Strategic.sm
Strategic.sm is a San Marino consultancy whose Strategic Labs branch builds three in-house AI products, DIREKTA, Kristina Reply and Autochatter, next to cybersecurity, Oracle, intelligence, recovery and HR divisions, with hosting claimed in the EU and San Marino.
What is Strategic.sm?
Strategic.sm is the brand of STRATEGIC S.R.L., an independent company registered in the Republic of San Marino at Via Corrado Forti 64, Chiesanuova, under COE SM31552. It presents itself as the operational control room of complex organisations and works through six numbered divisions: cybersecurity, Oracle and database engineering, communication and intelligence, business strategy and recovery, HR and talent recruiting, and a confidential advisory practice called Blackroom. The home page advertises 24/7 security operations and states its jurisdictions as EU + RSM.
The AI offering sits in a software branch named Strategic Labs, which does custom development and sells four in-house products. DIREKTA is the flagship: an assistant for business owners that handles the calendar, prepares emails, summarises meetings, runs research and keeps memory, reachable from web, mobile, WhatsApp and voice, from 100 EUR a month with a free 30-minute demo. Kristina Reply answers incoming WhatsApp messages 24/7; it pairs through a QR code in about thirty seconds, leaving the number on the owner's phone, understands text, voice notes, photos and PDFs, and pauses automatically as soon as a human replies. It deliberately sends no broadcasts, campaigns or cold outreach, a restriction the publisher frames as protection against having the number blocked, and it is sold through a separate site, kristinareply.com. Autochatter is a WordPress plugin, free for life in self-managed form, that builds its knowledge base automatically from pages, posts and WooCommerce products, captures leads, works in several languages and runs on either Anthropic Claude or OpenAI GPT using an API key the user supplies. A fourth product, Strategic Remote, is a non-AI remote-support tool hosted in San Marino and positioned against TeamViewer and AnyDesk.
Around the products sits Esperto AI, an advisory service sold as independent: a free discovery call, a paid one to two day audit, a proposal within five days, execution with weekly progress, then month-by-month maintenance with no vendor lock-in, plus one-to-one training and a senior consultant on site anywhere in Italy within 48 hours. The team is described as senior developers with fifteen to thirty years behind them, Oracle DBAs, security specialists and AI engineers, working with Claude, GPT and open-source models through RAG, function calling and fine-tuning. The publisher says it runs its own tools internally, the site chat and its WhatsApp channel, before selling them, and claims to have been building AI products since 2018.
What it does
- Answer incoming WhatsApp messages around the clock and qualify the leads they contain (Kristina Reply)
- Put an AI agent on a WordPress site with a knowledge base built automatically from pages, posts and WooCommerce products (Autochatter)
- Run an executive's calendar, email drafts, meeting summaries and research from a single assistant (DIREKTA)
- Transcribe voice notes and read images and PDF files received in chat
- Audit an AI project in one to two days and return a two-page written assessment (Esperto AI)
- Train a client one to one in 90-minute weekly sessions until the team works unaided
- Monitor and defend systems with penetration testing, a 24/7 SOC, incident response and forensics
When to use Strategic.sm / When not to
A quick filter to help you decide if Strategic.sm is the right fit.
When to use Strategic.sm
- Italian and San Marino SMEs whose owners field twenty to thirty inbound WhatsApp messages a day from customers and prospects
- Founders and managers still clearing their calendar and inbox late at night who want scheduling, email drafts and meeting recaps handled for them
- WordPress and WooCommerce site owners who want a free AI chat widget wired to their own Anthropic Claude or OpenAI key
- Organisations under NIS2 or ISO 27001 pressure that need a 24/7 SOC, penetration testing and incident response from a single supplier
- Buyers who require their data to sit on EU and San Marino hosting rather than on a US cloud platform, and who want an independent opinion before signing with an AI vendor
When not to use Strategic.sm
- Teams that need an English-language product: the site, the interfaces and the support are Italian only
- Buyers who want a demo to wave at their board, a supplier that says yes to everything, or a 70% discount because it is AI, all three listed by the publisher as reasons it will decline the job
- Anyone hoping to replace a person on their team with a bot, which the publisher explicitly refuses to help with, or expecting guaranteed results on a fixed calendar
- Marketers after mass messaging, broadcast campaigns or cold outreach, since Kristina Reply only answers messages that come in
- Very low-volume businesses where a human already replies within ten minutes, and executives who already have a personal assistant running everything
How to use Strategic.sm
A typical end-to-end flow, from setup to results.
- Choose an entry point: the AI chat on the site, answering in about two seconds, WhatsApp handled by Kristina in about five, or the human-only contact form answered within 24 working hours
- For advisory work, book the free 30-minute discovery call, offered at 0 EUR and without commitment
- Accept the chargeable targeted audit, which runs one to two days and ends in a two-page written assessment
- Review the concrete proposal delivered within five days, with timings, costs and deliverables
- Run the execution phase with weekly progress by WhatsApp or call, then keep maintenance month by month for as long as it makes sense
- For Kristina Reply, scan the QR code from WhatsApp, about thirty seconds, set the answers through the Configuratore AI, then let it reply, with automatic pause when a human takes the conversation over
- For Autochatter, install the plugin on WordPress 6 or later, paste an Anthropic Claude or OpenAI API key, choose the model and save, five minutes according to the publisher
- For DIREKTA, book the free 30-minute demo through the contact form; personalised onboarding with a specialist is included in the subscription
- For Strategic Remote, install the lightweight client on the machine to be controlled, Windows Home included, then connect in one click from the panel
- Add one-to-one training where needed: 90-minute sessions, one a week, typically two to three months, worked on the client's real case
Pros & Cons
Pros
- Prices are published in plain figures for all four software products, which is unusual in this segment
- Autochatter self-managed is genuinely free for life, with no credit card and no monthly cap
- Hosting is claimed in the European Union and the Republic of San Marino, away from US cloud platforms
- Absence of vendor lock-in is stated explicitly: the client stays only as long as it makes sense, and the work is handed over once it has been absorbed internally
- Autochatter lets the buyer pick between Anthropic Claude and OpenAI GPT and switch in one click, so no single model provider is baked in
- The publisher declares itself self-funded with no startup round, publishes the situations in which it refuses a job, and says it uses its own products internally before selling them
- A guaranteed human channel runs alongside the AI: the contact form is answered by a person within 24 working hours, and a senior consultant can be on site anywhere in Italy within 48 hours
Cons
- No terms and conditions are published, the page sitemap holding only a privacy policy, so the contractual relationship is not documented publicly
- The GDPR paperwork is thin: no DPA, no named sub-processor list for the services, no figure attached to data retention, and no Article 27 EU representative despite the publisher being established outside the European Union
- Nothing is published on whether customer data feed model training, and no opt-out is documented anywhere
- The site, the interfaces and the products exist in Italian only, with no English version, no social profile on any network and no mobile application
- Pricing contradicts itself between pages: /software/ advertises Strategic Remote from 10 EUR a month for up to 15 devices and free forever for one device, while the product site charges 40 EUR a month for 15 devices and restricts the free tier to sign-ups made before July 2026, a deadline already passed
- A blog post credits the entry Kristina Reply plan with 2,000 conversations a month, whereas the pricing table gives Simple 150 and reserves 2,000 for Business at 200 EUR
- No free trial, no public API or developer documentation, no named director or beneficial owner, Kristina Reply checkout deported to kristinareply.com, and a domain registered only on 11/09/2025 against a claimed track record since 2018
Pricing & Plans
A genuinely free plan exists: Autochatter Self-managed is offered at 0 EUR for life and without a credit card, on the condition that the user supplies and pays for their own Anthropic or OpenAI API key, the token cost being settled directly with the provider. Within the paid AI range, the lowest entry point is 50 EUR per month, the Kristina Reply Simple plan, preceded by a one-off activation fee of 50 EUR that includes an hour of setup with a consultant. Above it, Kristina Reply Pro is 100 EUR per month and Kristina Reply Business 200 EUR per month, cancellable at any time and purchased on kristinareply.com. DIREKTA is billed at 100 EUR per month or 1,000 EUR per year, VAT excluded, with Team and Enterprise on quotation. Autochatter Pro Managed is 100 EUR per month. Strategic Remote, the publisher's non-AI remote-support tool, starts lower at 10 EUR per month for three devices, then 20 EUR for seven and 40 EUR for fifteen, which is why it does not set the AI entry price. Advisory work opens with a free 30-minute discovery call, followed by a chargeable one to two day audit whose amount is not published, with travel and any overnight stay prepaid in addition. The cybersecurity, database, communication, recovery, HR and Blackroom divisions publish no rates and assess each request individually. All amounts are quoted in euros.
- unlimited use
- personalised onboarding
- all integrations
- EU and San Marino hosting
- WhatsApp support
- everything in the monthly plan plus extended onboarding
- priority roadmap
- monthly tuning sessions and a dedicated account manager
- multi-user with SSO and SCIM
- optional on-premise deployment
- custom model
- tailored SLA
- one WhatsApp number
- 150 conversations a month
- Configuratore AI
- dashboard
- contact notifications
- two numbers
- 500 conversations a month
- multi-number management
- priority support
- three numbers
- 2
- 000 conversations a month
- priority support
- Kristina Reply activation
- one-off 50 EUR covering one hour of setup with a consultant
- charged on top of the monthly plan
- complete plugin
- standard WordPress installation
- choice of Claude or GPT
- automatic knowledge base
- updates from the repository
- community support
- installation and configuration
- API keys included
- curated knowledge base
- tone of voice
- monthly tuning
- priority support
- automatic updates
- Strategic Remote
- Base 10 EUR per month for 3 devices
- Pro 20 EUR per month for 7 devices
- Business 40 EUR per month for 15 devices
- with a custom offer beyond 15
- Esperto AI advisory
- free 30-minute discovery call at 0 EUR then a chargeable one to two day audit at an unpublished rate
- travel expenses prepaid separately
Data, GDPR & hosting
A consolidated view of how Strategic.sm handles your data.
GDPR overview
Compliance is claimed prominently. The home page banner reads GDPR and DLR SM 171/2018 alongside NIS2 Compliant and ISO/IEC 27001, and the privacy policy opens by naming STRATEGIC S.R.L. as controller under both Regulation (EU) 2016/679 and San Marino Law 171/2018. It lists the full set of data subject rights, access, rectification, erasure, restriction, objection, portability and withdrawal of consent, exercisable through the contact details at the foot of the policy, and requires revocable consent for non-technical cookies. Documentation stops there. No data protection officer is named, no data processing agreement is published or offered on request, and no sub-processor list exists for the services. San Marino sits outside the European Union, yet no Article 27 EU representative is designated. The cybersecurity division sells GDPR, NIS2 and ISO 27001 compliance work to its own clients.
Who owns the data?
STRATEGIC S.R.L. declares itself the data controller under Regulation (EU) 2016/679 and San Marino Law 171/2018, and states that personal data are never sold or transferred to third parties, being shared only with the technical, billing and maintenance suppliers needed to run the services. Where the data physically sit depends on the product: with the self-managed Autochatter plugin, conversations stay in the customer's own WordPress database and never reach the publisher's servers, whereas Pro Managed routes them through its EU and San Marino servers; with Kristina Reply the WhatsApp number stays on the customer's phone and Kristina is paired as an additional device. No terms of service are published, so ownership of customer content is left contractually undefined.
Reuse rights
The privacy policy sets out what is collected and why: browsing data (IP address, device, browser, pages, time on site), contact data supplied through the form (name, email, telephone) and service data such as contract details and preferences, processed to deliver the services, answer enquiries, improve navigation and meet legal obligations, on the basis of consent, contract performance, legal duty or a legitimate interest in site security. Data are not sold; they may be passed to unnamed technical, billing and maintenance suppliers. The only named third parties appear in the cookie section, Google LLC, Automattic Inc. and Meta Platforms Inc., processing in the United States. With Autochatter, prompts leave encrypted towards whichever AI provider the user has chosen. Because no terms and conditions exist, nothing tells the end user what they may reuse, republish or export without asking, and the site never addresses whether customer data may be used to train models.
Data retention & training
Hosting summary
The publisher advertises hosting in the European Union and the Republic of San Marino, and the home page states its jurisdictions as EU and RSM. DIREKTA lists Hosting EU / RSM among the features of its monthly plan; Autochatter Pro Managed is described as passing only through the publisher's EU and San Marino servers, while the self-managed plugin never reaches them at all, conversations remaining in the customer's own WordPress database; Strategic Remote is described as hosted in San Marino, with the claim that no data travel to foreign servers. Beyond those statements nothing is documented: no datacentre, region, cloud provider or hosting sub-processor is named, and the claim sits on product and blog pages rather than in a trust page or a contractual commitment. Two collected facts sit alongside it. The strategic.sm site itself resolves to 51.44.201.95, an Amazon address geolocated in France, behind Cloudflare name servers, which concerns the marketing site rather than necessarily the products. And the privacy policy states that Google Analytics, WordPress Stats and the Instagram embed process data in the United States.
Things to keep in mind
Risks and trade-offs to weigh before adopting Strategic.sm.
- No terms and conditions are published, so liability, availability, termination and ownership of what you feed the tools rest on private correspondence rather than on a document you can read before paying
- The privacy policy still contains an unremoved template fragment, the words modifica se diversa sitting immediately after the contact address, which undermines confidence in the GDPR contact address itself and in the care taken over the rest of the document
- GDPR compliance is claimed from a jurisdiction outside the European Union with no Article 27 representative, no DPA, no sub-processor list and no numerical retention period, while the ISO/IEC 27001 and NIS2 badges carry no certificate reference or certifying body
- Two pricing contradictions are visible on the site itself: Strategic Remote is quoted from 10 EUR for up to 15 devices on one page and at 40 EUR for 15 on another, with a free tier described as permanent yet in fact reserved to sign-ups made before July 2026; and a blog post credits the entry Kristina Reply plan with 2,000 conversations against 150 in the pricing table. Get the figures confirmed in writing before ordering
- Kristina Reply pairs your WhatsApp number as a linked device through a QR code while a blog post invokes the official WhatsApp Business API; the two mechanisms do not carry the same platform rules, and the checkout happens on kristinareply.com, a separate domain whose conditions strategic.sm does not cover
- With Autochatter self-managed the AI token bill is yours and is not capped, so a widget left open on a busy site can cost more than the plugin it replaced, and support is explicitly excluded from the free Strategic Remote tier in the same way
- Letting an agent answer customers around the clock is comfortable enough that the habit of reading what clients actually write can quietly fade; the publisher itself warns against using AI to replace a person on the team, and the fact that no director is named while the domain dates from September 2025 against a claimed history since 2018 is worth checking before you depend on the tools
Setup & Integrations
Technical difficulty
Low across the range. Kristina Reply requires no technical skill according to the publisher, with QR pairing in about thirty seconds and one guided hour of setup included in the 50 EUR activation. Autochatter is announced at five minutes: install the plugin on WordPress 6 or later, paste a Claude or OpenAI API key, pick the model and save; Pro Managed removes even that. DIREKTA includes personalised onboarding with a specialist. Strategic Remote needs only a lightweight client and opens no firewall ports. Custom projects start with a one to two day audit.
Deployment
Integrations
Supported languages
Behind Strategic.sm
Resources
All the official URLs gathered for verification and reference.
Frequently asked questions
Are DIREKTA, Kristina Reply and Autochatter really Strategic.sm's own products?
What is the cheapest way into the AI range?
Is there a genuinely free option?
Is there a free trial?
Do I have to move my WhatsApp number to use Kristina Reply?
Can Kristina Reply run campaigns or cold outreach?
Which AI models does Autochatter use?
Where is the data hosted?
Does the publisher provide terms of service or a data processing agreement?
Is the service usable outside Italy?
Should you pick Strategic.sm?
Strategic.sm is two businesses under one name: a multi-division consultancy covering cybersecurity, Oracle databases, intelligence and communication, corporate recovery, HR and a confidential advisory room, and a small software house that publishes three AI products of its own. That combination is its strength. Prices are printed openly, hosting is claimed in the European Union and San Marino, Autochatter is free for life in self-managed form, and the publisher commits in writing to leaving once the client no longer needs it. Few suppliers in this bracket also publish the reasons they will turn a project down.
The weakness is paperwork. There are no terms and conditions, no data processing agreement, no named sub-processors for the services, no figure attached to data retention and no published stance on whether customer data are used to train models. The privacy policy still carries an unremoved template fragment. GDPR compliance is claimed from outside the European Union with no Article 27 representative, and the ISO/IEC 27001 and NIS2 badges appear without a certificate number or certifying body. The company itself is opaque: no director or beneficial owner is named, and the San Marino company register is not freely searchable.
One signal deserves weighing before signing. The domain strategic.sm was registered on 11 September 2025 and the Wayback Machine holds no capture of it at all, while the site claims activity since 2018. Both statements may be true, but only the register can settle it.
In practice this is a proposition for Italian-speaking SMEs in Italy and San Marino that want a named human on the phone, European hosting and a modest monthly bill. Anyone needing English-language support, contractual documentation or a public API should look elsewhere, and every buyer should ask for the missing contract terms in writing first.
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