VYRA
VYRA is an AI content strategy tool for creators and marketers on web, iOS and Android. It detects niche trends, plans content, drafts platform-ready posts and audits them, offering a repeatable workflow rather than a text generator.
What is VYRA?
VYRA is an AI content strategy tool that its publisher describes as a decision engine for creators and marketers. Its positioning is stated bluntly — "VYRA is not ChatGPT. And that's the point." and "AI generators give you text. VYRA gives you a system." — and the product is indeed built as a workflow rather than as a generator.
The loop starts with the Signals Inbox, a daily feed of AI signals and trends drawn from a watchlist of keywords, channels and topics, with triage and Next Actions. Pipeline then turns a signal into a full content pack in a single pass: hook variants, post body, call to action, hashtags and visual prompts. Post Builder is the editing surface, with AI suggestions, a Creator Score split into six sub-scores (Hook Power, Retention, Clarity, Brand Fit, Conversion, Platform Fit), a Confidence Score, a Trust panel, offline drafts, an audit trail and a Copy Pack formatted for Instagram, LinkedIn, X, TikTok and Facebook. Post Audit works the other way round, scoring a post you already have on hook, clarity, CTA and hashtags, with a one-click Apply Fixes.
Around this core sit Content Plan (seven days, with bulk calendar export and PDF export), Calendar Command Center (scheduling, ICS export from the Free plan onwards, recommended slots), Visual Generator (AI images via Gemini 3 and Nano Banana), Playbooks (12 templates for recurring workflows such as launch, restart or growth sprint), Strategic Tools (five tools covering brand archetype, positioning, audience, offer and hooks, with an AI Coach toggle), Weekly Review, Watchlist filters, plus an Instagram Lab and a YouTube Title & Thumbnail Lab. A persistent Brand Context — tone, bio, do and don't say rules — is reused at every generation, and gamification adds challenges, streaks and achievements.
The platforms analysed are Instagram, TikTok, YouTube and LinkedIn. The announced stack is React 18, Vite and Tailwind on the front end, Supabase for authentication, Postgres and storage, Gemini 3 Pro for PRO and Gemini Flash for Free with OpenAI as fallback, Stripe and Apple for payments, and Capacitor for the native iOS app. The interface is localised in Slovak, Czech and English, mobile-first and offline-first for critical tools. Its declared limits matter as much as its scope: nothing is published automatically, and the terms state the outputs are not legal, tax, investment or professional advice.
What it does
- Detect trends and signals in your niche from a watchlist of keywords, channels and topics (Signals Inbox)
- Generate a complete content pack in one workflow: hook variants, post body, call to action, hashtags and visual prompts (Pipeline)
- Write and refine a post with AI suggestions, a Creator Score and a Trust panel (Post Builder)
- Audit a post you already have and apply the suggested corrections in one click (Post Audit, Apply Fixes)
- Plan seven days of content and export the plan to a calendar or as a PDF (Content Plan)
- Schedule posts, see recommended slots with a confidence index and export an ICS file (Calendar Command Center)
- Generate AI images and edit existing visuals (Visual Generator)
When to use VYRA / When not to
A quick filter to help you decide if VYRA is the right fit.
When to use VYRA
- Content creators publishing regularly on Instagram, TikTok, YouTube or LinkedIn
- Social media managers and marketers inside small and mid-sized businesses
- Solopreneurs and freelancers who run their own content marketing without a team
- Agencies that need a repeatable production process across several client accounts
- People who want a structured, reusable system rather than a generic chat assistant
When not to use VYRA
- Teams that need automatic publishing: VYRA exports a Copy Pack, a PDF or an ICS file, but never posts to a social network on your behalf
- Anyone looking for real account analytics: no social account is connected and no actual performance metric is imported
- Developers and companies wanting to embed the tool: there is no public API and no announced third-party integration
- Brands whose audience sits outside Instagram, TikTok, YouTube and LinkedIn, or whose team needs an interface beyond Slovak, Czech and English
- Anyone expecting legal, tax, investment or professional advice: the terms state the service is none of these and that decisions remain the user's responsibility
How to use VYRA
A typical end-to-end flow, from setup to results.
- Create an account with an email address and a password on the web app, or install the iOS or Android app
- Complete the guided onboarding in seven steps: first name, role (Creator or Marketer), platforms, main audience or region, niche, communication style
- Accept the mandatory disclaimer before going any further
- Fill in your Brand Context — tone, bio, do and don't say rules — so it is reused at every generation
- Build a watchlist of keywords, channels and topics; the more precise the niche, the more relevant the signals
- Run an analysis on your niche and read the result in the Signals Inbox, then triage the signals worth acting on
- Generate a full content pack from a selected signal with Pipeline
- Refine the draft in Post Builder, which requires selecting an analysis from your history, and check the Creator Score before validating
- Audit an existing post with Post Audit and apply the suggested fixes in one click
- Schedule the result in Calendar Command Center, export the seven-day plan as ICS or PDF, then copy the Copy Pack into each platform yourself
Pros & Cons
Pros
- End-to-end workflow, from a detected signal to a scheduled post, without switching tools
- Structured, reusable outputs kept in a history and a library rather than lost in a chat thread
- Persistent Brand Context, so tone and do and don't say rules do not have to be restated at each generation
- Permanent Free plan with no card required, ICS export already included
- Low entry price at 9.90 EUR per month, or 99 EUR per year announced as two months free, cancellable at any time through the Stripe billing portal
- Self-service GDPR tools inside the app: JSON export of your data and permanent account deletion
- Genuine localisation in Slovak, Czech and English, available on the web and as native iOS and Android apps, with an offline-first mode for critical tools
Cons
- No automatic publishing: everything leaves the tool by hand, as a copied Copy Pack, a PDF or an ICS file
- No connection to social accounts, so no real performance metric is imported and every score stays a model estimate rather than a measurement
- No public API and no announced third-party integration, which rules out embedding VYRA in an existing stack
- No Data Processing Agreement is published or offered anywhere on the site, and no documented opt-out from model training: the policy describes a default state, not a user-actionable setting
- No hosting country or region is named, and transfers outside the EU/EEA are covered only by a generic safeguards clause
- The publisher contradicts itself on its own price: the English commercial terms and the structured data on the pages carry monthly and yearly amounts that differ from the 9.90 EUR and 99 EUR shown on the pricing page, in the checkout configuration and on the upgrade buttons; the Czech terms carry the same discrepancy in CZK
- Very recent product served as a client-side single-page app, with nothing readable without JavaScript: the domain was registered on 1 February 2026 and has no Wayback archive, the X account announced on the home page returns a 404, and the /contact link is a soft 404 pointing away from the real /kontakt page
Pricing & Plans
VYRA operates on a freemium model. The Free plan is permanent and costs 0 EUR; it is a free tier, not a time-limited trial, and no free trial is announced. The paid tier, PRO, is charged 9.90 EUR per month or 99 EUR per year on vyra.sk, the annual option being presented by the publisher as two months free, which works out at 8.25 EUR per month. Web payments are processed by Stripe, which also issues the receipts; in-app purchases through Apple and Google follow their own rules. The subscription renews automatically and can be cancelled at any time from the account, access running until the end of the period already paid for. Refunds are not granted as a matter of principle, except where required by law, on a proven double charge, or on a billing error attributable to the publisher. The currency depends on the market: the Czech site vyra.cz bills in CZK and govyra.app in USD, so the amounts differ from the EUR figures quoted here.
- 10 analyses per month
- 7-day history
- 1 trend
- 2 hooks
- 2 sounds
- 5 to 7 hashtags
- a 5-item watchlist
- a calendar capped at 10 events
- 200 analyses per month
- unlimited history
- 5 trends
- 10 hooks
- 7 to 10 sounds
- 25 to 40 hashtags in 4 sets
- a 50-item watchlist
- unlimited calendar with drag and drop
Data, GDPR & hosting
A consolidated view of how VYRA handles your data.
GDPR overview
The privacy policy carries an explicit GDPR badge and is effective 11 January 2026. ETMT s.r.o., Drieňová 1/J, 82101 Bratislava, Slovakia (ICO 36835579, DIC 2022452256), is named as data controller and reachable at info@vyra.sk. The rights listed are access, rectification, erasure, restriction, portability, objection and withdrawal of consent, together with the right to lodge a complaint with the competent supervisory authority. Two self-service tools back this up inside the app: JSON export and permanent account deletion. Cookies are essential by default, optional cookies being set only on revocable consent. Established in Slovakia, the publisher needs no Article 27 representative and names none. Two points stay vague: transfers outside the EU/EEA are covered by generic "appropriate safeguards" with no country or mechanism named, and no Data Processing Agreement is published anywhere on the site.
Who owns the data?
The terms of use state that your inputs — brand bio, do and don't say rules, niche — remain yours, and that you may use the generated outputs for your own creation and marketing. What the publisher excludes is mass white-label resale of those outputs without significant added value. The service itself, its design, code, databases and trademarks belong to ETMT s.r.o. The same company acts as data controller and states in its privacy policy that it does not sell personal data. Account holders keep practical control: the app offers a JSON export of their data and permanent account deletion. Data protection requests go to info@vyra.sk.
Reuse rights
The privacy policy lists the categories processed: account data (email address, optional name or nickname), onboarding preferences (platforms, niche, style, language), content data (analyses, generated posts, calendar, watchlist, library), the Brand Context, subscription and billing identifiers held by Stripe or Apple, and technical data such as device type, operating system and error logs. These are used to run the features, generate AI outputs, manage accounts and authentication, process subscriptions, and maintain security and abuse prevention. Prompts are sent to named external AI providers, OpenAI and Google Gemini, and the policy states that data is used only to generate responses and is not used to train models by default. The named subprocessors are Supabase for database and authentication, Stripe and Apple for payments, and an email provider for communication. Full card details are not stored and no sensitive data such as health or biometric information is requested. The legal bases cited are performance of the contract, legitimate interest for debugging and abuse prevention, consent for optional cookies, and legal obligation for accounting. On the user side, inputs and generated outputs can be reused freely for one's own creation and marketing without asking permission, within the resale limit set out in the terms.
Data retention & training
Hosting summary
No hosting country and no hosting region is named anywhere on the site. The publisher, ETMT s.r.o., is established in Slovakia and therefore falls under EU law, but that says nothing about where the data physically sits. The named infrastructure providers are Supabase for the database and authentication, Stripe and Apple for payments, OpenAI and Google Gemini for the AI models, and an email provider for transactional mail (Resend is cited on the home page). Cross-border transfers are addressed only in general terms: "Where data is processed outside the EU/EEA, we ensure appropriate safeguards are in place in accordance with GDPR." No country, mechanism or contractual clause is named. That single EU/EEA mention is an outbound transfer clause, not a statement that data is hosted in the EU, and should not be read as one. The website itself is served behind Cloudflare on an anycast address, so the server location tells you nothing about where application data is stored. Anyone with a data residency requirement will have to ask the publisher directly.
Things to keep in mind
Risks and trade-offs to weigh before adopting VYRA.
- The publisher contradicts itself on its own price: the English commercial terms and the structured data embedded in the pages carry amounts that differ from the 9.90 EUR per month and 99 EUR per year shown on the pricing page and at checkout, and the Czech terms carry the same discrepancy in CZK. Check the amount displayed at checkout before confirming.
- The subscription renews automatically, and refunds are refused as a matter of principle apart from a legal obligation, a proven double charge or a billing error attributable to the publisher. The commercial terms also still describe iOS and Android in-app purchases as a future feature, although both apps are already published.
- Several published links are dead: the X account announced on the home page and in the Twitter meta tags returns a 404, the /contact link is a soft 404 while the real page is /kontakt, and the footer Facebook link points nowhere. Two different Instagram handles are published depending on which source you read.
- The application's error screen sends users to a support address on a third-party domain inherited from an earlier brand, while the documented support and legal addresses sit on vyra.sk. Use the addresses published on the contact page.
- No Data Processing Agreement is offered and no hosting country is named, which is an obstacle for agency or corporate use where client data is involved and where a data residency commitment is required.
- No minimum age is set anywhere in the 15 sections of the terms, although the creator audience skews young. There is no age gate, which parents, schools and youth organisations should factor in.
- Creator Score and Confidence Score are model estimates, not measurements taken from your real accounts. Treating them as performance data, or letting the tool substitute for your own editorial judgement on tone and message, is the main cognitive risk; the terms themselves state the service is not legal, tax, investment or professional advice and that decisions remain your responsibility.
Setup & Integrations
Technical difficulty
Very low. There is nothing to install and nothing to configure: VYRA runs in the browser, with downloadable iOS and Android apps. An account is created with an email address and a password, followed by a seven-step guided onboarding covering first name, role, platforms, audience, niche and communication style, then a mandatory disclaimer. No API key, no integration and no technical setup is involved. A help article, "Your First 10 Minutes in VYRA", announces a five-minute read. The only real effort is editorial: the more precisely the niche is described, the more relevant the signals and recommendations become.
Deployment
Apps stores
Supported languages
Behind VYRA
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement VYRA.
Frequently asked questions
What does VYRA actually do?
Who is VYRA for?
Which platforms does it cover?
Is there a free plan?
How much does PRO cost?
Can VYRA publish my posts for me?
How do I cancel my subscription?
Is my data used to train AI models?
Can I export or delete my data?
Who publishes VYRA, and is there a mobile app?
Should you pick VYRA?
VYRA is a vertical and very recent product. It was launched in 2026 by ETMT s.r.o., a Slovak company entered in the Commercial Register back in 2007 — the age of the company says nothing about the maturity of the tool, which has no track record yet. What it proposes is coherent: not another text generator, but a workflow running from a detected signal to a scored draft and a scheduled seven-day plan, with a persistent Brand Context and a library of reusable outputs.
The economics make it easy to test. The Free plan is permanent, requires no card and already includes ICS export, while PRO costs 9.90 EUR per month or 99 EUR per year and can be cancelled at any time.
The reservations are real and worth weighing before committing. Nothing is published automatically: output leaves as text to paste, a PDF or an ICS file. No social account is connected, so the scores are predictive rather than measured. There is no public API and no third-party integration. On the compliance side, no Data Processing Agreement is published, no hosting country or region is named, transfers outside the EU/EEA are covered only by a generic safeguards clause, and no minimum age is set anywhere in the terms. The site also contradicts itself on its own price across several of its own pages, which says more about editorial rigour than about the product, but it does mean you should check the amount displayed at checkout.
VYRA suits an individual creator, a freelance marketer or a small in-house team that wants a repeatable content system and accepts a manual final step. Agencies handling client data, and anyone who needs automation, integrations or contractual data guarantees, should question the publisher before subscribing.
- Choosing a selection results in a full page refresh.
- Opens in a new window.