Prio
An AI chief of staff for founders and executives that triages email, drafts replies, manages the calendar, tracks tasks and chases follow-ups. Every outgoing action waits for explicit approval. EU-hosted, GDPR-aligned, from 29 EUR per month.
What is Prio?
Prio is an AI agent marketed as a chief of staff for founders and CEOs. It sits behind a single chat interface and takes over the administrative work around email, calendar and tasks, on the explicit condition that the user approves what it produces.
The product is organised around six capabilities: anticipation, a morning briefing, email triage, calendar management, task handling and voice notes. Anticipation is the one the vendor pushes hardest: Prio looks one to thirty days ahead for board meetings, contract renewals, conferences and anniversaries, and starts preparing before being asked. A year-over-year memory recalls what was done the previous time, so a recurring event can be repeated in one click. The morning briefing summarises the day's meetings, the emails that need attention and the tasks that are due.
Control is the second pillar. Every outgoing action — an email, a calendar event, a completed task — is presented as a draft and requires explicit approval. Actions are sorted into three risk levels, where only low-risk ones may execute automatically, and the vendor describes an autonomy dial rather than a switch: once a pattern reaches an 80 percent acceptance rate, Prio offers to prepare the next ones by itself, revocable at any time. A full action log records what happened and why.
Prio connects through OAuth to Gmail, Microsoft Outlook, Google Calendar, Google Contacts, Google Drive, Microsoft OneDrive, Slack, Notion, LinkedIn and Moneybird, and can attach to any third-party server speaking the Model Context Protocol. A separate finance section handles VAT returns, invoice tracking and annual accounts for Dutch and EU businesses.
On security the vendor documents prompt-injection defences with a fail-closed supervisor, server-side hallucination detection that flags when the AI claims an action it never performed, rate limits and cost caps. Data is described as stored in Frankfurt, with named subprocessors and a no training on customer data commitment. The publisher is a small team in the Netherlands, and the product's own changelog dates its first commit to 31 January 2026.
What it does
- Triage the inbox by urgency, archive newsletters and flag what needs a reply
- Draft email responses in the user's own tone, held for approval before sending
- Schedule and reschedule meetings, protect focus time and enforce travel buffers
- Prepare briefings for board meetings, investor updates and one-to-one conversations
- Chase follow-ups on intros, renewals and unanswered threads before they go cold
- Transcribe voice notes and turn them into tracked tasks automatically
- Scan invoices with OCR and feed bookkeeping through the Moneybird integration
When to use Prio / When not to
A quick filter to help you decide if Prio is the right fit.
When to use Prio
- Solo founders and CEOs who lose several hours a day to email, scheduling and follow-ups
- Executives and agency owners juggling a saturated calendar across many client relationships
- Freelancers and independent consultants with no assistant and no budget for one
- Accountants and bookkeepers chasing client documents against recurring VAT and filing deadlines
- European businesses that need data residency in the EU and a contractual no-training commitment
When not to use Prio
- Teams needing programmatic access: Prio publishes no public API, so nothing can be automated from outside
- Anyone wanting a native mobile app: the product is a browser-based progressive web app, with no iOS or Android release
- Users looking for a permanently free tool: there is no free plan, only a 14-day trial before a paid subscription
- Speakers of languages other than English, Dutch, German and French, which are the only four the product supports
- People seeking legal, financial or medical advice, which the terms of service explicitly exclude
How to use Prio
A typical end-to-end flow, from setup to results.
- Open prio.sh and try the interactive demo at /try, which needs no signup
- Create an account and start the 14-day free trial; a card is required but nothing is charged until day 14
- Connect either the Google side (Gmail, Google Calendar) or the Microsoft side (Outlook, Outlook Calendar) via OAuth
- Add the optional integrations you actually need: Slack, Notion, Google Drive, OneDrive, LinkedIn, Google Contacts or Moneybird
- Attach any third-party Model Context Protocol server if you want custom tool access
- Set your preferences and tone so drafted replies sound like you
- Ask for what you need in plain language in the chat interface
- Review each draft email, calendar event or task list, then approve, edit or reject it
- Read the morning briefing each day to see meetings, priority emails and due tasks
- Grant more autonomy gradually once a pattern has proved reliable, and revoke it in one click if needed
Pros & Cons
Pros
- Nothing is sent or booked without explicit approval, with a full audit log behind it
- EU data residency in Frankfurt and a contractual commitment never to train on customer data
- Subprocessors are named publicly: Supabase, Vercel, Anthropic and Resend, all under DPAs
- Genuinely multilingual: English, Dutch, German and French are served as real translated versions
- Transparent monthly pricing with no annual lock-in, a 14-day trial and a 30-day money-back guarantee
- Broad coverage of both the Google and Microsoft ecosystems, plus MCP for third-party tools
- Documented safety engineering: prompt-injection defences, hallucination detection and cost caps
Cons
- No public API, so the tool cannot be driven programmatically or embedded in another system
- No native mobile app on either store, despite the about page mentioning an iOS app
- The site contradicts itself on hosting: the homepage promises zero transfers to the US while the privacy policy names AWS and Google Cloud and permits non-EEA processing
- The stated hosting country differs between documents, Germany on the security page against the Netherlands in the site's own llms.txt
- The minimum age is 13 in the terms of service but 16 in the privacy policy
- SOC 2 is described only as something the vendor is working toward, and no certification is held
- Several integrations promoted in marketing copy and paid plans, including GitHub, Attio and Telegram, are absent from the official list of available integrations
Pricing & Plans
There is no permanent free plan. The cheapest paid entry point is the Starter plan at 29 EUR per month, billed monthly with no annual commitment. Every plan opens with a 14-day free trial: a payment card is required at signup but no charge is taken before day 14, and the subscription can be cancelled beforehand. After the trial a 30-day money-back guarantee applies. Enterprise pricing is quoted on request.
- 30 chats per day
- email triage and drafting
- calendar management
- task tracking and reminders
- Gmail and Google Calendar
- morning briefings
- voice notes
- 100 chats per day
- smart scheduling rules
- contact management (CRM)
- LinkedIn networking tools
- voice calling AI phone agent
- workflow automations
- deep web research
- Slack and Notion integration
- unlimited chats
- invoice scanning and OCR
- GitHub integration
- multi-platform bot for Slack
- Telegram and Teams
- custom delegation templates
- priority support
- Enterprise — custom pricing on request by email
Data, GDPR & hosting
A consolidated view of how Prio handles your data.
GDPR overview
GDPR compliance is claimed explicitly and repeatedly. The privacy policy names the legal bases used under Article 6 (consent, performance of a contract, legitimate interest, legal obligation) and details the full set of data subject rights: access, rectification, erasure, restriction, portability and objection. Rights are exercised at privacy@prio.sh, which is also given as the contact for a data protection officer, though no individual is named. The Dutch authority, Autoriteit Persoonsgegevens, is cited as the supervisory body, and breach notification is promised within 72 hours. A data processing agreement is offered on request, alongside a security questionnaire. No Article 27 representative is designated, which is consistent with a vendor established inside the EU. One caveat matters: the homepage and security page promise no data transfers outside the EEA, while the privacy policy explicitly allows processing outside the EU/EEA under standard contractual clauses.
Who owns the data?
The customer keeps ownership of everything brought into the product. The terms of service state that the vendor claims no ownership of user content, and the security page repeats that emails, calendar events, documents and conversations remain the customer's. In exchange the customer grants the vendor an operating licence, limited to running and providing the service. The data controller is Prio, a trade name of No Nasties V.O.F., registered in the Netherlands. Users can export their conversations, tasks, contacts and activity logs from the settings at any time, and delete the account themselves: deletion is immediate on the surface and permanent within thirty days.
Reuse rights
Customers can reuse their own data freely and without asking: export of conversations, tasks, contacts and activity logs is self-service from the settings, and the vendor presents this as data sovereignty with no lock-in. On the vendor's side, use is presented as narrow. Email and calendar access is limited to the messages needed for the task requested, and email content is said to be processed in memory rather than stored beyond what is necessary. The vendor states that customer data is never used to train AI models and describes this as a contractual guarantee; the AI providers it relies on, Anthropic for reasoning and Mistral for voice transcription, are used through APIs whose terms forbid training on inputs and outputs. Google data is additionally covered by the Limited Use requirements of the Google API Services User Data Policy. The vendor states it does not sell personal data and does not carry out automated decision-making or profiling with significant effects.
Data retention & training
Hosting summary
The security page states that all data is stored in EU data centres in Frankfurt, region eu-central-1, on a Supabase backend with row-level security and Vercel Edge hosting, with no replication outside the European Economic Area. Traffic is encrypted with TLS 1.3, data at rest with AES-256, and OAuth tokens are encrypted before being written to the database. Four subprocessors are named: Supabase for the database in the EU, Vercel for hosting, Anthropic for AI processing through its API only, and Resend for transactional email, all bound by data processing agreements. Voice transcription is handled by Mistral, presented as a European provider. Two qualifications are needed. The privacy policy names AWS and Google Cloud as cloud hosting providers and explicitly permits processing outside the EU/EEA under adequacy decisions and standard contractual clauses, which sits awkwardly with the no-transfer claim. The site's own llms.txt file gives the Netherlands rather than Germany as the hosting country.
Things to keep in mind
Risks and trade-offs to weigh before adopting Prio.
- An assistant that drafts in your voice can blur authorship: the terms make you the sender of record and hold you responsible for every message you approve
- Approval fatigue is the real risk of an approval-based tool — the more drafts you wave through unread, the less the safeguard protects you
- Granting autonomy after an 80 percent acceptance rate shifts control quietly; review what has been auto-enabled rather than assuming the dial has not moved
- The vendor contradicts itself on data location, so treat the promise of no transfers outside the EEA as unconfirmed until the privacy policy is aligned
- Broad OAuth access to email, calendar, files and CRM concentrates risk: a single compromised account exposes far more than a mailbox
- Delegating anticipation and memory to a tool can erode your own recall of relationships, deadlines and commitments
- The publisher is a very small, very recent Dutch partnership with no published registration details, which is a continuity risk for a tool sitting in the middle of your inbox
Setup & Integrations
Technical difficulty
Very low. Setup is advertised at sixty seconds and requires no installation and no technical skill: you connect either a Google account or a Microsoft account through OAuth, and no password is ever handed to the vendor. Every integration is optional and can be disconnected from the settings at any time, and the whole product is driven from a single chat interface in plain language. On mobile it runs in the browser as a progressive web app, with no app to install. The only step that calls for any technical comfort is attaching a third-party Model Context Protocol server.
Deployment
Integrations
Supported languages
Behind Prio
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Prio.
Frequently asked questions
How does Prio handle my email?
Is my data used to train AI models?
Where is my data stored?
Is there a free trial, and is there a free plan?
How much does Prio cost?
Which languages does Prio support?
Is there a mobile app?
Does Prio offer an API?
What happens to my data if I cancel?
Is a data processing agreement available?
Should you pick Prio?
Prio is a focused, opinionated take on the AI assistant: rather than answering questions, it tries to run the administrative layer of a founder's day, and it makes the approval gate its central promise rather than an afterthought. That design choice is the tool's strongest argument. Every outgoing email, event and task is shown as a draft, actions are graded by risk, autonomy is earned pattern by pattern, and an action log records the rest. For anyone who has hesitated to let an agent touch a live inbox, that is the right shape.
The European positioning is more than a slogan. The vendor names its subprocessors, documents encryption and OAuth handling, commits contractually to not training on customer data, and ships genuine Dutch, German and French versions rather than machine-translated shells. The pricing is public, monthly and free of annual lock-in, with a trial and a money-back guarantee behind it.
The reservations are real, and most of them are about consistency rather than capability. The site contradicts itself on where data goes: the homepage promises zero transfers to the United States while the privacy policy names AWS and Google Cloud and permits non-EEA processing. The stated hosting country, the minimum age and the list of available integrations each differ depending on which page you read. An iOS app is mentioned that neither store carries. The publisher is a very young Dutch partnership that publishes no registration number and no founding date, and SOC 2 remains an intention.
For a European founder or executive already living in Google or Microsoft, who wants time back without handing over the send button, Prio is a credible and unusually transparent option. Anyone needing an API, a native mobile app or a vendor with an audit trail behind it should wait.
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