
WebWave
WebWave is a drag-and-drop website builder that generates a complete site from a written prompt in about three minutes. Hosting, SSL, a first-year .com domain, a commission-free online store and AI copywriting are included.
What is WebWave?
WebWave is a website builder from the Polish company WebWave Sp. z o.o., which has been working on it since 2011 and published the first public beta on 19 November 2013. The English edition launched in 2016, Romania followed in 2017 and an Australian office opened in 2020; the product now serves three markets — Polish, Romanian and English-speaking — from a Warsaw headquarters of around twenty-five people who ship a new version every week. Its distinguishing claim is the canvas. Most builders drop content into predefined sections; WebWave gives a free-form surface where any element can be placed anywhere, to the pixel, in a workflow the vendor compares to Figma or Photoshop. That freedom applies equally to blank pages, to the hundred-plus free templates and to sites generated by the AI — a generated site can be rewritten completely afterwards, which is not true of every AI builder. The AI layer has three parts. The builder turns a prompt — typed freely, drawn from your business details or read from an existing URL — into a full site in roughly three minutes, once you have picked a layout, one of eight colour palettes, one of four font pairings and the pages you want. The AI Assistant then adds sections and whole pages on demand, choosing images from the library, writing the copy, matching the site's colours and producing the responsive version. Two writing tools sit alongside it: SEO Writer turns a keyword into a blog article and publishes it, while AI Writer produces headlines, taglines and descriptions. Around the editor sit the things a small business site actually needs: hosting with a free SSL certificate, a .com domain free for the first year, mailboxes on that domain, a commission-free online store, a blog and a built-in SEO analyser that scores a page against a chosen keyword. A separate white-label Agency account lets freelancers and agencies publish under their own subdomain, strip WebWave branding from the client editor, set granular CMS permissions and buy plans at half price. WebWave is explicit about where it stops: it is not a tool for web applications with business logic, accounts for hundreds of users or advanced database operations.
What it does
- Generate a complete, publishable website from a written description in about three minutes
- Edit every element on a free-form canvas with pixel-level precision, without writing code
- Add whole sections or new pages with the AI Assistant, images, copy and colours included
- Write and publish SEO blog articles from a single keyword with the SEO Writer
- Open a commission-free online store with secure payments
- Publish under a free first-year .com domain, with hosting and an SSL certificate
- Resell client sites under your own brand through the white-label Agency account
When to use WebWave / When not to
A quick filter to help you decide if WebWave is the right fit.
When to use WebWave
- Small business owners who need a professional site online quickly, without hiring a developer
- Freelancers and agencies reselling websites under their own brand through the white-label Agency account
- Graphic and web designers used to Figma, Photoshop or Canva who want pixel-level control over a layout
- Solo entrepreneurs launching a small commission-free online store alongside a brochure site
- Bloggers and content marketers who want AI-written SEO articles published straight to their site
When not to use WebWave
- Teams building web applications with business logic, large user bases or advanced database work — the vendor states outright that WebWave is not that tool
- Developers who need an API: none is published, so nothing can be driven from outside the editor
- Anyone expecting to design from a phone or tablet — the Business Panel is desktop-only
- Organisations bound by digital accessibility law, which the vendor places explicitly outside the product's scope
- Anyone looking for a permanently free website builder: fourteen days after sign-up the site is switched off
How to use WebWave
A typical end-to-end flow, from setup to results.
- Create an account from the sign-up form; the 14-day trial starts at once and asks for no credit card
- Choose your route: a blank page, one of the 100+ free templates, or AI generation
- For the AI route, describe your business — type a prompt, use a prompt template, fill in your business details, or point the builder at an existing site URL
- Pick one of the layouts the AI proposes for your website, landing page or online store
- Choose one of eight colour palettes and one of four font pairings
- Select which pages the site should contain
- Review the generated site and edit it on the free-form canvas, or publish it as it stands
- Check the responsive versions — desktop, tablet, mobile landscape and mobile portrait
- Run the built-in SEO analyser against your target keyword and fix what it flags
- Buy a Premium Plan to connect a custom domain, remove WebWave branding and let search engines index the site
Pros & Cons
Pros
- A genuinely free-form canvas: elements go anywhere at pixel precision, unlike section-based builders
- Sites generated by the AI stay fully editable afterwards, with no locked layout
- Complete 14-day trial with no credit card, backed by a 30-day money-back guarantee on paid plans
- Low entry price — the cheapest plan is advertised from $3.50 per month on annual billing
- Online store with no commission or transaction fees, and a first-year .com domain included
- A real white-label offer for agencies: branded client portal, granular CMS roles and 50% off plans
- Established EU vendor trading since 2013, with a published data processing agreement and 24/7 support
Cons
- No permanent free plan: fourteen days after sign-up the site is switched off until a plan is bought
- The pricing page shows no amounts in static HTML — prices are injected by JavaScript and readable only in the homepage FAQ
- Plan names contradict each other: One Pager, Pro and Business on the homepage, Starter, Pro and Business on the pricing and agency pages
- User counts differ from page to page — 550,000, 610,000 and 890,763 — with no reconciliation
- No public API and no mobile app; the Business Panel works on desktop only
- Digital accessibility is declared out of scope, and conformity of the sites produced is not guaranteed
- The privacy policy is very thin: no named subprocessors, no retention figures, and nothing on AI model training
Pricing & Plans
There is no permanently free plan. WebWave offers a 14-day free trial that requires no credit card and opens the full design feature set, but the site is deactivated at the end of it unless a Premium Plan is purchased. The cheapest paid entry point advertised is the One Pager plan, from USD 3.50 per month on a twelve-month subscription billed annually, for the first year; taxes are added at purchase and month-to-month billing carries a higher monthly rate. A 30-day money-back guarantee applies to Premium Plans.
- full design features
- 100+ templates and the AI builder
- published on a WebWave subdomain with WebWave branding and no search engine indexing
- a professional business-card site or a simple landing page
- blog
- multiple pages and monthly AI-written SEO articles
- unlimited disk space
- multilingual store support
- commission-free online payments and three AI SEO articles per month
- Every Premium Plan includes a free .com domain for the first year
- Google submission and SEO features
- white-label branding
- branded client portal and 50% off all Starter
- Pro and Business plans
- the pricing page and the agency page name the entry tiers Starter
- Pro and Business
- while the homepage FAQ names them One Pager
- Pro and Business
Data, GDPR & hosting
A consolidated view of how WebWave handles your data.
GDPR overview
GDPR implementation is concrete. WebWave is established in Poland, so the regulation applies directly and no Article 27 representative is needed. The controller is named in full — WebWave Sp. z o.o., ul. Postępu 14, Warsaw — with its KRS, NIP and REGON numbers. The terms give a legal basis for each purpose (Article 6(1)(b), (c), (f) and consent), list the categories of recipients and enumerate the full set of data subject rights, including a complaint to the Polish supervisory authority. Transfers outside the EEA are described as exceptional and covered by the European Commission's standard contractual clauses. A data processing agreement is published openly, with a customer audit right answered within thirty days. The privacy policy itself is thin and cites only Article 6(1)(f); the substance sits in the terms.
Who owns the data?
The terms draw a clear line. WebWave Sp. z o.o. is the controller of the account holder's own personal data. For everything published through the platform — site visitors, store customers, contact-form submissions, mailbox contents — the customer is the controller and WebWave is only the processor, under a data processing agreement accepted together with the terms. Content the customer uploads stays theirs; the code, graphics and templates of the service itself belong to the vendor and may not be copied. One clause deserves attention: by accepting the terms, users consent to WebWave reusing their logo and their site for its own promotion, a consent revocable by email.
Reuse rights
Customers keep the right to reuse whatever they put into the platform: their texts, images and product data remain theirs, and site export exists (one customer review published on the homepage notes that exporting is a paid option). Content produced by the AI features is handed over as a suggestion — the vendor guarantees neither its accuracy, its completeness nor its uniqueness, and the terms place the duty to check it before publication on the user. Copying elements of the service itself, such as its templates, graphics or source code, is expressly forbidden. On the vendor's side, personal data serves to conclude and perform the contract, meet legal obligations, send direct marketing, run statistical and technical analysis and register domains; it is shared with hosting and IT providers, the payment operators Stripe and Autopay, domain registration partners and professional advisers. Nothing on the site says whether customer content is used to train AI models, and no opt-out is documented.
Data retention & training
Hosting summary
WebWave names no hosting country and no hosting provider anywhere on the site. What it does commit to is a region: the terms state that, as a rule, personal data is not transferred outside the European Economic Area, and that where a transfer does occur the controller relies on the standard contractual clauses approved by the European Commission. Hosting and IT service providers appear only as a category of recipients, never by name. The data processing agreement adds that data is deleted when the account is closed unless Polish or European Union law requires it to be kept, which anchors the arrangement in EU jurisdiction. For customer sites, WebWave supplies the hosting itself, with a free SSL certificate, daily backups, round-the-clock monitoring and an advertised 99.9% server uptime. Anyone with a hard requirement on data location should ask the vendor directly: the published documents give a region and a jurisdiction, not a data centre.
Things to keep in mind
Risks and trade-offs to weigh before adopting WebWave.
- The trial deadline is hard: fourteen days after sign-up the site goes offline, a fourteen-day grace period follows, and thirty days after deactivation the data and the sites are deleted for good
- Card payments renew automatically at whatever price applies on the renewal date, and deleting the account mid-term brings no refund for unused time
- Advertised prices are first-year rates on annual billing, before tax; month-to-month costs more, and a geographic price override for Australian visitors is coded into the pricing page
- Nothing on the site says whether your content and prompts feed AI model training, and no opt-out exists — that is a blind spot, not a reassurance
- Accepting the terms grants WebWave permission to reuse your logo and your site for its own promotion until you revoke it by email
- AI-generated copy is a suggestion the vendor does not warrant for accuracy, completeness or originality; publishing it unread transfers the risk to you
- Leaning on a generated site can quietly erode the habit of thinking through your own structure and message — the tool is fastest when you already know what you want to say
Setup & Integrations
Technical difficulty
Low. Sign-up is a form, the trial starts at once with no card, and there is nothing to install: no servers, no databases, no code. The AI produces a working site from a prompt in about three minutes, and buying a Premium Plan connects its domain automatically. Two constraints matter: editing works only in a desktop browser, since the Business Panel is not adapted to mobile devices, and a modern up-to-date browser is required. Connecting a domain bought elsewhere takes a documented extra step. A knowledge base, video tutorials and 24/7 support cover the rest.
Deployment
Integrations
Supported languages
Behind WebWave
Fundraising
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement WebWave.
Frequently asked questions
Is WebWave free?
What happens to my work when the trial ends?
Do I need to know how to code?
How is WebWave different from Wix or Squarespace?
Can I sell online with it?
Is there an API or a mobile app?
Where is my data held?
Is my content used to train AI models?
Should you pick WebWave?
WebWave earns its place by refusing the compromise most AI builders accept. Where competitors hand back a site locked into predefined sections, WebWave hands back one you can take apart element by element on a free-form canvas — the same surface whether the page came from a prompt, a template or a blank screen. For a designer who already thinks in Figma or Canva, that is the whole argument. The surrounding offer is coherent for its target. Hosting, SSL, a first-year .com domain, mailboxes, a commission-free store and an SEO analyser cover what a small business site actually needs, and the white-label Agency account is a real one: branded client portal, granular CMS roles, half-price plans. Behind it sits an EU company trading since 2013, under Polish law, with a published data processing agreement and support the vendor says runs around the clock. The reservations are mostly about what the site itself fails to state clearly. There is no permanent free plan — after fourteen days the site goes dark — and the prices that justify the low entry point live in the homepage FAQ rather than on the pricing page, which renders no amounts at all. Plan names and user counts contradict each other from one page to the next. The privacy policy names no subprocessor, gives no retention figures and says nothing whatsoever about whether customer content trains the AI models; no opt-out is documented. There is no API, no mobile app, and accessibility is declared out of scope. For a small business, a freelancer or an agency that wants design freedom at a low price, WebWave is a serious option. For anyone who needs automation, auditable privacy commitments or accessibility guarantees, it is not.
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