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Personal Assistants · Email Management

Prio

An AI chief of staff for founders and executives that triages email, drafts replies, manages the calendar, tracks tasks and chases follow-ups. Every outgoing action waits for explicit approval. EU-hosted, GDPR-aligned, from 29 EUR per month.

Active GDPR compliant Free trial Subscription No public API 13+ Verified by Guidaio
Overview

What is Prio?

Prio is an AI agent marketed as a chief of staff for founders and CEOs. It sits behind a single chat interface and takes over the administrative work around email, calendar and tasks, on the explicit condition that the user approves what it produces.

The product is organised around six capabilities: anticipation, a morning briefing, email triage, calendar management, task handling and voice notes. Anticipation is the one the vendor pushes hardest: Prio looks one to thirty days ahead for board meetings, contract renewals, conferences and anniversaries, and starts preparing before being asked. A year-over-year memory recalls what was done the previous time, so a recurring event can be repeated in one click. The morning briefing summarises the day's meetings, the emails that need attention and the tasks that are due.

Control is the second pillar. Every outgoing action — an email, a calendar event, a completed task — is presented as a draft and requires explicit approval. Actions are sorted into three risk levels, where only low-risk ones may execute automatically, and the vendor describes an autonomy dial rather than a switch: once a pattern reaches an 80 percent acceptance rate, Prio offers to prepare the next ones by itself, revocable at any time. A full action log records what happened and why.

Prio connects through OAuth to Gmail, Microsoft Outlook, Google Calendar, Google Contacts, Google Drive, Microsoft OneDrive, Slack, Notion, LinkedIn and Moneybird, and can attach to any third-party server speaking the Model Context Protocol. A separate finance section handles VAT returns, invoice tracking and annual accounts for Dutch and EU businesses.

On security the vendor documents prompt-injection defences with a fail-closed supervisor, server-side hallucination detection that flags when the AI claims an action it never performed, rate limits and cost caps. Data is described as stored in Frankfurt, with named subprocessors and a no training on customer data commitment. The publisher is a small team in the Netherlands, and the product's own changelog dates its first commit to 31 January 2026.

What it does

  • Triage the inbox by urgency, archive newsletters and flag what needs a reply
  • Draft email responses in the user's own tone, held for approval before sending
  • Schedule and reschedule meetings, protect focus time and enforce travel buffers
  • Prepare briefings for board meetings, investor updates and one-to-one conversations
  • Chase follow-ups on intros, renewals and unanswered threads before they go cold
  • Transcribe voice notes and turn them into tracked tasks automatically
  • Scan invoices with OCR and feed bookkeeping through the Moneybird integration
Audience

When to use Prio / When not to

A quick filter to help you decide if Prio is the right fit.

When to use Prio

  • Solo founders and CEOs who lose several hours a day to email, scheduling and follow-ups
  • Executives and agency owners juggling a saturated calendar across many client relationships
  • Freelancers and independent consultants with no assistant and no budget for one
  • Accountants and bookkeepers chasing client documents against recurring VAT and filing deadlines
  • European businesses that need data residency in the EU and a contractual no-training commitment

When not to use Prio

  • Teams needing programmatic access: Prio publishes no public API, so nothing can be automated from outside
  • Anyone wanting a native mobile app: the product is a browser-based progressive web app, with no iOS or Android release
  • Users looking for a permanently free tool: there is no free plan, only a 14-day trial before a paid subscription
  • Speakers of languages other than English, Dutch, German and French, which are the only four the product supports
  • People seeking legal, financial or medical advice, which the terms of service explicitly exclude
Get started

How to use Prio

A typical end-to-end flow, from setup to results.

  1. Open prio.sh and try the interactive demo at /try, which needs no signup
  2. Create an account and start the 14-day free trial; a card is required but nothing is charged until day 14
  3. Connect either the Google side (Gmail, Google Calendar) or the Microsoft side (Outlook, Outlook Calendar) via OAuth
  4. Add the optional integrations you actually need: Slack, Notion, Google Drive, OneDrive, LinkedIn, Google Contacts or Moneybird
  5. Attach any third-party Model Context Protocol server if you want custom tool access
  6. Set your preferences and tone so drafted replies sound like you
  7. Ask for what you need in plain language in the chat interface
  8. Review each draft email, calendar event or task list, then approve, edit or reject it
  9. Read the morning briefing each day to see meetings, priority emails and due tasks
  10. Grant more autonomy gradually once a pattern has proved reliable, and revoke it in one click if needed
Quick read

Pros & Cons

Pros

  • Nothing is sent or booked without explicit approval, with a full audit log behind it
  • EU data residency in Frankfurt and a contractual commitment never to train on customer data
  • Subprocessors are named publicly: Supabase, Vercel, Anthropic and Resend, all under DPAs
  • Genuinely multilingual: English, Dutch, German and French are served as real translated versions
  • Transparent monthly pricing with no annual lock-in, a 14-day trial and a 30-day money-back guarantee
  • Broad coverage of both the Google and Microsoft ecosystems, plus MCP for third-party tools
  • Documented safety engineering: prompt-injection defences, hallucination detection and cost caps

Cons

  • No public API, so the tool cannot be driven programmatically or embedded in another system
  • No native mobile app on either store, despite the about page mentioning an iOS app
  • The site contradicts itself on hosting: the homepage promises zero transfers to the US while the privacy policy names AWS and Google Cloud and permits non-EEA processing
  • The stated hosting country differs between documents, Germany on the security page against the Netherlands in the site's own llms.txt
  • The minimum age is 13 in the terms of service but 16 in the privacy policy
  • SOC 2 is described only as something the vendor is working toward, and no certification is held
  • Several integrations promoted in marketing copy and paid plans, including GitHub, Attio and Telegram, are absent from the official list of available integrations
Pricing

Pricing & Plans

There is no permanent free plan. The cheapest paid entry point is the Starter plan at 29 EUR per month, billed monthly with no annual commitment. Every plan opens with a 14-day free trial: a payment card is required at signup but no charge is taken before day 14, and the subscription can be cancelled beforehand. After the trial a 30-day money-back guarantee applies. Enterprise pricing is quoted on request.

Starter — 29 EUR/month
  • 30 chats per day
  • email triage and drafting
  • calendar management
  • task tracking and reminders
  • Gmail and Google Calendar
  • morning briefings
  • voice notes
Business — 199 EUR/month
  • unlimited chats
  • invoice scanning and OCR
  • GitHub integration
  • multi-platform bot for Slack
  • Telegram and Teams
  • custom delegation templates
  • priority support
Plan 4
  • Enterprise — custom pricing on request by email
Special offers — 14-day free trial on every plan, with no charge before day 14 and cancellation possible at any time · 30-day money-back guarantee after the trial, requested from the billing settings · No annual contract on any plan, with cancellation at any time
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Prio handles your data.

GDPR overview

GDPR compliance is claimed explicitly and repeatedly. The privacy policy names the legal bases used under Article 6 (consent, performance of a contract, legitimate interest, legal obligation) and details the full set of data subject rights: access, rectification, erasure, restriction, portability and objection. Rights are exercised at privacy@prio.sh, which is also given as the contact for a data protection officer, though no individual is named. The Dutch authority, Autoriteit Persoonsgegevens, is cited as the supervisory body, and breach notification is promised within 72 hours. A data processing agreement is offered on request, alongside a security questionnaire. No Article 27 representative is designated, which is consistent with a vendor established inside the EU. One caveat matters: the homepage and security page promise no data transfers outside the EEA, while the privacy policy explicitly allows processing outside the EU/EEA under standard contractual clauses.

Who owns the data?

The customer keeps ownership of everything brought into the product. The terms of service state that the vendor claims no ownership of user content, and the security page repeats that emails, calendar events, documents and conversations remain the customer's. In exchange the customer grants the vendor an operating licence, limited to running and providing the service. The data controller is Prio, a trade name of No Nasties V.O.F., registered in the Netherlands. Users can export their conversations, tasks, contacts and activity logs from the settings at any time, and delete the account themselves: deletion is immediate on the surface and permanent within thirty days.

Reuse rights

Customers can reuse their own data freely and without asking: export of conversations, tasks, contacts and activity logs is self-service from the settings, and the vendor presents this as data sovereignty with no lock-in. On the vendor's side, use is presented as narrow. Email and calendar access is limited to the messages needed for the task requested, and email content is said to be processed in memory rather than stored beyond what is necessary. The vendor states that customer data is never used to train AI models and describes this as a contractual guarantee; the AI providers it relies on, Anthropic for reasoning and Mistral for voice transcription, are used through APIs whose terms forbid training on inputs and outputs. Google data is additionally covered by the Limited Use requirements of the Google API Services User Data Policy. The vendor states it does not sell personal data and does not carry out automated decision-making or profiling with significant effects.

Data retention & training

Retention summary
Account data is kept until you delete your account, plus thirty days for backups to be purged. Usage data is kept for two years and support conversations for three years. Email content is described as processed in memory rather than stored beyond what a task requires. If you cancel, your data stays available for thirty days so that you can export it, then it is permanently removed from the vendor's EU servers with no retained copies. Deleting your account from the settings triggers an immediate soft delete followed by permanent erasure of data, conversations, OAuth tokens and activity logs within thirty days. Some records may be kept longer where the law requires it.
Trains on customer data
No
Subprocessors disclosed
Yes
DPA available
Yes
GDPR contact

Hosting summary

The security page states that all data is stored in EU data centres in Frankfurt, region eu-central-1, on a Supabase backend with row-level security and Vercel Edge hosting, with no replication outside the European Economic Area. Traffic is encrypted with TLS 1.3, data at rest with AES-256, and OAuth tokens are encrypted before being written to the database. Four subprocessors are named: Supabase for the database in the EU, Vercel for hosting, Anthropic for AI processing through its API only, and Resend for transactional email, all bound by data processing agreements. Voice transcription is handled by Mistral, presented as a European provider. Two qualifications are needed. The privacy policy names AWS and Google Cloud as cloud hosting providers and explicitly permits processing outside the EU/EEA under adequacy decisions and standard contractual clauses, which sits awkwardly with the no-transfer claim. The site's own llms.txt file gives the Netherlands rather than Germany as the hosting country.

Hosting countries
🇩🇩 Germany
Hosting regions
EU
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Prio.

  • An assistant that drafts in your voice can blur authorship: the terms make you the sender of record and hold you responsible for every message you approve
  • Approval fatigue is the real risk of an approval-based tool — the more drafts you wave through unread, the less the safeguard protects you
  • Granting autonomy after an 80 percent acceptance rate shifts control quietly; review what has been auto-enabled rather than assuming the dial has not moved
  • The vendor contradicts itself on data location, so treat the promise of no transfers outside the EEA as unconfirmed until the privacy policy is aligned
  • Broad OAuth access to email, calendar, files and CRM concentrates risk: a single compromised account exposes far more than a mailbox
  • Delegating anticipation and memory to a tool can erode your own recall of relationships, deadlines and commitments
  • The publisher is a very small, very recent Dutch partnership with no published registration details, which is a continuity risk for a tool sitting in the middle of your inbox
Setup

Setup & Integrations

Technical difficulty

Very low. Setup is advertised at sixty seconds and requires no installation and no technical skill: you connect either a Google account or a Microsoft account through OAuth, and no password is ever handed to the vendor. Every integration is optional and can be disconnected from the settings at any time, and the whole product is driven from a single chat interface in plain language. On mobile it runs in the browser as a progressive web app, with no app to install. The only step that calls for any technical comfort is attaching a third-party Model Context Protocol server.

Deployment

Web app

Integrations

Gmail Google Calendar Google Contacts Google Drive LinkedIn MCP Microsoft OneDrive Microsoft Outlook Moneybird Notion Slack

Supported languages

EnglishDutchGermanFrench
Company

Behind Prio

Company name
No Nasties V.O.F.
Founded
INFORMATION_NOT_FOUND
Country of origin
🇳🇱 Netherlands
Headquarters
Amsterdam, Netherlands
UBO
INFORMATION_NOT_FOUND
UBO country
INFORMATION_NOT_FOUND
Domain registrar country
🇺🇸 United States
Legal contact
Support contact
Official links

Resources

All the official URLs gathered for verification and reference.

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FAQ

Frequently asked questions

How does Prio handle my email?
It connects to Gmail or Microsoft Outlook through OAuth, reads incoming messages, sorts them by urgency, archives noise such as newsletters and drafts replies in your tone. Nothing is sent until you explicitly approve it.
Is my data used to train AI models?
No. The vendor states that customer conversations, emails and business data are never used to train AI models and describes this as a contractual guarantee. The underlying providers, Anthropic and Mistral, are used through APIs whose terms prohibit training on inputs and outputs.
Where is my data stored?
The security page states that all data is stored in EU data centres in Frankfurt, region eu-central-1, with no replication outside the EEA. Note that the privacy policy is less categorical and allows processing outside the EU/EEA under standard contractual clauses.
Is there a free trial, and is there a free plan?
There is a 14-day free trial on every plan; a card is required but no charge is taken before day 14. There is no permanent free plan. After the trial a 30-day money-back guarantee applies.
How much does Prio cost?
Starter is 29 EUR per month, Pro is 79 EUR per month and Business is 199 EUR per month, all billed monthly with no annual contract. Enterprise pricing is available on request.
Which languages does Prio support?
Four: English, Dutch, German and French. The website, the application and the AI itself are available in each of them, and briefings and drafts are produced natively in your language.
Is there a mobile app?
No native application is published on the App Store or Google Play. Prio is a progressive web app that runs in any mobile browser, where voice input is the primary interface.
Does Prio offer an API?
No public API or developer documentation is published. Prio can, however, act as a client of third-party Model Context Protocol servers, which lets you expose your own tools to it.
What happens to my data if I cancel?
Your data stays available for 30 days after cancellation so that you can export everything. After that it is permanently deleted from the vendor's EU servers, with no retained copies.
Is a data processing agreement available?
Yes. The vendor states that it can provide a DPA, a security questionnaire and custom deployment options to organisations with security or compliance requirements.
Conclusion

Should you pick Prio?

Prio is a focused, opinionated take on the AI assistant: rather than answering questions, it tries to run the administrative layer of a founder's day, and it makes the approval gate its central promise rather than an afterthought. That design choice is the tool's strongest argument. Every outgoing email, event and task is shown as a draft, actions are graded by risk, autonomy is earned pattern by pattern, and an action log records the rest. For anyone who has hesitated to let an agent touch a live inbox, that is the right shape.

The European positioning is more than a slogan. The vendor names its subprocessors, documents encryption and OAuth handling, commits contractually to not training on customer data, and ships genuine Dutch, German and French versions rather than machine-translated shells. The pricing is public, monthly and free of annual lock-in, with a trial and a money-back guarantee behind it.

The reservations are real, and most of them are about consistency rather than capability. The site contradicts itself on where data goes: the homepage promises zero transfers to the United States while the privacy policy names AWS and Google Cloud and permits non-EEA processing. The stated hosting country, the minimum age and the list of available integrations each differ depending on which page you read. An iOS app is mentioned that neither store carries. The publisher is a very young Dutch partnership that publishes no registration number and no founding date, and SOC 2 remains an intention.

For a European founder or executive already living in Google or Microsoft, who wants time back without handing over the send button, Prio is a credible and unusually transparent option. Anyone needing an API, a native mobile app or a vendor with an audit trail behind it should wait.