MatchTune
MatchTune runs AI-powered music compliance audits, scanning social media, brand websites, e-commerce and influencer campaigns to flag unlicensed tracks, AI-generated music and deepfake vocals, then delivering an interactive dashboard and structured Excel or CSV reports.
What is MatchTune?
MatchTune is a music compliance platform that answers a single question for brands, labels and their lawyers: where is this music actually being used, and is that use licensed? Rather than generating audio, it audits it. The engine crawls social accounts, brand websites, e-commerce pages and influencer campaigns, extracts every audio track it encounters and fingerprints it, then matches the result against AudioAtlas, the company's own reference catalogue of more than 114 million commercial and production recordings enriched with ISRC, ISWC, label, publisher, composer and cover-version data. MatchTune states that anything made public since 1950 can be identified.
The difficulty in this field is rarely the clean, full-length track. It is the three-second clip, the master that has been pitched, sped up or remixed to escape matching, the cover version, and the song sitting under a voice-over or ambient noise. MatchTune claims all four, and adds a category most detection tools ignore entirely: synthetic compositions produced by AI music generators, and deepfake vocals imitating recognisable artists. Three proprietary technologies are cited to support this: massive-scale scanning of several million posts a day, deep audio recognition in degraded conditions, and AI-music detection. Copyright status detection, full post metrics and support for collaborative posts round out the set.
Results land in an interactive dashboard where teams review each flagged track alongside engagement data and remediation suggestions, and generate Excel or CSV exports on demand. The homepage advertises 7+ platforms, 60 million posts scanned and 98% detection accuracy, with a 24-hour turnaround qualified in its own footnote as never exceeding seven days.
Six audiences are addressed: corporations and brands, law firms, record labels, artists and creators, creative agencies, and music supervisors. Access is not self-service. Every engagement begins with a request form limited to corporate email addresses and ends with a bespoke quote, and the audit is not yet open to individual artists. MatchTune also runs a sister product suite, MatchTune Lab, comprising AudioAtlas, TuneBlades, Detect.Music and Studio Lite.
What it does
- Scan an entire account history across social platforms, brand websites, e-commerce pages and influencer campaigns rather than a sample
- Identify every music track present, returning title, artist, composer, label, publisher, ISRC and ISWC
- Flag unlicensed or improperly attributed recordings before they turn into a claim
- Detect AI-generated compositions and deepfake vocals imitating known artists
- Recognise hard cases: modified or re-edited masters, cover versions, music buried under voice-over, clips as short as three seconds
- Capture engagement metrics on flagged posts, including likes, comments, shares, views and reach, to quantify exposure
- Export a structured Excel or CSV report from the dashboard whenever legal or compliance teams need one
When to use MatchTune / When not to
A quick filter to help you decide if MatchTune is the right fit.
When to use MatchTune
- Brand and corporate teams that must prove music compliance across their social accounts, ads and influencer campaigns before a rights holder comes knocking
- Law firms building a copyright infringement case and needing documented evidence with track titles, publishers, ISRC codes and post engagement figures
- Record labels and publishers mapping unauthorised use of their catalogue at scale, quantifying exposure and building a recovery case
- Creative agencies vetting a campaign, a social post or an influencer collaboration before it goes live, then proving compliance to their client
- Music supervisors who want a searchable view of commercial and production repertoire, with playlist suggestions matched to a creative brief
When not to use MatchTune
- Anyone looking to create or generate music: MatchTune identifies and documents existing recordings, it does not compose, produce or edit them
- Independent artists and creators wanting to audit their own work, since the audit service is still flagged as coming soon for that audience
- Teams that need self-service access, because every audit starts with a request form and a corporate email address and ends with a bespoke quote
- Buyers who need a published price list, as no rate, tier or entry price appears anywhere on the site
- Developers hoping to build on a documented public API, which does not exist outside case-by-case integrations reserved for platform partners
How to use MatchTune
A typical end-to-end flow, from setup to results.
- Open the Request an Audit form from the site navigation, or go directly to the homepage with the audit parameter
- Select your profile first: corporation or brand, law firm, music label, artist or creator, creative agency, or other
- Note the warning shown to artists and creators, for whom the audit service is announced as coming soon rather than available
- Fill in your name and a corporate email address, since personal addresses are refused, and add your company name
- Tick the platforms to audit among YouTube, Instagram, TikTok, Facebook or other, and describe what you are looking for
- Submit the reCAPTCHA-protected form and wait for MatchTune to come back with a tailored quote
- Agree the scope: the accounts, brand sites, influencer networks or e-commerce pages to be scanned
- Let MatchTune run the scan, match every track against AudioAtlas and classify copyright status
- Review the findings in the interactive dashboard, prioritising the posts that carry the most exposure
- Export an Excel or CSV report from the dashboard whenever legal, compliance or a client needs the documentation
Pros & Cons
Pros
- An unusually deep reference catalogue that includes production and library music, the category generic detection tools most often miss
- Findings arrive with actionable metadata rather than a bare flag: ISRC, ISWC, label, publisher and composer lead straight to the rights holder
- The hard detections are covered, from three-second clips and modified masters to cover versions and music buried under voice-over
- AI-generated music and deepfake vocal detection, a risk category that Content-ID style tools generally do not address
- Coverage is claimed on full account histories rather than samples, which matters most for sprawling influencer networks
- The deliverable is built for legal use, combining track metadata, copyright status and post engagement in one exportable report
- Offices on two continents, a site served in five languages, and named industry references including UMG, Sony Music, RIAA and Sacem
Cons
- No published pricing at all, so no budget can be estimated without going through a sales conversation and a bespoke quote
- No terms and conditions and no legal notice are published: the privacy policy is the site's only document, and four probed legal URLs redirect to the homepage
- The privacy policy is thin, with no processing agreement, no subprocessor list, no named hosting country and no stated retention period
- The GDPR is never mentioned, an odd silence for a vendor advertising a Paris office
- Nothing is published about whether customer data feeds AI model training, in either direction
- Headline figures contradict each other between pages: 114M+ tracks and 7+ platforms on the homepage against 200M+ tracks and 11+ platforms elsewhere
- No trial, no demo and no self-service entry point, and the audit is still closed to individual artists and creators
Pricing & Plans
MatchTune publishes no prices. There is no free plan, no free trial and no entry-level tier, and no figure appears anywhere on the site or in its structured data. The pricing panel states instead that every audit is unique and that the fee depends on six factors: the requester's profile, whether the audit serves compliance, litigation or catalogue protection, the number of channels and accounts to be scanned, the platforms covered, the expected delivery timeline, and the volume of content to be analysed. Prospective customers are invited to describe their needs and receive a tailored quote. Budget holders should therefore treat MatchTune as an enterprise engagement priced case by case, and expect a commercial exchange before any figure is disclosed.
Data, GDPR & hosting
A consolidated view of how MatchTune handles your data.
GDPR overview
The GDPR is never named anywhere on the site. Not one of the ten pages collected contains the acronym, in English or in French, even though MatchTune publishes a Paris office at Station F. The privacy policy nonetheless lists rights of clearly European inspiration in its section 8: access, correction and deletion of personal data, objection to or restriction of processing, withdrawal of consent at any time, and the right to lodge a complaint with a data protection authority. These are hedged by the phrase depending on your jurisdiction. Section 9 accepts international transfers under appropriate safeguards without naming a single mechanism. No data protection officer, no Article 27 representative, no processing agreement and no subprocessor list are published.
Who owns the data?
The site publishes no terms and conditions, so no contract defines who owns the content submitted for an audit or the reports produced from it. The only document available is the privacy policy of 15 March 2026, which addresses personal data alone: names, email addresses, company names and job titles collected through the forms, plus usage data and cookies. It states plainly that personal information is not sold, and limits sharing to two groups: service providers helping to operate the site and services, and legal authorities when the law requires it or when MatchTune needs to protect its rights. Ownership of audit material itself remains undocumented.
Reuse rights
Nothing on the site grants or restricts a reuse right, because no terms and conditions are published. The privacy policy governs only what MatchTune does with personal data, listing five purposes: operating and maintaining the services, answering enquiries, sending service-related messages, analysing usage to improve the site, and meeting legal obligations. It says nothing about what a customer may do afterwards with a delivered audit report. In practice the deliverable is presented as documentation intended to be acted on, exported to Excel or CSV and used by legal and compliance teams, but that use is described commercially rather than granted contractually. Anyone planning to file a report as evidence or share it with a third party should obtain written terms before commissioning an audit.
Data retention & training
Hosting summary
MatchTune names no hosting country and no hosting region. The privacy policy of 15 March 2026 acknowledges, in its section on international transfers, that information may be transferred to and processed in countries other than the user's own, and states that appropriate safeguards are in place in accordance with applicable laws. No mechanism is identified: no standard contractual clauses, no adequacy decision, no Data Privacy Framework certification. No hosting provider or subprocessor is named either, and no data processing agreement is offered. The company advertises offices in Wilmington, Delaware and at Station F in Paris, but presents neither as a data location. A technical observation, not a vendor claim: the domain resolves behind Cloudflare on an anycast address, which indicates a content delivery network point of presence and says nothing about where audit material or personal data actually reside. Anyone with EU data residency requirements should treat this as unresolved and obtain written confirmation before commissioning an audit.
Things to keep in mind
Risks and trade-offs to weigh before adopting MatchTune.
- No terms and conditions exist, so nothing contractually defines who owns the content you submit, who owns the report produced from it, or what either party may do with either
- Headline claims contradict each other across pages, with 114M+ tracks and 7+ platforms on the homepage against 200M+ tracks and 11+ platforms elsewhere; ask which figure applies to your scope
- The advertised 24-hour turnaround is undercut by its own footnote, which allows up to seven days depending on volume, so plan deadlines around the ceiling rather than the headline
- A 98% accuracy claim is not 100%: an audit is decision support, not legal proof, and both misses and false positives should be reviewed by a human before any takedown or claim
- Only a trading name is published, with no legal form, no registration number and no named director anywhere on the site, which makes due diligence on the counterparty harder than it should be
- The Trusted by banner mixes clients, partners, professional bodies and institutional backers without distinguishing them, so it should not be read as a customer list
- Nothing states whether the content you hand over for auditing may be used to train models, and a thin privacy policy with no stated retention period leaves that question open
Setup & Integrations
Technical difficulty
Very low on the customer side, because there is nothing to install and nothing to connect. The only real work is administrative: deciding which accounts, brand sites, influencer networks or e-commerce pages fall within scope, then completing a short web form covering profile, name, corporate email, company and the platforms to audit. MatchTune configures the scan itself and delivers results through a web dashboard, with Excel or CSV exports available in one click. No technical skill is required. A more technical route exists only for platform partners, in the form of custom API integrations that are negotiated privately and not documented publicly.
Deployment
Integrations
Supported languages
Behind MatchTune
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What exactly is a music usage audit?
Which platforms does MatchTune scan?
Can it detect AI-generated music and deepfake vocals?
How much does an audit cost?
How quickly is a report delivered?
What do I actually receive?
Can independent artists commission an audit?
Is there an API?
Where can I read the terms of service?
Should you pick MatchTune?
MatchTune occupies a narrow, genuinely difficult niche: proving what music is playing across everything a brand, a label or an agency has published. Its strongest argument is the reference data behind the match. A catalogue of 114 million recordings that includes production and library music, each carrying ISRC, ISWC, publisher and composer, turns a detection into something a lawyer can act on rather than a flag someone has to investigate. The detection claims follow the same logic, targeting the cases that actually hide exposure: three-second clips, modified masters, music under voice-over, cover versions, and now synthetic tracks and deepfake vocals.
The weakness is transparency about the vendor rather than the technology. No prices, no terms and conditions, no legal notice, a privacy policy of eleven short sections that names no hosting country, no retention period, no subprocessor and never mentions the GDPR, despite a Paris office being advertised on three separate pages. Headline figures also disagree between pages, and the advertised 24-hour turnaround is contradicted by its own footnote.
None of that makes the product weak, but it does shift the burden onto the buyer. This is an enterprise engagement, priced case by case, entered through a sales form restricted to corporate email addresses, and still closed to individual artists. Anyone considering it should ask for written contractual terms, a data processing agreement, a clear statement on whether audit material feeds model training, and confirmation of the real catalogue and platform coverage before committing. For a compliance or legal team facing genuine exposure, those questions are worth asking, because there are few tools that attempt what this one attempts.
- Choosing a selection results in a full page refresh.
- Opens in a new window.