reap
reap is an AI video editor that turns long recordings such as webinars, podcasts and interviews into short captioned clips, dubs them into 80+ languages, and drives the whole pipeline through a REST API, CLI or MCP server.
What is reap?
reap is an AI video editor built around a single idea: one long recording should be able to produce a whole month of short, localised, publish-ready content. You feed it a talking-head video, a podcast, an interview, a webinar or a lecture — by uploading a file or pasting a link from YouTube, Twitch, Twitter/X or Vimeo — and it works from what is being said rather than from a keyword match. A multi-signal model reads facial expressions, vocal tone, pauses, pacing and topic relevance to pick the moments worth cutting, then scores each clip for likely virality. Clipping can also be steered by instruction: ask for every product mention, or for the hot takes, and the selection follows that brief. From there the same footage travels through the rest of the chain. Captions come from more than fifty animated presets and cover 100+ languages, including romanized scripts such as Hinglish, Romanized Urdu and Arabizi that most competitors ignore. Dubbing covers 80+ languages across 143 target locales, with Spanish alone offered in 22 regional variants; the vendor is careful to say the dubbed voice is generated, not a clone of the original speaker. Auto-reframing tracks each speaker and outputs 9:16, 1:1, 16:9 or 4:5. Where precision matters, a text-based editor takes over: the transcript is the timeline, so deleting a sentence deletes the segment, and one-click tools remove background noise, filler words or insert AI-suggested B-roll. Brand templates lock fonts, colours, intros, outros and watermarks across everything a team produces. Finished clips can then be scheduled and posted directly to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X. What sets reap apart from a dashboard-only clipper is that the same engine is exposed three ways — a REST API with Python and Node.js SDKs, a terminal CLI, and a hosted MCP server that AI assistants such as Claude, Cursor or ChatGPT can call in conversation. Crucially, all three are included from the entry paid tier at $9.99 per month, not gated behind an enterprise contract.
What it does
- Turn a long video or a YouTube link into short, publish-ready clips
- Steer the clipping with a plain-language instruction instead of generic highlight detection
- Add animated captions from 50+ presets in more than 100 languages
- Dub the audio into 80+ languages across 143 regional locales
- Edit the video by editing its transcript, and strip noise and filler words
- Auto-reframe to 9:16, 1:1, 16:9 or 4:5 while tracking each speaker
- Schedule and publish to TikTok, Reels, Shorts, LinkedIn, Facebook and X
When to use reap / When not to
A quick filter to help you decide if reap is the right fit.
When to use reap
- Creators and podcasters who publish long-form video regularly and need a steady supply of short clips from it
- Social media and content teams running several accounts at once, who need captions, formats and scheduling handled in one place
- Brands and agencies localising the same video for several markets, with dubbing and translated subtitles rather than re-shoots
- Developers and product teams who want video clipping, captioning and publishing scripted through a REST API, a CLI or an MCP server
- Educators, trainers and event teams sitting on recordings of lectures, webinars and conference sessions that nobody has time to cut by hand
When not to use reap
- Anyone looking to generate footage from scratch: reap reworks video you already have, it does not create new shots
- Users who need the original speaker's voice cloned in another language, since dubbing produces a synthetic voice and voice cloning is still listed as coming soon
- Projects built on material without speech, such as pure music or silent footage, because the AI works from what is being said
- Teams that must know where their data is hosted or need a published subprocessor list and a security certification before signing
- Editors who want frame-accurate, effects-heavy post-production: the timeline here is the transcript, not a full compositing suite
How to use reap
A typical end-to-end flow, from setup to results.
- Create an account at app.reap.video; sign-in uses a one-time code sent by email, with nothing to install
- Upload a video file or paste a link from YouTube, Twitch, Twitter/X or Vimeo (up to 5 GB on the free plan, 10 GB on paid plans)
- Optionally describe what you are after — a topic, an angle, an audience — so the AI targets those moments instead of generic highlights
- Let the model analyse the recording; expect roughly five to ten minutes of processing for a sixty-minute source
- Review the generated clips and their virality scores, then open any of them in the editor
- Refine by editing the transcript: delete a sentence to cut the segment, reorder paragraphs, remove filler words or clean up background noise
- Pick a caption preset, translate the subtitles, or generate a dubbed track by choosing a source language and a target locale
- Apply a brand template so fonts, colours, intro, outro and logo watermark stay consistent
- Connect your social accounts and schedule the clips on the content calendar, or export them as MP4, SRT or VTT
- To automate all of it, generate an API key in the studio settings, then call the REST endpoints, install the CLI with npm, or add the hosted MCP server URL to Claude, Cursor, VS Code or Windsurf
Pros & Cons
Pros
- Language coverage well beyond the category norm: 100+ caption languages and 80+ dubbing languages, where the vendor's own comparison table puts rivals at 20 to 50
- Romanized script output for Hinglish, Romanized Urdu, Arabizi and others, which reap claims no other video tool generates
- API, CLI and MCP access included from the first paid tier at $9.99 per month, with no per-minute surcharge and no enterprise-only gating
- A permanent free plan with one hour of clipping and one hour of captioning per month, not just a time-limited trial
- One tool covers the whole chain: clipping, captions, dubbing, reframing, editing, branding, scheduling and publishing
- Transcript-based editing makes the product usable without any video editing experience
- The vendor states its own limits plainly, notably that dubbed audio is a generated voice and should be reviewed before publishing
Cons
- The terms allow machine learning systems to process user-supplied content to calibrate models and improve algorithms, and no opt-out is documented anywhere on the site
- The content licence granted to reap is broad: perpetual, irrevocable, worldwide, transferable and sub-licensable
- No hosting country or region is disclosed, no subprocessor list is published beyond naming Stripe, and no security certification such as SOC 2 or ISO 27001 is claimed
- No Article 27 EU representative and no named data protection officer, for a US company handling European personal data
- Monthly quotas are tight — one hour on the free plan, ten on Creator, twenty on Studio — and are counted on source video length, not on clips produced
- The advertised $9.99 entry price requires annual commitment; the same tier costs $24 per month on monthly billing
- Several advertised capabilities are still marked coming soon, including voice cloning, filler-word removal, background noise removal and sticker templates
Pricing & Plans
A permanent free plan is available at no cost, covering one hour of clipping and one hour of captioning per month with watermarked 720p exports. The lowest paid entry point is the Creator plan at USD 9.99 per month when billed annually (USD 119.88 invoiced yearly), or USD 24 per month on monthly billing. A free trial is offered on the paid tiers, and every paid plan includes API, CLI and MCP access.
- 1 hour of AI clipping and 1 hour of captioning per month
- watermarked 720p exports
- basic subtitle styles
- AI emoji and keyword highlighter
- 1 seat
- uploads up to 5 GB
- 9:16 output
- projects expiring after 7 days
- 10 hours of clipping and captioning
- watermark-free 1080p exports
- 2 hours of dubbing and translation per month
- 50+ premium caption presets
- 3 custom fonts and 3 brand templates
- 10 hours of editor transcription
- social publishing to TikTok
- Reels
- 20 hours of clipping and captioning
- watermark-free 4K exports
- 5 hours of dubbing and translation per month
- up to 3 seats with shared projects
- 6 custom fonts and 6 brand templates
- 25 hours of editor transcription
- publishing to X and Facebook in addition
- priority processing and priority support
- unlimited team members
- custom clipping
- captioning
- dubbing and translation volumes
- 4K watermark-free exports
- SSO
- custom integrations
- dedicated account manager and custom onboarding
Data, GDPR & hosting
A consolidated view of how reap handles your data.
GDPR overview
The privacy policy, effective 12 March 2026 and updated on 16 March 2026, devotes a full section to GDPR. It lists the rights available to EEA residents: withdrawing consent, access and a copy, rectification, objection, restriction, erasure, portability and lodging a complaint with a supervisory authority. It names the legal bases relied on (consent, legitimate interests, already public information), states that reap acts as both controller and processor depending on the situation, and specifies that transfers outside the European Union happen only with explicit consent or where the GDPR permits. Breach victims are notified by email. Two gaps are worth naming: no Article 27 EU representative is designated, and no data protection officer is identified — privacy questions go to a general contact address.
Who owns the data?
Under the terms of service, users keep ownership of what they upload and must warrant they hold the rights to it. In exchange they grant REAP AI INC. a non-exclusive, perpetual, irrevocable, royalty-free, worldwide, transferable and sub-licensable licence to access, host, cache, reproduce, transmit and display that content, stated as being for operating and maintaining the service. Content can be deleted by the user at any time, and reap reserves the right to remove it after a complaint, an infringement notice or an order from a public authority. On the privacy side, reap describes itself as both controller and processor, unless a data processing agreement reverses those roles.
Reuse rights
Nothing in the published terms restricts what a user does with the clips, captions, transcripts, subtitles or dubbed tracks the service returns: the outputs are theirs to publish, sell or repurpose, and the platform is explicitly sold for commercial publishing, with direct posting to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook and X. One condition sits upstream rather than downstream — users must already hold the rights to the source video and are solely responsible for it. Note also that paid plans are what unlock commercial use: the terms limit free accounts to internal, personal and non-commercial purposes, and grant commercial rights to users of the Paid Services.
Data retention & training
Hosting summary
reap publishes no hosting location. Neither the privacy policy nor the terms of service names a country, a region or a cloud provider for stored data, and there is no trust or security page. What the policy does describe is categories of recipients: hosting providers, analytics providers, support vendors and payment processors, with Stripe, Inc. the only one named. International transfers are anticipated — data may be stored in a country other than the user's own, and transfers outside the European Union are said to occur only with explicit consent or where the GDPR permits. On security, the company claims physical, technical, organisational and administrative measures, with authentication tokens for connected social accounts encrypted, and states that its payment processors follow PCI Security Standards Council requirements. No SOC 2 or ISO 27001 certification is claimed, and no subprocessor list is published. In short, hosting jurisdiction is undisclosed and cannot be inferred from the vendor's own documentation.
Things to keep in mind
Risks and trade-offs to weigh before adopting reap.
- Uploading client or third-party footage means granting a perpetual, irrevocable, worldwide and sub-licensable licence over it; check your own contracts before feeding in material you do not fully own
- The terms permit machine learning systems to process your content to improve the vendor's models, and no opt-out is documented, so sensitive or confidential recordings deserve a second thought
- Nothing is published about hosting jurisdiction, subprocessors or security certifications, which makes a vendor assessment difficult for regulated organisations
- Dubbed audio is a synthetic voice, not the speaker's own; publishing it without disclosure can mislead an audience, and the vendor itself advises reviewing names, terminology and pronunciation first
- Automatic clip selection optimises for engagement signals, which quietly encourages the most provocative twenty seconds of a nuanced argument to become the published version
- Letting an AI pick, caption and schedule everything can erode the editorial judgement that made the long-form content worth clipping in the first place
- Watch the billing details: the advertised price assumes an annual commitment, purchased credits expire after 13 months, and free-plan projects are deleted after seven days
Setup & Integrations
Technical difficulty
Very easy for ordinary use: create an account, sign in with a one-time email code, then paste a link or upload a file. Nothing to install, and no editing experience is needed since the transcript replaces the timeline. For automation the bar stays low: generate an API key in the studio settings and call the REST endpoints with a bearer token, install the CLI through npm, or add the hosted MCP server URL to Claude, Cursor, VS Code or Windsurf — the vendor advertises a thirty-second setup. Connecting social accounts is the only extra step before direct publishing.
Deployment
Integrations
Supported languages
Behind reap
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement reap.
Frequently asked questions
Is there a free version of reap?
How many languages does reap actually support?
Does reap have an API, and is it restricted to enterprise customers?
What kind of source video works best?
How long does processing take?
Is there a mobile app?
Will my uploaded videos be used to train AI models?
What is the minimum age to use reap?
Should you pick reap?
reap sits in a crowded corner of the market — AI clippers are everywhere — and it separates itself on two axes rather than on clipping quality alone. The first is language: 100+ caption languages, 80+ dubbing languages across 143 locales, and romanized script output for audiences who read Hinglish, Romanized Urdu or Arabizi, a segment most rivals simply skip. The second is automation: the REST API, the CLI and the hosted MCP server are included from the $9.99 entry tier rather than reserved for enterprise deals, which makes it genuinely usable inside a scripted pipeline or an agent workflow. Add the transcript-based editor, brand templates and a built-in social scheduler, and the whole chain from raw recording to scheduled post lives in one place. The reservations are mostly legal rather than functional. The terms of service permit machine learning systems to process user content to improve the vendor's models, with no documented opt-out, and the content licence granted to reap is perpetual, irrevocable and sub-licensable. Nothing is published about where data is hosted, no subprocessor list exists beyond a mention of Stripe, no Article 27 EU representative is designated, and no security certification is claimed. For a creator publishing their own material these clauses may be acceptable; for an agency handling client footage or a company subject to European scrutiny they deserve a careful read first. Practical limits also apply: quotas are counted in hours of source video, the headline price assumes annual billing, and several advertised features — voice cloning, filler-word removal, noise removal — are still marked as coming soon. Taken as a whole, reap is a credible choice for teams publishing a lot of short-form video across several languages, provided the terms are read before the first upload.
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