ProdPad
ProdPad is a product management platform that connects customer feedback, ideas, Now-Next-Later roadmaps and OKRs in one connected system. Its built-in CoPilot PM assistant drafts, summarizes and prioritizes, and is included on every plan.
What is ProdPad?
ProdPad is a software-as-a-service platform for product management, published by CreateShift Limited, a UK company registered in England and Wales under number 8092272 with its office in Hove. It was created by Janna Bastow and Simon Cast, who also co-founded Mind the Product and who claim the invention of the Now-Next-Later roadmap. Their premise, repeated across the site, is that product decisions usually live in tools that do not talk to each other, and ProdPad exists to connect them.
Four layers are wired together. Customer feedback flows in, feeds ideas, ideas become roadmap initiatives, and initiatives trace back to objectives. Each layer is sold as a module, Roadmaps, Ideas and Feedback, and a customer composes the package they need.
Roadmaps use the Now-Next-Later format with an initiative-over-ideas hierarchy, candidate, current and completed views, customizable saved views, and unlimited publishing as a link, a PDF or an embed. Ideas offers list, chart and workflow backlog views, flexible scoring criteria, an impact-versus-effort matrix, a confidence rating, an Idea Canvas, an email dropbox, and merge, link and split operations. Feedback provides a customer portal and widgets, segmentation by company, persona or source, similarity matching, contacts and companies, and Signals, which surfaces themes automatically instead of counting votes. OKR management sits alongside, with unlimited key results and target-versus-actual outcome tracking after delivery.
The AI layer is CoPilot PM, built on OpenAI's API combined with ProdPad's own product data model and execution layer. It has structured access to the account's live roadmaps, ideas, OKRs, feedback and decision history, retrieved at each request. It drafts specifications and summaries, flags duplicates, links feedback to ideas, and generates initiatives and key results. It is included on every plan at no extra cost.
Integrations are named and numerous: Jira, Azure DevOps, GitHub, Trello, Linear, Confluence, Slack, Microsoft Teams, Salesforce, Intercom, Uservoice, Zapier and Dropbox, plus SAML single sign-on, a REST API, custom webhooks and an MCP server. Editors are billed per seat, while Reviewers are free and unlimited, so an entire organization can contribute without inflating the bill.
What it does
- Build Now-Next-Later roadmaps tied to product objectives
- Capture customer feedback from Slack, Salesforce, Intercom, email, portals and widgets
- Surface recurring themes across that feedback automatically with Signals
- Prioritize ideas on flexible scoring criteria and an impact-versus-effort matrix
- Set objectives and track unlimited key results against real outcomes
- Publish and embed tailored roadmap views for each audience
- Push ideas and specs to Jira, Azure DevOps, Linear or Trello with two-way status sync
When to use ProdPad / When not to
A quick filter to help you decide if ProdPad is the right fit.
When to use ProdPad
- Product managers who want every prioritization call backed by the customer feedback that justifies it
- Heads of product and product leaders who need one portfolio view across several product lines
- Product ops teams standardizing how every PM in the organization works
- Companies replacing slide-deck roadmaps and spreadsheet backlogs with a single connected system
- Enterprises with IT requirements: SAML single sign-on, advanced access controls, audit logs, SOC 2 Type II, single-tenant or on-premise hosting
When not to use ProdPad
- Teams that want a dated, Gantt-style roadmap, since ProdPad deliberately replaces timelines with time horizons
- Engineering teams looking for sprint and delivery execution, which stays with Jira, Azure DevOps or Linear
- Individuals hoping for a permanently free tool, because only the trial period is free
- Non-English-speaking teams, as no interface language other than English is documented
- Anyone needing a native mobile app or round-the-clock support, both of which are absent
How to use ProdPad
A typical end-to-end flow, from setup to results.
- Start free at the registration page, where an email address is enough and no credit card is required
- Or explore the pre-loaded Sandbox first, which keeps none of your own data, or book a demo
- Choose your modules, Roadmaps, Ideas and Feedback, and the number of billed Editor seats
- Invite the rest of the organization as Reviewers, which stays free and unlimited
- Connect the integrations: development tools for two-way status sync, Slack or Teams for collaboration, Salesforce, Intercom or Uservoice for feedback, and single sign-on for access
- Collect feedback through the customer portal, a widget, the email dropbox or the Chrome extension
- Link feedback to ideas, ideas to initiatives and initiatives to objectives, then score and prioritize
- Publish roadmap views for each audience as a shareable link, a PDF or an embed on your own site
- Push ideas and user stories to your development tool in one click and follow the status back
- Ask CoPilot PM in chat or through the embedded actions, and automate further with the API, webhooks, Zapier or the MCP server
Pros & Cons
Pros
- Opinionated by design: best practice is built into the workflow rather than left to be configured
- Full traceability from feedback to idea to initiative to objective, including outcome measurement after release
- AI is included on every plan at no extra cost, where competitors commonly charge for it
- Reviewer accounts are free and unlimited, so the whole company can contribute without growing the bill
- Modular pricing means paying only for the capabilities actually used
- Well-documented security posture: SOC 2 Type II, Cyber Essentials, AWS hosting in the EU, annual penetration tests, weekly scans and a published subprocessor list
- Clear stance on AI: customer data is not used to train broader models, instances are logically separated, and AI can be turned off
Cons
- No permanent free plan, since only the trial period is free
- Prices are rendered by a JavaScript calculator and are absent from the page source, which makes quick comparison harder
- The per-seat cost stacks: all three modules together reach 116 USD per Editor per month on annual billing
- English only, with no published interface language list, and no native mobile application
- Support runs during UK business hours, which is limiting for distant time zones
- It is a strategy tool rather than a delivery one, so Jira, Azure DevOps or Linear still has to be kept alongside
- Commercial terms are strict: fees are payable in advance and non-refundable, and signed twelve-month contracts forbid downgrades and remain due in full
Pricing & Plans
There is no permanent free plan. Access is billed per Editor seat and per month, in US dollars, with unlimited free Reviewer accounts included in any package. The lowest entry point is 36 USD per Editor per month for a single module on annual billing, rising to 45 USD on monthly billing; the Roadmaps module is the dearest at 44 USD annually or 55 USD monthly. An annual commitment carries a 20% discount. A free trial of at least seven days, extendable beyond thirty, is available without a credit card, and Enterprise packages are quoted on request.
- 44 USD per Editor per month billed annually
- 55 USD billed monthly
- 36 USD per Editor per month billed annually
- 45 USD billed monthly
- 36 USD per Editor per month billed annually
- 45 USD billed monthly
- free and unlimited role
- included in every package
- quoted on request
- with single-tenant or on-premise hosting
Data, GDPR & hosting
A consolidated view of how ProdPad handles your data.
GDPR overview
ProdPad states plainly that it is GDPR compliant. A Data Processing Schedule is annexed to the Terms of Service and serves as its data processing agreement. The declared supervisory authority is the UK Information Commissioner's Office. The privacy policy enumerates seven data subject rights, covering information, access, rectification, erasure, restriction, portability and knowledge of automated decision-making, and confirms that no automated decision-making or profiling takes place. One limit is stated openly: billing records must be kept for six years under UK law, which overrides erasure. For customer feedback ProdPad is only a processor, so rights requests are redirected to the client controller. Transfers outside the EU rely on standard contractual clauses, and consent to the terms, privacy and cookie policies is collected at account creation. No Article 27 EU representative is named anywhere on the site.
Who owns the data?
The customer owns their data. The privacy policy states that you own the copyrights, IP and similar rights to the Company Data you enter, and the terms confirm that CreateShift claims no rights in Customer Data beyond a working license. That license lets CreateShift analyze the data to run the features, display results to users, develop, test and improve the service, and produce anonymized or anonymized and aggregated statistics and research. Staff access customer data only at the customer's request, for support. For customer feedback collected through ProdPad, CreateShift acts as processor and the client organization remains the controller.
Reuse rights
Customers may reuse their own data freely, without asking permission. Everything can be exported from the account at any time through the built-in export tools or the REST API, and the customer keeps the intellectual property rights over what they entered. On the vendor side the use is bounded: the data serves the features the customer paid for, product development and testing, and anonymized aggregated statistics. Nothing is resold or otherwise reused. AI features are the one route out of the platform, since prompts, submitted feedback and user-generated content are processed by OpenAI in the United States under standard contractual clauses, and those features can be switched off entirely in Account Settings. Billing data goes to Recurly and Stripe, and no card details ever reach ProdPad.
Data retention & training
Hosting summary
ProdPad runs on Amazon Web Services in the EU (Ireland) region, with backups in the EU (Frankfurt). Data is encrypted in transit and at rest, using AES-256 keys managed through the AWS Key Management Store. Data stores are snapshotted nightly and kept for thirty days, point-in-time logs allow recovery within about a minute, backups sit in S3, and clusters run with hot failover. Firewalls operate at host, network and application level, intrusion detection runs at network and host level, vulnerability scans run at least weekly and penetration tests annually. ProdPad has not applied for ISO 27001 but says its procedures were designed around that standard, while AWS itself holds ISO 27001, 27017, 27018 and SOC 1-3. Subprocessors are published in full: Mixpanel, Mailgun and Better Stack process in the EU, while Help Scout, Recurly, Stripe, Segment, Google Analytics, OpenAI and Zoom process in the United States under standard contractual clauses and data processing addenda. Enterprise customers can obtain a single-tenant instance hosted in a region of their choosing, or a self-hosted instance, air-gapped if required. The contractual service level is 99% uptime for paying customers.
Things to keep in mind
Risks and trade-offs to weigh before adopting ProdPad.
- Leaning on CoPilot PM for drafting and prioritization can quietly erode a team's own product judgement: the assistant is grounded in your data, but it still produces opinions that deserve to be challenged
- Pricing is not readable in the page source, because a JavaScript calculator produces the figures, so the real cost is hard to compare without opening a browser
- Passive Delete is the default at cancellation, so data may be removed at the vendor's discretion; guaranteed retention requires the paid Parking option at 15% of the plan cost
- AI features send prompts and user-generated content to OpenAI in the United States until they are switched off in Account Settings
- Billing records are kept for six years under UK law, which overrides the right to erasure
- The security page contradicts itself on SOC 2, claiming full Type II compliance in one section and audit preparation in its FAQ, so the current state is worth verifying in the Trust and Compliance Center
- Fees are payable in advance and non-refundable, and signed twelve-month contracts forbid downgrades and remain due in full on early cancellation
Setup & Integrations
Technical difficulty
Low. Signing up needs only an email address, with no credit card, and every feature is available immediately, while a pre-loaded Sandbox lets teams evaluate without importing anything. Integrations are connectors to configure rather than code, and SAML, Google or ADFS single sign-on covers organizational access. The only genuinely technical work is optional: custom automation through the REST API, webhooks, Zapier or the MCP server. Enterprise customers additionally receive implementation services, migration help, training and a dedicated account manager. There is no local installation unless an on-premise deployment is chosen.
Deployment
Integrations
Behind ProdPad
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement ProdPad.
Frequently asked questions
Who is behind ProdPad?
Is there a free plan?
How much does ProdPad cost?
How long is the free trial, and is a credit card required?
Is the AI an optional paid extra?
Is my data used to train AI models?
Where is the data hosted, and what certifications exist?
Does ProdPad offer an API and a mobile app?
What happens to my data if I cancel?
Should you pick ProdPad?
ProdPad is a deliberately narrow tool that does one thing thoroughly: it holds the strategic layer of product work, the feedback, the ideas, the roadmap and the objectives, and keeps the four connected. It is not a delivery tool, and it says so, so Jira or its equivalent still has to sit alongside.
What makes it distinctive is less the feature count than the doctrine baked into it. The six principles it advertises, outcomes over outputs, evidence over opinions, discovery separated from delivery, connected systems, time horizons instead of timelines, and product management as a discipline, shape the defaults, and teams that adopt the tool tend to adopt the practice. That is a strength for organizations trying to raise their product maturity and a liability for teams that simply want a configurable canvas or a dated roadmap.
Two commercial choices stand out. CoPilot PM is included on every plan at no extra cost, which is unusual in this category, and Reviewer accounts are free and unlimited, so involving the wider business costs nothing. The security and privacy posture is also unusually well documented: SOC 2 Type II, Cyber Essentials, AWS hosting in the EU, a complete published subprocessor list, and an explicit commitment that customer data is not used to train broader AI models.
The reservations are practical rather than fundamental. There is no permanent free plan, the per-seat price stacks quickly once several modules are taken, the interface is English only, support keeps UK hours, and the twelve-month contract terms are unforgiving. Weigh those against the alternative of running product strategy across a slide deck, a spreadsheet and six comment threads, which is precisely the situation ProdPad was built to end.
- Choosing a selection results in a full page refresh.
- Opens in a new window.