WeTransform
WeTransform is an AI import management platform for B2B SaaS teams. It embeds a white-label file importer in your product, mapping, cleaning and validating CSV, Excel, PDF, XML and JSON automatically, with EU-only hosting.
What is WeTransform?
WeTransform is an AI import management platform: a layer sitting between the data your customers and partners send you and the structure your own system expects. Its publisher gives the problem a name, format multiplication — the same data arriving in dozens of slightly different shapes, one per client, per partner, per export.
The platform takes files as they come: CSV, TXT, clean or messy Excel with merged cells and multiple tables, PDF, XML, JSON and images, plus feeds pulled from an API, a URL, FTP, SFTP or email. An AI layer reads the incoming structure, maps columns and values onto a target schema you define once, cleans what needs cleaning, validates the result and hands your system back consistent data. Each mapping is configured once per format and reused automatically for every later file from that source.
Five AI capabilities carry the work. AI data onboarding handles column and value mapping. Autoclean normalises messy documents before import. Fill the Gaps completes missing fields from context. Power Functions call your own external APIs mid-transformation to enrich, validate or cross-check records. Walter, an AI agent, drives the account in plain English — creating target formats, changing rules, scheduling exports — within scoped permissions, with previews before impact and a reversible audit trail.
There are two ways to run it. The browser Workspace handles imports end to end with no code. The embedded route installs an npm package and places a white-label importer inside your own product, under your brand, with wrappers for React and Vue 3 and HMAC-SHA256 authentication signed server-side.
The European angle is deliberate. Everything is hosted and processed inside the EU on Hetzner infrastructure in Frankfurt, the AI mapping included, with AES-256 encryption at rest, a configurable 30-day default retention and role-based access control. The publisher is a Belgian company founded in 2023 in Brussels by three co-founders from Amazon and BlaBlaCar, and it positions the product squarely between plain file uploaders and internal ETL tools.
What it does
- Accept customer and partner data in any format: CSV, Excel, PDF, XML, JSON, images, API, URL, FTP, SFTP or email
- Map incoming columns and values automatically onto a target schema defined once
- Clean messy files before import with Autoclean: merged cells, multiple tables, summary rows, PDFs
- Embed a white-label importer inside your own product in a few lines of code
- Complete missing or partial fields from context with Fill the Gaps
- Call external APIs mid-transformation with Power Functions to enrich, validate or cross-check records
- Change any import rule in plain English through Walter, the built-in AI agent
When to use WeTransform / When not to
A quick filter to help you decide if WeTransform is the right fit.
When to use WeTransform
- B2B SaaS product and engineering teams whose customers upload their own files during onboarding
- Marketplaces onboarding hundreds of seller catalogues, each arriving in its own format
- Logistics and operations teams processing recurring partner feeds from many different systems
- Finance and insurance teams standardising incoming client data into strict internal formats
- European companies that need storage and processing to stay inside the EU
When not to use WeTransform
- Individuals and very small teams: the cheapest plan starts at 459 euros per month, with no permanent free tier
- Teams that only need a plain file upload button, without mapping or transformation
- Data teams looking for an ETL to move data between their own internal systems
- Anyone needing a mobile app: WeTransform ships no iOS or Android application
- Buyers who require an in-force ISO 27001 certificate today, since certification is still in progress
How to use WeTransform
A typical end-to-end flow, from setup to results.
- Start a 7-day free trial from the WeTransform app, no credit card required
- Define your target schema once: columns, types, required fields and validation rules
- Choose your route: the browser Workspace for imports with no code, or the embedded SDK inside your own product
- For the embedded route, install the @wetransform/core package from npm
- Generate an HMAC-SHA256 signature server-side; the secret key must never reach the browser
- Call createWeTransform with your organisation handle and the signed authentication block, then open the importer as a modal or inline
- Match the importer to your brand with primary and secondary colours, and switch locale between English and French at runtime
- Subscribe to the successSubmit event, verify the inbound signature server-side, then process the returned file URL
- Let the AI map incoming columns onto your schema, and confirm or adjust that mapping once per format
- Automate what follows: recurring Workflows, scheduled exports and rule changes described in plain English to Walter
Pros & Cons
Pros
- EU data residency at every step, AI mapping included, with no dependency on US cloud providers
- Public pricing, with no enterprise sales wall before you can get started
- Broad format coverage including messy Excel and PDF, not just clean CSV
- Built for recurring imports: mappings are configured once and reused across clients and partners
- Unusually detailed and verifiable security disclosure, down to the encryption schemes used
- Customer data is never used to train AI models, and a DPA is included in standard terms
- Rules change in plain English, so whoever owns the business rule owns the configuration
Cons
- High entry price: 459 euros per month, and 790 euros per month before the embedded importer, webhooks and API unlock
- No permanent free plan, and the trial lasts only seven days
- The published privacy policy is a generic website notice, silent on product data, retention and sub-processors
- The terms of service cover website use only, with no governing law, no jurisdiction and no legal notice page
- The sub-processor list the vendor says it publishes could not be found anywhere on the site
- Conflicting legal identity on the site: a French SAS in Paris in one footer, a Belgian SRL in Brussels in the structured data
- Interface limited to English and French, with no mobile app and no named third-party product integrations
Pricing & Plans
There is no permanent free plan. WeTransform offers a 7-day free trial with no credit card required, after which the lowest paid entry point is 459 EUR per month for the Standalone plan. Embedded import, webhooks and API access begin at 790 EUR per month.
- up to 500
- 000 lines per month
- up to 25
- 000 AI credits
- up to 100 AI Autoclean per month
- up to 2
- 000
- 000 lines per month
- up to 50
- 000 AI credits
- up to 200 AI Autoclean per month
- plus the Embed integration
- webhooks
- up to 10
- 000
- 000 lines per month
- up to 150
- 000 AI credits
- up to 200 AI Autoclean per month
- plus the Embed integration
- webhooks
- everything in Embed Power plus unlimited templates
- customers
- users and lines
- custom Power Functions
- custom integrations
- SaaS or on-premise deployment
- SLAs and an account manager
Data, GDPR & hosting
A consolidated view of how WeTransform handles your data.
GDPR overview
GDPR compliance is claimed explicitly and repeatedly: WeTransform describes itself as fully GDPR compliant and GDPR-native by design, with EU data residency at rest and during processing, the AI layer included. A Data Processing Agreement is said to be part of the standard contract terms rather than granted on request, and the right to erasure is claimed to cover data in transit. Being established in Belgium, the company needs no Article 27 representative. The gaps are documentary rather than technical: the published privacy policy is a generic website notice that never addresses product data, the terms of service cover website use only and name no governing law, no legal notice page exists, no DPO or privacy address is published, and the sub-processor list the vendor says it maintains could not be found on the public site. ISO 27001 is in progress, not obtained.
Who owns the data?
WeTransform positions itself as a data processor and its customer as the data controller: the files uploaded through the importer remain the customer's. The customer sets the retention window from account settings, and data is deleted automatically once that window expires. The vendor states that the right to erasure applies to data in transit and during processing, not only to stored data. Access is governed by role-based permissions, and staging and production environments stay separated. One caveat matters: the published privacy policy is a generic website notice covering comments and cookies, so these commitments come from the security page and a blog article rather than from a contractual document.
Reuse rights
Uploaded files are received, parsed, mapped onto the customer's target schema, cleaned, validated and transformed, then handed back either as a time-limited signed file URL or through a webhook. Every processing step, the AI mapping included, is stated to run inside the EU. WeTransform states plainly that customer data is never used to train AI models. A mapping defined once is reused for later files and across clients, and AI actions consume plan credits. Every file received, transformation applied and output generated is logged. Nothing on the site restricts what the customer then does with their own transformed data inside their own system.
Data retention & training
Hosting summary
All data processed by WeTransform is hosted exclusively within the European Union, on Hetzner infrastructure, with Frankfurt, Germany named as the location on the security page. The vendor states there is no data transfer outside the EU, no multi-region routing to non-EU zones and no dependency on US-based cloud providers. The claim covers processing as well as storage: file intake, field mapping, AI transformation and validation are all said to run inside the EU boundary, which the publisher presents as the difference between merely storing data in Europe and being GDPR-native. Data is encrypted in transit over TLS and at rest with AES-256 at table level, while sensitive fields (personal data, emails, billing information, integration secrets, 2FA credentials) are additionally encrypted at the application layer with AES-256-CBC, using HMAC-SHA256 blind indexes where a field must stay searchable. An independent technical check is consistent with the claim: the site's own IP address resolves to Hetzner Online GmbH in Germany. Jurisdiction is Belgian, the publisher being established in Brussels.
Things to keep in mind
Risks and trade-offs to weigh before adopting WeTransform.
- Name confusion: WeTransform is neither WeTransfer, the Dutch file transfer service, nor wetransform.to, a German company. The publisher disambiguates this itself, which tells you the mix-up happens
- The legal identity on the site contradicts itself, showing WeTransform SAS in Paris in one footer against Squadra Software SRL in Brussels with a Belgian VAT number in the structured data. Clarify who you are actually contracting with before signing
- The published privacy policy covers the website, not the product. Commitments about imported data live on a security page and in a blog article, neither of which is a contractual document
- The terms of service set no governing law and no competent jurisdiction, and no legal notice page exists on the site
- ISO 27001 is announced as in progress. Do not read it as a certificate already held
- You are handing a third party your customers' raw files, which often carry personal data. Under GDPR you remain the controller: the DPA, the sub-processor list and the real data flow deserve to be checked rather than assumed
- Automating imports removes a chore, but it also removes eyes from the data. A mapping reused blindly across hundreds of files will propagate a silent error just as efficiently as a correct one, so keep the previews and the audit trail in active use
Setup & Integrations
Technical difficulty
Two very different levels. Used standalone through the browser Workspace, setup needs no code: mappings are configured once with AI assistance, then reused. The embedded route is a developer task, though a light one — install the npm package, pass a configuration object, subscribe to one event. The real prerequisite is server-side HMAC-SHA256 signing, both to open a session and to verify the returned file, since the secret key must never reach the browser. TypeScript types and React and Vue wrappers are provided. The vendor puts integration at a few hours to a few days.
Deployment
Integrations
Supported languages
Behind WeTransform
Social
Resources
All the official URLs gathered for verification and reference.
Alternatives
Tools that compete with or complement WeTransform.
Frequently asked questions
What exactly is AI import management?
Which file formats can my users send?
Do I need developers to set it up?
How much does it cost, and is there a free plan?
Where is my data hosted?
How long is my data kept?
Is my data used to train AI models?
Is WeTransform certified?
Should you pick WeTransform?
WeTransform answers a narrow, expensive and genuinely under-served problem: receiving client and partner data in formats that never repeat. The product looks mature for a company founded in 2023 — a documented SDK with React and Vue wrappers, an AI agent that rewrites rules in plain English, unusually specific encryption disclosure, a full audit trail, and two named case studies with real figures.
Its strongest differentiator is European. Hosting and processing stay inside the EU at every step, the AI mapping included, a DPA comes with the standard terms, and customer data is never used to train models. For a European B2B SaaS facing an enterprise security questionnaire, that is a concrete argument rather than a marketing line, and it is exactly where the American competitors the site names are weaker.
The gap is documentary, and it is wide. The published privacy policy is a generic website notice that never mentions product data, retention or sub-processors. The terms of service govern website use alone, name no applicable law and no competent court, and there is no legal notice page at all. The sub-processor list the vendor says it publishes is nowhere to be found. And the site cannot decide who it is: one footer says WeTransform SAS in Paris, the structured data says Squadra Software SRL in Brussels with a Belgian VAT number. For a vendor selling compliance, that inconsistency is the first thing to raise in a procurement conversation.
Pricing is public and honest, but firmly aimed at teams: 459 EUR per month to start, 790 EUR before the embedded importer unlocks, and only a seven-day trial to evaluate on. If imports are a recurring cost centre for you, the arithmetic works quickly. If they are an occasional chore, it will not.
- Choosing a selection results in a full page refresh.
- Opens in a new window.