Persuva

GDPR overview

The publisher, Persuva Limited, is established in the EU at Blessington Rd., Dublin, D24FKT9, and the terms of service are governed by Irish law (Section 18). The privacy policy was last updated on 29 March 2025. The word “GDPR” appears nowhere on the site: there is no claim of compliance, no named data protection officer and no Article 27 representative. The policy does list rights: access, deletion, rectification, portability, objection to sale, sharing and targeted advertising, restriction, withdrawal of consent and appeal against a refusal, plus the option to complain to a local supervisory authority. International transfers are announced, with the United States named, and the Standard Contractual Clauses are invoked for transfers out of Europe. No DPA is published and no sub-processors are named — only categories of recipients. Privacy contact: team@support.persuva.ai and the Dublin postal address.

Who owns the data?

Persuva states that, for the purpose of applicable data protection laws, it is the data controller of your personal information. The categories it collects include contact details (name, address, telephone, email), order information, account information (username, password, security questions), shopping and browsing activity on the service, and support exchanges. Some information reaches the publisher through third parties: payment processors, pixels and cookies. Content that a user posts in a public area of the service is treated as public and uncontrolled, and the publisher reserves the right to edit, copy, publish, distribute and translate any unsolicited comment sent to it.

Reuse rights

The stated purposes are contract performance, payments, account management, notifications and support, together with security and fraud prevention. Persuva also uses personal information for marketing and advertising: email, SMS, postal mail, ad display and targeting both on its own site and on other sites. Data may be disclosed to service providers (IT, payment, analytics, support, cloud storage), to commercial and marketing partners, to companies in the same group, and in the event of a merger or bankruptcy. The privacy policy states that the publisher has “sold” and “shared” personal information over the preceding twelve months for advertising and marketing purposes — identifiers, commercial information and network activity — and it recognises the Global Privacy Control signal as an opt-out request against that sale or sharing. Nothing on the site says whether customer data is used to train AI models, in either direction.

Data retention & training

Hosting summary

Persuva does not declare a hosting country as such, and names no cloud provider. The only indication given in the privacy policy is that personal information may be transferred, stored and processed outside your country of residence, “including the United States”. For transfers out of Europe, the publisher says it relies on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or an equivalent contract issued by the relevant competent UK authority, unless the destination country has been found to provide an adequate level of protection. The publisher itself is established in Dublin, Ireland. Outside those declarations, a few technical elements can be observed rather than read: the marketing site runs on Webflow, the application on Next.js, DNS and the front end go through Cloudflare, and email is handled by Zoho Europe. These are observations about the infrastructure, not commitments made by the publisher, and no list of named sub-processors is published anywhere on the site.