RMIQ
RMIQ is an AI-driven retail media platform that lets brands, sellers and agencies launch, unify and optimise advertising campaigns across retail media networks such as Walmart Connect, Instacart and Amazon from a single interface.
What is RMIQ?
RMIQ, also written Retail Media IQ, is an advertising platform for retail media networks. Its premise is straightforward: a brand selling through several retailers has to work inside a separate advertising console for each one, and RMIQ aggregates those networks into a single interface. The networks named across the site include Walmart Connect, Instacart, Amazon, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Albertsons, GoPuff, Staples, Home Depot, Sprouts Farmers Market, Macy's, Thrive Market, Chewy, Whole Foods and eBay. The claimed breadth varies from page to page, appearing as 20+, 60+ and 200+ networks depending on where you look.
What sets the product apart on paper is its architecture. RMIQ describes a multi-agent AI system in which each agent has a distinct job, and names five of them: a Network Optimizer agent, a Cross-Network Learning agent, a Budget Allocation agent, a Campaign Strategy agent and an A/B Testing and Orchestration agent. The company cites the Web of Agents paradigm as inspiration, and on one page personifies the whole system under the name GIULIA AI. The stated granularity is the selling point: dedicated keywords, bids and budgets for every SKU rather than for a campaign as a whole, with learnings carried across networks instead of each retailer being optimised from scratch.
RMIQ is not purely software. Alongside the platform it sells Activation, Optimization and Management services, meaning its own team can run campaigns end to end, and the site aims that combination squarely at lean teams. Results claimed on the site include a 160% ROAS increase on Instacart, an 80% increase on Walmart, and a Whole Foods case study in which a brand went from 1x to 5x ROAS while growing sales tenfold.
Behind the product is a young company operating largely from Poland, with offices listed in Warsaw, Krakow and Gliwice, a Delaware entity and US presences in Los Angeles, New York, Miami and Kalamazoo. The leadership team and advisory board are named on the site, with backgrounds at Zeropark, Walmart, Amazon EU, Procter & Gamble and WPP. The product itself is a web application reached through a login portal.
What it does
- Create and launch retail media campaigns across several retailer networks from one interface
- Optimise keywords, bids and budgets at the level of each individual SKU
- Shift budget dynamically between networks according to live performance
- Bring reporting from every connected network into a single view and compare SKUs across platforms
- Set a campaign goal of sales, ROAS or new customer acquisition and let the agents work towards it
- Run orchestrated A/B tests across campaigns and placements
- Audit an existing keyword structure and classify every keyword as continue, adjust or stop
When to use RMIQ / When not to
A quick filter to help you decide if RMIQ is the right fit.
When to use RMIQ
- Emerging and challenger consumer brands already selling through US retailers and wanting more from their retail media budget
- Marketplace sellers running ads on Walmart, Amazon, Instacart, Kroger, Target, Albertsons, GoPuff or Staples at the same time
- Independent agencies managing retail media for several client brands, who get volume discounts past ten accounts
- Small in-house teams with no dedicated retail media specialist, who need execution handled for them rather than another dashboard
- Advertisers with wide SKU catalogues in categories such as food and beverage, beauty, supplements, pet care or household goods
When not to use RMIQ
- Engineering teams that need a public API or developer documentation to plug retail media data into their own systems
- Anyone wanting a self-service product they can sign up for and price out without first booking a demo or a sales call
- Advertisers whose retail media spend sits entirely outside the United States, since the supported networks are overwhelmingly US retailers
- Buyers with strict security procurement requirements, as no SOC 2, ISO 27001 or subprocessor documentation is published
- Large enterprise advertisers, who RMIQ itself steers towards competitors and positions outside its small-business and mid-market focus
How to use RMIQ
A typical end-to-end flow, from setup to results.
- Book a demo or a call with the RMIQ team, since the site offers no self-service entry point
- Optionally start with the paid keyword audit, which begins with a 15-minute scoping call
- Review the audit scope, then receive the keyword report within three business days if you take that route
- Sign up and open an account on the RMIQ portal
- Connect the retailer and marketplace advertising accounts you already run campaigns on
- Let the platform ingest your product catalogue so SKUs can be optimised individually
- Choose the objective you want the agents to work towards: sales, ROAS or new customer growth
- Launch AI-driven campaigns, or override any individual setting yourself at any point
- Follow performance in the unified cross-network reporting view and compare results SKU by SKU
- Scale to further networks or further client accounts as results come in
Pros & Cons
Pros
- Consolidates retail media networks that would otherwise each require their own console and its own learning curve
- Optimisation is claimed at SKU level, finer than the campaign-level control many competing tools stop at
- Pricing is tied to results through a revenue share rather than a fixed subscription, which lowers the entry risk
- Software is paired with a team that will run the campaigns, which suits advertisers without a retail media specialist
- Leadership and advisory board are named and their track records documented, unusual for a company this young
- Several genuinely useful resources are free and ungated: five keyword research tools, a network directory and a sector glossary
- The paid keyword audit is credited in full against future work, and there is a free campaign offer for underrepresented founders
Cons
- No plan prices are published anywhere; the 10% revenue share is the only recurring figure, and every path leads to a sales call
- The number of supported networks is inconsistent across the site, appearing as 20+, 60+ and 200+
- There is no API, no developer documentation and no mobile application
- No security certification is claimed, no subprocessor list is published, no DPA is offered and no retention period is stated
- The site never says whether customer data is used to train AI models, and offers no opt-out for it
- There are no product terms of service: the footer's Terms of Service link opens a trade-show raffle document, and the privacy policy points to a third party's terms
- Parts of the site are unfinished, with an empty FAQ page and a product page still carrying lorem ipsum text
Pricing & Plans
RMIQ does not publish a price list. The only stated pricing model is performance-based: a 10% revenue share on the results the platform delivers, with the first month charged at no fee. Its own comparison table describes this as performance-based pricing starting from $0 per month, set against competitors quoted at $895 per month and $95,000 per year. A 30-day free trial is advertised for agencies, along with discounts for agencies managing more than ten client accounts. One service does carry a published price: the standalone keyword audit costs $490 and is credited in full if the engagement continues. There is no permanent free plan.
- 10% revenue share on results
- first month free of fees
- discounts for agencies with more than 10 clients
- $490 one-off engagement delivered in three business days
- credited in full if you continue with RMIQ
Data, GDPR & hosting
A consolidated view of how RMIQ handles your data.
GDPR overview
The privacy policy carries a dedicated EEA Residents section and states that since 25 May 2018 all processing of EEA residents' personal information is performed in accordance with the GDPR. RMIQ describes itself as controller and co-processor, names consent as its legal basis, and lists the usual rights: confirmation, access, copies, correction, objection, blocking, anonymisation and deletion. Requests go to support@www.rmiq.net with the subject line GDPR Data. Personal information from outside the United States, the EEA included, is transferred to the United States for processing. Beyond that, the documentation is thin: no transfer mechanism is named, no Article 27 representative is designated, no data protection officer is identified, no retention period is quantified and no data processing agreement is offered. A separate CCPA section covers California residents. The policy is dated 7 April 2025.
Who owns the data?
The privacy policy is published by RMIQ LLC. It draws a line between three things: Customer Data, which is pulled from the third-party advertising platforms a client connects to its account; Personal Information about the people using the service; and Usage Data, which RMIQ treats as anonymous and reserves the right to use without restriction. Clients keep responsibility for the Customer Data they supply: they must warrant that it was collected lawfully and in line with their own privacy policy, and that they have the right to hand it over. Connected retailer and marketplace accounts stay governed by those platforms' own policies and are explicitly outside RMIQ's control. For visitors in the EEA, RMIQ describes itself as both controller and processor.
Reuse rights
The policy grants RMIQ broad latitude. Personal Information may be used to run the service, for internal reporting and security assessments, and to promote other products or services offered by RMIQ, its affiliated entities or third-party partners. Aggregated Usage Data may be used without restriction to improve the service, measure marketing campaigns and inform SEO work. RMIQ also states it may combine data collected across all of its own and its affiliates' sites and treat the person as a single user, and that it may use publicly available social media information, photographs included, for marketing purposes with its partners. Disclosure is foreseen to affiliated entities, to service providers, in a merger or liquidation, and on legal request. Third-party advertising providers serve interest-based ads, some pages carry affiliate tracking links, and Do Not Track browser signals are explicitly not honoured. On the customer side, no clause grants or withholds a right to reuse data beyond the service, and nothing anywhere on the site addresses whether customer data feeds AI model training.
Data retention & training
Hosting summary
RMIQ names no hosting provider and no specific region. The privacy policy states that personal information may be stored and processed on servers located in the United States, or in any other country where RMIQ, its affiliates, subsidiaries or agents maintain facilities, and that using the site constitutes consent to such transfers. It adds explicitly that personal information from residents outside the United States, the EEA included, is transferred to the United States for processing. No transfer mechanism is named to support this, and there is no trust or security page anywhere on the site. Worth noting as context rather than as a statement by the vendor: the public marketing site itself resolves to an IP address in Helsinki, Finland, operated by Hetzner. That says nothing definitive about where the advertising platform and its customer data actually sit, and the policy remains the only stated position.
Things to keep in mind
Risks and trade-offs to weigh before adopting RMIQ.
- The footer's Terms of Service link does not lead to product terms at all, but to the rules of a trade-show raffle; you would be signing up without published contractual terms
- The privacy policy points readers to helium10.com's terms and conditions for its definitions, a third party with no connection to RMIQ, which suggests the document was adapted rather than written
- Nothing on the site says whether the data you connect feeds AI model training, and no opt-out exists; the only opt-outs offered concern advertising cookies and marketing emails
- Every published email address carries a superfluous www in the domain, and one page uses a different form, so verify any address before sending sensitive material
- The platform reads your connected retailer accounts, yet no subprocessor list, DPA, retention period or security certification is available to assess that access
- Handing bids and budgets to autonomous agents makes ad spend easy to stop watching; the promise of removing manual analysis is also a promise of removing your own oversight
- Headline results such as 5x ROAS or 160% growth come entirely from RMIQ and are easy to read as a forecast rather than as marketing claims from a single vendor
Setup & Integrations
Technical difficulty
Technically undemanding. There is no code, no API and nothing to install: you sign in to a web portal and connect the retailer advertising accounts you already run. Agencies are told the connection takes minutes and the AI Technology page advertises a five-minute setup. The real friction is commercial and organisational rather than technical, since there is no self-service route and everything starts with a demo or a sales call. The genuine prerequisite is that you already hold active advertiser accounts on the retail media networks you want to cover.
Deployment
Integrations
Behind RMIQ
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement RMIQ.
Frequently asked questions
Which retail media networks does RMIQ support?
How much does RMIQ cost?
Is there a free trial or a free plan?
How do I get started with RMIQ?
What is the RMIQ keyword audit?
Does RMIQ offer an API or a mobile app?
Who is behind RMIQ?
Is RMIQ GDPR compliant?
Where is my data hosted?
Is there a minimum age to use RMIQ?
Should you pick RMIQ?
RMIQ answers a real and slightly unglamorous problem. Retail media is growing fast, every retailer runs its own advertising console, and a brand selling across five of them ends up managing five separate operations with no shared view. Pulling those networks into one interface, optimising down to the individual SKU and charging a share of the results rather than a monthly licence is a coherent proposition, and it is aimed honestly at the segment RMIQ says it serves: small and mid-market brands, marketplace sellers and independent agencies rather than enterprise advertisers. The team behind it is named, experienced and traceable, which is not always the case at this stage.
The reservations are about evidence rather than intent. Every performance figure on the site is self-reported, some case studies do not name the brand, and RMIQ's own comparison page admits that third-party reviews are thin. The supported network count contradicts itself across pages. More importantly for a tool that ingests your advertising accounts, the governance paperwork is largely missing: there are no product terms of service at all, no data processing agreement, no subprocessor list, no retention period and no statement on whether customer data trains the models. Parts of the site are visibly unfinished, with an empty FAQ page and a product page still full of placeholder text.
The practical reading is that RMIQ is worth a conversation if you are already spending on several US retail media networks and feel the operational drag. The revenue-share model and the credited $490 keyword audit make it cheap to test the claim. Treat the compliance gaps as questions to put to the sales team in writing, not as details to discover later.
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