QOVES
QOVES is an online personalized beauty consultation: members upload six guided photos of their face and receive a full facial analysis, biometric scores and a step-by-step non-surgical improvement protocol, reviewed by a human team within 28 days.
What is QOVES?
QOVES is a personalized beauty consultation delivered entirely online by Qoves Inc., a Delaware-registered company that also announces an operational headquarters in London. It is not an instant app, and by the site's own statement it is not a medical service: it sells a yearly membership whose deliverable is a written facial analysis and an improvement protocol prepared for one specific face. The member first answers a questionnaire covering demographics, lifestyle, goals and the kinds of recommendation they refuse, then uploads six sharp photographs of the head and face at imposed angles — front, right profile, left profile, three-quarter views. The service then applies more than 160 aesthetic tests spread across twelve zones: general (8), brows (14), eyes (26), nose (17), lips (16), cheeks (13), jaw (11), chin (8), smile (13), neck (11), ears (12) and skin (20). Landmarking maps the face point by point, though the figure differs by page: 521 points on the home page, 512 in the FAQ, a gap the site does not explain. What comes back is a full analysis, a set of biometric scores (femininity, averageness, symmetry, homogeneity, proportionality, visual age), realistic before/after visualizations shown overall and change by change, a protocol letter written by the team, and messaging access to a care team. Recommendations are drawn from a library of more than 450 documented improvement methods and are non-surgical only; each is tuned to ethnicity, age, sex, lifestyle and budget and carries an indication of cost, frequency, delay and difficulty. Delivery is announced as taking up to 28 days, and the membership renews yearly with a fresh set of photographs so the scores can be compared over time. Behind the product, the site claims 121 staff, more than 50,000 customers served, five full-time in-house scientists and a ten-member advisory board of plastic surgeons and dermatologists, plus a research program that obtained an IRB exemption determination from Advarra in August 2026. QOVES states that proprietary computer-vision models and hands-on human review do the analysis itself, and that general-purpose assistants only help articulate the findings. A separate offer, Qoves for Clinics, addresses physicians and clinics by application.
What it does
- Analyze a face on more than 160 aesthetic markers from six photographs
- Map 512 facial landmark points across twelve zones of the face
- Produce a step-by-step non-surgical improvement protocol, zone by zone
- Compute biometric scores: femininity, averageness, symmetry, homogeneity, proportionality, visual age
- Render realistic before/after visualizations, overall and change by change
- Adjust every test to ethnicity, age, sex, lifestyle and budget
- Track how the face evolves from one yearly analysis to the next
When to use QOVES / When not to
A quick filter to help you decide if QOVES is the right fit.
When to use QOVES
- Adults who want to understand their own face objectively, on measurable criteria, before considering any intervention.
- People looking for non-surgical routes first: skincare, grooming, hair and facial-hair choices, over-the-counter products, facial exercises.
- Professionals whose appearance carries a working stake: public-facing roles, speaking engagements, on-camera work, client-facing sales.
- Aesthetic clinics and physicians, addressed by the separate Qoves for Clinics offer, which is entered through an application form.
- Patient users who accept a report delivered within 28 days and want a yearly re-analysis with biometric scores tracked over time, from a service that states it takes no commission on the procedures it recommends.
When not to use QOVES
- Anyone under 18: both the terms and the privacy policy set the minimum age at 18.
- Anyone seeking a medical diagnosis, a treatment or surgical planning: the site explicitly excludes clinical and medical services, and its recommendations are non-surgical only.
- Anyone who needs an answer quickly or wants to try before paying: delivery takes up to 28 days, and no free plan or free access is announced.
- Anyone who requires documented data-protection guarantees: no data processing agreement, no subprocessor list, no retention period and no hosting country is published, and the privacy policy allows uploaded photos to be used to train machine learning models with no documented opt-out.
- Anyone needing an API, a technical integration or a language other than English: none exists on the site.
How to use QOVES
A typical end-to-end flow, from setup to results.
- Pay for the yearly membership from the site, then create your Qoves account — everything runs in the browser, on mobile or desktop, with nothing to install.
- Fill in the questionnaire inside your account: demographics, lifestyle, goals, and the types of recommendation you do not want to receive.
- Take and upload six sharp photographs of your face and head at the imposed angles (front, right profile, left profile, three-quarter views); no special equipment is required.
- Wait up to 28 days while the team prepares your analysis and your protocol.
- Open your dashboard on app.qoves.com to read the analysis, the protocol, the biometric scores, the before/after visualizations and the team's protocol letter.
- Put your questions to the care team through the dashboard chat; announced response times are under 5 minutes for support and under 24 hours for beauty questions.
- Ask for revisions to the protocol if a recommendation does not suit you.
- Come back once a year with a new set of photographs to refresh the analysis and follow how your scores move.
Pros & Cons
Pros
- Depth of analysis unusual for a consumer service: more than 160 tests, 512 landmark points, twelve facial zones.
- Every file is reviewed by humans rather than only processed automatically, and the team stays reachable by messaging with announced response times.
- Recommendations calibrated to ethnicity and demographics, with an explicit stance against a single beauty standard.
- A business model that takes no commission on the products or procedures recommended, and several budget levels per recommendation, some of them free.
- A named medical advisory board of ten practitioners, five full-time in-house scientists, and a public research program that went before an independent IRB.
- Year-over-year biometric tracking, since the membership renews with a fresh analysis on new photographs.
- Nothing to install — it works in the browser on mobile and desktop — and a full refund stays possible for up to 90 days after purchase as long as photos and questionnaire have not been submitted.
Cons
- The price is never published: the pricing block on the home page is empty in the HTML and the amount is injected client-side, so it only appears inside the checkout flow, itself blocked from indexing.
- Delivery takes up to 28 days — this is not an instant analysis — and no free plan or free access is announced anywhere.
- The refund disappears as soon as the photographs are uploaded or work on the order has started.
- GDPR documentation is absent: no detailed rights, no retention period, no processing agreement, no subprocessor list, no hosting country, no EU representative.
- Photographs and data may be used to train machine learning models, with no documented way to opt out.
- No API and no third-party integration, and the service and its interface exist in English only.
- Documentary inconsistencies: 521 landmark points on the home page against 512 in the FAQ, 'Founded 2019' on the About page against a 2024 founding date in the structured data, a legal index dating both documents 09/09/2025 while they carry 03/12/2025 and 15/05/2026, and two different postal addresses depending on the source.
Pricing & Plans
No free plan and no free access are announced, and QOVES does not publish its price. The pricing section of the home page renders its amount in JavaScript, leaving the tag empty in the HTML, and the checkout flow is rendered entirely client-side and blocked from indexing by robots.txt: the amount is therefore only revealed at the point of payment. What the site does state is the model, a yearly subscription covering one analysis per year, presented as free of hidden fees and cancellable at any time from the account settings. Optional paid extras exist without any published rate, notably the non-refundable Express Delivery fees mentioned in the terms. A full refund may be requested for up to 90 days after purchase as long as the pictures and the questionnaire have not been submitted; once the photographs are uploaded or work has started, no refund is offered. The cost of the recommended actions themselves — products, routines, treatments — remains at the member's expense. The crossed-out figure shown on the home page is a comparison with what a clinic pathway could cost, not the price of the membership.
- full facial analysis
- personalized improvement protocol
- biometric scores and tracking
- before/after visualizations
- protocol letter and unlimited messaging with the team. Renews each year with a new analysis. No public price.
- Express Delivery — a paid option mentioned in the terms as a non-refundable fee
- with no published rate.
- Qoves for Clinics — a separate business offer for physicians and clinics
- entered through an external application form
- with no public price.
Data, GDPR & hosting
A consolidated view of how QOVES handles your data.
GDPR overview
There is no mention. The words GDPR, CCPA and Article 27 appear nowhere on the site: a targeted search across the whole collected store, 26 files including raw HTML, returned zero occurrences. The privacy policy of 3 December 2025 follows a North American template — it states no legal basis for processing, lists no data-subject rights (access, rectification, portability, objection), sets no response deadline and names no supervisory authority. There is no data protection officer and no EU representative. The first-party legal index publishes exactly two documents, that policy and the terms of 15 May 2026, with no processing addendum. The terms place the contract under the law of the State of Delaware, with exclusive jurisdiction there. QOVES neither claims nor denies compliance; a European user simply finds none of the usual reference points.
Who owns the data?
The privacy policy updated on 3 December 2025 lists what Qoves Inc. collects: personal data (name, delivery address, email, phone, age, sex, home city, interests), derivative data (IP address, browser, operating system, timestamps, browsing), limited financial data, and the images, photos and detailed customer history needed to prepare the report. Neither document claims ownership of the pictures a member uploads; the terms of 15 May 2026 assert QOVES's intellectual property over the site's own text, graphics, logos, images and software only. So the member keeps their photographs in principle, while the publisher grants itself broad internal use of them. Deletion can be requested from the account settings.
Reuse rights
The privacy policy of 3 December 2025 states the uses: creating and managing the account, processing transactions, running promotions and surveys, improving the site, sending technical notices, customer service, analyzing usage trends and personalization. Disclosure is anticipated to legal authorities, to an acquirer in a merger, sale or financing, to categories of third-party providers (payment, data analysis, email delivery, hosting, customer service, marketing), to affiliates, and with consent; not one provider is named. A separate Training clause states that data may be used to refine machine learning algorithms and advance research in facial aesthetics, artificial intelligence and machine learning. That clause covers the uploaded face photographs, and no opt-out from it is documented anywhere on the site. In the other direction, the terms reserve the site's own text, graphics, logos, images and software to QOVES, so a member may not reuse that material without permission.
Data retention & training
Hosting summary
QOVES publishes nothing about where its data is hosted. No country, no region and no provider is named: the privacy policy of 3 December 2025 merely lists hosting among the categories of third-party service providers it may use, alongside payment, data analysis, email delivery, customer service and marketing. What the publisher states is a commitment rather than a location — 'administrative, technical, and physical security measures' to protect personal information, with the explicit reservation that no measure is perfect — completed by an FAQ saying that data is encrypted, stored securely, accessible only to essential staff and never published. No jurisdiction is attached to storage; the only jurisdiction stated anywhere is contractual, the law of the State of Delaware. One technical clue exists but carries no legal weight: the domain resolves to an Amazon anycast address (AS16509), which describes the content delivery network in front of the site, not the country where uploaded photographs are stored. A European user therefore has no documented answer as to where their face pictures physically sit.
Things to keep in mind
Risks and trade-offs to weigh before adopting QOVES.
- You cannot compare before committing: the amount only appears inside the checkout flow, and the membership renews yearly — canceling is done from the account settings, so it is on you to remember.
- The right to a refund is lost the moment the photographs are uploaded or work on the order begins.
- The privacy policy allows face photographs to be used to refine machine learning models, and no opt-out is documented: handing over a face is not easily reversible once the data has fed a model.
- No retention period is published, no subprocessor is named and no hosting country is disclosed, so nobody outside the company can say where the pictures sit, or for how long.
- The terms disclaim any guarantee on the accuracy of the analyses and any responsibility for treatments a member decides to undertake on their basis.
- This is not a medical service: any recommendation involving a procedure or a medication should be validated by a practitioner, and some images on the site are digitally generated to illustrate potential changes.
- Reading a scored, measured breakdown of your own face can weigh on self-image. The service is reserved for adults and is best used as one structured opinion among others, not as a verdict to be revisited compulsively.
Setup & Integrations
Technical difficulty
Very low. There is nothing to install and nothing to configure: the whole service runs in a browser, on mobile or desktop, with the member area at app.qoves.com, and the account is created after payment. The real effort is practical rather than technical — taking six sharp photographs of the head and face at the imposed angles, which the site guides step by step, then filling in a questionnaire on demographics, lifestyle and goals. No technical skill is required; the FAQ states that Qoves is built to make facial improvement simple and accessible to all.
Deployment
Supported languages
Behind QOVES
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement QOVES.
Frequently asked questions
What exactly do I receive with a QOVES membership?
How long does it take to get the results?
How many photographs do I need to send, and how are they taken?
How much does it cost?
Can I get a refund?
Is QOVES a medical service?
What happens to my photographs?
Is there an app to install, or an API?
Does it work for every ethnicity, and is there an age limit?
Could I not get the same thing from a general-purpose AI assistant?
Should you pick QOVES?
QOVES is methodical where most beauty services are vague, and opaque exactly where a buyer needs clarity. The method it displays is substantial: more than 160 aesthetic tests, twelve facial zones, hundreds of landmark points, a library of over 450 documented improvement methods, systematic human review, a named medical advisory board and a research program that went through an independent IRB. Its positioning is coherent too — non-surgical recommendations only, several budget levels per action including free ones, and a stated business model that earns nothing from the procedures it suggests. Against that, three reservations weigh heavily. The price is not published anywhere: it is injected client-side and only surfaces inside the checkout flow, so nobody can compare before engaging with the purchase path. The wait can reach 28 days, and the refund window closes the moment the photographs are uploaded. Above all, the data-protection documentation is thin for a service whose raw material is pictures of people's faces: no retention period, no subprocessor named, no hosting country, no processing agreement, no European representative, and a training clause that lets those photographs feed machine learning models with no opt-out on record. A European user will find none of the usual GDPR reference points, and several figures and dates contradict each other from one page to the next. QOVES suits an adult who wants a structured, second-opinion reading of their own face before spending money in a clinic, who accepts paying for a yearly membership without knowing the amount until checkout, and who is comfortable handing over face photographs under those terms. It is not for minors, not for anyone expecting a medical opinion or an instant result, and not for anyone who needs documented guarantees over their biometric data.
- Choosing a selection results in a full page refresh.
- Opens in a new window.