Rightsify
Rightsify is a California music technology and IP company. Its BGM service streams unlimited AI-generated background music to commercial venues for $99 per location a year, while GCX and Gramosynth license music datasets to AI teams.
What is Rightsify?
Rightsify describes itself as a music technology and IP company developing foundational infrastructure for AI-generated music and data. Founded around a Pasadena, California limited liability company, it now runs two businesses that share the same asset: a music catalogue whose rights it claims to own outright.
The first business is BGM, background music for physical premises. The platform generates original AI music continuously, so the same track never comes round twice, and offers more than sixty ready-made styles built for commercial rooms. The pitch is as much legal as musical: commercial-use rights are included, a licence certificate is issued, and the company says its music is cleared for use in over 180 countries, removing the need to deal with local collecting societies. Playback runs through a web app, through mobile, or through a dedicated Windows player that keeps working offline. Rightsify claims thousands of businesses across 180-plus countries, and publishes landing pages for fourteen sectors including hotels, restaurants, cafés, retail, gyms, spas, clinics, dental practices, banks, car dealerships, offices, schools and airport lounges. Chains get Enterprise Central, a dashboard that pushes a brand playlist to every site, schedules different moods by region and locks local staff out of the volume and genre controls.
The second business sells the raw material of music AI. GCX licenses human-curated datasets described as ethically sourced and copyright-cleared: 12 million songs, 5 million hours of audio, 36 billion metadata pairs, 150-plus genres and over a thousand instruments. Gramosynth is a synthesis pipeline that produces music-theory-validated MIDI, renders it deterministically to lossless audio, then recombines stems into far larger corpora. Talkies, still in early access, is a reinforcement learning environment where models learn frame-accurate audio-video timing, presented as a headless DAW for AI. Underneath sits CAR, a proprietary multimodal container format with published benchmarks. The footer carries Dataset Providers Alliance membership and a Fairly Trained badge.
What it does
- Generate an endless stream of original, non-repeating background music for a commercial venue
- Play that music from a browser, a mobile device or a dedicated Windows player with offline support
- Cover a location with commercial-use rights and a licence certificate, with no separate PRO fees
- Run the sound of many sites from one dashboard, scheduling by zone and locking the player
- License copyright-cleared, human-annotated music datasets for AI training through GCX
- Generate paired MIDI and audio training corpora at scale with Gramosynth
- Train models to align sound with video frame by frame in the Talkies reinforcement learning environment
When to use Rightsify / When not to
A quick filter to help you decide if Rightsify is the right fit.
When to use Rightsify
- Independent cafés, restaurants, salons and small retailers that want legal background music at a flat yearly cost instead of negotiating with performing rights organisations
- Hotel and hospitality groups needing a different mood in the lobby, the restaurant and the spa without anyone touching a playlist
- Multi-site chains and franchises that have to push one brand sound to hundreds of venues and lock local staff out of the player
- AI labs and machine-learning teams looking for music training data whose copyright position is documented rather than assumed
- Research groups working on audio-video synchronisation, multimodal models or large-scale data augmentation pipelines
When not to use Rightsify
- Anyone expecting a catalogue of chart music: every track is either AI-generated or drawn from Rightsify's own collections
- Businesses running several premises on one subscription, since the licence is tied to a single registered location
- Creators who need music for a film, an advertisement or a video, because the licence covers non-dramatic background use only
- Developers wanting to call the service programmatically, as no public API or developer documentation exists
- Buyers who need a signed data processing agreement, an EU hosting option or a published security certification
How to use Rightsify
A typical end-to-end flow, from setup to results.
- Decide which side of the company you need: BGM for a venue, or GCX, Gramosynth and Talkies for model training
- For a venue, open the Plans & Pricing page and compare the annual licence tiers
- Pick Essential for web streaming only, or Professional if the site needs offline playback
- Buy the annual licence for the single premises you want to cover, and collect the licence certificate
- Sign in to the web app and start streaming through whatever audio system is already installed
- On the Professional tier, install the dedicated Windows player so music keeps going if the connection drops
- Check that the location has the broadband connection the terms require for uninterrupted service
- For several premises, contact sales instead: volume pricing starts at ten locations and includes onboarding
- For datasets or the synthesis pipeline, use Request Access, License Premium Datasets or Contact Us, all of which lead to the contact form
- Remember the subscription renews automatically each year unless you give thirty days' written notice
Pros & Cons
Pros
- Pricing is unusually legible: one annual fee per location, all features included, no hidden extras
- Commercial rights are bundled and a licence certificate is issued, which removes the collecting-society negotiation
- The music never repeats, an argument aimed squarely at staff who hear it eight hours a day
- The Windows player keeps sound running offline, which matters in venues with unreliable connections
- Training-data provenance is documented rather than implied: Fairly Trained badge, Dataset Providers Alliance membership, copyright-cleared corpora
- The terms include an indemnity covering third-party claims against a subscriber's authorised use of the generated content
- The company has been operating on the same domain since 2013 and is widely covered by the trade and general press
Cons
- Pricing pages contradict each other: the product page shows a $99 and a $149 tier, the Plans & Pricing page only a single $99 annual licence
- A free trial is advertised on the sector pages, but no page anywhere states how long it lasts or what it includes
- The licence covers one location only, so every extra site means another subscription
- Subscribers acquire no rights at all in the music they generate, even when they chose its parameters
- There is no public API and no developer documentation
- The privacy policy dates from December 2023, well before the current product range, and offers no DPA, no Article 27 representative and no published security certification
- Data is hosted in the United States only, and the privacy policy provides for targeted advertising and sharing with ad networks
Pricing & Plans
There is no permanent free plan. The lowest published entry point is USD 99 per location per year, the annual subscription fee set out in the terms of service and repeated on the Plans & Pricing page. The product page adds a Professional tier at USD 149 per location per year for offline playback, while Enterprise, GCX, Gramosynth and Talkies are all quoted on request. A free trial is advertised on the sector landing pages, but its duration and conditions are not published anywhere.
- unlimited web streaming
- commercial-use licensing and a licence certificate
- everything in Essential plus a dedicated Windows app
- offline playback and priority support
- Enterprise — custom pricing
- from ten locations — everything in Professional plus centralised multi-location management
- priority support and SLAs
- bulk licensing
- consolidated billing
- an immersive audio option and custom model fine-tuning
- Annual License — USD 99 for twelve months
- as shown on the Plans & Pricing page — unlimited AI-generated music
- full commercial licensing rights
- web app access
- email and chat support and regular AI model updates
- GCX
- Gramosynth and Talkies — no public price
- access is arranged through the contact form
Data, GDPR & hosting
A consolidated view of how Rightsify handles your data.
GDPR overview
The privacy policy, dated 11 December 2023, carries a dedicated European Union Residents section. It names Rightsify Group, LLC in Pasadena as the controller, lists the lawful bases relied on (consent, legitimate interests, fulfilling user requests and legal compliance), and sets out the rights to withdraw consent, access, correct, delete, restrict and object, plus the right to lodge a complaint with a supervisory authority. All requests go to a single address, help@rightsify.com. What is missing is just as concrete: nowhere does the site claim GDPR compliance in so many words, no Article 27 EU representative is designated, no data protection officer is named, no data processing agreement is offered, and standard contractual clauses are never mentioned. Data is transferred to and stored in the United States, which users are asked to accept.
Who owns the data?
Two ownership questions run in parallel. Personal data is controlled by Rightsify Group, LLC of Pasadena, California, which states it will never sell personal information to third parties for their marketing purposes, and directs access, correction and deletion requests to help@rightsify.com. Content ownership is settled far more firmly: the terms of 15 February 2025 state that all AI-generated content stays the sole intellectual property of Rightsify, regardless of the input parameters a subscriber chose, and that subscribers may claim no copyright or other intellectual property right in it. Rightsify separately warrants that it owns the AI systems used and developed them on properly licensed or public domain training data.
Reuse rights
A subscription buys access, not ownership. Rightsify grants a non-exclusive, non-transferable and non-assignable right to stream content at the single location named at registration, to employees, customers and guests, and for non-dramatic background purposes only. Subscribers may not download, upload, share, alter, copy, edit, modify or reproduce the content, may not redistribute it beyond that location, and may not mask their IP address or geographic location. Reusing a track outside the platform therefore requires written authorisation. On the personal-data side, information is shared with service providers, payment processors and advertising networks named in the privacy policy, and may be used for targeted advertising and for research aimed at improving the products.
Data retention & training
Hosting summary
Hosting is United States only. The privacy policy states that information gathered through the platform may be transferred, used and stored in the United States or in other countries where Rightsify, its affiliates or its service providers are located, and asks users to agree that all transactions relating to the platform are deemed to occur in the United States, where the servers are located. It also acknowledges that data protection laws in the United States may not be as comprehensive as those of the user's own country. AWS and Cloudflare appear among the named third-party providers, alongside Google Analytics, Stripe, Meta and Adroll. No European hosting region is offered and no choice of data location is available. On security, the policy cites SSL, TLS, firewalls and internal access restriction, but no certification such as SOC 2 or ISO 27001 is published anywhere on the site.
Things to keep in mind
Risks and trade-offs to weigh before adopting Rightsify.
- The published prices disagree between pages, so confirm in writing which tier and which figure actually applies before paying
- The subscription renews automatically every year and cancelling requires thirty days' written notice; nothing already paid is refunded
- Rightsify's liability is capped at the subscription fees paid during the calendar year in which a claim arises, which is a very small ceiling
- The terms assert that AI-generated content is not subject to copyright or to collecting-society jurisdiction; that is a legal position, not a settled fact, and the exposure sits with the venue
- Nothing on the site says whether customer data is used to train models, and no opt-out exists, so treat anything typed into the platform as retained
- The privacy policy allows targeted advertising and sharing with advertising networks, which is more than a music subscription usually implies
- Handing venue atmosphere to a generator that never repeats also means nobody is listening to it any more; occasional human review keeps the room from drifting somewhere odd
Setup & Integrations
Technical difficulty
Very low for a venue. Buy the annual licence, sign in to the web app and stream through whatever audio system is already in place; the only hard requirement is a broadband connection at the site. The Professional tier adds a Windows installation. Multi-site rollouts come with custom onboarding and a dedicated account manager. The data products are another matter entirely: GCX, Gramosynth, Talkies and the CAR format assume a machine-learning team comfortable with PyTorch, JAX or Hugging Face and with large training pipelines.
Deployment
Integrations
Behind Rightsify
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
What does Rightsify cost for a single venue?
Do I still owe money to a collecting society or a PRO?
Can one subscription cover several premises?
Is there a free trial or a free plan?
Does the music keep playing if the internet drops?
Who owns the music the platform generates for me?
Where is my data stored, and is there a GDPR path?
Is customer data used to train the models?
What are GCX, Gramosynth and Talkies?
Is there an API?
Should you pick Rightsify?
Rightsify is two products sold under one name, and both rest on the same claim: that it owns its music outright. For a café, a hotel or a chain of gyms, the proposition is refreshingly plain. One annual fee per location, currently USD 99, buys music that never repeats, a licence certificate, and an argument that no collecting society needs paying anywhere in 180-plus countries. Add the Windows player for offline reliability, or the Enterprise dashboard if you have a hundred sites and a brand sound to protect, and the operational case is easy to follow.
For an AI team, the appeal is different but connected. GCX, Gramosynth, Talkies and the CAR container format all exist because Rightsify spent a decade acquiring rights, and it now sells that provenance as the product. The Fairly Trained badge and the Dataset Providers Alliance membership are part of the pitch.
The weaknesses are about transparency rather than capability. Pricing tables disagree between pages. A free trial is advertised on sector pages that describe it nowhere. The privacy policy still carries a December 2023 date and shows it: no data processing agreement, no EU representative, no security certification, US-only hosting, and explicit provision for targeted advertising. Nothing on the site says whether customer data feeds model training, and no opt-out is documented. Buyers should also note that they own none of the music they generate, and that a subscription covers exactly one address.
Worth a serious look if legal certainty about music is what you are buying. Read the terms carefully first, and ask sales the questions the site leaves open.
- Choosing a selection results in a full page refresh.
- Opens in a new window.