Selfstorming
Selfstorming is a web platform where marketers turn a single brief into campaign ideas, strategy directions, names, hooks and research decks, grounded in 1,000+ award-winning campaigns and 52 strategy frameworks rather than open-ended prompting, and exported as editable white-label PowerPoint.
What is Selfstorming?
Selfstorming is a web platform for creative ideation and brand strategy, published by Selfstorm s.r.o. in Bratislava, Slovakia. Its pitch is blunt: "Not another AI wrapper. A creative engine powered by the world's largest library of advertising techniques, strategy frameworks and real campaign patterns."
The word names a method as much as a product. Brainstorming was invented by Alex Osborn in 1948; production blocking has been measured since 1958, and groups reliably produce fewer and weaker ideas than the same people working alone. Selfstorming replaces the room full of sticky notes with one person and a knowledge-grounded AI — which, the site claims, yields more usable ideas in 30 minutes than a four-person brainstorm manages in two days.
Seven tools sit on top of that idea. Creative Ideation Session turns a brief into a wall of big ideas, stories, claims, reels and activations. Framework Agent builds strategy directions from proven frameworks. Research Session returns an illustrated, source-attributed research article adapted to your region and language. Naming Session generates brand and product names from 66 naming techniques, checked for domains, existing use and meaning, and styled as logos. Hooks Session draws on 360+ tested hook mechanics sorted by platform and type. Prompt Builder stores and enriches marketing prompts. Share of Search tracks a brand against its competitors on Google search volumes supplied by DataForSEO.
Behind them sit eight knowledge libraries: 1,000+ famous campaigns broken down into reverse brief, creative idea, 4C strategy, shot-by-shot video analysis, craft rating and results; 100 creative techniques; 50 creative strategy techniques; 49 storytelling techniques; 52 strategy frameworks; 66 naming techniques; 360 hooks; and Share of Search reports. The differentiator the site pushes hardest is vibe search across 1,797 AI-indexed case films: you type "campaigns that feel like a short film" instead of filtering by brand and year. As the about page puts it, "WARC lets you search by brand and year. Selfstorming lets you search by feel."
Every deliverable exports as an editable, white-label PowerPoint. The engines are named rather than hidden: Claude, Gemini, Perplexity and OpenAI. The team comes from advertising — twenty years of international experience, the TRIAD Bratislava and TRIAD Prague agencies, plus Kontentino, Brackets and Allfred. The scope is deliberately narrow: a pure web tool, Google sign-in only, no mobile app and no public API.
What it does
- Turn a written brief into a wall of campaign ideas, stories, claims, reels and activations
- Produce strategy directions through proven frameworks such as Get Who To By, 4C and JTBD-inspired models
- Turn a brief into a sourced, illustrated research deck built on Perplexity and Gemini
- Generate brand and product names checked for domains, existing use and meaning, from 66 naming techniques
- Write social hooks and openers from 360+ tested mechanics, sorted by platform
- Track a brand's share of search against its competitors on Google data supplied by DataForSEO
- Export any result as an editable, white-label PowerPoint deck
When to use Selfstorming / When not to
A quick filter to help you decide if Selfstorming is the right fit.
When to use Selfstorming
- Creative strategists who need a defensible idea territory before the next client meeting
- Freelance creatives and consultants billing by the hour, with no team on hand to brainstorm with
- Brand managers preparing a deck for a CEO review at short notice
- Copywriters and social media managers hunting for hooks and campaign angles across platforms
- Founders and marketing consultants who need naming, positioning and research without an agency budget
When not to use Selfstorming
- Anyone expecting a finished deliverable: the site states plainly that it is not a magic button and that the output is a starting point, not a final asset
- Teams hoping to replace their creative department, which the publisher rejects outright: "Your team gets faster; it does not get fired"
- Users looking for a general-purpose AI chatbot, or for a shop selling ready-made deck templates
- Companies without Google Workspace, since a Google account is the only sign-in method, and anyone under 18, who is barred by article 1 of the terms
- Developers and product teams needing a public API, a mobile app or automated bulk generation, none of which exist and the last of which article 6 of the terms forbids
How to use Selfstorming
A typical end-to-end flow, from setup to results.
- Sign in with a Google account, the only login method supported; access is restricted to users aged 18 and over
- Pick one of the seven tools: Creative Ideation Session, Framework Agent, Research Session, Naming Session, Hooks Session, Prompt Builder or Share of Search
- Drop your brief: paste a product, a problem or a single sentence such as "I need a Christmas idea for a Slovak insurance brand"
- Upload a brief file if you have one — it is extracted directly in your browser and the text feeds the prompt
- Let the engine do the heavy lifting, crossing your brief with the technique, marketing-law and real campaign pattern libraries
- Read the short list it returns and treat it as material for a discussion, not as a verdict
- Edit, challenge, discard and push: keep prompting until one idea sticks
- Search the campaign archive by vibe — type "minimalist black and white emotional ads" instead of filtering by brand and year
- Check generated names on the fly: domains, existing use and meaning are verified, and each name is styled as a logo to visualise the direction
- Export the result as an editable white-label PowerPoint and deliver it; the subscription itself runs through Stripe and can be cancelled at any time
Pros & Cons
Pros
- A sourced, proprietary knowledge base rather than a prompt wrapper: campaigns, techniques, frameworks and marketing laws are the raw material, not the model alone
- Output lands directly as an editable, white-label PowerPoint deck, ready to put in front of a client
- Vibe search across case films has no equivalent at WARC, the Cannes Lions Archive, Ads of the World or D&AD
- Full ownership of generated content, with no usage or monetisation restrictions
- Unusual transparency about the engines used: Claude, Gemini, Perplexity, OpenAI and DataForSEO are named, and the comparison page concedes where competitors win, ChatGPT and Claude included
- Low-risk entry: a permanent free tier with no credit card, unlimited generations on the paid tier under fair use, cancellation at any time and a 7-day refund
- Low price against professional advertising archives — "a tenth of the price" of WARC according to the comparison page — from a team that comes out of real agencies (TRIAD Bratislava and Prague, Kontentino, Brackets, Allfred)
Cons
- No data processing agreement is published or even mentioned, and no subprocessor list is issued as such, although the stated audience is agencies handling client material
- No hosting country and no hosting region are declared anywhere, and no certification such as SOC 2 or ISO 27001 is claimed
- No documented client-side training opt-out; and while uploaded files are never stored on the server, the text extracted from them is saved in the database as part of the prompt, which qualifies that promise
- Announced volumes contradict each other from page to page — campaigns at 1,000+, 1,797 and 1,800+; marketing laws at 60+, 61 and 65; techniques at 250+ and 550+; frameworks at 9 and 52 — and the paid tier is called "The Storm" on the pricing page but "Pro plan" on the about page
- A Google account is the only way in, which leaves out any company without Google Workspace; there is no public API, no mobile app, no extension, and no published list of interface or processing languages despite the "Speaks Fluent Local" promise
- No contact page and no form: hello@selfstorming.com is the only channel, and the support@selfstorming.com address appears once in square brackets in the privacy policy, the classic look of an unfilled template
- Article 8 of the terms delivers the service "as is" with no warranty of accuracy or originality, article 6 allows throttling or suspension "at our sole discretion", and the publisher is a very young, very small company (registered 19 August 2025, EUR 5,000 of capital, a single shareholder)
Pricing & Plans
Selfstorming operates on a freemium model. A permanent free tier, "The Calm Before", costs EUR 0 per month and requires no credit card to start. The paid tier, "The Storm", starts at EUR 19.90 per month on monthly billing; annual billing brings it to EUR 15.92 per month, invoiced as EUR 191.04 per year, a 20% discount that the site also presents as "From 0.52 EUR/day". Prices are displayed in EUR only and applicable taxes may apply. Payment runs through Stripe and no card data is stored by the publisher. Subscriptions can be cancelled at any time and stay active until the end of the current period, and a refund is available within 7 days of the first purchase. Team and agency pricing is not published and is quoted on request at hello@selfstorming.com.
- one deck generation with any tool or one Search report
- blank framework templates
- framework guides
- Share of Search reports produced by others
- and read access to 1
- 000+ campaign deconstructions
- no AI assistance
- unlimited ideas exportable to .pptx
- fast strategy directions
- Research Session
- Naming Session
- Hooks Session
- Share of Search and the other tools
- plus library access (1
- 000+ campaigns
- Vibe search across the 1
- 797 case films is reserved for the paid tier
- which the about page calls the "Pro plan" while the pricing page only ever names "The Storm"
- not published
- quoted on request at hello@selfstorming.com
Data, GDPR & hosting
A consolidated view of how Selfstorming handles your data.
GDPR overview
GDPR applies directly: the publisher, Selfstorm s.r.o., is established in Bratislava, Slovakia. The privacy policy invokes Article 6(1)(a) GDPR (explicit consent) as its legal basis, alongside contractual necessity and legitimate interest for analytics. It lists user rights: access, rectification or erasure, withdrawal of consent, objection to marketing, and complaint to a local supervisory authority. Article 8 names the data controller as Selfstorm s.r.o., company ID 57 138 036, at hello@selfstorming.com. Article 7 cites Supabase for storage, Stripe for payments and HTTPS encryption; the FAQ adds row-level security. No Article 27 representative is designated, which is expected for an EU-based publisher, and no data protection officer is named. The site never writes the words "GDPR compliant", and no data processing agreement, subprocessor list or hosting location is published. Terms and privacy policy are both dated 7 June 2025.
Who owns the data?
Article 5 of the terms is unambiguous: all presentations, insights, creative suggestions and materials generated with your input are fully owned by you, and the publisher states that it claims no rights or ownership over the output you generate. You may use, edit, publish and monetise that output freely, and the FAQ repeats that the decks carry no usage restrictions when shared with teams or clients. The inputs you type in — brand, brief, region, campaign data — are collected as personal data by Selfstorm s.r.o., which acts as data controller and processes them to run and improve the service. It claims no ownership over them, but it does store them.
Reuse rights
No permission is required. Generated content belongs to the user, who may edit it, publish it, share it with teams and clients and monetise it without restriction, in any market. On the publisher's side, the privacy policy (article 2) declares that data is used to authenticate you, process your inputs and generate outputs, email reports and presentations, send marketing updates where consent was given, and monitor and improve the service; it states that it does not sell or share your data with third parties for advertising purposes. Uploaded brief files are parsed directly in the browser and never stored on the server, but the extracted text is saved in the database as part of the prompt and sent over an encrypted connection to OpenAI, Google Gemini and Perplexity. The FAQ states that those providers say in their own terms that API data is not used to train their models. Creating an account counts as consent to marketing emails, with an unsubscribe link. No client-side training opt-out, no data processing agreement and no subprocessor list are documented anywhere.
Data retention & training
Hosting summary
Article 7 of the privacy policy names Supabase for the secure storage of users and data and Stripe for payments, with HTTPS encryption across all services. Authentication runs through Supabase Auth with a Google account. The FAQ adds row-level security, so each user only ever sees their own records, and states that communications are encrypted. Uploaded brief files are extracted directly in the browser and never stored on the server; the extracted text, however, is saved in the database as part of the prompt. No card data is retained by the publisher (terms, article 3) since payment goes through Stripe. What is missing matters as much: no hosting country and no hosting region are declared anywhere, Supabase is named as a storage provider without any location, and no certification such as SOC 2 or ISO 27001 is claimed. The public front end is served through an anycast CDN (IP 76.76.21.21, AS16509 Amazon, US node), which is a technical observation about content delivery and says nothing about where data is stored. The data controller, Selfstorm s.r.o., is established in Slovakia, so processing falls under EU law.
Things to keep in mind
Risks and trade-offs to weigh before adopting Selfstorming.
- No data processing agreement is published or offered — a blocker for anyone running client data through it in an agency setting — and no subprocessor list exists as such, even though Supabase, Stripe, OpenAI, Google Gemini, Perplexity and DataForSEO are all named in prose
- No hosting country or region is declared, there is no client-side training opt-out, and the "no training" assurance rests on the third-party providers' own terms rather than on a contractual commitment from the publisher; meanwhile the text extracted from your briefs is kept in the database as part of the prompt
- The terms and the privacy policy are both dated 7 June 2025, more than two months before Selfstorm s.r.o. was actually registered on 19 August 2025, even though they name it as provider and data controller — documents either written before incorporation or never updated since
- Article 8 of the terms delivers the service "as is", with no warranty of accuracy or originality: figures, awards and campaign results in an output must be checked before they reach a client. The tool itself insists you edit, challenge and discard — accepting the short list as delivered quietly hands your judgement to a technique library
- Article 6 permits throttling or suspension "at our sole discretion" where usage is judged abnormal, and article 7 makes account creation count as consent to marketing emails
- Announced volumes contradict each other across pages (1,000+ / 1,797 / 1,800+ campaigns, 60+ / 61 / 65 marketing laws, 250+ / 550+ techniques, 9 / 52 frameworks) and the paid tier is named "The Storm" on the pricing page but "Pro plan" on the about page: treat the numbers as marketing copy, not as inventory
- A single point of contact, with no contact page, no form and no phone number: only hello@selfstorming.com. The support@selfstorming.com address appears once, in square brackets, yet is the only route named for data erasure. Access also requires a Google account and is limited to users aged 18 and over
Setup & Integrations
Technical difficulty
Very low. Selfstorming is a pure web tool: nothing to install, no API key, no connector and no integration to configure. Sign-up and sign-in run through a Google account (Supabase Auth), and the free tier needs no credit card. Using it requires no technical skill — paste a brief, pick a tool, export. That is the product argument: "no need to craft 37 prompts and know all the best practices", since the prompt chains are pre-built. The only practical requirement is PowerPoint-compatible software to edit the .pptx files it produces.
Deployment
Integrations
Behind Selfstorming
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement Selfstorming.
Frequently asked questions
Why "selfstorming" rather than brainstorming?
How does it work in practice?
What happens to my briefs and sensitive client files?
Who owns the content it generates?
Can I customise and share the decks it produces?
Is there a free plan, and how much does the paid one cost?
Can I cancel, and is there a refund?
Is there a limit on how much I can generate?
How reliable is the Share of Search data?
Is there an API or a mobile app, and how do I get support?
Should you pick Selfstorming?
Selfstorming is a vertical tool that knows exactly where it stops. It occupies the strategy-and-idea layer, upstream of copy production and visual execution, and never pretends to be a general assistant. Its value sits in two places: a curated knowledge base of campaigns, techniques, frameworks and marketing laws, and an export that lands as an editable white-label PowerPoint rather than a chat transcript. It does not hide the models underneath either — Claude, Gemini, Perplexity, OpenAI and DataForSEO are all named — which is a strength here, because the differentiator is the library, not the model.
For a freelance strategist, a small brand team or a founder with no agency budget, the entry price is low against professional advertising archives, and trying it costs almost nothing: a permanent free tier with no card, and a 7-day refund on the paid plan at EUR 19.90 per month.
The reservations are documentary rather than functional. There is no data processing agreement, no subprocessor list, no declared hosting country or region, and no client-side training opt-out; the assurance that data is not used for training rests on the third-party providers' terms, not on a commitment from the publisher. The text extracted from your briefs is kept in the database as part of the prompt. The company is young — registered on 19 August 2025, EUR 5,000 of capital, a single shareholder — although the founders come from established agencies. And the figures it advertises do not agree with each other from one page to the next.
The practical rule: excellent for your own brands and for non-sensitive briefs, and worth a written check with the publisher before you feed it a client's confidential material.
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