
Behind Goldcast
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Goldcast.
Frequently asked questions
What does Goldcast do?
Is there a free version?
How much does Goldcast cost?
What exactly does the AI do?
Which tools does it integrate with?
Is there an API?
Is there a mobile app?
Is my data used to train AI models?
Who owns the content I create?
Does Goldcast still exist after the Cvent acquisition?
Should you pick Goldcast?
Goldcast occupies an unusual position. Most of the competitors it names itself, Zoom, GoTo Webinar, BigMarker and Sequel.io on the event side, OpusClip, Descript and Riverside on the editing side, cover one half of the job. Goldcast does both: it hosts the event, then turns the recording into clips, blog posts, social posts and emails inside the same platform and against the same brand kit. For a B2B marketing team currently paying for an event tool, an editing tool and a clipping tool, the consolidation argument is the substantive one.
The compliance base is solid and documented: SOC 2 Type 2, ISO 27001, a published data processing addendum, Standard Contractual Clauses for EU transfers, a designated data protection officer, AES-256 encryption at rest, quarterly external penetration tests and a public status page.
Two things make evaluation harder than it should be. No price is published anywhere, so all four plans route to a demo and no budget comparison is possible beforehand. And a meaningful share of the platform is sold as add-ons, including Recording Studio, field events, embedded events and event services, even on the higher plans, so a quoted figure and a working scope are not the same thing.
One structural uncertainty remains: Cvent acquired the company on 15 December 2025. The platform runs normally under the Goldcast brand, but the privacy policy itself announces a transitional period during which services and privacy commitments may change. Anyone signing a multi-year agreement should ask what is contractually fixed.
The low-risk way in is the free tier: Content Lab costs nothing and takes one hour of uploaded video a month, which is enough to judge the AI repurposing before entering a sales cycle.
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