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Shiken

Shiken is a UK-built platform that records meetings with or without a bot, then turns calls, documents and links into AI roleplays, courses, quizzes and slides, and coaches teams inside Slack, Teams or an LMS.

Active GDPR compliant Free plan · Free trial Freemium API available Verified by Guidaio
Overview

What is Shiken?

Shiken is an AI-powered coaching and roleplay platform that folds four products into one: a meeting recorder, a content studio, a conversation coach and a learning platform. Its organising idea is a loop — record, create, coach, deliver, measure — in which every meeting is meant to improve the next one.

Capture works with or without a meeting bot. Shiken joins Zoom, Google Meet and Microsoft Teams calls from your calendar, or records computer audio directly, and it also ingests documents, PDFs, YouTube links and web pages. Anything captured becomes raw material: one click turns a call or a document into summary notes, an AI roleplay, a sales proposal, a slide deck, a course, a set of quiz questions or a book summary.

The roleplay layer carries the strongest claim. Scenarios are played by lifelike video avatars that listen, answer and push back in real time, scored against a rubric you define. Ready-made personas cover executive stakeholders, line managers, clinicians, frontline colleagues and customer contacts, spanning negotiation, performance conversations, clinical simulation, retail and compliance. Coaching also applies to real calls, where pace, filler words, talk time and adherence to your methodology are measured and returned as strengths and improvements.

Delivery targets the tools teams already have open. Agents sit in Slack and Teams, answering questions from a knowledge base built out of your own meetings and documents, with citations. Recordings and coaching scores sync to Salesforce, HubSpot or Dynamics 365, and training can be pushed into an LMS through LTI, SCORM or xAPI.

Three tracks are sold. Individuals use Shiken as a personal coach, notetaker and study tool. Creators sell courses and run paid communities with Stripe Connect payouts. Organisations roll it out with SSO, SCORM and live avatars. The publisher is Meddicle Ltd, a British company, and the platform claims more than 30,000 users, SOC 2 Type II and ISO 27001 certification, and support for over thirty languages.

What it does

  • Record any meeting on Zoom, Google Meet or Microsoft Teams, with a calendar bot or bot-free computer audio
  • Turn a call, document, PDF, YouTube link or web page into a roleplay, course, quiz, slide deck or proposal in one click
  • Practise difficult conversations against lifelike video avatars that answer and push back, scored on your own rubric
  • Get measured coaching on pace, filler words, talk time and adherence to your sales methodology
  • Ask questions across every meeting, note and uploaded document and get answers with citations
  • Deliver coaching and microlearning inside Slack, Teams, your CRM or your LMS via LTI, SCORM or xAPI
  • Track skill gaps, completion and ROI through admin analytics and cohort dashboards
Audience

When to use Shiken / When not to

A quick filter to help you decide if Shiken is the right fit.

When to use Shiken

  • Sales enablement teams that want to coach reps on real calls and turn those calls into practice scenarios
  • Learning and development teams replacing a stack of point tools with one platform for onboarding, compliance and upskilling
  • Course creators and coaches selling courses and running a paid community, with Stripe payouts built in
  • Individual learners, students and exam candidates who want a personal AI coach, spaced repetition and language practice
  • Regulated or security-conscious organisations needing SSO, SCORM, a published DPA and SOC 2 Type II attestations

When not to use Shiken

  • Anyone who only wants a lightweight meeting notetaker and will never use the coaching, roleplay or course features
  • Learners on the Plus or Pro tiers who expect to publish or sell courses, host a paid community or run agents
  • Buyers who need SCORM, SSO or live AI avatars without entering a sales conversation, since these are Enterprise-only
  • Creators unwilling to hand over a work email and a payment card before the seven-day trial even starts
  • Teams that need a downloadable mobile app, as no App Store or Google Play listing is published
Get started

How to use Shiken

A typical end-to-end flow, from setup to results.

  1. Create a free account at shiken.ai/signup — no card and no time limit are required
  2. Connect your stack over OAuth: Slack or Teams, your CRM, your calendar and your drive
  3. Choose a capture mode: let the bot join calendar meetings, or record computer audio bot-free
  4. Alternatively, upload documents, PDFs, videos or paste web and YouTube links as source material
  5. Generate the output you need from that source: notes, a roleplay, a course, a quiz, slides or a proposal
  6. Rehearse against an AI avatar and score the attempt against your own rubric
  7. Review the coaching feedback on pace, filler words, talk time and methodology
  8. Publish where your team works: Slack, Teams, an LMS via LTI, SCORM or xAPI, an embed or a public link
  9. Creators open the creator trial from the share crown on any product inside the app
  10. Admins generate organisation API keys under Settings then API, or point an MCP client at the documented endpoint
Quick read

Pros & Cons

Pros

  • Unusual breadth for one subscription: recorder, coaching, roleplay, content studio and learning platform together
  • Genuinely permanent free plan with unlimited recording and transcription, no card and no time limit
  • Independent security attestations — SOC 2 Type II and ISO 27001 — verifiable through a public trust centre
  • Clear published stance against training models on customer data, with a personal opt-out on every paid plan
  • Data Processing Agreement published openly rather than issued on request
  • Native multi-currency pricing in GBP, USD and EUR with an annual discount, instead of a single-currency list
  • Delivery inside Slack, Teams, the CRM and the LMS, so learners are not asked to open yet another portal

Cons

  • The pricing grid never renders without JavaScript: the pricing page shows only a loading message and no amounts
  • Enterprise carries no public price at all, being quoted per seat in volume bands after a sales conversation
  • SCORM, SSO and live AI avatars are locked behind that Enterprise tier by design
  • The creator trial demands a work email and a stored card up front, and removing the card revokes access instantly
  • The free plan is tightly capped: five AI summaries a month, thirty-day history and lifetime limits on roleplay turns and chats
  • One public email address for the whole company, with no dedicated support inbox
  • No Article 27 EU representative and no Data Protection Officer are named, despite the publisher sitting outside the EU
Pricing

Pricing & Plans

A permanent free plan is available with no card and no time limit. The lowest paid entry point is the Plus tier at £20.00 per month on monthly billing, equivalent to £96 per year on annual billing. Native alternatives are USD 25.00 and EUR 24.00 per month. Creator tiers begin at £119 per month and Enterprise is quoted individually.

Free — £0
  • unlimited recording and transcription
  • 5 AI summaries per month with 30-day history
  • 10 lifetime roleplay turns
  • 5 own-use creations
  • 10 AI chats and 5 AI notes lifetime
  • community membership without creation
  • bot-free audio capture
Pro — £40/month monthly or £240/year
  • unlimited meetings
  • multi-calendar auto-join
  • personal CRM sync
  • unlimited roleplay turns and AI chats
  • teleprompter and dictation
  • proposal and follow-up templates
  • personal model-training opt-out
  • priority support
Solo Creator — £119/month monthly or £1,188/year (£99/month)
  • 1 admin with Learner Plus bundled
  • up to 500 enrolled learners
  • 1 community with AI moderation
  • 1 AI agent plus Cofounder
  • unlimited courses and quizzes
  • Stripe Connect and revenue dashboard
  • 7-day trial
Creator Team — £349/month monthly or £3,588/year (£299/month)
  • 2 to 5 admins each with Learner Pro
  • up to 2
  • 500 enrolled learners
  • up to 5 communities with events and gamification
  • 3 AI agents plus Cofounder
  • bulk generation
  • email
  • SMS and WhatsApp drip
Enterprise — quoted per seat in volume bands
  • Enterprise Intelligence suite
  • org-wide training opt-out
  • manager scorecards
  • SSO/SAML
  • SCIM
  • DPA and security attestations
  • unlimited admins
  • learners
Special offers — Permanent free plan with no card required and no time limit · Seven-day free trial on the Solo Creator and Creator Team plans, cancellable at any time · Annual billing saves roughly 20% across Plus, Pro, Solo Creator and Creator Team · Discounted pricing displayed against a higher original rate on the Pro and Solo Creator tiers
Prices and plans listed above may evolve. Always check the official pricing page before subscribing.
Trust & Privacy

Data, GDPR & hosting

A consolidated view of how Shiken handles your data.

GDPR overview

GDPR compliance is claimed explicitly and backed by concrete artefacts rather than a badge alone. A Data Processing Agreement is published openly at /data-processing-agreement, last modified 1 September 2023, and covers the EU GDPR, the ePrivacy Directive, the UK GDPR, Swiss federal law, the CCPA and Australian privacy law. International transfers rely on the EU Standard Contractual Clauses of Decision 2021/914, the ICO's UK Addendum or an adequacy decision. Customers may object to new sub-processors within thirty days of notification. Data subject rights — access, rectification, erasure, objection, restriction and portability — are set out, with the UK Information Commissioner's Office named as the supervisory authority and info@shiken.ai as the single channel. No Article 27 EU representative and no Data Protection Officer are named anywhere on the site.

Who owns the data?

The terms draw a clear line. Everything the service produces or supplies — question banks, coaching and assessment rubrics, scores, generated feedback, summaries, avatars and virtual humans, collectively called System Content — remains the property of Meddicle Ltd. Customers may use it for their own internal business or educational purposes, but may not disclose it wholesale as delivered or use it to build a competing product. For personal data processed on a customer's behalf, including learner records, recordings and transcripts, the publisher acts as a processor under a published Data Processing Agreement, and the customer remains responsible for lawful collection, consents and authorisations.

Reuse rights

Customers may reuse System Content freely for internal business or educational purposes without asking permission, which covers running the generated courses, quizzes, roleplays and summaries inside their own organisation. Two limits apply without exception: the content may not be disclosed wholesale in the form the service delivered it, and it may not be used to build a competing product or service. Reverse engineering, decompiling or attempting to extract source code, object code, model weights or algorithms is also prohibited. Separately, the terms make the customer, not the publisher, responsible for telling meeting participants that recording and AI transcription are taking place and for honouring any request to stop or delete a recording.

Data retention & training

Retention summary
Personal data is kept only as long as reasonably necessary for the purpose it was collected for, including legal, accounting and reporting obligations. Training users' personal data is retained for three months after the relationship ends, and direct marketing data for one year from last contact. Google Calendar data is held only while the calendar stays connected, and Gmail data on a rolling thirty-day window. Disconnecting in Settings or deleting the account revokes the Google OAuth grant, instructs Recall.ai to delete calendar resources and hard-deletes every cached email and connection record in the same request. Retention may be extended if a complaint or dispute is open. Deletion can be requested at info@shiken.ai, though erasure may be refused on legal grounds that are notified at the time.
Trains on customer data
No
Training opt-out available
Yes
Subprocessors disclosed
Yes
DPA available
Yes
GDPR contact

Hosting summary

The site makes no general statement about where customer data is hosted. The Data Processing Agreement confirms only that the publisher owns no hardware in its outsourced providers' data centres, that production servers and client-facing applications are logically and physically separated, and that hosting sub-processors maintain independently validated SOC 2 and ISO 27001 programmes. The security page says uploads are stored securely in the cloud in a data centre, without naming a country. Concrete locations appear only in the section covering Google data, where three sub-processors are named: Vercel Inc. in the United States for application hosting, Supabase Inc. in the US and EU for encrypted-at-rest storage, and Recall.ai Inc. in the United States for calendar sync and meeting-bot infrastructure. The privacy policy states that data may be transferred outside the United Kingdom, protected by adequacy decisions, Standard Contractual Clauses or the ICO's UK Addendum. Buyers with residency requirements should ask directly, since the published information is narrower than it first appears.

Hosting countries
🇺🇸 United States
Hosting regions
EU
Watch-outs

Things to keep in mind

Risks and trade-offs to weigh before adopting Shiken.

  • Recording consent sits with you, not the vendor: the terms make the customer responsible for telling participants that calls are recorded and transcribed by AI, and for honouring any request to stop or delete
  • AI output is probabilistic and may be inaccurate or biased; it is supplied for training and development only and is explicitly not medical, legal or financial advice
  • The creator trial requires a stored card from the outset, and removing it revokes creator access instantly with no notice period
  • Coaching scores on pace, filler words and talk time can shade into workplace surveillance if managers treat them as performance evidence rather than practice feedback
  • Heavy reliance on AI-generated summaries can erode the habit of listening carefully and taking one's own notes
  • Rehearsing exclusively against agreeable AI avatars risks producing polished delivery that does not survive a genuinely hostile human conversation
  • The Data Processing Agreement still carries a residual reference to a US entity in its Standard Contractual Clauses boilerplate, which does not match the contracting company named in the terms
Setup

Setup & Integrations

Technical difficulty

Low for individuals and small teams. Signup is free and immediate with no card, the product is entirely web-based with no local installation, and the stack connects over OAuth in minutes. Difficulty rises with scale: SSO/SAML, SCIM, SCORM and LTI or xAPI integration are enterprise projects supported by a dedicated account manager. Two tasks need a technical hand — generating organisation API keys under Settings, and configuring an MCP client with a bearer token. Customers must also configure the consent, disclosure and opt-out controls appropriate to their own jurisdiction.

Deployment

Web appAPISlack app

Integrations

Salesforce HubSpot Dynamics 365 Zoom Google Meet Microsoft Teams Slack Google Calendar Gmail Google Drive Google Sheets Notion Airtable Asana Calendly ClickUp Dropbox GitHub Intercom Jira Linear Mailchimp Miro Shopify Stripe Trello Zendesk

Supported languages

EnglishSpanishFrenchGermanItalianPortugueseDutchPolishJapaneseMandarinKoreanArabicHindiTurkish
Company

Behind Shiken

Company name
Meddicle Ltd
Founded
10/06/2013
Country of origin
🇬🇧 United Kingdom
Headquarters
3rd Floor, 86–90 Paul Street, London EC2A 4NE, United Kingdom
UBO
Alexander Frederick Young
UBO country
🇬🇧 United Kingdom
Domain registrar country
🇮🇪 Ireland
Legal contact

Social

Official links

Resources

All the official URLs gathered for verification and reference.

Compare

Alternatives

Tools that compete with or complement Shiken.

G GranolaF FathomM Microsoft CopilotL LoomY YoodliA AristA Axonify7 7tapsC CornerstoneD DoceboS SanaA Articulate RiseK KahootQ QuizletD DuolingoP PreplyP PraktikaQ Quizizz
FAQ

Frequently asked questions

What exactly is Shiken?
It is an AI-powered coaching and roleplay platform with a built-in meeting recorder and learning platform. It records calls, turns them and your documents into roleplays, courses and microlearning, and coaches people in Slack, Teams or your LMS.
Does it need a bot to join my meetings?
No. Shiken offers both a calendar-connected bot that joins Zoom, Google Meet and Microsoft Teams, and a bot-free mode that records your computer audio directly. Either way you get editable notes, action items, coaching feedback and delivery analytics.
Is there really a free plan, and what does the first paid tier cost?
Yes, and it is permanent — no card, no time limit, with unlimited recording and transcription, five AI summaries a month and a thirty-day history. The cheapest paid tier is Plus at £20.00 per month, or £96 per year on annual billing.
Will my data be used to train AI models?
The publisher states it does not train models on customer data, does not share prompts between customers and does not sell data. Every paid plan supports a personal training opt-out, and Enterprise adds an organisation-wide one. Excerpts sent to model providers fall under zero-retention, no-training enterprise terms.
What security certifications does Shiken hold?
SOC 2 Type II and ISO 27001, alongside a claim of GDPR compliance. Reports are made available through a public trust centre hosted on Sprinto.
Is a Data Processing Agreement available?
Yes. It is published openly at /data-processing-agreement, last modified 1 September 2023, and covers the EU and UK GDPR, Swiss law, the CCPA and Australian privacy law, with Standard Contractual Clauses and the ICO UK Addendum for transfers.
How many languages does it support?
The site claims over thirty on its language training page, naming Spanish, French, German, Italian, Portuguese, Dutch, Polish, Japanese, Mandarin, Korean, Arabic, Hindi and Turkish, alongside English. Other pages advertise more than forty, so the figures are not consistent.
Does Shiken offer an API?
Yes, in two forms. A personal read-only MCP server exposes five tools for meetings, notes and knowledge to any Streamable HTTP client. Separately, organisation admins can generate REST API keys and webhooks under Settings then API.
Who is the company behind Shiken?
Meddicle Ltd, a private limited company registered in England and Wales under number 08563283, with a registered office at 3rd Floor, 86–90 Paul Street, London EC2A 4NE. The terms are governed by the laws of England and Wales.
Conclusion

Should you pick Shiken?

Shiken is one of the more ambitious consolidation plays in this category. Rather than competing as a better notetaker, it argues that recording, content creation, coaching, delivery and measurement belong in a single loop, and the product is built accordingly: a call recorded on Monday can become a scored roleplay, a course and a Slack nudge by Tuesday. For a sales enablement or L&D team currently paying for a notetaker, a roleplay tool and a legacy LMS separately, that argument is worth testing.

The trust foundations are unusually solid for a company of this size. SOC 2 Type II and ISO 27001 are certified and verifiable through a public trust centre, the Data Processing Agreement is published rather than gatekept, and the position on model training is stated plainly and backed by an opt-out on every paid plan. The permanent free plan is genuinely usable for evaluation, with unlimited recording and transcription rather than a countdown.

Two reservations deserve weight. Pricing transparency is uneven: the published grid does not render without JavaScript, and the four capabilities most likely to matter to a large buyer — SCORM, SSO, live AI avatars and org-wide rollout — sit behind an Enterprise tier with no public price. And the company's contactable surface is thin, with a single generic email address, no dedicated support inbox, no named Data Protection Officer and no Article 27 EU representative, which European buyers will notice.

Treated as a platform decision rather than a tool purchase, Shiken rewards teams willing to move several workflows at once. Anyone wanting a single feature will find the breadth to be overhead rather than value.