OneCliq
OneCliq automates qualitative research by analysing public online conversations for emotion, sentiment and narrative, then turning findings into ready-to-use creative assets. Now acquired by Dig Insights, it targets agencies, brands and consumer insight teams.
What is OneCliq?
OneCliq is a qualitative research platform that reads public online conversation and turns it into strategic direction. Instead of commissioning a survey or waiting weeks for a research vendor, you type a question — about a trend, a brand, a product or a cultural moment — and the platform analyses what people are actually saying, then reports the emotions and narratives underneath.
The product sits behind two distinct applications. The Consumer Insight Engine serves agencies and brands, and is what the site now leads with. The Creative Assistant serves individual creators and marketers, repurposing long-form video and podcasts into clips, titles, descriptions, keywords, transcripts, captions and written copy.
The vendor positions the tool explicitly against conventional social listening, arguing that dashboards report what happened but not why. Three technical claims carry that argument: a proprietary emotional analysis layer, dynamic classification across what the site calls the full emotional spectrum, and a video sentiment model said to read emotion from footage with no sound — described as something no other tool does. Suggested search themes include emerging trends, consumer behaviour, brand reputation, real-time reactions, product feedback and cultural shifts.
Evidence of real use is unusually visible. Twelve dated research reports are published openly, on subjects ranging from Gen Z brand preferences to the 2025 Los Angeles wildfires and the rise of DeepSeek. Three named client case studies describe an agency cutting strategic planning from months to hours, a marketing firm attributing a large return on email campaigns, and a small agency producing 300 pieces of content a month.
The publisher is MINUTESKILL INC., based in Toronto and co-founded by siblings Nathan Knight and Tanika McLeod. The company has since been acquired by Dig Insights, a research firm of more than 250 strategists; both founders stayed on, and the site states that accounts, data and existing pricing are unchanged.
Practically, OneCliq is a browser product and nothing else. There is no API, no developer documentation, no mobile application and nothing to install — the homepage puts it as free to try, no downloads.
What it does
- Search any topic, trend or brand and see what people are really saying online
- Turn public conversations into automated emotion, sentiment and narrative analysis
- Get emotion-first strategic recommendations attached to each result
- Extract sentiment from video, including footage with no audio
- Generate ready-to-use creative assets and content from the findings
- Repurpose videos and podcasts into clips, titles, descriptions, transcripts and captions
- Analyse competitors and uncover unmet audience needs
When to use OneCliq / When not to
A quick filter to help you decide if OneCliq is the right fit.
When to use OneCliq
- Brand and consumer insight teams that need qualitative answers in hours rather than months
- Agency strategists building positioning, campaign or innovation recommendations
- Creative directors and copywriters who want audience emotion to drive the brief
- Social media and communications managers tracking brand reputation and cultural shifts in real time
- Content creators repurposing long-form video and podcasts into platform-ready assets
When not to use OneCliq
- Organisations outside Canada that need contractual certainty, since the terms reserve the service for Canadian residents excluding Quebec
- Teams that require an API or programmatic access, as none is documented anywhere on the site
- Buyers with strict procurement rules, given the absence of a data processing agreement, subprocessor list or security page
- Researchers working on proprietary first-party datasets rather than public online conversation
- Mobile-first users, as no iOS or Android application exists
How to use OneCliq
A typical end-to-end flow, from setup to results.
- Create an account from the Start for Free button, which opens the Consumer Insight Engine sign-in
- Type a question, topic, trend or brand into the search box
- Click Get Your Answers and let the engine analyse real conversations
- Read the emotions, trends and priorities returned, rather than raw keyword volumes
- Refine the query — the vendor publishes a guide on writing better questions for the engine
- Pull the emotion-first strategic recommendations attached to the results
- Generate creative assets and content directly from what the analysis surfaced
- For the Creative Assistant, upload a video or podcast and collect clips, titles, descriptions, transcripts and captions
- Keep reports and folders in the account for later reuse
- For a team rollout, book the 30-minute demo; enterprise plans include live onboarding, training and workshops
Pros & Cons
Pros
- An unusual amount of public proof: twelve dated research reports and three named client case studies
- Speed is the core claim and users quantify it, one describing three weeks of work done in a day
- A permanent free plan plus a free trial, with nothing to install
- Data hosted exclusively in Canada according to the privacy policy
- Explicit commercial commitment that customer inputs are never used to train the models
- Now backed by Dig Insights, with existing pricing stated to be honoured
- Named, identifiable leadership team; both founders stayed through the acquisition
Cons
- The terms and privacy policy describe MinuteSkill and Cliq, two earlier products, and never the insights engine sold today
- The terms reserve the service for residents of Canada excluding Quebec, contradicting the site's global marketing
- SOC2 and GDPR are shown as badges with no certificate, auditor or security page, and one badge is misspelled
- No pricing page in the navigation; the three plan pages are unedited store templates
- The terms assign ownership of AI-generated content to the vendor
- No API, no developer documentation and no mobile application
- No data processing agreement, no subprocessor list and no GDPR representative anywhere on the site
Pricing & Plans
A permanent free plan is available at no cost, alongside a free trial provided for under the terms of service. The cheapest paid plan is Premium at 49.00 USD per month, with a Team plan at 99.00 USD per month; enterprise pricing is not published and requires contact through the demo form. Billing is monthly and recurring, charged in United States dollars, and a full refund is possible within five calendar days of purchase provided less than 25% of the plan has been used. These figures come from individual product pages that are absent from the site navigation and still carry unedited template copy, so they should be confirmed with the vendor before committing.
- Free — 0.00 USD
- Premium — 49.00 USD per month
- Team — 99.00 USD per month
- Enterprise — price not published
- includes live onboarding
- training and workshops
Data, GDPR & hosting
A consolidated view of how OneCliq handles your data.
GDPR overview
GDPR appears on this site as a badge rather than a framework. A security block on the Creative Assistant page states that the vendor follows top standards like SOC2 and GDPR — the badge itself is misspelled GDRP — with no certificate, auditor or security page behind it. The privacy policy, effective 1 September 2023, never mentions the GDPR once. It does list lawful bases for processing (contract, consent, legal obligation, legitimate interests, payment), wording compatible with the regulation but never tied to it. No Article 27 representative, no data protection officer and no dedicated privacy contact are designated; requests go to a generic address on a different domain. Governing law is Ontario, servers sit in Canada, and the terms restrict use to Canadian residents. The compliance claim should be treated as unverified.
Who owns the data?
The terms draw a sharp line between what you put in and what comes out. Content you upload stays yours: MinuteSkill Inc. claims no ownership of User Content, though it grants itself a non-exclusive, transferable, perpetual, irrevocable, worldwide and royalty-free licence, sublicensable, to host, process, modify and display it. Generated Content is treated differently — all right, title and interest in it vest in the vendor, who then licenses it back to you. Anonymised and usage data become the vendor's property outright and may be shared with affiliates, suppliers, licensors, partners and clients. Ownership of your inputs is preserved; ownership of the outputs is not.
Reuse rights
You may reuse what the platform produces without asking again. The licence granted back over Generated Content is worldwide and sublicensable, and covers use, copying, modification, sale, derivative works, distribution and public display for lawful business purposes. That permission is conditional on continued compliance with the terms, so it can lapse if the account is terminated. Uploaded content remains under your own rights throughout, and you keep responsibility for holding the rights to whatever you upload. On the vendor's side, the site states twice that customer inputs are never used to train its models, while the terms separately allow anonymised usage data to feed machine learning models, algorithms and weightings, and to be shared with partners and clients.
Data retention & training
Hosting summary
The privacy policy is explicit on jurisdiction: the vendor's servers are located exclusively in Canada, and personal information is stored only in electronic form on industry-standard servers, never on paper except where the law requires it. The publisher is Ontario-based, and the terms designate Ontario law and Ontario arbitration, so the data and the dispute forum sit in the same jurisdiction. The policy is candid about the limits of that arrangement: it states that the vendor makes no guarantee as to the technical or legal compliance of the servers it uses and cannot guarantee complete protection of personal information. For the Creative Assistant, the site adds that the AI can run on a separate secure server or on the customer's own server, though no technical documentation supports this. No hosting provider, region or subprocessor list is published, and there is no security or trust page. The marketing site itself resolves to an Amazon anycast address, but that reflects the website rather than the application.
Where OneCliq works
Country-level availability.
Available in
Not available in
Things to keep in mind
Risks and trade-offs to weigh before adopting OneCliq.
- The legal documents on the site describe two earlier products, so nothing you read there is a reliable description of what you are actually buying
- SOC2 and GDPR are presented as badges rather than evidence; treating them as verified assurances would be a mistake in any regulated context
- The terms hand ownership of AI-generated output to the vendor, which matters as soon as that output reaches client deliverables
- The service is contractually reserved to residents of Canada excluding Quebec, a restriction most visitors will never notice
- Emotion analysis of public conversation is an interpretation, not a measurement; presenting it to stakeholders as fact invites overconfident decisions
- Speed is the selling point, and speed erodes the habit of questioning a result — the faster an answer arrives, the less it tends to be challenged
- After the acquisition, pricing and roadmap depend on a new owner's decisions, whatever the current reassurances say
Setup & Integrations
Technical difficulty
Setup is essentially nil. OneCliq runs entirely in the browser, with nothing to install and nothing to configure — the homepage sums it up as free to try, no downloads. Creating an account and typing a question is the whole onboarding path. The real learning curve sits in the questions themselves: the vendor publishes a guide on writing better queries for the engine, which suggests results reward practice. There is no API, no connector and no integration work to plan. Enterprise customers are given live onboarding, training and workshops as part of their plan.
Deployment
Behind OneCliq
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement OneCliq.
Frequently asked questions
What does OneCliq actually do?
Is OneCliq still operating?
Is there a free option?
Will my content be used to train the AI?
Where is my data hosted?
Is there an API or a mobile app?
What is the minimum age?
Can I use OneCliq from outside Canada?
Should you pick OneCliq?
OneCliq is a real product with an unusual amount of public evidence behind it: twelve dated research reports, three named client case studies, a live application on two subdomains and a fully identified team. The proposition — replacing weeks of qualitative research with a search box, and reading emotion rather than keyword volume — is coherent, and the acquisition by Dig Insights suggests a buyer found the technology worth owning.
What lets it down is the paperwork. The terms of service and privacy policy still describe MinuteSkill and Cliq, two earlier products from the same company, and never describe the insights engine being sold today. The privacy policy has not been revised since September 2023 and never mentions the GDPR, while a badge elsewhere on the site claims GDPR and SOC2 compliance — one of them misspelled, neither backed by a certificate or a security page. The terms also reserve the service for residents of Canada excluding Quebec, which sits awkwardly with a site addressing global brands, and they assign ownership of AI-generated output to the vendor rather than the customer. Pricing is similarly unfinished: the three plan pages exist, but they are unedited store templates listing features belonging to a different kind of product, and none is reachable from the navigation.
None of this makes the tool unserious. It makes it a young company whose legal and commercial layer has not kept pace with its product. For an individual creator or a team running an exploratory project, the free plan keeps the risk small. For anyone about to route regulated data, sign an enterprise contract or rely on the compliance claims, the sensible move is to ask Dig Insights directly for current terms, a data processing agreement and written confirmation of pricing before committing.
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