Lobby
Lobby is an AI executive assistant that connects to Gmail, your calendar and your existing tools, then predicts your email workflows end to end. It prepares drafts and actions, but nothing is sent without your approval.
What is Lobby?
Lobby is the product of Lobby OS, Inc., a San Francisco company that previously ran the same tool under the name Floode; the old floodehq.com domain now redirects to thelobby.ai. The publisher frames its work in unusually broad terms: it says it builds extensions of human cognition and aims to amplify cognition beyond its biological limits. The manifesto on the home page, signed by the co-founders, sets out the reasoning behind that claim. Today's agents have to be prompted and maintained through complex systems, and, in the company's own words, 99% of the world cannot sustain this load. Lobby's answer is to move from a reactive paradigm to a proactive one by building a behavioral model that learns, predicts and amplifies how a given person thinks and acts, a model it describes as user-owned and portable across systems.
The first application of that model is email coordination across the tools already in place, with no prompt to write. Lobby connects to the mailbox, the calendar and the connected tools, then sorts and labels messages by topic, drafts replies in the user's own register, prepares calendar invitations, updates a CRM record or opens a project ticket, and auto-archives promotions and cold outreach. Every signal is filed into nine cognitive domains: Background, Current Focus, Emotional State, Goals, Habits and Routines, Social Dynamics, Tool Behavior, Trust Graph, and Values and Beliefs. The home page advertises 92% prediction accuracy, a prediction depth of five tasks, convergence in seven days and more than 80 sub-agents, and illustrates the result with three scenarios, Sales, Fundraising and Product, each chaining a draft reply, a calendar action and a tool update in HubSpot or Linear. A full interactive demo, built around a real estate agent's day, is published on a dedicated subdomain.
The safety principle is stated at onboarding: Lobby never sends emails or books meetings on your behalf. It prepares, the user approves. Named integrations include Gmail, Google Calendar, Slack, Notion, Linear, HubSpot and Follow Up Boss, with a 50+ tools add-on advertised. Availability is announced for web, iOS and macOS, from USD 42 per month with unlimited emails and calendars. The site itself remains thin: its sitemap carries only three URLs.
What it does
- Sort and label incoming email according to the topics you defined at onboarding
- Draft ready-to-send replies that match your usual tone and wording
- Build a daily brief split into Action required, Quick read and Auto-archived
- Create, send and reschedule calendar invitations, and offer several time slots
- Update a CRM record straight from an email thread: deal stage, plan, seat count or note
- Open a project ticket with its team, priority, label and description
- Auto-archive promotions, spam and cold outreach, with a reversible one-click way back
When to use Lobby / When not to
A quick filter to help you decide if Lobby is the right fit.
When to use Lobby
- Startup founders and executives whose day is spent arbitrating a saturated inbox and a constantly moving calendar
- Real estate agents and brokers juggling buyers, sellers, showings, referrals and transactions from a single mailbox, the exact profile the public demo is built around
- Sales and account teams that run their pipeline out of email and keep a CRM such as HubSpot or Follow Up Boss up to date
- Heavy Google Workspace users, since Gmail is marked Required at onboarding and Google Calendar drives the scheduling features
- Professionals who want the workload lifted without losing control, because Lobby prepares every message and every meeting but never sends or books on its own
When not to use Lobby
- Developers and technical teams looking for an API or integration documentation: neither exists, and the whole site amounts to three pages
- Outlook and Microsoft 365 users, since onboarding is built entirely around Google, with Gmail marked Required and no Microsoft mailbox mentioned anywhere
- Anyone expecting a hands-off assistant that clears the inbox unattended, because every draft and every invitation waits for a human click
- Organizations with formal procurement requirements, as no security certification (SOC 2, ISO 27001, HIPAA), no subprocessor list and no EU Article 27 representative is published
- Users looking for a permanently free tool, a published team plan or an Android app: after the seven-day trial only two individual subscriptions exist, and Android is not supported
How to use Lobby
A typical end-to-end flow, from setup to results.
- Create an account or use Continue with Google, then confirm the verification link sent to your inbox
- Fill in your profile: company and role
- Connect your integrations. Gmail is marked Required, with read, draft and send access; Google Calendar, Notion and Follow Up Boss are optional
- Choose the calendars Lobby may use, among your personal, professional, birthday and holiday calendars
- Define your labels, meaning the topics you want tracked, and describe each one so Lobby can classify and prioritize automatically
- Write your preferences in plain language, typing @ to mention a tool
- Let the setup finish, around two minutes of synchronization, then open Lobby
- Read the daily brief in three stacks, Action required, Quick read and Auto-archived, and approve, edit or discard each prepared action; Cmd+Enter approves in bulk
- Use the Ask Lobby chat, opened with the space bar, to draft an email, send a calendar invite or save a preference; @ mentions a tool and # mentions an email
- Close with Finish Briefing to get the session recap, install the macOS app if you want Lobby outside the browser, and allow about seven days for the model to converge
Pros & Cons
Pros
- No prompt to write: the model proposes and you approve, which removes the maintenance burden of a prompt-driven assistant
- Explicit guardrail, stated at onboarding: nothing is sent and no meeting is booked without human approval
- Clear no-training commitment, the publisher stating that its AI does not train on your emails or on any personal data
- No data sharing and no resale to third parties, no tracking pixel, no retargeting, and essential cookies only
- Bounded footprint: only the last 30 days of email history are synchronized, and all associated data is erased within 30 days of account deletion
- A Data Processing Addendum is offered in the standard customer agreements, and disconnecting an integration revokes access immediately
- Seven-day free trial on every plan with no charge before it ends, a contractual 30-day notice on price changes, and a complete interactive demo you can run without an account
Cons
- No pricing page at all: the terms of use refer to one that does not exist, and the amounts appear only on the home page and in its JSON-LD markup
- A three-page website, home, privacy and terms, with no product page, no about page and no contact page beyond a single generic address obfuscated by a Cloudflare token
- No API and no developer documentation
- No named security certification, SOC 2, ISO 27001 and HIPAA all being absent, and no subprocessor list even though third-party services process the data
- Hosting country and region are never stated, only Google Cloud is named, and no Article 27 representative is designated in the European Union
- Google-centric onboarding, with Gmail mandatory and no mention of Outlook or Microsoft 365, while the announced iOS and macOS apps carry no store link and Android is absent
- Headline performance figures, 92% prediction accuracy, five tasks of depth, convergence in seven days and 80+ sub-agents, are published without method or source, and neither a permanently free plan nor team or enterprise pricing exists
Pricing & Plans
There is no permanently free plan. Lobby is sold by subscription, with two published tiers: Lobby Annual at USD 42 per month, the lowest paid entry point and the source of the "From $42/month" claim on the home page, and Lobby Monthly at USD 50. Every plan includes a seven-day free trial, with no charge before the trial ends. The subscription renews automatically each month and can be cancelled at any time from the settings; cancellation takes effect at the end of the current cycle and no pro-rata refund is granted. Any price change is subject to 30 days' written notice to active subscribers. No team or enterprise pricing is published.
- the entry price advertised as "From $42/month"
- with unlimited emails and calendars and a 50+ tools add-on
- seven-day free trial included
- Lobby Monthly
- USD 50 per month billed month to month
- cancellable at any time
- seven-day free trial included
Data, GDPR & hosting
A consolidated view of how Lobby handles your data.
GDPR overview
The privacy policy in force since 26 March 2026 lets users access, correct or delete their personal data at any time, and disconnecting an integrated service immediately stops access to that service's data. The GDPR and the CCPA are named explicitly: additional rights may apply to residents of the EU, the UK and California, and the publisher states that it honors all applicable data protection regulations. A Data Processing Addendum is available in the standard customer agreements. Beyond that, the framework stays generic. No certification is claimed, no Data Protection Officer is named, no representative in the European Union under Article 27 is designated, and no subprocessor list is published, Google Cloud being the only third party identified. Every request goes to a single address, concierge@thelobby.ai, and the terms are governed by California law.
Who owns the data?
Under the terms of use and the privacy policy, both effective 26 March 2026, the user keeps ownership of everything supplied to the service: emails, calendar events and information coming from connected tools. Lobby OS, Inc. claims no intellectual property right over the emails, documents or other materials processed through the platform, and states that it processes that data for the sole purpose of delivering the service. The publisher also commits to never sharing or selling customer data to third parties. OAuth credentials are never stored: access to connected accounts runs through each provider's official API, under an authorization the user can revoke at any time from the settings.
Reuse rights
Because ownership stays with the user, the drafts, summaries and labeled threads produced inside Lobby can be edited, sent, exported or reused freely, without asking the publisher for permission. On its own side, Lobby states that it accesses only the information required by the features that have been enabled, namely emails, calendar events and connected tools, and never more. That data serves to sort and label messages, draft replies, schedule meetings and update connected tools; personal or sensitive content sitting in an email may therefore be processed for labeling or drafting. Only the last 30 days of email history are synchronized. The publisher declares that its AI does not train on emails or on any personal data, that nothing is shared with or sold to third parties, and that analytics stay limited to essential cookies, with no tracking pixel, no retargeting and no resale to advertisers. Promotions, spam and cold outreach are auto-archived by default, a behavior the user can reverse at any time, and disconnecting an integration from the settings revokes access immediately.
Data retention & training
Hosting summary
Lobby states that its infrastructure runs on Google Cloud, and presents that choice as bringing automatic encryption, built-in threat detection and compliance with leading security standards. The privacy policy adds that data is encrypted in transit and at rest with what it calls enterprise-grade protocols, that only authorized systems can reach it, and that every access is logged and monitored. What the publisher never states is where. No country, no region and no data center is named, so nothing indicates whether European users' data stays inside the European Union. No subprocessor list is published either, and no hosting or security certification such as SOC 2, ISO 27001 or HIPAA is claimed. Lobby OS, Inc. is a US company based in San Francisco, and the terms of use are governed by California law, which is the only jurisdictional anchor available. The domain itself resolves through Cloudflare's anycast network, which says nothing about where the data actually sits.
Things to keep in mind
Risks and trade-offs to weigh before adopting Lobby.
- Lobby asks for read, draft and send permissions on Gmail: the OAuth scope granted is broad, even though sending itself stays subject to your approval
- The model learns from your history, so personal or sensitive content sitting in your mailbox can be processed for labeling and drafting
- Auto-archiving of promotions, spam and cold outreach is active by default; it is reversible, but it deserves close watching during the first days in case a genuine message is filed away
- No independent certification backs the security commitments, and the hosting region is not disclosed, which leaves the question of transfers outside the European Union open
- No Article 27 representative in the European Union for a US company processing European residents' data, and a single generic address handling legal, privacy and support requests
- Delegating triage day after day can dull your own sense of what matters in your inbox: the daily brief decides what you read first, and approving in bulk with a keyboard shortcut makes rubber-stamping easy
- Early-stage publisher: the Floode to Lobby rebranding is recent, the headline figures (92%, five tasks, seven days, 80+ sub-agents) are unverified vendor claims, prices live on the home page rather than on a pricing page, and cancelling mid-month brings no pro-rata refund
Setup & Integrations
Technical difficulty
Very low. No technical skill is required: setup is a guided seven-step flow that runs entirely in the browser. You sign in with Google, then authorize each integration in a single click. The only free-text entries are your company, your role, the topics you want tracked and your preferences in plain language. Nothing has to be installed, the iOS and macOS apps being optional extras. Expect around two minutes of synchronization before the first brief, and about seven days for the model to converge. The one hard prerequisite is a Gmail account, which onboarding marks as Required.
Deployment
Integrations
Behind Lobby
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Does Lobby send emails on its own?
Do I have to write prompts?
Which tools can I connect to Lobby?
How much does Lobby cost?
Is there a free trial or a free plan?
Are my emails used to train AI models?
How much of my mailbox does Lobby read?
What happens to my data if I delete my account?
Is there an API or a mobile app?
Who can sign up, and can I try Lobby beforehand?
Should you pick Lobby?
Lobby is a young product from a very small American company, Lobby OS, Inc. of San Francisco, and it carries the recent rebranding of Floode. Its proposition is clear and genuinely uncommon: rather than waiting for a prompt, the model predicts the email work ahead and prepares it, while human approval is required before anything leaves the mailbox. That combination of proactive automation and a hard stop before sending is the most convincing part of the offer, and the public interactive demo lets anyone judge it without creating an account. The privacy commitments are among the clearest in this segment: no training on user emails, no sharing or resale, a synchronization window limited to the last 30 days, permanent deletion within 30 days of account closure, and a DPA in the standard customer agreements. Against that stands a website of three pages. There is no pricing page, although the terms of use refer to one; no product page, no about page, no contact page beyond a single generic address; no API and no developer documentation; no named security certification; no subprocessor list; and no disclosed hosting region. The figures displayed on the home page, 92% accuracy, five tasks of prediction depth, convergence in seven days and more than 80 sub-agents, come without method or source and should be read as vendor claims. The practical verdict follows from that gap. For a Gmail user drowning in email who accepts working with an early-stage publisher, Lobby is worth a serious trial: seven days cost nothing and the setup takes minutes. For an organization that requires formal compliance evidence, an Outlook mailbox or an API, it is premature, not because the written commitments are weak, but because almost nothing about the company or its infrastructure is publicly documented.
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