Her
Her is an iOS companion app from Swedish studio Inlovewith AB that offers text conversation with an AI girlfriend or boyfriend. Powered by ChatGPT, it is free to install, with a seven-day trial preceding a paid subscription.
What is Her?
Her, styled HER throughout its marketing, is an iOS companion application published by the Swedish company Inlovewith AB. It offers a single thing: an open-ended text conversation with an AI partner the user casts as a girlfriend or a boyfriend. The publisher states plainly that the app is powered by ChatGPT, adding that there is no affiliation with its maker, and says the assistant learns from the conversation, remembering details and context in order to tailor its replies to the user's personality.
The pitch is built around loneliness. The app is presented as a way to reduce stress, improve mental health and live a happier life, with a partner who is always available and never judges. The publisher goes as far as comparing the experience to a therapist without the awkward silences or the bills, a marketing comparison rather than any offer of care; the app is listed on the App Store under Lifestyle, with Medical as a secondary category. Alongside companionship it advertises dating advice the user can carry into real life.
Technically the product is narrow. It runs on iPhone and iPad under iOS or iPadOS 16 and later, and also installs on Apple Silicon Macs under macOS 13 and on Apple Vision, though Apple notes it is not verified for macOS. It weighs 47.5 MB and its interface exists in English only. There is no web version, no Android build, no API and no third-party integration. Version 1.0 appeared on 30 March 2023 and version 8.0, the latest known release, on 17 September 2024. On the American store it averages 2.9 out of 5 across 36 ratings, with reviewers reporting repetitive replies. It is rated 16+, with frequent mature or suggestive themes flagged.
One oddity is worth knowing before visiting. The domain inlovewith.com serves an unrelated Flash-era agency portfolio dated 2002 to 2013; the app lives at a sub-path that the homepage never links to. Behind both is Kalle Thyselius, an award-winning creative director whose earlier work fills that portfolio.
What it does
- Hold an open-ended text conversation with an AI partner cast as a girlfriend or boyfriend
- Let the assistant pick up details and context from the exchange and adjust its replies accordingly
- Turn to a conversation partner at any hour, without scheduling or waiting
- Talk through everyday worries, interests and plans with something that responds
- Ask for dating and conversation advice, which the publisher presents as one of the app's uses
- Try the full feature set for seven days before any charge is taken
When to use Her / When not to
A quick filter to help you decide if Her is the right fit.
When to use Her
- People who want an always-available text conversation partner and are comfortable with that partner being a chatbot
- Curious users who simply want to try an AI companion for entertainment, at a low entry price
- AI researchers and conversational designers studying how companion apps are built and marketed
- Journalists and analysts documenting the AI companion market who need first-hand access to a shipping product
- English-speaking owners of an iPhone or iPad running iOS 16 or later
When not to use Her
- Anyone seeking genuine psychological support: despite its mental-health claims and its secondary Medical listing on the App Store, this is not a medical device or a care service
- Minors: the privacy policy requires 18, the App Store rates the app 16+, and mature or suggestive themes are flagged as frequent
- Users who do not read English, since the interface exists in no other language
- Android and desktop users, as no version exists outside Apple platforms
- Organisations with GDPR obligations, which will find no DPA, no subprocessor list and no Article 27 representative
How to use Her
A typical end-to-end flow, from setup to results.
- Open the product page at inlovewith.com/apps/her, the only page on the site that concerns the app
- Follow the App Store badge, since there is no web version and no account to create on the site
- Check that your device runs iOS or iPadOS 16 or later, or is an Apple Silicon Mac or an Apple Vision headset
- Install the app, which is free to download
- Start chatting: the conversation begins in the app, with no configuration step documented
- Choose whether your AI partner is cast as a girlfriend or a boyfriend
- Use the seven-day free trial, which the publisher describes as unlimited access to every feature
- Decide before day seven, because renewal is charged automatically in the 24 hours before the trial ends
- Cancel through your Apple subscription settings at least 24 hours before the end of the current period if you do not wish to continue
- Write to the support address for anything else, as no documentation, tutorial or help centre is published
Pros & Cons
Pros
- Free to download, with a seven-day trial that covers every feature
- Immediate to start: no account on the website, no configuration, no technical knowledge
- An identifiable publisher, with company name, Stockholm address and telephone number declared in the App Store trader disclosure
- An explicit commitment in the privacy policy not to use personal data to train the company's AI products
- An Apple privacy label of Data Not Collected
- A modest headline price of USD 4.99, or EUR 5.99 in the European Union, for the Premium tier
- Runs across the whole Apple range, including Apple Silicon Macs and Apple Vision
Cons
- Apple platforms only: no Android build, no web app and no API
- English is the sole interface language
- A weak App Store reception, averaging 2.9 out of 5 across only 36 ratings, with recurring complaints about repetitive replies
- Last updated in September 2024, which suggests a lightly maintained product
- Billing is weekly, so the annualised cost bears little relation to the headline figure, and no price appears on the website at all
- An unresolved contradiction between the claim that no data is stored and a privacy policy describing extensive collection
- Boilerplate legal documents predating the app, with British governing law, American arbitration and no GDPR framework for an EU publisher
Pricing & Plans
The application is free to download and monetised through in-app purchases. The publisher offers a seven-day free trial giving unlimited access to every feature, after which billing begins automatically. The lowest advertised paid entry point is the Premium tier at USD 4.99 on the American store, listed at EUR 5.99 on the European store. The only billing period documented by the publisher is weekly, which should be taken into account when comparing this figure with monthly prices elsewhere. No permanent free tier is described, and no pricing page exists on the website: these amounts are visible only on the App Store listing.
- the app installs at no cost
- though the publisher never describes the extent of any permanent free usage
- seven days of unlimited access to all features
- after which renewal is charged automatically
- USD 4.99 on the American store and EUR 5.99 on the European store
- an auto-renewing subscription whose documented billing period is weekly
Data, GDPR & hosting
A consolidated view of how Her handles your data.
GDPR overview
There is no mention of the GDPR anywhere in the privacy policy, the terms and conditions or the end user licence agreement. No EU representative is designated under Article 27 and no data protection officer is named. The documents set out no legal basis for processing, no consent mechanism in the regulation's sense, and no formal rights of access, rectification, erasure or portability. The only deletion route on offer is an email request to the privacy address, and it is described as covering photographs and generated avatars rather than conversations. The absence is worth stating plainly because the publisher is established in Sweden and therefore inside the European Union. The terms, last updated in February 2020, instead announce United Kingdom governing law alongside American arbitration provisions.
Who owns the data?
The privacy policy places control firmly with the publisher, Inlovewith AB. Content generated in the app may be saved for internal quality control, and the company states it does not market or rent personal information, while reserving the right to share it with staff, hosting and processing providers, accountants and legal counsel, and to disclose it under subpoena or court order. Should ownership of the business change, user information may be assigned or transferred to the new owner without prior notice or consent. The policy also warns that anything transmitted to the company will be deemed not confidential, and that security cannot be guaranteed. No clause addresses ownership of the conversations themselves.
Reuse rights
Nothing in the terms or the privacy policy grants the user an explicit licence to reuse the content of conversations, nor does anything restrict it: the question is simply not addressed, so users are left without a stated position. What the documents do describe is the collection side. On registration the company collects full name, postal address, telephone number and email address; on access it collects IP address, browser, device and operating system, timestamps, session length and frequency, and referring and destination pages, using session and persistent cookies together with web beacons. Stated purposes are customer service, recording product preferences, and sending promotional material by email and post, with an unsubscribe route through the emails themselves. Registration through Facebook Connect or another social network is offered, which adds the social account identifier and name to the collection. The policy does state that personal data is not used to train or create the company's artificial intelligence products. Readers should note that these provisions sit awkwardly beside the product page claim that no data is stored on the company's servers and beside the App Store privacy label of Data Not Collected.
Data retention & training
Hosting summary
Hosting is barely documented. The privacy policy names Amazon Web Services in the United States as the provider of the servers that store photographs uploaded for its avatar feature, and that is the only hosting statement in any of the published documents. Nothing at all is said about where the conversation service itself runs, which is the part that matters most for a chat application. No European hosting region is announced, despite the publisher being established in Sweden, and no certification such as SOC 2 or ISO 27001 is claimed. For completeness, the marketing website is served from One.com infrastructure in Copenhagen, Denmark, but that concerns the site rather than the service. Readers should treat the United States as the only stated jurisdiction, and an incompletely stated one at that.
Things to keep in mind
Risks and trade-offs to weigh before adopting Her.
- Emotional dependence is the central risk: an app designed to express growing affection and to be available at all hours can deepen the isolation it claims to relieve, and it has no duty of care
- The mental health framing, reinforced by a secondary Medical category on the App Store, may lead vulnerable users to substitute a chatbot for real treatment; it is neither a medical device nor a care service
- The data story does not hold together: the product page promises that nothing is stored and Apple's label reads Data Not Collected, while the privacy policy describes collecting identity, contact and browsing data and keeping generated content for quality control
- The privacy policy explicitly declines to guarantee the security or confidentiality of what users send, and deems transmitted material non-confidential, which is a poor fit for intimate conversation
- Personal data may be transferred to a new owner if the business changes hands, without prior notice or consent
- The weekly auto-renewing subscription makes the real cost far higher than the displayed price, and the trial converts automatically
- Published minimum ages conflict across sources, from 13 in the terms to 16 on the App Store and 18 in the privacy policy, which weakens any protection for younger users
Setup & Integrations
Technical difficulty
Setup is as simple as it gets and requires no technical knowledge. There is nothing to configure, no account to create on the website, no API key and no integration work. The user installs the app from the App Store and starts a conversation straight away. The only real requirement is hardware: an Apple device running iOS or iPadOS 16 or later, an Apple Silicon Mac, or an Apple Vision headset. Users outside the Apple ecosystem have no route in at all.
Deployment
Apps stores
Supported languages
Behind Her
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Which devices does Her run on?
Which AI model powers the app?
How much does it cost?
Is there a free trial?
What is the minimum age?
Are my conversations used to train the AI?
Is my data stored?
Which languages are supported?
Who publishes the app?
How do I contact support?
Should you pick Her?
Her is a small product with a single purpose, and it should be judged as such. It offers a text conversation with an AI partner on Apple devices, it is trivial to start, and its entry price looks low. Behind it stands a real, identifiable Swedish company rather than an anonymous shell, which is worth something in a market full of the opposite.
The execution is thinner than the pitch. An average of 2.9 out of 5 across 36 ratings is a weak signal, and the recurring complaint, that replies repeat themselves and do not improve after payment, goes to the heart of what the app sells. The last update landed in September 2024. The headline price also deserves a second look: the documented billing period is weekly, so the real annual cost is several times what a casual reading suggests, and none of it appears on the website.
The legal side is the weakest part. The terms date from 2020 and the privacy policy from 2022, both predating the app itself, and both are visibly assembled from templates: British governing law sits beside American arbitration clauses and a California consumer notice, for a publisher established in Sweden. The privacy policy even documents a photo-upload avatar feature that the app does not appear to have. Most importantly, it describes collecting names, addresses, telephone numbers and browsing data, which is hard to reconcile with the product page promise that nothing is stored. There is no mention of the GDPR at all.
Treat Her as light entertainment. It is not a mental health tool, whatever its marketing and its secondary Medical listing suggest, and anyone considering it for genuine emotional support should look elsewhere.
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