Pineapple Builder
Pineapple Builder is an AI website builder for small businesses. Describe your activity in one sentence and it generates the pages, copy and design, then adds a blog, SEO, cookie-free analytics, hosting and an AI chatbot.
What is Pineapple Builder?
Pineapple Builder is an AI website builder published by the British company Aurity Ltd and online since at least August 2021. The premise is deliberately simple: you type one sentence describing your business — the site's own example is Website for my Laundry Service with Pricing — and the platform generates the pages, the copy and the design around it. The homepage claims a first page in thirty seconds and a publishable site in under five minutes. The product is organised around a commercial metaphor: an AI team trained on your business. An AI Writer handles copy, an AI SEO assistant produces tags and descriptions, an AI Designer adjusts the look, an AI Blogger drafts articles and an AI Developer helps with publishing and CSS. Around them sits a no-code editor with drag-and-drop sections, theme variants derived from your brand colours, an image editor, responsive previews and page history. What comes bundled goes well beyond generation. The blog module offers a simplified editor, categories, tags, clean URLs, generated social images and password-protected posts. SEO covers title and description tags, social and Twitter cards, and automatic sitemap.xml and robots.txt files. Analytics are built in-house and run without cookies, advertised as GDPR, CCPA and PECR compliant, with traffic sources, goals, conversions, funnel tracking and A/B testing. A membership module collects up to 20,000 emails and tags them by category. Nova, an OpenAI-powered chatbot, can be trained on your site content, while AI Localize translates pages and SEO metadata with a claim of 99+ languages. Twenty-four named third-party integrations are added by embed — Google Analytics, Tag Manager, Meta Pixel, Typeform, Tally, Intercom, Crisp, Calendly, Cal, Mailchimp, Segment, Elfsight, Airtable, Spline among them — and custom code is allowed on every paid plan. Hosting, SSL and a custom domain are included once you subscribe. Resources are metered as Page Tokens: none on the free Starter plan, thirty on Basic, ninety on Grow. The company claims more than 50,000 businesses worldwide and a 4.8/5 rating, and says its own site, blog, docs and directories are built with the tool.
What it does
- Generate a complete website — pages, copy and design — from a plain description of your business
- Write and rewrite headlines, page copy and full blog posts with the AI assistant
- Produce SEO titles, meta descriptions and URL slugs, and generate images on paid plans
- Translate the site and its SEO metadata into other languages with AI Localize
- Answer visitors through Nova, an OpenAI-powered chatbot trained on your own site content
- Track traffic sources, goals, conversions, funnels and A/B tests without cookies
- Publish and host the site with a custom domain and an SSL certificate
When to use Pineapple Builder / When not to
A quick filter to help you decide if Pineapple Builder is the right fit.
When to use Pineapple Builder
- Owners of small service businesses — plumbers, caterers, yoga teachers, groomers — who need a professional site without hiring anyone
- Freelancers and independent consultants building a portfolio or a lead-generation site on their own
- Solo founders validating a startup idea with a landing page and an email list
- Creators selling digital products, ebooks or memberships from a personal shop
- Bloggers and content marketers who want AI-assisted writing with built-in SEO and analytics
When not to use Pineapple Builder
- Developers who need a public API or programmatic access: none is documented anywhere on the site
- Organisations with formal compliance requirements, since no SOC 2 or ISO 27001 certification, no DPA and no subprocessor list are published
- Merchants who need a full native e-commerce back office, as selling relies on Paddle checkout, protected pages and embeds
- Anyone expecting a mobile app: the product is web-only, with no iOS or Android release
- Teams that want their site to stay portable, since no code export or migration path is announced
How to use Pineapple Builder
A typical end-to-end flow, from setup to results.
- Open the homepage or the templates page and describe your business in the input field
- Create an account from the Login button, with an email address and a password
- Spell out your goals, target audience, tone of voice and selling points to train your AI assistants
- Let the AI generate the copy and the design of your pages
- Pick a starting point among the layouts and section designs proposed
- Adjust the style — fonts, colours, button styles — and edit sections by drag and drop, or ask the AI to make the change
- Add a blog, forms, widgets and embedded code through the integrations
- Fill in the SEO tags with the assistant and check the social cards
- Connect a custom domain, announced as a two-step two-minute process, or publish under a NAME.pineapple.page subdomain
- Publish in one click and follow your audience in the built-in analytics
Pros & Cons
Pros
- No coding, design or marketing skills required, as the documentation states plainly
- Very fast time to publication: thirty seconds for a page, under five minutes for a site
- A permanent free plan with no credit card, and a low paid entry point at USD 12.00 per month annually
- Cookie-free analytics with no consent banner, advertised as GDPR, CCPA and PECR compliant
- Hosting, SSL, sitemap and robots.txt handled by the platform, custom domain included on paid plans
- Copywriting, SEO, design, blogging, translation and chatbot assistants gathered in one subscription
- 14-day money-back guarantee, cancellation at any time, and content ownership left to the user
Cons
- The free plan is very restricted: one page, no AI features, no SEO, no analytics, no forms, and vendor branding
- No public API, no API documentation, and no mobile application on either store
- No security certification published, no DPA offered, and no subprocessor list
- The hosting provider and the CDN are deliberately left unnamed in the privacy policy
- Nothing is published about whether customer data or content feeds model training, and no opt-out is documented
- The contribution licence granted to the publisher is extremely broad and comes with a waiver of moral rights
- Legal documents are served as undated PDFs on a CDN, and the terms state payments are due in GBP while prices are displayed in USD
Pricing & Plans
A permanent free plan is available and requires no credit card. The cheapest paid tier is Basic at USD 12.00 per month on an annual commitment, or USD 19.00 per month without commitment. Grow is USD 24.00 per month annually, or USD 35.00 monthly. All paid plans carry a 14-day money-back guarantee and are billed through Paddle.
- 0 Page Tokens
- 1 page
- simple editor
- Pineapple subdomain
- Pineapple branding
- email support
- no AI features
- no SEO
- 30 Page Tokens
- unlimited pages
- protected pages
- AI-powered editor
- AI Business Coach and Marketer
- AI Designer and Developer
- AI image generation
- custom domain
- 90 Page Tokens
- unlimited blog posts
- AI Blogger
- five times more AI tokens
- blog and pages CMS
- email collection up to 20
- 000
- large video uploads
Data, GDPR & hosting
A consolidated view of how Pineapple Builder handles your data.
GDPR overview
Implementation is explicit and reasonably detailed. The privacy policy names the controller — Aurity Ltd, Kemp House, 152 City Road, London — and operates under both the GDPR and the UK Data Protection Act. Legal bases are cited article by article, Articles 6(1)(b), (c), (d) and (f). Data subject rights are listed: information, access, rectification, portability, erasure and objection, including a general right to object to direct marketing. Erasure and restriction follow Articles 17 and 18, and the right to complain to a supervisory authority under Article 77 is stated. The built-in analytics are advertised as compliant with the GDPR, CCPA and PECR, without cookies or a consent banner. Three gaps remain: no data protection officer is named, no Article 27 EU representative is designated although the controller sits outside the EU, and no DPA or subprocessor list is offered to customers.
Who owns the data?
Under the Terms and Conditions, you keep what you create. The publisher states that it asserts no ownership over your Contributions and that you retain full ownership together with the intellectual property rights attached to them. In exchange, you grant Aurity Ltd an unrestricted, unlimited, irrevocable, perpetual, non-exclusive, transferable, royalty-free and worldwide licence to host, copy, publish, broadcast, translate, reformat, excerpt and distribute that content for any purpose, commercial or advertising included, with the right to sublicense. The licence extends to your name, company name, trademarks and logos, and you waive your moral rights. Separately, the privacy policy states that user data is not sold to third parties.
Reuse rights
Because ownership stays with you, you may reuse, republish or sell elsewhere anything you produce with the tool — pages, blog posts, AI-generated copy and images — without asking permission. You remain solely responsible for that content and must hold the rights to whatever you upload. Two limits deserve attention. The privacy policy warns that once content has been published, modifying or removing it is not always possible afterwards. And nothing on the collected pages promises a code export or a migration route: you own the content, not a portable copy of the site that carries it.
Data retention & training
Hosting summary
The controller is established in the United Kingdom — Aurity Ltd, in London — and works under both the GDPR and the UK Data Protection Act. Beyond that, the picture is deliberately vague. The privacy policy says hosting and display of the site are partly provided by a service provider acting as a processor, and that a content delivery network serves large media files, but it names neither, inviting readers to write in if they want to know. It declares a preference for UK or EU providers while openly using suppliers outside the European Union, in particular in the United States, and the third-party services it does name — Google Analytics and Ads, reCAPTCHA, Meta, LinkedIn, GitHub — run on US servers. Security measures cited are firewalls, encryption, physical access restrictions to data centres and access authorisation controls. No hosting country is declared for customer data. For context only, the domain resolves to a US address on Amazon infrastructure, which says nothing about where customer data is stored.
Things to keep in mind
Risks and trade-offs to weigh before adopting Pineapple Builder.
- The contribution licence granted to the publisher is unlimited, irrevocable, perpetual and sublicensable, and it includes a waiver of your moral rights
- Nothing is published about model training on customer content, and no opt-out is documented, so you cannot know what happens to what you write
- The hosting provider, the CDN and the subprocessors are not named, which makes it impossible to know where your data actually lives
- Platform dependency runs deep: no site export or portability is announced, and published content can sometimes no longer be removed
- AI-generated pages carry the usual risks of generic wording, factual errors and sites that end up resembling one another
- The headline promise of guaranteed traffic is published without any method, condition or evidence behind it
- Handing your marketing strategy to an assistant presented as an employee can quietly erode your own judgement about your business
Setup & Integrations
Technical difficulty
Very low. The documentation states that no coding, design or marketing skills are needed. You create an account with an email address and a password, describe your business, and the first page is generated in about thirty seconds. Publishing takes one click, with hosting and SSL certificates handled by the platform. The only genuinely technical step is connecting a custom domain through DNS, announced as a two-step, two-minute process with a dashboard that shows the configuration status in real time. Custom code and embeds are available on paid plans but remain entirely optional.
Deployment
Integrations
Supported languages
Behind Pineapple Builder
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Pineapple Builder.
Frequently asked questions
Do I need to know how to code to use Pineapple Builder?
Is there a free plan, and what does it include?
How much does the first paid plan cost?
Can I connect my own domain, and is hosting included?
Are the generated sites optimised for search engines?
Is there a chatbot, and can the site be translated?
What is the minimum age to use the service?
Who owns the content I create with the tool?
Is there an API or a mobile app?
Who is behind Pineapple Builder, and how do I reach them?
Should you pick Pineapple Builder?
Pineapple Builder aims at a very specific reader: the small business owner who has neither the time, the budget nor the technical skills to commission a website, and who would rather describe the business in one sentence than open a page editor. Judged on that promise, the tool delivers a lot for the money. A single low-cost subscription covers site generation, a no-code editor, AI copywriting, an AI blog, SEO tags, cookie-free analytics, email capture, an OpenAI-powered chatbot, AI translation, hosting, SSL and a custom domain. The permanent free plan lets you look around, though at one page with no AI features it is a showroom rather than a usable site. The reservations are less about features than about transparency. The publisher, Aurity Ltd of London, does not name its hosting provider or its CDN, publishes no subprocessor list, offers no data processing agreement and holds no security certification. Nothing is said, anywhere, about whether customer content feeds model training, and no opt-out exists. The contribution licence in the terms is unusually broad — perpetual, irrevocable, worldwide, sublicensable, with a waiver of moral rights — even though ownership of the content formally stays with you. The legal documents themselves are undated PDFs hosted on a CDN, and they state that payments are due in GBP while the pricing page quotes US dollars. In short, a capable and inexpensive generalist builder for a personal site, a service business, a portfolio or a landing page, backed by a genuinely broad feature set. Anyone who needs an API, a mobile app, contractual data guarantees or a clear exit path should look elsewhere, and everyone should read the contribution licence before publishing work they care about.
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